The 5th Edition of the world’s only Barefoot Marathon for the people of Kodagu will take place at Pollibetta in Kodagu on Dec.8, under the joint aegis of The Coorg Wellness Foundation and Milind Soman.
The category-wise prize money is as follows: 42-km: Rs.42,000 – 1st place and Rs.30,000 – 2nd place; 21-km: Rs.21,000 – 1st place and Rs.12,000 – 2nd place; 10-km: Rs.10,000 – 1st place and Rs.7,000 – 2nd place; 5-km: Rs.5,000 – 1st place and Rs.2,000 – 2nd place; 1.5-km: Medals only.
Only fully barefoot runners and local residents of Kodagu will receive cash awards; Non-resident winners of the above categories will be given goodie bags with local produce. Any form of transport to complete the run will immediately disqualify eligibility of cash award.
Registration fee is Rs.500 and children above 8 years of age can participate.
All proceeds of registration will go towards the Wellness of Kodagu, its people and its ecosystem via The Coorg Wellness Foundation.
For online registration, participants can log on to: https://you toocanrun.com/race/?ee=1867
Also, on-the-spot registration can be done at 5 am on Dec.8 at Tata Coffee Sports Ground, Pollibetta.
Note: #BYOB Bring Your Own Bottle – To continue the tradition of the event being an eco-friendly one, organisers have requested all participants and spectators to bring and carry back their own water bottles.
Those who wish to volunteer can contact Varun on Mob: 96868-55539.
source: http://www.starofmysore.com / Star of Mysore / Home> Sports / November 28th, 2019
Tata is known for his generosity, grace, wisdom and remarkable, insightful talks. In fact, Tata’s grace and wisdom once moved former Starbucks CEO Howard Schultz to tears.
File Photo | Photo Credit: Instagram
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KEY HIGHLIGHTS
– Starbucks was brought to India Tata Global Beverages Ltd. In 2012, these two companies announced a joint venture of 50% each and TGBL now owns and operates Starbucks stores in India
– Starbucks had actually tried to enter India earlier in 2007 but withdrew the business in some time
– Currently, Starbucks has a foothold in eight cities and has over 157 outlets in India
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New Delhi:
Tata Trusts chairman Ratan Tata is one of the most respected industrialists not just in India but internationally. The notable industrialist is the recipient of two of the highest civilian awards – Padma Vibhushan (2008) and Padma Bhushan (2000). Tata is known for his contribution in transforming the Tata group under his chairmanship and for his philanthropic work.
It may be noted that to the delight of his fans, Tata joined Instagram last month and within a couple of hours, garnered over 85,000 followers. The first post from the 81-year-old industrialist who has not been very active on social media gained nearly 50,000 likes within no time. He joined the social media platform with a picture that had the caption, “I don’t know about breaking the internet, but I am so excited to join all of you on Instagram!”
Tata is known for his generosity and remarkable, insightful talks. In fact, Tata’s grace and wisdom once moved former Starbucks CEO Howard Schultz to tears.
For those who are not aware, in January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. In January 2012, Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which currently operates outlets branded “Starbucks, A Tata Alliance” in India.
In a book titled ‘Reimagining India: Unlocking The Potential of Asia’s Next Superpower’, Schultz wrote an essay in which he mentioned how Ratan Tata once moved him to tears. “At the celebratory dinner the night of the Mumbai (store’s) opening, Ratan Tata offered a toast that really moved me,” he wrote.
In the essay, he recalled Starbucks’ India launch and how Tata’s remarks at the celebrations after the launch to a gathering of his company officials in the US, he even began to cry and was overpowered by emotion.
He had said, “A few weeks after returning from the opening of our Mumbai store, we held one of our big open forum meetings where we get the entire company together. And as I tried to describe that moment for everyone, something came over me. I started to cry. It just hit me emotionally. In India, we’d had a chance to do something extraordinary, something truly world-class. And I am excited that we have a chance to grow and give back in a land where so much opportunity lies ahead and to contribute to making it a little better place than the one we found.”
His admiration for Tata did not stop there. He further went on to describe how Tata’s remarks on the night of the Mumbai opening were “perfect and so heartfelt. He went on to add that he considers Tata to be a “man with so much grace.” “I could sit and listen to Ratan Tata for days on end. He has so much wisdom and insight not only about India but about the world,” he said.
source: http://www.timesnownews.com / ETNowNews.com / Home> Business> Companies / by ET Now Digital / November 24th, 2019
After a tepid launch earlier this year, the Coffee Board of India‘s (CBoI) blockchain coffee marketplace is seeing rising demand. The platform now has about 30,000 farmers registered compared to just 23 when the platform was launched, reported Down To Earth.
CBoI is one of the first government agencies in the country to have an in a production blockchain platform. The Coffee Board has developed a mobile app and a web portal with support from Eka Software Solutions.
The coffee supply chain is highly fragmented, with intermediaries such as farmers, traders, roasters, curers and other processors. In the past few years, global coffee prices have also stumbled. To remedy the situation, the Coffee Board has turned to blockchain and its ability to immutably track and trace products in supply chains.
“Blockchain offers unmatched traceability and increases the transparency, accountability and efficiency of the coffee supply chain,” Shuchi Nijhawan, vice-president, New Business and Global Human Relations, Eka Software Solutions told Down to Earth.
The platform aims to enable farmers to get better prices for their produce by eliminating agents and other intermediaries.
Based on Ethereum distributed ledger technology, the marketplace employs smart contracts to capture information regarding the product and ensure settlement. The Coffee Board is also training its staff to provide certificates to guarantee the quality of coffee, which can be uploaded to the marketplace.
Food traceability is in high demand due to conscious consumers who want to know what they are buying. Blockchain for coffee traceability is being trialed elsewhere in the world as well. Two months ago, blockchain firm GrainChain signed agreements with the Honduras coffee industry participants to unite them on its platform.
Another project is being led by blockchain startup Farmer Connect which has onboard coffee companies such as The J.M. Smucker Company and Jacobs Douwe Egberts (JDE) for coffee traceability. Farmer Connect’s platform is planned to go live in 2020.
Meanwhile, the coffee brand Starbucks is working with Microsoft Azure Blockchain for coffee traceability.
source: http://www.legderinsights.com / Ledger Insights / Home> News> Supply Chain / by Ledger Insights / November 21st, 2019
After pegging the National Flag atop Mount Elbrus, the highest mountain in Russia, T.N. Bhavani of Kodagu has one more feather in her cap in being the first Indian woman to have undergone training at the Mount Ruapehu, an acclaimed Stratovolcano in New Zealand.
Bhavani is the daughter of Thekkada Nanjunda (Shambu) and Parvathi (Divya) of Perur village near Napoklu in Kodagu. While studying at Navodaya Vidyalaya, Bhavani joined NCC which paved way to groom her interest in adventure activities.
Having got trained in swimming, horse-riding and mountaineering, Bhavani recently completed a three-month training in skiing at Mount Ruapehu in New Zealand and has been qualified as an International Skiing Instructor and is eligible to undergo advanced training in South Korea.
Mount Ruapehu is a Stratovolcano or a composite Volcano formed by alternate layers of hardened lava and ash.
They are characterised by a very steep profile and periodic explosive emissions. Getting trained in skiing at such mountains is not easy and Bhavani has come out successful in the training in September.
Road to success
Bhavani, having completed her primary education at J.C. School in Srimangala in South Kodagu, finished her secondary education at Jawahar Navodaya School in Galibeedu, Madikeri taluk. She graduated from St. Agnes College, Mangaluru and had worked as an Instructor at Himalaya Mountaineering Institute, Darjeeling.
Having attended many NCC camps at school and college, Bhavani had participated in the Republic Day Parade in Delhi in 2016.
She participated in the All India Vayu Sainik Camp held recently in Jodhpur, Rajasthan and won accolades from NCC Director General Lt. Gen. Anirudh Chakravarthy, Karnataka-Goa NCC Deputy Director General Air Commander C. Rajiv and former Chief Minister Siddharamaiah.
She got trained in mountaineering at Atal Bihari Vajpayee Institute of Mountaineering and Allied Sports, Manali and Himalaya Mountaineering Institute, Darjeeling. She underwent skiing training in Gulmarg, Kashmir and further in New Zealand.
Bhavani is acclaimed as the first woman to successfully complete the tough First Grade Training at Himalaya Mountaineering Institute climbing tough peaks like Friendship in Manali and others in Uttarakhand, Sikkim and Leh.
She reached the top of Mount Elbrus in 2018 after climbing for 8 hours continuously and was adjudged the first to reach the peak among four mountaineers from various countries.
source: http://www.starofmysore.com / Star of Mysore / Home> News / November 11th, 2019
A portion of Nalknad Palace in Kodagu district collapsed a few weeks ago following torrential rains. | Photo Credit: M.T. Shiva Kumar
There is no sign of restoration work being taken up by the ASI.
Nalknad Palace, at the foot of the dense Tadiandamol, the highest peak in Kodagu district, once stood as a symbol of elegance, architecture and style. Today, it is crying for protection.
The two-storeyed building with historical significance, which is also known as Naalnaad Aramane, was built between 1792 and 1794 AD to commemorate the victory of Haleri king Dodda Veera Rajendra over Tipu Sultan. It has precious murals, pillars, various wooden carvings, dark rooms [or hiding rooms], secret passages, bathrooms and galleries of the 18th and 19th centuries.
A portion of the palace collapsed a few weeks ago following torrential rains. There is no sign of restoration works being undertaken, according to sources in the Archaeological Survey of India (ASI). An ASI source said repair work can be taken up only after the rains subside fully. As such, the chance of miscreants damaging the precious artefacts and structures at the palace is high, as the lone caretaker leaves after closing time (6 p.m.).
Hiding place
According to the ASI, Dodda Veera Rajendra decided to construct the palace at Yavakapadi at the foot of Tadiandamol as the place was thickly wooded. Although he won a battle against Tipu, he was still under the threat of enemy troupes. The legendary ruler saw the need for constructing an elegant structure with safety features in the dense forest area to use as a hiding place. Thus, Nalknad Palace was built, according to a history lecturer in Hunsur.
A sign put up outside the palace gives brief details of the building, including that Dodda Veera Rajendra built it to protect his family from enemies.
He married again in 1796 to Mahadevamma at the same palace and lived there until she died in 1807. An elegant wedding mantap, constructed for his marriage, still exists there and is the cynosure of all eyes arriving at the palace.
It was also the hiding place and last residence of Chikka Veera Rajendra before he surrendered to the British in 1834 AD.
The palace was a rendezvous point for miscreants till a few years ago, before the ASI took it under its wing. Later, the palace was restored. Unfortunately, irreparable damage has been caused to the murals and paintings on the walls, according to ASI sources.
The Haleri kings might have left precious artefacts at the palace when they deposed to the British. Sources say the artefacts might have been shifted elsewhere or stolen.
According to the visitor register, footfall at the palace is sometimes nil and at other times reasonable.
source: http://www.thehindu.com / The Hindu / Home> News> States> Karnataka / by M. T. Shiva Kumar / Mandya – November 04th, 2019
Rahul Kamath, a man from the world of advertising and a newly converted lover of coffee, sat back in his chair.
Bengaluru :
When Rahul first developed an extreme love of coffee, he had not imagined even remotely where this affair would lead him. It had only been a year but this obsession had marked a sudden, clean and dramatic shift from his long-standing penchant for elaichi chai.
When his colleague Srinivasan, the accountant who sat in the cubicle next to his, commented on this change, Rahul was quick to respond, ‘It is elaichi chai that I’ve been having since my college days. How long can one keep drinking the same thick, inky stuff? Coffee, on the other hand, is so seductive and cool, man. Good coffee is like delicious, lingering sex, you know?’
Srinivasan, a nearly celibate Tamil Brahmin from Trichy [also called Tiruchi or Tiruchirappalli], did not like these casual mentions of sex in the office. However, well aware that Rahul was in an expansive mood, one where he would go on and on about assorted and inane things, Srinivasan persevered with the conversation, probably for the sake of friendship. It was only when it became quite likely that more graphic descriptions would follow to further illustrate what was already an inappropriate comparison that he thought it best to walk back to his cubicle. Shaking his head, he buried himself in the safety of his accounting ledgers where coffee and lingering sex thankfully made no appearances.
Rahul Kamath, a man from the world of advertising and a newly converted lover of coffee, sat back in his chair. He brushed back his thick black hair, stared into space and then closed his eyes. This almost always helped him think. Why did Srini go away so quickly? Rahul could never understand people who first initiated a conversation and then withdrew inexplicably. Unfortunately, there are plenty of such people in our offices these days—shallow guys with thick spectacles and a bucketload of grand degrees, most of them unable to hold a conversation for more than a few minutes. Let it go, let it go, Rahul, it is not worth the thought. Only a nice hot cup of freshly brewed black coffee was worth his time now; some lovely Americano would allow him to think and rise above the usual rut that was office civility.
Rahul took off for Red Horse Café, his favourite coffee place. It was small, cozy and warm, and just ten minutes away if one walked briskly. Just the thought of a steaming cup of Americano had geared him up for some thinking. He had read somewhere that Americano literally meant American coffee though it had actually originated in Italy. This nugget of information had intrigued him until he found an unconfirmed story suggesting that the name owed itself to American soldiers fighting in Italy during World War II. They used hot water to dilute the strong Italian espresso to produce the sort of coffee they drank at home. The Italians must have been aghast. But he doubted if anyone cared; after all Americano helped the Americans win the war.
Excerpted from An Extreme Love Of Coffee by Harish Bhat, with permission from Penguin Random House India.
source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Bengaluru / by Express News Service / October 30th, 2019
– The 33-year old achieved a career-high ranking of world number 10 in 2016.
– Chinappa will face 42nd-ranked Haley Mendez of USA in the first round followed by either Mariam Metwally (27) or Ho Tze-Lok of Hong Kong.
– The Chennai-based player, who has been spearheading India’s challenge in international events for more than a decade, wants to carry on at least till the 2022 Commonwealth and Asian Games.
in the World Championship in Cairo.
Chennai:
India’s leading female squash player Joshna Chinappa is working harder than ever as the world number 12 aims to break back into the top-10 of PSA rankings, starting with a good showing in the World Championship in Cairo.
The 33-year old, who achieved a career-high ranking of world number 10 in 2016, will be competing at the World Championship starting on Thursday.
“I am looking forward to competing at the World Championship. I would like to break back into top-10 this season, better my career-high rank of 10 and take it from there,” Chinappa told PTI in an interaction.
Chinappa will face 42nd-ranked Haley Mendez of USA in the first round followed by either Mariam Metwally (27) or Ho Tze-Lok of Hong Kong. In the pre-quarters, the Indian could face world number 2 Nour El Sherbini of Egypt.
“Right now, I am seeded 12 in the tournament. I have a couple of tough first and second-round matches. I have the current world No 2 in my pre-quarter, so, right now, I am just looking forward to taking it match by match,” she said.
Chinappa said she is also looking forward to representing her country in the upcoming SAF Games starting in December.
“After the World Championships I will go to the UK to train for few weeks. We have been informed that we have SAF Games coming up. And hopefully I can be part of the Indian team that plays there in Nepal.”
Indian players have been training without a full-time coach ever since Egyptian Achraf Karargui left on a bitter note ahead of the Commonwealth Games last year.
Talking about the standard of Indian squash presently, Chinappa, who won her 17th national title in June, said the competition at the domestic level has got a lot stronger.
“I have been playing nationals for a long time, the competition has gotten me a lot stronger especially in the last few years. You have Sunayna (Kuruvilla), Tanvi Khanna, and a bunch of other girls who have improved a lot and they are playing in the professional tour.”
The Chennai-based player, who has been spearheading India’s challenge in international events for more than a decade, wants to carry on at least till the 2022 Commonwealth and Asian Games.
“At the back of my mind, I still have the Commonwealth Games and Asian Games in 2022, that I would like to compete in and win medals for India there. Yeah… that is what motivates me, and exciting times in squash and I really hope to do more for the game,” Chinappa added.
source: http://www.firstpost.com / FirstPost / Home> Latest News> Sports News / by Press Trust of India / October 24th, 2019
Indian expats of ‘Hemmeya UAE Kannadigaru Dubai Family’ organized a cultural, heritage and sporting event in the heart of Dubai with Dasara doll competition, rangoli, Dasara cup cricket tournament, along with the final showdown event of athletics, badminton, throwball, volleyball, kabaddi, and football at the prestigious Etisalat Sports Academy on October 11.
Over 3,000 participants including children, women and men joyfully took part in the various age categories starting from 4 up to 35 plus years. The competitors were cheered by their family, friends and the loved ones. A mammoth crowd motivated the participants to give their best to secure gold, silver, bronze medals and team trophies.
Indian Olympic athlete Ashwini Nachappa inaugurated the event and honoured the medal winners. Mohammed Mustafa, MD of M Square, Sheik Bu Abdulla Bib Abdellah, M S Khan CEO of Caprice, Mohan Uppin, Zafarullah Khan, former minister Karnataka and Praveen Shetty, MD, Fortune Group, Mohan Uppin, CEO, Evolve Interior, Dr Guru Madhava Rao, president, RAK Medicals, Chethan, MD, Virgin Tours, Shekar Reddy, Dr Rashmi, CEO, Riva Laser Hospital, and other honourable UAE dignitaries graced the occasion and appreciated the spirit of the events.
Ashwini Nachappa was honoured by prestigious Dubai Kreeda Rathna Award. The organizing committee honoured former Indian Volleyball player Dr Kavitha Paiyadi Rao who currently works in Dubai. Former Indian Kabaddi captain Pooja Hassana who also works in dubai banking sector, was also honoured.
Hemmeya UAE Kannadigaru organizers RafiqAli Kodagu, Sudeep Davanagere, Senthil Bengaluru, Madhu Dvg, Vishnu Mysore, Mamatha.Ragavendra, Pallavi Davanagere, Mamatha.Sharja, Dr Savitha Mysore, Anitha Bnegaluru, Hadiya Mandya, Shashidhar and game organizers heartily thanked the father of UAE nation, respected rulers of UAE for the opportunity the great nation has created to celebrate culture, sports spreading tolerance and humanity.
They thanked the participants for their overwhelming response making the event successful.
source: http://www.daijiworld.com / DaijiWorld.com / Home> Middle East / by Media Release / October 23rd, 2019
The name PT Usha is sure to ring a bell for us. Of course, why not, she pretty much put us on the map in athletics once again after Milkha Singh had quit. But now take the name of Ashwini Nachappa, most people shall draw a blank.
This is the lady who outran Usha not once but twice and yet very few of us actually know who she is. Though that is the case with many athletes who have been forgotten by the country and lost in the sands of time. So let’s find out a little more about Ashwini.
DNA / THE BRIDGE
Her name shot to prominence in the 1980s when she outran Usha on two separate occasions. That certainly made the world sit up and take notice of her. The lady was quick and had a lot of speed under her.
In 1984 she won 2 silver medals at the South Asian Federation Games. Ashwini followed it up with 2 silvers and 3 gold medals in the 1986 and 1988 editions respectively. Another highlight was the 1990 silver medal at the Asian Games.
But sadly, due to lack of support and infrastructure and seeing no positive future in the sport, Ashwini quit athletics and turned to acting. She acted in her own biopic but her movie career did not last long in regional cinema.
She is currently the president of the Bangalore Urban District Athletics Association, but living a life away from the public eye. She is just another name in the list of forgotten Indian athletes who are hardly known to us. Ashwini certainly deserved better. They all did.
source: http://www.indiatimes.com / India Times / Home> Sports / by Somak Adhikari / October 22nd, 2019
Rwanda’s Ngamba Coffee Washing Station, represented by Ms. Celine Niwemugeni, awarded “Coffee Lover’s Choice” for second consecutive year
The Ernesto Illy International Coffee Award celebrates excellence in growing coffee beans of the highest quality through sustainable means to offer the best coffee to the world
New York :
illycaffè, the global leader in high-quality, sustainably grown coffee, announced ‘Spirit of Peace Ex-Combatants’ – Asacafè (represented by Carlos Arturo López Guarnizo and Oscar Rodrigo Campo Hurtado) is the “Best of the Best” at the fourth annual Ernesto Illy International Coffee Award, held yesterday night in New York City. An independent jury of 9 top culinary and coffee connoisseurs from around the world gathered on October 15 for a series of blind coffee tastings, brewed individually from the harvests of nine different countries, to thoughtfully determine the best bean of the 2018-2019 season.
(PRNewsfoto/illycaffè)
Twenty-seven top grower representatives from the nine countries, including this year Brazil, Colombia, Costa Rica, Ethiopia, Guatemala, Honduras, India, Nicaragua and Rwanda, were recognized and celebrated in New York City for their sustainable quality. Each lot, before being examined by the independent jury in New York, was selected through intensive analysis at illy’s Quality Lab and then judged on aromatic richness/complexity, balance/elegance and aroma intensity/strength. Carlos Arturo Lopez, Oscar Campo, Gerardo Montenegro, Andrea Illy, Anna Illy
“It is an honor and a pleasure to recognize Colombia, ‘Spirit of Peace’ and Asacafè for their achievement, as well as applaud all of our finalists who are focused on producing the highest-quality coffee through sustainable methods,” said Andrea Illy, Chairman of illycaffè. “This award celebrates and honors the Spirit of Peace project, that we supported since the very beginning, with the aim to give a chance to the rural Colombian community of coffee to become the engine of a bigger transformation through the economic reintegration of the ex-combatants and their victims in the Cauca region.”
A separate “Coffee Lover’s Choice” honor was awarded to Rwanda’s Ngamba Coffee Washing Station, represented by Ms. Celine Niwemugeni, for the second consecutive year.
The Ernesto Illy International Coffee Award, named after illycaffè’s visionary, second-generation leader, celebrates the company’s hand-in-hand work with farmers for nearly 30 years to offer the best sustainably grown coffee to the world, as well as its commitment to improving the wellbeing of the world’s coffee growers. The top growers in attendance also participated in a coffee-specific seminar hosted at the United Nations in New York by Chairman Andrea Illy and representatives from the ICO – International Coffee Organization, covering topics including best agronomical practices, climate change mitigation and adaptation, and long-term sustainability of the coffee sector.
The jury – a panel of tasting, culinary and coffee experts from around the world who took on the task of choosing this year’s “Best of the Best” bean – was comprised of:
Matthew Accarrino: Accarrino is the nationally recognized chef known for his unique culinary style drawn from his Italian heritage, personal experience and classical training. He was named a Star Chefs “2010 Rising Star,” a James Beard Foundation semi-finalist for “Best Chef: West” for four consecutive years, and Food & Wine’s “People’s Best Chef California” in 2013 and “Best New Chef” in 2014.
Jaquelin Adriana Mednilla de Águila: Aguila is QGrader and Barista from Anacafe Coffee School.
Victor Cadenas: Cadenas is a QGrader and professional coffee roaster in Costa Rica, roasting for Cup of Excellence for five years. He evaluates genetic materials and varieties for ICafe, Catie, World Coffee Research and others.
Berhanu Gezahegn: Gezahegn is Director of the Coffee Quality Inspection and Certification Center (CQICC) at the Ministry of Agriculture (MoANR) in Ethiopia. Previously, he served as its director for training and advisory service.
Anthony Giglio: Giglio is a writer, educator and storyteller focused on wine, spirits and other beverages. He writes a weekly “Wine Wise Guy” column for Food & Wine, is the wine reporter for CBS News Radio, and is a contributor for Departures, Esquire and other major media outlets. Additionally, he serves as Wine Director for The Centurion Lounge at LaGuardia airport.
Maria Loi: Loi is a Greek food ambassador, author and healthy lifestyle expert. She is a popular TV chef in Greece, and the author of more than 36 cookbooks and 150 magazine editions. She has been recognized as the Global Ambassador of Greek Gastronomy by The Chef’s Club of Greece and has since earned a reputation as the U.S. leader in authentic Greek cuisine.
Sunalini Menon: Menon is Asia’s first female professional in the field of coffee tasting, also known as coffee cupping. She has been called “Asia’s first lady of coffee.” Formerly, Menon was director of quality control for the Coffee Board of India, and founder of her own company, Coffee Labs, in Bangalore.
Spencer Turer: Turer is the Director of Coffee Operations at Coffee Enterprises. He has dedicated his career to creating coffee quality and has become a pioneer for roaster certification. He is also a writer and technical editor for ROAST Magazine and Tea & Coffee Trade Journal.
Francesco Apreda: Apreda is a renowned Italian chef and recipient of a Michelin star, securing his status as a world-class chef. His talent lies in the ability to recreate a modern Italian cuisine full of flavors and turn them into incredible dishes for a sensory eating experience like no other.
The “Coffee Lover’s Choice” award, presented by illycaffè CEO Massimiliano Pogliani, was determined by a demanding jury of its own: more than 1,000 discerning visitors to flagship illy cafès locations in London, Milan, Paris, Shanghai and San Francisco.
“The Ernesto Illy International Coffee Award starts with the unique illy blend, developed consistently year after year, which gives us a deep knowledge of the coffee origins. We then combine this expertise with our direct sourcing model, working hand-in-hand with coffee growers to produce the highest quality Arabica beans sustainably,” said Massimiliano Pogliani, illycaffè CEO. “Coffee lovers and connoisseurs around the world are becoming more and more interested in learning and understanding not only about aromatic and taste profile typical of a specific terroir – very similarly to what happens int the wine world – but also how their coffee is produced and who produces it. This is the deep meaning of this Award, which wants to shorten the distance and bring together growers & consumers.”
Direct Sourcing Pioneering
The Ernesto Illy International Coffee Award is rooted in a program that illy established 28 years ago in Brazil, called Premio de Qualidade do Cafè para Espresso, that drove illy’s transformation to a company that today purchases nearly 100 percent of its coffee beans directly from producers able to meet its exacting quality standards, at a guaranteed premium over market prices averaging 30 percent. Today, illy stands as one of the world’s major purchasers of top-quality Arabica coffee directly from producers, whereby many coffees continue to be purchased on commodity markets, which can guarantee neither consistent quality nor a living wage to the coffee chain’s most important stakeholders: its 25 million families of growers.
source: illycaffè
source: http://www.prnewswire.com / CISTON PR Newswire / by illycaffe / October 17th, 2019
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