Category Archives: Women/Girls (wef. Sept 03rd, 2022)

HCL National Squash Championship: Abhay Singh, Velavan Senthilkumar, Joshna Chinappa clinch gold

Amazing Feats, Famous Personalities of Kodagu / Coorg, Records, All, Sports, Women/Girls (wef. Sept 03rd, 2022), World Opinion, , , , , , , , , ,

Chennai :

Abhay Singh and Velavan Senthilkumar clinched a gold medal in the men’s doubles category with a commanding 2-0 victory in the HCL Nationals Doubles Championship here on Wednesday (May 15).

In the women’s doubles category, Pooja Arthi and Rathika Seelan secured the top spot with a thrilling 2-1 win. Abhay Singh teamed up with Joshna Chinappa to clinch gold in the mixed doubles category.

The HCL Nationals Doubles Championship, a collaborative effort between HCL and the Squash Rackets Federation of India (SRFI), concluded with resounding success at the Indian Squash Academy in Chennai from May 13th to May 15th, 2024.

Marking a significant milestone in India’s squash history, this event, part of the HCL Squash Podium Program, revived the Doubles Squash Championship after a hiatus of 17 years.

The winners were honoured by esteemed dignitaries, including Chief Guest Dr Atulya Misra, the Additional Chief Secretary of the Tamil Nadu Government, and Thulasimathi Murugesan, the gold medalist from the Asian Para Games 2022, who graced the finale ceremony as the guest of honour.

India’s recent success in doubles squash on the international stage, particularly at the Asian Games, served as a catalyst for HCL to reintroduce the Doubles Squash Championship. This initiative aimed to inject renewed enthusiasm into the sport and provide a platform for emerging talents to showcase their skills in doubles play.

Rajat Chandolia, AVP and Head of Brand at HCL, expressed delight at the enthusiastic participation of squash players in the championship. He congratulated all the winners and participants, highlighting HCL’s commitment to supporting Indian players and elevating squash to new heights through initiatives like the Squash Podium Program.

Cyrus Poncha, Secretary General of SRFI, hailed the resurgence of doubles squash in India, attributing it to the collaborative efforts of SRFI and HCL. He stressed upon the significance of nurturing talented players and expressed confidence in the bright future of Indian squash.

“I am truly excited to see the renaissance of doubles squash in India, thanks to the mutual efforts of SRFI and HCL. It was truly thrilling to see the clashes between the double pairs. I believe that Indian Squash has a bright future and the stars of tomorrow will emerge from these events. Our association with HCL has been monumental for the sport and our combined efforts will continue to nurture talented players,” said Poncha.

Abhay Singh, who emerged victorious in both the men’s and mixed doubles categories, expressed his gratitude to HCL and SRFI for organising the championship. Looking ahead, he expressed determination to excel at the Asian Doubles Championship in Malaysia.

Abhay Singh, said, “I have always been interested in playing in the doubles category. I thank HCL and SRFI for organising this championship after a long time in India. I have played with Velavan in Commonwealth but this was my first time playing doubles with Joshna. It is such an honour to team up with her. I was sure that I would win in both categories but now it’s time to win gold at the Asian Doubles Championship in Malaysia.”

The championship showcased gripping matches, including the finals contested by pairs such as Abhay Singh & Velavan Senthilkumar, Rahul Baitha & Suraj Chand in the men’s category, Pooja Arthi & Rathika Seelan, and Janet Vidhi & Nirupama Dubey in the women’s category, and Abhay Singh & Joshna Chinappa, and Harinder Pal Singh Sandhu & Rathika Seelan in the mixed doubles category.

The HCL National Doubles Championship not only celebrated sporting excellence but also marked a significant step forward in the resurgence of doubles squash in India, promising an exciting future for the sport and its talented athletes.

Its game time – play now!

source: http://www.mykhel.com / MyKhel.com / Home> MyKhel Sports / by MyKhel Team / May 15th, 2024

Varsha Bollamma’s interactive Tamil-English film Iruvam selected for Cannes Film Festival

Arts, Culture & Entertainment, Famous Personalities of Kodagu / Coorg, Records, All, Women/Girls (wef. Sept 03rd, 2022), , , , , , , , ,

The innovative, interactive film has been selected as part of the Let’s Spook Cannes event. The film stars Varsha Bollamma in the lead role.

Varsha Bollamma-starrer Iruvam has been developed by ManMar Games.

The bilingual film Iruvam, made in both Tamil and English, has been selected as one of the four entries worldwide for the Let’s Spook Cannes event as part of the Cannes Film Festival . The film, which sees Varsha Bollamma as the lead, is innovative because it’s interactive.

Varsha excited for Cannes

Industry tracker Ramesh Bala made the announcement of the film’s selection on his X (formerly Twitter), writing, “.@Manmargames innovative project @iruvam_ManMar has been officially selected for the prestigious Cannes International Film Festival’s “Let’s Spook Cannes” event. A Landmark Indian Entry in the World’s Premier Film Festival #Iruvam starring @VarshaBollamma.” An excited Varsha re-tweeted the post, writing, “Super super super excited for this one!!! Eeeeeeeeepppp!!!!”

About Iruvam

Iruvam is an interactive film that blurs the line between film and gaming. The innovative full motion video (FMV) will offer a narrative where the viewers’ choices will impact the film’s storylines and the outcome, which will offer numerous endings. The description sounds similar to Netflix’s Black Mirror: Bandersnatch. Directed by Manoj Annadurai, who is known for the independent English film Get Happy, the film will feature Sidhu Kumaresan, Shanmathi and Bala Guru.The film will be unveiled at Cannes between May 17-20 and will be subsequently released on a mobile platform.

Upcoming work

Varsha was recently seen in the Telugu film Ooru Peru Bhairavakona with Sundeep Kishan and is yet to announce her upcoming projects. The actor, who debuted with the 2015 film Sathuran got fame when she starred in Vijay Sethupathi and Trisha’s 2018 film 96. She debuted in Malayalam the same year with Kalyanam. In 2020 she debuted in Telugu with Choosi Choodangaane, which also starred Shiva Kandukuri, and in Kannada with Mane Number 13 the same year. She has since acted in films like Jaanu, Middle Class Melodies and Akka Kuruvi.

source: http://www.hindustantimes.com / Hindustan Times / by HT Entertainment Desk / May 08th, 2024

A.B. Malathi Alankaliya

Arts, Culture & Entertainment, Women/Girls (wef. Sept 03rd, 2022), , , , , , , ,

Obituary

A.B. Malathi Alankaliya (67), a poet, writer, retired employee of State Bank of Mysore (SBM) and a resident of Bhargavi Nagar, passed away in the early hours of today in city.

A native of Somwarpet in Kodagu, she leaves behind her husband K.R. Bhandari, a retired Bank official, son Canara Bank Officer Oshan and a host of relatives and friends. Malathi is the younger sister of senior writer and poet of Kodagu Shivadevi Avaneeshchandra.

Last rites were held at Muktidhama in Vijayanagar 4th Stage in Mysuru today.

source: http://www.starofmysore.com / Star of Mysore/ Home> Obiturary / April 30th, 2024

Madikeri Director’s Film ‘Kandeelu’ Earns Prestigious Selection at 29th Kolkata Film Festival

Amazing Feats, Arts, Culture & Entertainment, Business & Economy, Famous Personalities of Kodagu / Coorg, Inspiration / Positive News and Features, Records, All, Women/Girls (wef. Sept 03rd, 2022), , , , , , , , , ,

HIGHLIGHTS

Madikeri:

Yashoda Prakash, a distinguished filmmaker hailing from Madikeri, has achieved a remarkable feat as her Kannada film ‘Kandeelu’ secures a coveted spot at the 29th Kolkata Film Festival, scheduled to take place from December 5 to 12. Yashoda, the sole woman director from the district, has not only etched her name in the local film industry but has also brought recognition to Madikeri on a national platform.

‘Kandeelu’ stands out as the only Kannada film chosen to compete among films in various Indian languages during this year’s festival. Yashoda Prakash, a resident of Madikeri, has previously directed and produced numerous films, including three in Kodava and five in Kannada. Her active involvement in the industry has yielded several quality productions.

The storyline of ‘Kandeelu’ unfolds in a village, weaving a narrative around the life of a farmer and his family. Inspired by real-life stories, the film delves into the significance of life amidst myriad challenges across different phases. Yashoda expresses confidence that the movie will be well-received at the film festival, anticipating appreciation for its portrayal of life’s complexities and nuances.

As the only female director representing Madikeri, Yashoda Prakash has not only elevated the cinematic landscape of the region but has also become a trailblazer, showcasing the richness of storytelling and filmmaking from this part of Karnataka. The selection of ‘Kandeelu’ for the Kolkata Film Festival adds another feather to Yashoda’s cap, and she hopes to clinch victory in this prestigious competition.

source: http://www.thehansindia.com / The Hans India / Home> Entertainment / by Coovercolly Indresh / November 18th, 2023

Kodagu girl wins Nat’l Abacus Title

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Madikeri:

A Kodagu girl has won a national level abacus championship in Delhi.

Kodandera Nushkka, 6, the daughter of Kavya and Vikram Kuttaiah is the winner.

She won the championship in a contest in which 3,200 children from across India had participated. She is being trained at Brainobrain Madikeri centre, which is headed by Mapangada Kavitha Karumbaiah.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> News> City News> Mysuru News / August 26th, 2024

Preparing for third Olympics at 34, Ashwini Ponnappa in no mood to slow down

Famous Personalities of Kodagu / Coorg, Leaders, Records, All, Sports, Women/Girls (wef. Sept 03rd, 2022), World Opinion, , , , , ,

The badminton star says that she is grateful to have an opportunity to aim for an Olympic gold at this point in her career.

Team game: Ashwini said that the partnership with Tanisha has been exciting. | Photo Credit: RITU RAJ KONWAR

Ashwini Ponnappa has been around for a long while now but the 34-year-old has no plans of slowing down. Preparing for her third Olympics in a sport as demanding as badminton can be gruelling. To do so in doubles, with a partner almost 15 years younger, is unheard of. Ashwini isn’t bothered.

Ashwini missed the Tokyo Olympics but with Tanisha Crasto, is currently the highest-ranked Indian women’s doubles pair in the world and on top of the race to the World Tour Finals.

Having burst into the limelight after winning a historic gold at the 2010 Commonwealth Games in front of home crowds (with Jwala Gutta) for her maiden senior international title, it’s been an eventful career for Ashwini.

“I think having the CWG in India was the biggest game-changer because there was media and public attention on all sports, not just one or two. And winning in front of the home crowd put doubles in the spotlight because till then, it used to only be about singles. People started viewing doubles as a specialised event after that,” she acknowledged.

“It’s been quite a journey, having started alongside Jwala who was already an established player then and well-known on the national and international scene as a specialised doubles player. I think I got lucky because partnering with her meant that I got to play in the big league at a very young age. I have had different partners along the way and now am with someone who is 14 years younger – I never would have thought back then that something like this would happen. But it’s been an exciting journey since we got together,” she added.

Challenges

The longevity has not been without challenges but a bout of dengue in 2016 triggered a complete turnaround in her training ethos and methods.

“Even though I have had physical ups and downs, I have always been motivated. Being physically fit is most essential to be playing at this level but being mentally motivated is equally important. You cannot have one without the other. That’s something I am very stubborn about – I will not listen to just anyone, I am very fussy about my training.

“I have been training with Deckline Leitao since 2016 and that’s been a game-changer. As you get older, your approach to physical fitness is very critical. It also means that if my coach says back off or slow down, I will listen. When you are younger, you can have the hardest workouts throughout the year. But as you get older, it is important to know when to back off and not keep pushing” she explained.

And while they are equal partners on the court, Ashwini admits it took time to build an understanding with Tanisha. “It’s definitely evolved because initially there was a barrier because of the fact that I am super senior and she is up and coming, the comfort level did take time to get to and, to be honest, there is still a lot of space for improvement but it’s work in progress. I don’t think there is any other pair with this level of age gap on the circuit.

“It’s nice to play with someone who has got a really long way ahead of her. I love her enthusiasm and the curiosity of going for big tournaments,” she admitted.

The senior pro in her does come rear up occasionally, she laughed but insisted she tries to avoid being a nag.

“I don’t think there is pressure of being a senior but I just end up being kind of a mentor. It’s not like I go out and try to be a senior or didi as Tanisha calls me – I don’t want to be – but I end up being one because of what I have seen over the years and can’t help but guide here and there when you see certain things. Fortunately, she has been open enough to listen to me giving her advice now and then,” she said.

source: http://www.thehindu.com / The Hindu / Home> Sport> Other Sprots / by Uthara Ganesan / April 19th, 2024

All India Sainik Schools Intra Group Football Competition Held At Sainik School Kodagu

Education, Records, All, Sports, Women/Girls (wef. Sept 03rd, 2022)

Kushalnagar:

The All India Sainik Schools Intra Group (Group H) Football Competition for the year 2024-25, which commenced at Sainik School Kodagu on Apr. 9, culminated on Apr. 13.

 This marked the third edition of the National-level Sports Meet hosted by the School.

The closing ceremony was attended by Wg. Cdr. P. Prakash Rao, Officiating Principal of Sainik School Kodagu, as chief guest.

In all, four Sainik Schools from the South Zone of India participated in the event: Sainik School Kazhakootam (Kerala), Sainik School Amaravathinagar (Tamil Nadu), Sainik School Kalikeri (Andhra Pradesh) and the host Sainik School Kodagu.

In his address, Wg. Cdr. Prakash Rao congratulated all the participating teams for their exemplary display of skill, teamwork and sportsmanship throughout the tournament.

He encouraged the participants to carry forward the values of sportsmanship, integrity and camaraderie, which defines the very essence of any sports.

The closing ceremony featured an elegant march-past by cadets from the participating schools. Cadet Sharanabasu, the proposed School Appointment of Sainik School Kodagu, administered the oath to the team captains and their respective teammates and also led the parade.

The closing parade was followed by prize distribution. Sainik School Kalikiri, Kazhakootam and Amaravathinagar won the Champion’s Trophy in the respective Group.

Cdt. M.G. Deekshitha of Sainik School Kalikiri, Cdt. Krishnakant of Sainik School Kazhakootam and Cdt. M.P. Deepak of Sainik School Amaravathinagar were adjudged as the best players in their respective category.

On the occasion N. Vibin Kumar, Senior Master, Team Managers of participant schools, staff members, NCC, PI staff and the cadets of Sainik School Kodagu were present.

Inaugural ceremony: Col. Amar Jeet Singh, Principal of Sainik School Kodagu, was the chief guest at the inaugural ceremony on Apr. 9.

In his address, Col. Singh highlighted the significance of rigorous training and persistent efforts in fostering true sportsmanship, particularly for those aspiring to pursue careers in sports.

He commended Sainik Schools for being bastions of discipline, excellence and holistic development, emphasising their role in instilling values of leadership, teamwork and perseverance among cadets.

The chief guest applauded the cadets for demonstrating exceptional team spirit, a fundamental requirement for success in any sporting event, especially football. He encouraged the participating cadets to play with passion, integrity and respect for their opponents, embodying the ideals of sportsmanship and fair play.

 Cultural performances included a welcome song by Cadet Raman Kumar and his team, a Khartal performance by Cadet Lohith Kumar and his team and a rendition on the ‘Daf’ by Cadet Amit and his team.

source: http://www.starofmysore.com / Star of Mysore / Home> News> Sports / April 16th, 2024

Kodagu Records 92.13%

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Madikeri:

Though Kodagu bettered its performance by recording a pass percentage of 92.13, it slipped to fifth position in the District wise rankings of II PUC results. Last year, Kodagu had bagged third spot in district wise rankings, while recording a pass percentage of 90.55 which is nearly 2 percent less as compared to the previous year.

A total of 4,576 students had appeared, out of which 4,216 students have passed.

In Science, A. Diana Naveen (592 marks out of 600) of St. Michael’s PU College, Madikeri, came the topper in Kodagu. She was followed by D.P. Jeevan (588 marks) of the same college who came second and H.R. Sinchana (588) of Coorg Institute PU College, Ponnampet and M.M. Kaveramma of Vidyaniketan PU College, Gonikoppa, shared third spot.

In Commerce, Charishma Johnson (591)  of Vidyniketan PU College, Gonikoppal, was the  topper in the district, while K.K. Rashmitha (589) of Sarva Daivatha College, Gonikoppa, came second. I. Bindu (588 marks) of St. Anthony College, Ponnampet  and Jhuveria P. Zudd of Marques PU College, Madikeri, shared third place.

In Arts stream, S.Hemavathi (574 marks) of St. Joseph’s PU College, Madikeri, was the topper, while S. Srinanda of the same college came second securing 573 marks and P.I. Sapna of Ikra PU College, Siddapaura came third with 572 marks.

Mother and daughter pass out together

Meanwhile, a mother and her daughter of Kodagu district created a record of sorts by passing out second PUC in the same exam this year.

Rinisha, daughter of electrical contractor T.K. Surendra and M.U. Babyrani couple of Kudlur Chettalli in Kushalnagar taluk, had appeared for the second PU exam in Science along with her mother Babyrani.

While Rinisha was a student of Vidyaniketan PU College in Gonikoppal, her mother had appeared for the exam as a private student at Nellihudikeri Junior College in Arts stream.

While Rinisha passed out in flying colours by securing 570 marks out of 600 in Science stream, Babyrani passed out in first class in Arts stream by scoring 388 out of 600 marks.

Babyrani had last appeared for SSLC exam 25 years ago and this year, she appeared for the second PU exam, due to persistence of her daughter Rinisha and passed out in first class.

Thus, Wednesday marked as an important day in the life of Rinisha as well as her mother Babyrani, as they achieved academic success, passing out second PU with good results.

Rinisha, who was delighted with her mother’s performance, said she was more happy at her mother’s success than her own high marks in second PUC.

source: http://www.starofmysore.com / Star of Mysore / Home> News / April 11th, 2024

‘Koothanda Parvati Poovaiah Was A Leading Woman Writer Of Her Time’

Arts, Culture & Entertainment, Famous Personalities of Kodagu / Coorg, Women/Girls (wef. Sept 03rd, 2022)

Avva,’ authored by Dr. Nayana Kashyap, released at BVB Kodagu Kendra

Madikeri:

At a time when adhering to Mahatma Gandhi’s principles was challenging, littérateur Koothanda Parvati Poovaiah effortlessly embodied Gandhiji’s ideals and lived a simple yet idealistic life, said Dr. Kalyatanda B. Ganapathy, Founder-Editor of Star of Mysore and Mysuru Mithra, who is also the Chairman of Bharatiya Vidya Bhavan (BVB), Mysuru Kendra.

He was speaking after releasing the book ‘Avva’ on Koothanda Parvati Poovaiah at an event organised by BVB Kodagu Kendra in Madikeri on Saturday.

Pandyanda Belliappa was recognised as ‘Kodagina Gandhi’ (Gandhi of Kodagu) during the freedom movement and even after, always wearing only khaddar and Gandhi cap. Likewise, Koothanda Parvati, who had met Gandhiji twice and was influenced by his ideals, was wearing only khaddar sarees and clothes. Therefore, Parvati too could be called ‘Kodagina Sarojini Naidu,’ because Sarojini Naidu was an English poet and a Gandhian, said Dr. Ganapathy.

Although only a select few had the opportunity to meet Parvati Poovaiah in person, her ideals resonated widely through her writings, earning her admiration from many. Dr. Ganapathy commended her for getting recognition to the small Kodava community in Kodava and Kannada literary field and hailed her as a leading woman writer of her time.

Pioneering woman writer

Parvati Poovaiah, the pioneering woman writer, writing in Kodava language using Kannada script, from Kodagu, made a significant mark on the literary landscape with her command over Kodava, Kannada and English languages, Dr. Ganapathy said, lauding her immense contributions and acknowledging her as a pre-eminent woman writer of her era in Kodagu.

He said that Parvati not only pursued her literary endeavours with dedication but also rendered social service. Additionally, he commended her for effectively discharging her family responsibilities thus being a role model as a mother.

Wrote during challenging times

Dr. M.G. Patkar, a senior doctor of Madikeri, shed light on the profound significance of the term ‘Avva,’ “Mother” in Kodava language. He noted that while ‘Avva’ might appear simple, it carried great significance, particularly during Parvati Poovaiah’s era, which was marked by many challenges in India’s history, such as foreign rule and widespread poverty. Despite these hardships, Parvati enriched the literary landscape with her writings, underscoring the importance of literature even in difficult times.

In today’s poetry scene, there appears to be a decline in quality, with many poems lacking depth and substance, leading to an increase in meaningless poetry. Nevertheless, amidst this trend, Parvati’s poems carry lasting ethical values and life-lessons, he said.

Depiction of struggles

Dr. Nayana Kashyap, Associate Professor at Field Marshal K.M. Cariappa College in Madikeri and the author of the book in English ‘Avva,’  sourced from the Kannada biography of Parvati written by Prof. Theethira Rekha Vasanth and Parvati’s books in Kodava language and Kannada, highlighted the simplicity evident in both the life and writings of Parvati Poovaiah.

She said that literature need not be profound and serious; even in its simplest form it can provoke deep reflection and regale the reader which is the true essence of literature.

Chairman of BVB Kodagu Kendra Konganda S. Devaiah and former Chairman of BVB Kodagu Kendra Koothanda P. Uthappa, who is the son of Parvati Poovaiah, also addressed the gathering.  Deepika Appaiah compered the programme. Balaji Kashyap, Secretary of BVB Kodagu Kendra, proposed a vote of thanks.

source: http://www.starofmysore.com / Star of Mysore / Home> News / April 08th, 2024

AFFOREST Launches India’s First Jackfruit Skincare Range

Business & Economy, Women/Girls (wef. Sept 03rd, 2022), , , , , , ,

Bangalore Based AFFOREST Green Beauty Brand announces all new culture of skin care.

“AFFOREST Green Beauty” a luxurious forest to skin, skincare brand that harnesses the power of exotic forest ingredients to revitalize and rejuvenate your skin. Inspired by the serene beauty and healing properties of forests around the world, AFFOREST was born out of their love for Coorg popular as mini Scotland of India.

Coorg’s beauty is a vision to behold. Undulating hills covered in lush green forests and a landscape dotted with coffee plantations, tea gardens and orange groves.

AFFOREST Team scouts through their vast estates and explore to unearth high performing vegan discoveries to be developed into the best of Skincare products that forests have to offer. They go through extensive rounds of Research & Development and Sampling before making the final jar of goodness that is clean, green, and filled with the AFFOREST Promise.

AFFOREST range of skincare products includes cleansers, serums, moisturizers, masks, and more, all designed to address various skin concerns and enhance your natural radiance. Whether you’re looking to hydrate dry skin, combat signs of aging, or achieve a radiant complexion, AFFOREST offers a solution to your needs. “Each product is carefully formulated with extracts from plants, herbs, and high performing plant based alternative extracts. We do not use any byproduct of animals in our products,” reveals, Yukta, CEO & Co-founder.

Key to the brand philosophy is sustainability and environmental consciousness. AFFOREST is committed to preserving the natural habitats that inspire their products, which is why they prioritize eco-friendly practices throughout their production process.

From responsibly sourcing ingredients to using recyclable packaging, AFFOREST strives to minimize its environmental footprint and contribute to the preservation of our planet’s precious forests. In this journey, they also carry their customers along with them. They contribute 1 tree towards each product bought and they become part of their community of, “AFFOREST RANGERS”.

AFFOREST RANGERS are responsible for:

•  Giving back to the forests

•  Building a greener tomorrow

•  Protecting our wildlife

•  Becoming a part of our green community

•  Promoting beauty that goes more than skin deep.

In addition to their dedication to nature and sustainability, AFFOREST is committed to inclusivity and transparency. “We believe that skincare should be accessible to everyone, regardless of skin type, tone, or background,” says, Yukta.

Their products are formulated to be suitable for all skin types, and they are committed to providing clear and honest information about the ingredients they use and their benefits.

Through the Journey

The brand founders have boot strapped the business and run lean operations. AFFOREST launched its 1st in India Green Coffee range of skincare products. The initial 4 product launch with cleanser, hydrating expert, mineral sunscreen & serum was the talk of the town. “These product’s well received feedback and positive support moved us to launch 6 more products in this range,” says Yukta. The 10 products became so popular as an India’s first ever launch that the founders started exploring more exotic forest ingredients to curate into their portfolio.

Challenges were plenty. “The biggest challenge for us was to maintain small batches of stocks to control the quality and efficacy of the exotic products before manufacturing at scale, convincing our manufacturers of the same was always the foundational challenge as we use exotic forest ingredients. With lot of efforts and dedication towards our products and brand aspirations we were able to convince our manufacturers to work on small capacities first to maintain our product quality which can be controlled by AFFOREST Green Beauty,“ reveals Yukta.

Everything revolves around the customers, “I personally interact with customers to understand in which direction the products and brand needs to evolve since we are new culture to skincare,” says Yukta.

India’s first Jackfruit Skin Care Range, nowhere else

AFFOREST, has launched yet another exotic forest hi performing science backed superpower ingredient, “Jackfruit Beauty Range”. India’s 1st ever launch which is backed as the hi performer for pigmentation and hyper pigmentation skin concerns. High amounts of vitamin C are present in jackfruit extracts which boosts collagen and firm’s skin. Powerful ingredient for Vitamin A and derivative retinoid delays ageing.

“The Jackfruit range will mark the luxurious era for AFFOREST,” says Yukta. The range consists of a foaming cleanser, gel crème moisturizer, under eye crème & bedtime serum blended with other science backed performing botanical extracts to target early signs of pigmentation & hyper pigmentation. 100% Vegan, Cruelty free, Paraben & Toxin Free, Exotic forests aromas will leave you wanting for more. AFFOREST products are not just to treat your condition scientifically, the experience is exotic, the aromas refresh your mind, body & soul helps you rejuvenate after a long day. “We will keep bringing the science backed, plant based exotic forest ingredient formulations to our customers which will not only treat and improve their skin needs but also make them feel good about themselves and relax their mental load by using AFFOREST products,” says Yukta.

Kudos to the team

•  AFFOREST Green Beauty has forayed into a marketplace with already existing strong players and has managed to create a niche for themselves from the exotic India’s 1st forest to skin products along with building an AFFOREST Rangers community and bringing New Culture into Skincare which is not just about treating skin scientifically but mindfully as well.

•  The brand received so much of appreciation from their Green Coffee range of skincare that they researched and developed another exotic forest ingredient the Jackfruit skincare range. They are going to keep bringing the customers exciting new forest goodness to bring freshness to their skin and lives.

•  The brand’s Hero Ingredient is always Certified organic, well researched backed with science and blended into the ultimate high performing potent formula. The most active part of the formulation is the hero ingredient which contains 10% of the actives.

“Our brand, AFFOREST ‘s journey is a testament to the transformative power of perseverance and passion. As we navigate the road ahead, we will continue to uphold our values of authenticity, transparency, and integrity, ensuring that every product we create reflects our unwavering commitment towards excellence & the environment,” Yukta Raghu, 1st Ranger, CEO & Co-founder, AFFOREST Green Beauty.

www.myafforest.com

www.instagram.com/myafforestgreenbeauty/?hl=en

www.linkedin.com/in/yukta-raghu-6047b9245/

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Image: AFFOREST Green Beauty Brand – All new culture of skin care

(Disclaimer: The above press release comes to you under an arrangement with Newsvoir. PTI takes no editorial responsibility for the same.)

source: http://www.ptinews.com / PTI / Home> General / by Press Release / April 02nd, 2024