Category Archives: Business & Economy

How SOS organics has successfully created a sustainable village model in Uttarakhand

All SOS organics products are made from crops that are completely rain fed, chemical free and using natural farming and sustainable agricultural techniques.

A quick look at SOS Organics website and you will realize that there is something more than natural and organic in their varied products. Gur Shakkar, Khandsari sugar as alternatives to white sugar and sweeteners, soapnuts as natural cleansers, environmentally sound beeswax candles devoid of soot/smoke, home care products made of native plant oils, herbs and natural essential oils – these catch your immediate attention. All these products are made from crops that are completely rain fed, chemical free and using natural farming and sustainable agricultural techniques.

The Alternative spoke to its founder, Amrita Chengappa about her venture in Uttarakhand.

A little bit of everything to nourish and heal
Pulses, flour, millet, spices, herbs, pickles, jams, marmalades and honey, tea, as well as beeswax candles – there is a little bit of everything needed to lead a healthy life. Amrita says, “Our line of natural cosmetics is based on apricot kernel oil, and includes soaps, hand creams, face creams, body and foot scrubs, lip balms, and body oil. All items are made with beeswax and precious essential oils and are free of chemicals and hormones.”

Himalayan terrace farms are the source of SOS organic products Courtesy: SOS organics Facebook page
Himalayan terrace farms are the source of SOS organic products Courtesy: SOS organics Facebook page

In Uttarakhand, farmers have very small land holdings that are completely dependent on rain. So instead of asking the farmers to grow one particular type of crops, say only rice or millet, Amrita has encouraged mixed farming. “We are targeting indigenous low input crops that they have been growing over the last hundred years. We encourage them to grow a little bit of everything so that it all adds up to become a basket full of goodness to nourish and heal the body,” says Amrita.

Their latest products are based on the humble nettle which has an abundance of health benefits. “One day we became aware of just how much nettle was growing all around us in the wild and nobody was using it. After some in-depth research that took us all the way back to Milarepa, who lived on nettle soup for years while meditating in a Himalayan cave, we began experimenting and created nettle tea and nettle flakes,” says Amrita.

SOSorganics02KF24jan2017

The Inspiration
Amrita and her husband who have set up a village unit in Uttarakhand have been closely working with locals there.

“We had the inspiration to move to the Himalayan foothills in 2002, with only an idea to work in a village and bring meaningful employment in the area,” says Amrita. She adds, “We have found that the specific environmental conditions of the Himalaya produces incredible crops. The mineral content in the soil adds to the quality of the crop and it has many medicinal properties as well.”

One of the main issues in the state has been a lack of employment opportunities. So they decided to set up a self-sufficient unit at Kumaon. “My main concern was employment of the local ladies as I believe that all over India it has always been women who run the show and they deserve to be empowered,” adds Amrita.

Happiness that comes with healthy living is the only true happiness! Courtesy: SOS Organics Facebook page
Happiness that comes with healthy living is the only true happiness! Courtesy: SOS Organics Facebook page
ita at this point also mentions,“We did not want to take something or destroy anything from the environment, rather our emphasis has always been on the preservation of biodiversity and environment, and the providing of holistic technologies to ensure highest quality.”

Every village needs to be self-sufficient

The company strongly believes in Mahatma Gandhi’s saying that every village needs to be self-sufficient. Their entire unit runs on rain water harvesting. And they work with local small scale farmers from over 70 villages in the Himalayan region.

Amrita further adds, “SOS Organics is an ongoing experiment dedicated as a model for holistic sustainable living in the villages of the Himalaya.”

In addition to the farming techniques, natural processing and product development have also been undertaken. The Foundation is presently deeply involved in special holistic milling techniques, sun drying and sun-UV-radiation, ventilation drying, dehydrator development for low temperature drying, vacuum packing and systematic moisture proof storing of raw material. An extensive initial product line of natural farming produce has been developed and tested in the market and is now available online and in select holistic outlets.
SOSorganics05KF24jan2017

Engaging community and being in tune with rural life
“The problem in the hills is that you cannot do anything that has a lot of volume because the lifestyle is different. We have six hour working days for the ladies as on most days they have to go home, collect water, cut wood etc. Plus in the winter it gets darker soon and the area where we live there are leopards and other wild animals,” she says.

So they had to modify their business model, making it in tune with the local life and with less stringent deadlines. They also make sure to celebrate local holidays and to stay connected with the community in all possible ways. “Our aim has always been to make the business model sustainable for everyone from the consumer to the person actually engaged in making these products. We make the people working here comfortable and the orders are worked around this,” says Amrita.

Challenges
Amrita says, “So much of the incredible knowledge of the Himalayan people is in danger of getting lost. The older living generations have often not been able to pass on their wisdom to the younger people as they have set out to live everywhere else than in their own village, embracing modern life and technology.”

She adds,“The scary thing is that we do not have a proper understanding of traditional knowledge system and what we are replacing it with does not seem to make the grade. People here feed millet to animals as they have been told the white rice is aspirational. We are striving to work against this kind of a mindset.”

Future Plans
“We very much live in the here and now, which is full of experiencing, learning, and understanding. New insights and inspirations happen on their own and we are always ready to say yes! – and embrace yet another venture,” concludes Amrita.

source: http://www.thealternative.in / The Alternative.in / Home> Magazine> Lifestyle / by Usha Hariprasad / Juine 18th, 2015

Vaira in Madikeri, Navarasan hero again

At the announcement of ‘Vaira’ Kannada film Navarasan director and actor of Rakshasi (Pisasi remake) said he is looking for a hero to his Dharmasri Manjunath production. Now that place is occupied by him.The shoot of ‘Vaira’ is taking place in and around Madikeri. The producer ‘Rathavara’ Manjunath has invested on this film with Geetha Entertainment.

Navarasan has penned story, screenplay, dialogue besides acting and directing the film. Priyanka Ballal is female lead. Sharat, Ajay, Tabla Nani, Bharat Singh, Harry, Krishna Sri, Master Sujith are in the cast.

‘Vaira’ is a crime thriller with horror, comedy, crime, thrill, love, revenge, friendship, glamour and action. It has Nithin cinematography, Ravi Basroor music, Ultimate Shivu Stunts, Ravi Poojari art.

source: http://www.indiaglitz.com / IndiaGlitz / Home / December 29th, 2016

Indian Packaged Coffee & Cafe Chain Market to Grow at a 12% CAGR Forecast to 2021

Packaged Coffee & Cafe Chain India Market Segmentation and Major Players Analysis and Forecast to 2021

Pune, India :

This report gives an in-depth analysis of coffee industry in India.

Coffee as a segment has steadily gained share of total consumer spending on beverages over the last many years.

Coffee serves as the first rung on the ladder for young consumers in India, while it reflect growing demand among consumers looking for convenient, decent-quality coffee at home and in the workplace.

Opportunities for coffee to gain more popularity among new consumers, as well as reclaim those exiting the category, lies in continued modernism, both in terms of developing new flavours and improving quality.

Request a sample report @ https://www.wiseguyreports.com/sample-request/744788-india-packaged-coffee-cafe-chain-market-outlook-2021

According to “India Coffee Market Outlook, 2021”, packaged coffee market is expected to grow at a CAGR of around 12% over next five years.

Coffee market consists two categories, such as packaged coffee and coffee shops & cafe market.

Instant coffee is creating a huge demand in packaged coffee segment. The convenience, versatility of flavour and format, and branded experience provided by instant coffee enable it to be positioned as a premium hot drink option, particularly for new coffee drinkers in predominantly lower income tea drinking markets. The easy preparation of instant coffee, as well as its aptitude to be tailored to local taste preferences has made it the “coffee of choice” in most markets in India. Instant coffee has propelled brands like Nestle, HUL and Tata Coffee in its category. However filter coffee is also expanding its presence among Indian consumers.

The market for filter coffee is predominantly southern India where the competition from local/regional player is significant.

The RTD market for coffee based beverages is likely to grow, although it is currently at a very nascent stage However, it benefited from a range of new product launches towards the end of the review period.

These products are mainly consumed by young and middle-aged demographics and tend to be consumed in the mornings as an energy booster. T

The channel which contributes most to the sales of packaged coffee is traditional retail channels, whereas modern retail is currently in the moderate stage.

The growth of cafe chains over the last decade also boosted the visibility and per capita consumption of coffee among Indian consumers.

Cafe Coffee Day, Barista and Tata Starbucks are some of the leading players in cafe market.

Coffee consumption is higher among southern part of the country. However other regions are expected to increase in term of coffee consumption during forecast period.

Robusta coffee production is much higher than Arabica in India, which is anticipated to increase much higher in the future years. 

Complete report details @ https://www.wiseguyreports.com/reports/744788-india-packaged-coffee-cafe-chain-market-outlook-2021

Key points in table of content
1. Executive Summary
2. Global Coffee Market Outlook
2.1. Market Size By Value
2.2. Market Size By Volume
2.2.1. Overall Market
2.2.2. Europe Coffee Market
2.2.3. Asia & Oceania Coffee Market
2.2.4. North America Coffee Market
2.2.5. South America Coffee Market
2.2.6. Africa Coffee Market
2.2.7. Central America & Mexico Coffee Market
2.3. Market Share
2.3.1. By Region
2.3.2. By Country
2.4. Production
3. India Coffee Market Outlook
3.1. Market Size By Value
3.2. Market Share By Category
3.3. India Packaged Coffee Market Outlook
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Instant Coffee Market
3.3.1.3. Filter (Roast & Ground) Coffee Market
3.3.1.4. Ready-To-Drink Coffee Market
3.3.2. Market Share
3.3.2.1. By Company (Instant Coffee)
3.3.2.2. By Type
3.3.2.3. By Sales Channel
3.4. India Coffee Shops and Cafe Market Outlook
3.4.1. Market Size By Value
3.4.2. Market Share By Company
3.5. Production
3.6. Product, Price & Variant Analysis
4. India Economic Snapshot
5. Raw Material
6. Manufacturing Process
7. Market Penetration
8. PEST Analysis
9. Policy & Regulatory Landscape
10. Trade Dynamics
10.1. Import
10.2. Export
11. Channel Partner Analysis
12. India Coffee Market Dynamics
12.1. Key Drivers
12.2. Key Challenges
13. Market Trends & Developments
13.1. Increasing Superiority of Coffee Shops and Baristas
13.2. Chilled Addiction among Young Consumers Drives the Popularity of Cold Brew Coffee
13.3. The Indulgence Trend Drives the Preference for Premium Coffee
13.4. Coffee has Turned out to be a Trendy Beverage for the Young Consumers
13.5. Focus on Innovation of Food & Localize Menu
14. Competitive Landscape
14.1. Porters Five Forces
14.2. Company Profiles
14.2.1. Carnation Hospitality Private Limited (Barista Cafe)
14.2.2. Coffee Day Global Limited (Cafe Coffee Day)
14.2.3. Devyani International Limited (Costa Coffee)
14.2.4. Hindustan Unilever Limited
14.2.5. Jubilant FoodWorks Limited (Dunkin Donuts)
14.2.6. Nestle India Limited
14.2.7. Pan India Food Solutions Pvt. Ltd. (The Coffee Beans &Tea Leaf)
14.2.8. TATA Coffee Limited
14.2.9. Tata Starbucks Private Limited
15. Strategic Recommendations
16. Disclaimer

Get this report @ https://www.wiseguyreports.com/checkout?currency=one_user-USD&report_id=744788

source: http://www.einnews.com / EINnews / Menu> All News Topics> Press Release by Industry Channel / EIN Presswire.com / Pune India – December 20th, 2016

Tata Coffee Shares Rise On Plans To Set Up Facility In Vietnam

Tata Coffee, part of the $100-billion salt-to-software Tata conglomerate, announced post-market hours on Monday that it would set up a green field instant coffee facility of 5,000 MT capacity in Vietnam at a cost of $50 million (about Rs 350 crore).

source: http://www.profit.ndtv.com / NDTV PROFIT / Home> Markets / by Sandeep Singh / December 20th, 2016

Run, Forest, RUN!

Ricky Monappa from Bengaluru plans on hosting forest marathons in namma city in the first week of December.

rickymonappakf17dec2016

When Bengaluru-based Ricky Monappa decided to tread the entrepreneurial path, he was rather clear about his intent – to offer eco-friendly travel experiences and tours and promote his love for his hometown Coorg.

But that’s certainly not where it ends – the 32-year-old intrepid traveler is now persistent that his recent initiative, Tropical Rush – a forest marathon, an annual affair finds ground in namma ooru.

“During my engineering days, tourism in Coorg was taking its baby steps. There was no proper information for travelers. As a passionate traveler, I felt the urge to do my bit in spreading knowledge and the value of the place. Hence, Coorg Express started. And, what better place that Bengaluru which boasts of receptive and travel-frenzy town?”, shares the alumnus of BMS College of Engineering.

Despite hailing from a family that gave conventional wisdom more weight-age; Ricky had his sights set on starting up since the start. “My parents wanted me to be an engineer, which I did, But even while I initially took up a desk job, starting with my own venture was always on my mind and the cards. My earliest memories of travelling were only with parents. Later on, I began exploring a couple of places with my friends for fun. However, all through, I realised not every travel agency could do a neat job of planning and executing insightful tours. So, I thought of taking up the challenge of bringing about a difference to the travel scene in this city and state, which I wanted to see.”

On days when he just needs his downtime, its playing a game of hockey and socialising for this enterprising individual. “I love meeting new people and getting different perspectives. It is something which I love doing whenever I can.”

Two years since he conjured up the venture, and Ricky believes he’s still learning the tricks of the trade. “I wish to make the concept of camping, and sustainable tourism actually a reality. While I will always stick to offering wholesome travel experiences through this venture; the underlying idea is to also encourage environment-based programmes. Tropical rush forest marathon is one such initiative where I wish to have as many trees planted and pledge for more in future. I’m hoping this an annual affair gets the nod from Bengalureans.”

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Lofestyle, Pets and Environment / by Pooja Prabhan, Deccan Chronicle / November 29th, 2016

‘Taking coffee to the common man’s cup’

manyepandakf13dec2016

Manyepanda Madaiah Chengappa recently took over as the Chairman of Karnataka Planters Association (KPA). Karnataka accounts for more than 70% of the coffee production in India.

According to United Planters Association of Southern India (Upasi), Karnataka’s post-monsoon estimated coffee production for 2015-16 was 253,340 tonnes, with the all-India number standing at 350,000 tonnes. KPA has about 700 members as of date.

In an interview with Furquan Moharkan of DH, Chengappa says that his aim as the chairman is to make domestic demand for the cup of coffee transform from an elitist drink to a common man’s drink.

What are the challenges that coffee plantation sector faces today?

Climate change has increased, apart from pests and diseases impacting the coffee crop productivity. The Arabica coffee crop yield has reduced from 1,200 kgs, to 600 kgs per hectare, while Robusta coffee has decreased from 2,000 kgs, to 1,400 kgs per hectare, over the last decade. For instance, this year, Kodagu has 300 mm less rainfall over the previous year, and Chikkamagaluru has also suffered a similar fate, which affects the standing coffee crop and development of new shoots in coffee plants for the coming season.

Labour wage constitutes over 60% of the total cost of coffee cultivation. The annual wage increase was below 6% till 2007-08. From 2008-09, the increase was very steep. Against 2007-08’s wage of Rs 79 per day, the current wage is at Rs 263 — an increase of 232% or an annual average increase of 15%. This could be the highest percentage increase for any industry in Karnataka. Also the statutory and welfare costs for the labour, which are over and above the wages and benefits, works out to an additional 50% of the wages. This is an additional financial burden for both corporate and proprietary planters.

However, the sale price for coffee at the farm gate hovers around Rs 2,800 to Rs 3,500 for a 50-kg bag, while the labour and fertiliser costs have spiralled disproportionately. The need to invest more funds for R&D to develop better quality coffee plants that are high-yielding and pest-resistant is another challenge.

What are your priorities after taking over as Chairman of the KPA?

Primarily, my major objective is to make domestic demand for the cup of coffee transform from an elitist drink to a common man’s drink. I would seek the Coffee Board’s assistance to establish coffee kiosks at public places like government offices, bus and railway stations, airports, shopping malls and educational institutions. This would make the demand for coffee explode in the country. Towards this objective, it would be necessary to jointly pursue vegetative clonal and tissue culture propagation of coffee, with United Planters Association of South India (Upasi) and Central Coffee Research Institute, Balehonnur, Karnataka. Also, to push for the import of pest and disease-resistant high-yielding coffee plant material. Identify biological viable and effective methods to treat effluents.

Also, request the state government and its Department of Agriculture to allocate Rs 1.9 crore in the state budget to fund the Upasi-KPA coffee research project. To establish soil and leaf analysis laboratories at Chettalli, Kodagu district and Chikkamagaluru district for the convenience of small and large growers.

A lady planters sub-committee has been constituted to promote community outreach programmes and showcase their achievements in cultivation of coffee, plantation nurseries, local marketing initiatives at national and international levels, home stays and plantation cafes for income augmentation.

What is the impact of the GST regime on the coffee plantation sector?

GST does not affect the coffee grower directly, as being agriculturists, they come under zero tax brackets. GST is applicable only after curing at the roasting and powdering stage, when the value-addition takes place, and the coffee can be consumed as a cup of coffee. According to Rule 7B (1) of Income Tax Act — “Income derived from the sale of coffee grown and cured by the seller in India shall be computed as if it were income derived from business, and 25% of such income shall be deemed to be income liable for tax.” This I-T Rule needs to be amended to tax coffee only at the stage of roasting and powdering that would enable the grower to sell coffee, which is plantation-specific, directly to the local and global markets.
Do you think that the import of pepper from Sri Lanka could affect domestic trade?

Import of poor quality pepper is killing the Indian pepper market. A regulatory price mechanism is necessary, whereby the price of pepper imported should be about 5% lower than the Cochin pepper auction price of equal quality of the day. Also, quality parameters of the imported pepper should be strictly monitored by a suitable government agency.

Your comments on the degradation of forests and environment pollution that have a bearing on the plantations in Karnataka.

The National Forest Policy is under amendment and a high-powered committee has been instituted for the purpose. The KPA and Upasi have jointly made a representation to the Union Ministry of Environment and Forests. Also the elephant menace in Kodagu district has assumed dangerous proportions due lack of proper fodder and vegetation in the game sanctuaries. Plantation crops, fruit trees and human beings are being trampled upon and destroyed. Therefore, the translocation of elephants appears to be the only solution, as all other forms of deterrents and barriers have proved ineffective.

While tourism has phenomenally raised the socio-economic level of people in the plantation districts, it should not lead to environmental pollution. Therefore, it is necessary to promote eco-tourism in the plantation districts of the state. Also, aggressively ban all types of pollutants, plastics, discharge of sewage and chemical effluents into the rivers. People need to be aware of waste segregation, its recycling and proper disposal through the media platforms to promote eco-tourism.

source: http://www.deccanherald.com / Deccan Herald / Home> Supplements> Economy & Business / by Furquan Moharkan / DHNS – December 12th, 2016

TheTamara Coorg returns with The Tamara Carnival

After receiving an overwhelming response from guests last year, The Tamara Coorg is back with the second edition of their musical and performing arts fiesta – The Tamara Carnival. The signature fest which takes guests on a journey of India’s great social and cultural heritage through music and dance will be held from December 23, 2016 to January 1, 2017 at The Tamara Coorg.

As the year comes to an end, the resort which is nestled in the mountains of picturesque Coorg, will joyously ring in the Christmas and New-Year festivities with The Tamara Carnival. This beautifully curated festival is a blend of music, dance and performing arts, showcasing the diverse and rich heritage of India. The festival will usher in the celebratory season with exhilarating performances that reflect the true essence of India’s tradition and culture.

The Tamara Carnival will enliven the atmosphere as guests will witness Indian and Western performances including Kathak recital, Kodava dance, a fusion of Marathi Lavani and Bengal flute, Margham Kali, saxophone performance, Kerala art forms, Vyali Bamboo act, Illusionist and many more fascinating and entertaining acts. Apart from the carnival, guests can also take advantage of the treks, coffee plantation tour, yoga and pottery making sessions among others to refresh themselves.

The 10-day carnival aims to gently ease into guests’ consciousness, rejuvenating and uplifting their spirits and leaving them in a blissful state of harmony with their inner being and the universe, amidst the serenity and beauty of nature.

source: http://www.hospitalitybizindia.com / HospitalityBizIndia.com / Home> News Track / by HBI Staff – Mumbai / December 12th, 2016

Madikeri DC tells engineers to expedite water works

Deputy Commissioner Richard Vincent D’souza on Monday has threatened the engineers concerned that they would be held accountable for any complaints/problems pertaining to drinking water supply.

Chairing a meeting on drinking water works and fodder issues, the deputy commissioner expressed his anguish against the engineers over the tardy progress in the drinking water works taken up at a cost of Rs 1 crore last year. The DC was upset over the underutilisation of funds sanctioned for the water works. “If there is failure in utilising the amount, sanctioned last year, to its fullest, how can we seek funds for the current year, the DC questioned.

The deputy commissioner directed the engineers to expedite the water works and address the water woes in the district.

Additional Deputy Commissioner M Satish Kumar said, “A Cabinet sub-committee headed by Revenue Minister Kagodu Thimmappa has been constituted. The sub-committee should be apprised of the measures taken.”

The officials should furnish information related to measures taken to address drinking water complalints, cattle feed among others, he added.

The Addl DC also instructed the officers to speed up drought relief works.
Zilla panchayat deputy secretary, planning director, chief planning officer and executive officers of respective taluk panchayats were told to work in tandem to mitigate drought.

Rural Drinking Water Engineer Shashidhar, along with assistant executive enginers from three taluks in the district, apprised the meeting of the status of the works taken up in the district.

source: http://www.deccanherald.com / Deccan Herald / Home> District / DHNS – Madikeri, December 13th, 2016

Asia’s first woman coffee taster is all set to open a Coffee Museum in Bengaluru

Sunalini Menon, a coffee taster and CEO of Coffee Labs is an avid collector of memorabilia concerning coffee.
Sunalini Menon, a coffee taster and CEO of Coffee Labs is an avid collector of memorabilia concerning coffee.

Bengaluru :

Sunalini Menon remembers the first Cafe Coffee Day (CCD) outlet VG Siddhartha started on Brigade Road in 1996. She had just ended a two decade-long stint at Coffee Board and was making brews for CCD under her independent consultancy Coffeelab.

Siddhartha, Menon reminisces, took advantage of the IT boom to make an offer: buy one cup of coffee and surf the net for one hour.

“We served filter coffee on the ground floor and espresso on the mezzanine floor. People warmed up to only cappucino and lambasted us for charging exorbitant rates for a cup of brew.“

In stark contrast, the three-day Coffee Santhe last weekend saw a footfall of 4,000 people. “We have come a long way since,“ Menon, Asia’s first woman coffee taster, points out.

It is experiences and journeys like these that Menon plans to document in a museum dedi cated to coffee. That’s her dream project and a final ode to her love for coffee.The project, which has been in the pipeline for some time now, is taking shape.

“We are forming a trust since it is a non-profit initiative. It requires two acres of land as we plan to grow coffee around it. We have decided on Devanahalli, though there is an offer for it to come up in Chikmagalur,“ she said, explaining that budgets have to worked on accordingly . Menon favours a location closer to the airport as “travellers with a transit visa can see the museum, have a cup of coffee and fly back with happy memories of India.“

Menon, 64, has the blueprint ready .“We will start with the story of Baba Budan (who brought coffee to South India) and traverse to the cultural aspects of coffee, diversified cultivation patterns and types of seed material.We are planning a layout that is representative of a typical Indian coffee plantation.“

The exhibits will include antique coffee roasters, grinders, brewing equipment, mugs, cups and coffee powders from different corners of the world. The Coffeelabs office in RMV Extension, a mini-museum in itself, houses memorabilia including tribal products from coffee-growing areas, arecanut pickers, ancient milk measurement units and coffee pots.

“Each equipment throws light on the culture of the country it comes from,“ Menon explains. For instance, Italian pots have ornate carvings; the ones in Iran are known for their silver and filigree; Pakistan has a recurring crescent moon pattern while Egypt sports designs of Cleopatra.

Education consultant and coffee addict Shaista Baljee believes that a museum will find takers not only among aficionados like herself but others.“India, especially Karnataka, has such a fantastic coffee culture that has developed phenomenally over the years. An initiative like this in a tea-drinking country will be amazing.“

source: http://www.economictimes.indiatimes.com / The Economic Times / ET Home> Magazines> Panache / by Divya Shekhar, ET Bureau / December 07th, 2016

Rainforest Retreat Coorg: Life on an organic farm

MojoKF30nov2016

If man learnt the blues pickin’ cotton, he shall rediscover it learning how to grow coffee. And no any ordinary coffee, mind you, but organic gourmet robusta.

The upper echelons of Coorg’s rain-slopes resonate not with the hum of mountain maidens, but Big Mama Thornton belting away the blues. Welcome to Mojo Rainforest Retreat, a 25-acre organic farm perched at 1100m in the lush Western Ghats of Karnataka. Mojo is as famous for its unimaginable shades of green as for its collection of blues, believed to be the largest in the country. If Robert Johnson’s wandering soul were to reincarnate as a farmhand, this is where it would come to rest.

Take it from Doc. That’s Doctor Anurag Goel, who claims to have seen every big blues act while doing his Ph.D. in Molecular Biology from Toronto. His wife Sujata, a Ph.D. from the Department of Botany (Delhi University), is a walking encyclopedia of natural remedies. Along with their ‘nature child’ Maya, the Goels have accomplished what most people only dream of in their dreams. They quit the rat race of urban drudgery to pursue a more harmonious existence with nature.

After extensive travel through this vast country, they chose to settle in the rainforests of Coorg. The retreat was set up in 1999 to raise awareness about their environmental NGO.

Initially, they intended to name it Worldwide Association for Restoration and Preservation of Ecological Diversity but realized that a name like WARPED would find little credibility.

And so, after a little juggling of alphabets and a National Geographic grant later, they settled for WAPRED Research Foundation in 1996. Today, the idea has blossomed into a heady mix of eco-tourism, offbeat adventure travel and the blues.

Coorg’s rich flora and fauna have earned it international recognition as one of the most important hotspots of biodiversity that need to be preserved. To say that it’s a challenge is an understatement. This here is Wild West Country, where every house boasts of a licensed rifle and most of the region’s wildlife can be found on the walls of living rooms in Coorg.

Some of course, like the wild boar, have met a more honourable end. The transformation from a vile burrowing creature to a bowl of delectable pandi-curry can only be attributed to the genius of a people who have understood the very soul of the animal.

Sadly, the importance of nature’s treasures has been lost on them. The heavy use of toxic pesticides has seriously endangered the region’s fragile eco-system.

The falling prices of coffee have spurred the use of chemical fertilizers and a mysterious disease has wiped out the orange from ‘Orange County’. However, there’s one bastion that seems to be holding out – Mojo.

The farm is a perfect example of how to live in harmony with nature without necessarily exploiting it. The Goels use solar panels for their basic power supply. Crops are grown under the shade of rainforest trees using biological methods of pest control.

A medicinal plant garden nurtures the wealth of traditional knowledge.

Coffee berries are handpicked, hand-processed and specially roasted to obtain a special blend without using chemicals or chicory.

The cuisine – mostly locally grown organic produce – is a delicious blend of continental and Indian dishes, homemade bread, cottage cheese, pastas, roasts, preserves and gourmet organic coffee.

Even the accommodation at the Rainforest Retreat is an unforgettable experience. A beautiful brook-side bungalow, set in a picture-postcard thicket of bamboo, banana, orange and pineapple, conforms to international standards of style and comfort. It has two bedrooms, a spacious living room, sit-out and perhaps the best rainforest loo any side of the equator.

A second, more rustic shelter is the Yin Yang Cottage inside the plantation. A thin wisp of smoke rising from the bathroom chimney indicates that Muttu Pandey (the farmhand) has already heated the water. Before the stimulating bath can lull me to sleep, there’s a Doc on my door. It’s time for a first-hand learning experience at the farm.

Mojo is home to the Habanero, the world’s second hottest chili. The Red Savina Habanero used to be the hottest until it was deposed by our own Nagahari chili from Tezpur, Assam.

Another brilliant flash – this time at the treetop – catches my eye and I wonder if it’s a bird, a plane or Superman. Doc angrily shakes his head and says it’s the Southern Birdwing, India’s largest butterfly.

There’s Dendrobium Nutantiflorum, he motions to an orchid clump and that’s the raucous call of a Green Barbet. Stupefied, I try to keep pace with one new discovery a minute and forget more than I can remember.

Doc plays the razor-sharp schoolmaster to my stupid boy from Botany class. A walk through the dense cardamom under-hang leads to a clearing where Doc comes to a halt in front of a tree.

He has the reverence one would show to an Inca shrine. With all the compassion of a shaman consecrating a totem, he caresses the thick leaves of a creeper. “After saffron, vanilla happens to be the most expensive spice in the world”, he chuckles. “One kilo of cured, processed vanilla extract fetches as much as Rs.11,000 in the international market.”

But before this article can trigger off rampant cultivation of vanilla in any available garden patch, let me add that it takes 5 kg of beans to process 1 kg vanillin extract. A lucky farmer may get about Rs.700 for a kilo of beans.

What’s more, in the absence of its natural pollinator the Melipone bee, the orchid’s flowers have to be hand-pollinated. The flower opens in the morning and closes in the afternoon, never to open again. If left pollinated, the flower will drop the very next day.

Oddly content that I was not a vanilla farmer, I pick up samples of the local produce. Habanero extract, cardamom, pepper (which are indigenous), coffee (which was introduced), Garcinia (aka Kokum, used as a refreshing drink and a souring agent in curries) and a lovely set of picture postcards, all of which fund WAPRED.

Back at the main house, Sujata thrusts into my hand what she calls a ‘hibiscus suspension’. I admire the glass like a potential Nobel Prize winning entry, when a patient feminine voice explains, “It’s a coolant; you are supposed to drink it”.

“And next time, use kerosene on your boots. It’ll keep the leeches away”.

This region gets so much rainfall it would make Mawsynram blush. The rains get so severe that leeches give up their positions on the ground and cling to overhanging branches to throw themselves like kamikaze warriors on to passing targets. If you’re into pain, I highly recommend Mojo in the monsoons.

Among the other denizens of the farm are the dogs – Jupiter, Janis (named after Janis Joplin), UB (Ugly Bastard – a deformed puppy who has grown up into a stocky watchdog) and Pigpen (from a character in Animal Farm), who died recently. It’s advisable to be overtly good to them as it is they who accompany you from the main house to the Yin-Yang Cottage at night.

A solitary jaunt is not exactly spooky, but jungle walks have never been the same after The Blair Witch Project. Everything at Mojo – including Aki the Calf and Maya Hill – has been named by 4-year-old Maya. If she has finished partying with McDuff, John Barleycorn (who has a drinking problem) and her imaginary friends, maybe she’ll show you her ‘panoramic view’ and tell you about her philosophy.

Meanwhile, a Golden Oriole lands on the tree near the verandah. While I gape open-mouthed at it like a 4-year-old kid, an oblivious Maya is content watching UB play with a ball-beetle.

Mojo is the sort of place where you’d hate to blink. It tends to leave you with a strange feeling that can best be described as a mixture of envy, awe, respect, rejuvenation and rage when the honeymoon is over. However, for those few precious moments, it gives people a chance to experience an inner peace that only nature can provide.

Doc has also designed several escorted road tours that take you to interesting places nearby. There are excursions to other plantations like Ludwig Mahal, a nature walk to Galibeedu Ridge, a visit to the Dubare Elephant Training Camp and an insane drive to the Cauvery for swimming and mahseer fishing.

What makes Mojo even more special is that it’s a Mecca for bird-watchers, insect-lovers, soul-trippers and blues-brothers. The misty mountains and dense foliage of this section of the Western Ghats make it one of the best places to get lost.

In fact, Mojo adds up to such a wild weekend you might even be tempted to call it a ‘Doc Holiday’…

Author: Anurag Mallick. This article appeared in the May 2003 issue of Outlook Traveller magazine.

source: http://www.redscarabtravelandmedia.wordpress.com / Blog by anurag mallick & priya ganapathy / May 25th, 2012