Category Archives: Coffee, Kodagu (Coorg)

Coffee and Mist: A Monsoon Journal from Coorg

CoffeeKF18sept2014

Bangalore :

When I was much younger, Coorg was a little squiggle on the map of Karnataka, its shadowy presence acknowledged by half-remembered geography lessons, coffee and by a certain gown-like drape of a certain Mrs Mundappa’s sari. The latter especially stood out eking out a visual cue for Coorg. Many years later in college, Coorg was one of the many places that people called home in the multicultural melting pot that was Delhi University. And almost all of them had an unbelievably high tolerance for fiery meat dishes. This naturally led to a conversation about the Pandi Curry or the famous spiced pork curry of the region. Some Coorgi folk actually believed that this dish was the sacred rite of passage for all meat lovers. Since a good Pandi Curry eluded me and those I sampled remained greasy blots in my food memory, just like the dish, with time, the place faded from the memory.

Five years later, as I crossed a bridge over the Cauvery, with the familiar highway markers announcing ‘Welcome to Kodagu District’ in, I felt a sudden rush of excitement as those half-remembered impressions flooded in.

In a few kilometres after the gateway town of Kushalnagar, the run-of-the-mill state highway suddenly transformed into a winding hilly road. Monsoon is not regarded as a favoured time to visit this region and yet, whenever I have travelled across South India, it has been under the aegis of the rain gods. Somehow, I have always enjoyed this off season experience which drives away the tourist hordes and returns the place to its quietude. The rain-washed land shorn of its summer dust has a fresh and dewy sheen. Coorg was no different and my first glimpse of the lush and wild forested tracts interspersed with the vast coffee plantations, was through a gap between passing rain clouds. As the sun cast its errant late afternoon beams across the road, the coffee bushes glistened, cementing this as a lasting snapshot of the place.

Coorg or the Kodagu district is the least populous of the 30 districts of Karnataka which make it one of the few places where the wilderness per square kilometre is far more than the human population around these parts. Also, since large tracts of this district are privately owned by the coffee planters (Coorg is India’s most important coffee-growing district), that ensures that the forest cover remains unspoilt and thus the region supports an extraordinary biodiversity. This also prevents any unnecessary development in an area which draws hundreds of holidaymakers. As a result there is the growth of a new hospitality industry—one which thrives on homestays and extremely luxurious boutique properties helmed by the plantation owners.

As we made our way through the bumpy non-roads a little above Suntikoppa into the Old Kent Estate, the Coorgi terrain enveloped us in her musky, squelchy and coffee-scented bosom. An idyll in the middle of 200 odd acres of coffee, cardamom and pepper crops, the Old Kent Estate is a renovated version of quintessentially English coffee bungalow. 21st century comforts are juxtaposed against coffee plantation walks and traditional Coorgi food. This is the template for most Coorgi homestays or resorts. We spent our days walking around misty hill roads. Like many other places, Coorg has also been more about the ‘in between’ journeys rather than the popular tourist spots. An initial sightseeing experience at the Abbey Falls left us a little scarred. Buffeted by the jet spray of the fairly impressive waterfall and trampled by nearly five score camera-happy tourists who braved precarious rocks and moss-sodden perches in order to get the perfect shot, we did a quick about turn just as we got a glimpse of the waterfall. The tourist legions had left in its wake reams of orange Haldiram bhujia packets, while the all-round wetness had led to a proliferation of leeches and you were lucky if you left Abbey Falls without a bloodsucker in tow. Thereafter we drove around aimlessly, tracking the natural beauty of the rolling hills and stopping where we pleased. Lured by ambling cows, little bridges over gurgling streams and picturesque sunsets, we were masters of our own itineraries.

A strange fact I discovered is that although this is the land of coffee with green beans hanging from every bush that you see by the highway, a good cuppa is not all that easy to come across. The best coffee of the region is actually packed off to the auction houses and sold off to foreign buyers. They return to India via the circuitous international coffee chain route with a 100 percent markup and are served in branded cups or as freeze-dried packs of Arabica and Robusta with esoteric descriptions on their labels.

Apart from the plantation homestays, it is rather unlikely that one will find Coorgi coffee at a roadside stall. A single ambitious shop in Madikeri has forward integrated into a cafe and this was where we had our first traditional Coorgi coffee, made with local beans and sweetened with jaggery­—a perfectly heartwarming brew. However, we managed to wrangle many a cuppa from the kitchen in our estate. And while we took in the changing light across the coffee bushes, we drank deeply of the brew of the land.

While coffee is an integral aspect of Coorgi cuisine, a plentiful bounty of the land, so is meat. Traditionally the Kodavas (the indigenous locals who had settled in the region thousands of years ago) were fierce hunters who subsisted on game that they caught and the produce of the land. This included a limited number of vegetables and resulted in a largely meat-based diet. And it is the meat from the wild boar hunt that forms the region’s greatest delicacy—the Pandi Curry. While we tasted our delightful Pandi Curry in a restaurant with a jaw-dropping view across a valley, most Pandi curries are best had in traditional homes accompanied by banter and snowy akki rotis.

I discovered that the true beauty of Coorg lies outside human settlement and in its fragrant coffee and delectable food. Everything is born of the soil, including its people. It rains as I walk under bulbous jackfruit, hanging from mossy branches. I pick an occasional green berry off a coffee plant and watch kingfishers create a sudden gash of blue across the green canvas. This is a Coorgi monsoon. And it is like no other that I have seen.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Bangalore / by Diya Kohli / September 18th, 2014

How Starbucks is localizing to crack the Indian coffee chain market

In January 2011, when Starbucks chairman and CEO Howard Schultz made his maiden India visit to sign the 50:50 JV with Tata Global Beverages, hopping over to Asia’s largest coffee maker Tata Coffee’s 8,258 sq feet roasting facility at Kushalnagar near Coorg made perfect sense. After witnessing the plant first hand, his team pointed out that the coffee at the roasting facility matched the global espresso blend that Starbucks prides itself on.

(The store in Horniman Circle…)
(The store in Horniman Circle…)

So for the first time ever in Starbucks’ history, the company pinned its faith on a partner-owned roasting facility, outside the five plants it owns across the world, including one at Amsterdam. Local coffee, global taste.


WHAT’S IN STORE

That set the ball rolling for a slew of localization initiatives which the JV kickstarted from October 2012, as it launched its very first outlet in Mumbai. The store in Horniman Circle, which can accommodate 120 people, has hand-carved wooden screens, tables of solid Indian teak, painted vintage trunks and old leather-bound books, harking back at Mumbai’s mercantile past.

As for the grub, there’s Konkani Twist or a Reshmi Kebab Roll, jostling for mouth-share with the standard Blueberry Muffin or the Classic Breakfast Chicken Sandwich—all coming from the Tata-owned TajSATS, India’s largest provider of meals to domestic and international airlines. While the coffee variants are largely untouched, the beans and espresso blend at the heart of the coffee are locally sourced. Even the Tata Tazo tea range throws up a spice-infused Chai Tea Latte—distinctly Indian. Similarly, when Starbucks opened shop in Delhi’s Connaught Place in February 2013, the ropework design of the store stood out as a local theme, along with food offerings, such as Murg Kathi Wrap and Murg Tikka Panini.

The Pune store, on the other hand, honours the rich copper culture of the city through copper artifacts and even has a traditional Indian swing for customers to sway. While certain elements in its food kitty are customized to suit local taste-buds, things are no different when Starbucks launched its 50th store in the country at Chennai earlier this month, which is the only outlet vending a ‘pour-over set’ single brew serving merchandise, typical of the filter coffee culture down south.

Procurement, store decor, F&B, merchandise— across locations , Tata Starbucks has set out to garner neighbourhood connect, to create what its CEO Avani Davda claims as the “third place” between the office and home. Unlike rival Cafe Coffee Day, which operates across multiple formats on a franchisee model, Tata Starbucks prefers operating the third place on its own, with an average covered floor area of 1,000-1,200 square feet. Much of that is governed by homegrown research that points to a more leisurely cafe culture in India than the west, where it is an on-the-go, grab-a-bite, kiosk-led approach with tiny outlets located near workplaces. That explains why Starbucks gets about a fourth of its revenue here from food as against 20% globally.

Though Davda’s cuppa of choice is Sumatra or a vanilla latte in the morning, she would any day welcome the growing consumption of Chai Tea Lattes from her stores. Unlike in most countries, Starbucks realized that India is largely a tea-drinking nation and has now solidified that beverage selection on its menu. It has also launched the India Estates Blend – a country-specific blend developed with Tata Coffee, and the India Espresso Roast, which is sourced locally through the coffee sourcing and roasting agreement with Tata Coffee.

LATE, YET RELEVANT

As the local theme gains momentum, Starbucks’ late entry into the country’ Rs 1,200 crore coffee chain market must not be overlooked. When it finally entered in 2012 after a botched entry in 2007 with Future Group’s Kishore Biyani , the domestic market was nearing saturation, with quite a few players snapping up prime properties in the top ten cities.

Though the JV never compromised on real estate, Starbucks President, China and Asia, John Culver said forging a sense of community will be key, while inaugurating the Horniman Circle outlet. Surely, the $14.89 billion Starbucks has also drawn lessons from the localization bids of other food retail chains, particularly KFC and McDonald’s. While the former ranks Paneer Zinger and Veg Twister as its top-sellers, McDonald’s McAloo Tikki and Masala Grill scorch the tables.

But since such chains operate across multiple formats, some of them even resort to differential pricing across different formats or locations, to cater to a broader consumer base. But Starbucks is clear about its premium pricing and aware of its international brand following.

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“We now have an average customer who is very well informed, and has exposure to international brands and experiences… although price and convenience play a part in their spending decisions, they are also more and more influenced by a brand’s values,” says Manmeet Vohra, Director-Marketing & Category, Tata Starbucks.

THE NAYSAYERS

The Indianizing influence, particularly from a brand like Starbucks, has its own share of skeptics though. “People line up outside Starbucks for a global gourmet coffee experience with knowledgeable staff (partners) and baristas who can toss up the Starbucks experience…. unfortunately, the company has adopted a cookie-cutter approach (in India)….it’s like Zara saying it’ll sell salwar-kameez in India,” observes Harminder Sahni, Founder and MD, Wazir Advisors.

As a counter, Davda claims that a career at Starbucks starts with learning about coffee, often through coffee tasting and roasting events. “Our baristas are trained for specific periods by certified baristas, and each partner undergoes the training before undertaking their respective roles,” she says. Keeping the debate alive, former VPMarketing of Tata Coffee and brand consultant Harish Bijoor observes that Starbucks must not dilute its international flavor in order to grow in India.

“It must not become an Indian cafeteria from an American cafe,” says Bijoor, adding that strong brands are often inflexible. Even marketing guru Jagdish Sheth dismisses the ‘think global, act local’ approach of Starbucks, pointing out the new trend as ‘think local, act global’, with a slew of examples, such as Haldiram’s, Dabur and Pathak Pickles from India now riding high overseas with very ethnic offerings.

BANKING ON THE HOOD

But Tata executives, like Davda and Vohra, remain steadfast in their commitment to serve local communities and grow the business case around regions and neighbourhoods. It goes to explain why each outlet supports the surrounding ecosystem.

In Mumbai’s Horniman Circle store, for instance, Starbucks maintains the adjoining heritage park while in Gurgaon’s HUDA Metro Station store, partners take time out for regular cleanliness drives. Pradeep, one such partner, works the counter in Delhi’s Hamilton House branch at Connaught Place and keeps watch as the outlet’s assistant manager. Amid rope chandeliers and the surrounding wood, steel and concrete surfaces that resonates the character of the Lutyen’s-era building, Pradeep helps fellow partners with orders, calling out names of consumers alongside the order on delivery.

Right next to where he stands, about one-fifth of the food section has local offerings—”Chatpata Paratha Wraps and Tandoori Paneer Rolls are the highest selling food items in this outlet,” claims Pradeep. Though Davda will be happy to see local grub flying off the tables, for Tata Starbucks, food accounts for just 25% of its Rs 16 crore revenue. It is the core beverage category that Davda will be watching closely after ensuring that the beans at least are sourced and brewed in India.

source: http://www.articles.economictimes.indiatimes.com / The Economic Times / Home> Magazines> Corporate Dossier / Moinak Mitra, ET Bureau / July 25th, 2014

12th Plan outlay for Coffee Board by month-end

Nirmala Sitharaman plans to have a meeting of all stake-holders of the coffee industry in Bangalore and for the Tea Industry in Guwahati.

Bangalore :
Union Ministers have assured Karnataka coffee growers that the 12th Five-Year Plan for the Coffee Board would be announced by August end.

In their meeting, coffee growers told Minister of Commerce Nirmala Sitharaman that the 12th Plan outlay for coffee is overdue by about two years and many small and large growers are eagerly awaiting the Plan proposals as they have held back some investments because of the impending notification.

After patiently hearing growers’ problems, she assured them that the notification will be made by the end of August. The growers also have urged Union ministers to revisit the Kasturirangan Report and remove plantations from the preview of the act for Karnataka and Tamil Nadu, just as it has been done for Kerala. The members of the delegation that met the Union Ministers included D Govindappa Jayaram, chairman, and K Kurian, vice-chairman, of the Karnataka Planters Association; MS Jayaram, president, Thirthamallesh, secretary, Nanda Belliappa and MS Boje Gowda of the Karnataka Growers Federation; Peter Mathias, president, and Ullas Menon, Secretary-General, United Planters Association of Southern India.

The planters’ delegation was in New Delhi from July 29 to August 1 to discuss issues with Commerce Ministry officials and Nirmala Sitharaman. The delegation also met newly-elected MPs from Karnataka and apprised them on various issues. Pollution control norms for pulping were also brought to the ministers’ attention. Growers urged them to consider studies done by the University of Agricultural Sciences, Bangalore. Ministers assured the delegation that SCTL for growers above 10 hectares would be looked into. They also said that recoveries of loans which have become non-performing assets and those before the Debt Recovery Tribunal would not be brought under the SARFAESI Act for any plantation lands.

Meetings
Nirmala Sitharaman suggested plans to have a meeting for all stake-holders of the coffee industry in Bangalore and for the Tea Industry in Guwahati.

She also suggested that the Rainfall Insurance Plan will be modified to include all plantation losses caused due to heavy rainfall, drought or heavy pest attacks, such as white stem borer or stalk/bean/leaf rot (Koleroga) etc. She also said she would explore ways of including research scientists from the agricultural department for doing research on coffee, as well as getting some funding from the Agricultural Ministry for the same.

The Ministers also assured help in getting the approval of the National Horticultural Package (for Pepper) for Karnataka.

source: http://www.thehindubusinessline.com / Business Line / Home> Agri-Biz / The Hindu Bureau / Bangalore – August 03rd, 2014

Tata Coffee receives accolades at the Golden Peacock Awards 2014

Tata Coffee Limited, India’s coffee producer and exporter of gourmet coffee, announced its win at the Golden Peacock Awards 2014, for excellence in ‘Environment Management’ in the ‘Beverages’ category. Golden Peacock Environment Management Award (GPEMA) is the coveted recognition that organisations across India strive to achieve for environment management.

The award was presented as part of the two-day ‘ 16th World Congress on Environment Management’ in New Delhi on July 11 and 12, 2014. Tata Coffee was declared the winner amidst a distinguished gathering of business leaders, jurists, academics, environmentalists, economists, legislators and policy makers. Present as Guest of Honour was Atul Chaturvedi (IAS), Chairman – Public Enterprises Selection Board.

Hameed Huq, Managing Director, Tata Coffee Limited said, “It is a proud moment for the company to be applauded on a national platform such as the Golden Peacock Awards 2014. Tata Coffee has consistently been committed to environment protection and we rely and coexist with nature at our coffee plantations. We promote eco-tourism and sustainability. We are constantly improving the quality of coffee through sustainable practices and agronomy solutions.”

Tata Coffee has been revered for excellence in ‘Environment Management’ based on its system by conservation of water and energy resources and effective utilisation of renewable energy resources. Tata Coffee is also known as a carbon-negative company as it upholds its biodiversity conservation practices.

Tata Coffee has 19 coffee estates in India which produce varieties of Arabica and Robusta coffees. The plantations adopt sustainable practices in irrigation, water management, and pest control. The plantations have set up bee hives to increase the dwindling bee population and bee activity, which, in turn, will serve the purpose of cross pollination, especially for the Robusta coffee.

Sustainable practices have their benefits, including important certifications: among these, the Utz Kapeh certification, which validates that coffees from the Tata Coffee plantations have not been exposed to harmful chemicals and processes, and the Rainforest Alliance certification, which validates the company’s sourcing and growing practices. Tata Coffee was also the first plantation company in the world to get SA 8000 certification, which recognises a company’s fair employment practices.

This year’s awards were declared by the Awards Jury under the Chairmanship of Justice P. N. Bhagwati, former Chief Justice of India and Co-Chairmanship of Justice and UN Human Rights Commission and co-chaired by Justice (Dr.) Arijit Pasayat, Chairman, Authority for Advance Ruling (Customs, Central Excise and Service Tax) and former Judge, Supreme Court of India & former Chairman, Competition Appellate Tribunal of India & Authority for Advance Ruling (Customs, Central Excise & Service Tax) and Lt Gen J S Ahluwalia, PVSM (retd), President, Institute of Directors.The award for the Environment Management System (EMS) is a powerful tool to evaluate oneself in an ecological sphere.

source: http://www.hospitalitybizindia.com / Hospitality Biz India.com / Home> F&B Overview> F&B / by HBI Staff, Mumbai / Wednesday – July 16th, 2014

Record coffee bean output likely

Despite widespread attack of the White Stem Borer (WSB) pest in all growing regions, the Coffee Board, a estimates India’s coffee production for 2014-15 at a record 344,750 tonnes – an increase of 13.2 per cent over the final estimate for 2013-14.

Although the Board projected an all-time high output of 347,000 tonnes for 2013-14, the final production came down to 304,500 tonnes, with 102,200 tonnes of Arabica and 202,300 tonnes of Robusta beans. Compared to 315,500 tonnes in 2012-13, the production was down by 3.5 per cent. For the current year, the pest has already affected 50 per cent of the Arabica plantations and the production loss could be the worst ever, if the monsoon continues to play truant. The Board has projected Arabica output at 105,500 tonnes and Robusta at 239,250 tonnes for 2014-15 crop.

“Our estimates are based on the conditions that prevailed during post-blossom period in April. The blossom showers were adequate this year, though the distribution was not uniform and there was a slight delay in receiving the backing showers in certain pockets. This year is an “on-year” for Robusta crop and the conditions are very good for the crop presently. The pest could come under control if there is a very good shower in the remaining months of monsoon. However, it will be known only in September, when we come out with post-monsoon estimates,” Jawaid Akhtar, chairman, Coffee Board, told Business Standard. He said last year, the Robusta crop suffered losses due to a heavy monsoon between July and September, after two months of drought earlier in the year. However, this year, the conditions might change with the monsoon rains in July and August.

CoffeeProductionkf17jul2014

Akhtar said coffee areas were facing long dry spell, followed by blossom showers. Agreeing with the Board, Ramesh Rajah, president, Coffee Exporters’ Association, said the Robusta crop has in excellent condition and depending on how the rains continue in the remaining days, the final production would vary. As WSB is rampant this year, the production of Arabica could come down by 10,000-15,000 tonnes, he said.

Planters have expressed surprise over the estimates for the current year. “Last year was an ‘on-year’ for Arabica and still it suffered losses due to WSB initially and later with heavy monsoons. This year, it is an ‘on-year’ for Robusta. With WSB surfacing, the Arabica production at the most could be in the range of 60,000 tonnes,” said Nishant R Gurjer, former chairman, Karnataka Planters Association.

source: http://www.business-standard.com / Business Standard / Home> Markets> Commodities> Food & Edible Oils / Mahesh Kulkarni / Bangalore – July 14th, 2014

Coffee Board projects record crop next season

ChartKF13jul2014

Growers sceptical due to prolonged dry period, borer menace

Chennai :
The Coffee Board has projected a record crop of 3.44 lakh tonnes (lt) for the new season beginning October, but growers are sceptical about the estimates.

According to the Coffee Board’s post-blossom estimate, Arabica output will be 1.05 lt and Robusta 2.34 lt. (The estimate of crop made after the coffee plant blossoms and spikes develop on the plant is the post-blossom estimate.)

This is against a revised estimate of 3.04 lt this season ending September (1.02 lt Arabica and 2.02 lt Robusta).

“I think this output could be difficult to achieve, especially with regard to Arabica. This is because even in best-maintained plantations, there is heavy infestation of the white stem borer,” said Anil K Bhandari, former president of the United Planters’ Association of Southern India, and an exporter.

Other opinions
“Such levels of production cannot come from the original area under coffee in the country. This year, most planters are complaining that their output will be down by at least 40 per cent as far as Arabica is concerned. In my own estates, the output will drop to 10 tonnes from 40 tonnes,” said Bose Mandanna, former Coffee Board Vice-Chairman and a planter in Kodagu, Karnataka.

Due to a prolonged dry season, the menace of the white stem borer, which has been wreaking havoc in coffee plantations over the past decade, is a serious threat this year.

“Maybe, the estimate put out by the Coffee Board was the situation prevalent during blossom. After that, there has been a tremendous loss in the estates due to the borer menace,” said Bhandari.

This year, coffee estates are reported to have received timely showers for blossoming of the coffee flower. Follow-up showers, required for growth of the plant, were also good before the borer menace spread panic.

According to the Board estimate, Karnataka will contribute 72 per cent of the coffee production next season, up from nearly 70 per cent this season. Output in Karnataka will be 2.48 lt (80,700 tonnes Arabica and 1.67 lt robusta) against 2.11 lt this season (78,440 tonnes Arabica and 1.32 lt Robusta).

Kodagu’s contribution will be 43 per cent with 20,150 tonnes of Arabica and 1.13 lt of Robusta (21,040 tonnes Arabica and 90,820 tonnes of Robusta). Last year, its contribution to the country’s coffee production was 36 per cent.

Fears of drought

“It is almost like a drought situation in Kodagu. It is unlikely that the district will provide so much coffee this year,” Mandanna said.

“It is likely that the Coffee Board could revise the estimate downwards after taking into account the effect of monsoon and other things. It should carry out another estimate later and put it out during October-November. That could perhaps reflect a correct picture,” Bhandari said.

According to plantation industry sources, for the last few years, the Coffee Board has been putting out a higher projection of the crop in its post-blossom estimate.

“This has been happening for sometime now. They come out with a higher figure and then revise it. Who gains from such estimates,?” a source wondered.

Last year, the Coffee Board initially estimated the crop at a record 3.47 lakh tonnes before pegging it finally at 3.04 lakh tonnes.

This season’s production estimate was lowered after heavy rains in the growing areas led to wet feet in coffee plants resulting in the roots growth freezing. This led to coffee berries falling off the plant, leading to loss.

“The Board has to revise its methodology in estimating the crop. Then, perhaps it could be nearer to reality,” the source said.

source: http://ww.thehindubusinessline.com / Business Line / Home> Markets> Commodities / by MR Subramani / Chennai – July 08th, 2014

Coffee Board finds a way to tackle arabica stem borer

Kochi :

Coffee Board has achieved a breakthrough in its research to combat white stem borer attack, which has become the single largest threat to the survival of arabica coffee cultivation in India.

Management of this devastating pest has been increasingly difficult due to the vagaries of Nature and shortage of skilled work force. It has threatened to bring down arabica crop to 65,000 tonne this year.

Among the various control measures currently available, pheromone technology is the latest one which can be adopted easily. The Central Coffee Research Institute (CCRI) has been working on the refinement of the pheromone technology and had identified the existence of female sex pheromones and some attractants known as kairomones, within the plant itself. Kairomones are the chemicals released by host plants that attract the pests towards them.

Earlier, Coffee Board through a tie up with Bio Control Research Laboratories (BCRL) succeeded on the production of the male pheromone compound. The Board is now providing traps baited with this pheromone at 50% subsidised rates to the coffee growers. The traps help the growers to monitor the borer emergence and assess the spread of the flight season which are crucial to initiate the control measures.

Coffee Board had launched a collaborative research programme with BCRL in 2012 to identify the role of female sex pheromones and kairomones in mating and infestation process.

The studies conducted by BCRL scientists revealed the existence a female sex pheromone compound. A plant volatile from attacked plants, which attracted the stem borer, was also identified.
Preliminary field studies using combinations of these two in traps attracted maximum beetles when compared to the male pheromone alone.

These findings offer scope for improving the pheromone technology, which could form the basis for a breakthrough in eco-friendly stem borer management. Further field trials to arrive at the optimal and cost effective combinations are under way, according to an official statement from Coffee Board.

Source: http://www.articles.economictimes.indiatimes.com / The Economic Times / Home> News> Economy> Agriculture / by ET Bureau / July 08th, 2014

Kodagu & Chikmagalur RCFs constituted to strengthen research on coffee

Bangalore :

The Coffee Board has included enterprising and eminent growers along with associations in its Regional Consultative Forums (RCFs) in order to strengthen research on coffee.

Jawaid Akhtar, Chairman, Coffee Board, told Business Line that these RCFs have been formed covering all the major coffee growing regions in the country.

Following have been nominated for regional consultative forum for Kodagu district of Karnataka.

Enterprising/ Eminent Coffee Growers – N Bose Mandanna, Subramanya Estate, Suntikoppa, Gautham Basappa, Madapura B Estate, Madapura, Sampath, Senior General Manager, Tata Coffee Ltd. Pollibetta, B.B.Chengappa, Palthope Estate, Srimangala, B.D.Manjunath, Manasavana Estate, Kumboor, Madapura post, S.B.Jayaraj, Panya Estate, Suntikoppa, N.M.Subbanna, Yelneergundi Estate, Sanivarasanthe, P.D.Khalista, Flora Estate, Abbur village, Somwarpet taluk, P.S.Subramani, Sajjan Estate, Kothur village and Post, Near Ponnampet, A Ponnappa, Group Manager, M/s BBTC Ltd., Sidapur.

Scientists/ Experts in the field of agriculture – Director, Central Horticulture experimentation station Chettalli, Associate Director, College of Forestry, Ponnampet, Deputy Director, Cardamom Research Station, IISR, Appangala and Joint Director (Horticulture), Govertment of Karnataka, Madikeri.

Growers Associations – president, Coorg Planters Association, Madikeri, Representative of KGF Kodagu District, President, Kodagu District Small Growers Association, Siddapur.

Invitees – Chairman, Coffee Board – Permanent Invitee, Board Members from Coorg district and Director of Research, CCRI

Convener and Deputy Director -Research, CRSS, Chettalli.

For the Regional Consultative Forum for Chikmagalur & Hassan districts following are the members nominated.

Enterprising / Eminent Coffee Growers – H.B.Rajagopal, Kerehucklu Estate, Balehonnur, H.M.Deepak, Kanachur Estate, Hanthur PO, Mudigere taluk, Dr Anand Titus Pereira, Kirehalli Estate, Sundakere post, Saklespur, H.T.Mohan Kumar, Dimbada Estate, Hurudi post, Saklespur taluk, Ashok Kurian, MD, Balanoor Plantations & Industries, Bangalore, Dr M S Sreenivasan, Advisor, M/s.ABC Plantations, Mudigere, The General Manager, IBC Group of Estates, Saklespur, B.M.Mohan Kumar, Malleswara Estate, Balupet, Saklespur taluk, Ajay Thippaiah, Kerehaklu Estate, Aldur, Tousif Ali, Coffee Planter, Aldur.

Representative of Growers Associations – Chairman, Karnataka Planters Association, Chikmagalur, President, Karnataka Growers Federation, Saklespur, President, Hassan District Planters Association, Saklespur

Scientists/ Experts in the field of Agriculture – Associate Director, Zonal Agril.Res.Stn. (UASH, Shimoga) Mudigere, Dy.Director, Regional Spice Res. Stn., Donigal, Saklespur, Jt.Director (Horticulture), Govt. of Karnataka, Chikmagalur,

Invitees – Chairman, Coffee Board – Permanent Invitee, Board Members of Chikmagalur & Hassan districts, Director of Research, CCRI

Convener, Joint Director (Research), CCRI and all Divisional Heads of Research Dept. and JDE, Hassan, DDE, Hassan & DDE, Chikmagalur will attend to the RCF meetings to be held at CCRI and make presentation of their findings.

source: http://www.thehindubusinessline.com / Business Line / Home> Markets> Commodities / by Anil Urs / Bangalore – July 03rd, 2014

‘Don’t depend on single crop’

Growers should concentrate on floriculture, pisciculture and piggery units along with coffee, said Shimoga Agriculture University Vice Chancellor Dr C Vasudevappa.

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Speaking at a policy dialogue on future of coffee based economy of Kodagu organised by National Research Programme on Plantation Development (NRPPD), Agricultural Scientist Forum, Coorg Planters Association and Bangalore Institute for Social and Economic Change, he said that farmers should not depend on single crop for livelihood. Along with coffee, other crops should be grown.

The growers should focus on technology, quality in coffee, improvised processing technologies to fetch profit.

Coffee Board former vice president N M Bose Mandanna said that there are 90 per cent small growers.

The Board and the Centre should come to solve the problems faced by the growers. Coffee is part of Kodagu’s life. When the prices slashed in 2004, the growers did not stop growing coffee.

Institute for Social and Economic Change (Bangalore) Prof P G Chengappa said that on the lines of National Horticulture Mission, Coffee Mission should be set up. The Central government and the Coffee Board should also focus on marketing of the coffee. “We have failed in marketing coffee,” he added.

Dr K J Joseph of NRPPD, ISEC Director Dr Binay Kumar Patnaik, and ASFK President Dr B C Nanjappa among others were present.

source: http://www.deccanherald.com / Deccan Herald / Home> District / DHNS – Madikeri, June 07th, 2014

Coffee Board to offer coffee courses to increase local coffee demand

SUMMARY
Indian Coffee Board is set to launch a program to train people to be coffee makers or baristas.

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Indian Coffee Board is set to launch a program to train people to be coffee makers or baristas. (Thinkstock)
Indian Coffee Board is set to launch a program to train people to be coffee makers or baristas. (Thinkstock)

In an effort to make coffee available and more popular across the country, especially in tea dominated northern India, the Indian Coffee Board is set to launch a program to train people around the country to be coffee makers or baristas. The ‘Barista training program’ of the Indian Coffee Board, involving a specially crafted syllabus will guide aspirants interested in coffee on the various aspects of coffee making, and will be launched in July according to the chairman of the Coffee Board Jawaid Akhtar.

Trainees will study the different types of coffee seeds, the right temperatures for roasting them, the best ways of grinding, and the right chemistry for a good coffee, says Akhtar who is also Chairman of the International Coffee Council. Trainees will be taken on a study tour to research centers of the coffee board, its coffee estates and will be given an internship opening at coffee chains. When they graduate from the program the coffee board with certify its trainees as qualified coffee makers, the Coffee Board chief said.

“Youngsters, especially those who have stayed abroad and have imbibed the global work culture are drawn to coffee in a significant way. Many see coffee making as a trendy thing to do. With coffee being affordable we want to create more interest in coffee making at home,” Akhtar said. In offering coffee courses for amateurs the coffee board is following in the footsteps of similar initiatives seen in emerging markets like China, Brazil, Russia and South Korea where coffee drinking has received huge impetus in recent times including home brewing.

The Indian Coffee Board’s Barista training program will allow aspiring coffee makers to train at its headquarters in Bangalore or the coffee board will depute its staff to conduct group classes in any part of the country, the head of quality control at the coffee board K Basavaraj said.
While the fee for the four-week training program has not been fixed the coffee board claims that it will run the program on a not-for-profit basis aimed purely at skill development and employment generation. “A similar program in a private institution will cost nothing less than a lakh,” a member of the coffee board faculty for the program said

“Indian coffee beans like Robusta and Arabica have earned fame the world over but very little is known about it in the Indian market. Consumers in cities like Mumbai, Delhi, Chandigarh and other parts.

source: http://www.financialexpress.com / The Financial Express / Home> Commodities / by Harsha Raj Gatty, Bangalore / June 17th, 2014