Category Archives: Coffee News

Initiative to double coffee growers’ income

Brahmagiri Development Society joins hands with Coffee Board

The Brahmagiri Development Society (BDS), a people’s initiative in Wayanad, has joined hands with the Coffee Board to support small-scale coffee growers in the district, a major Robusta coffee growing region in the country.

The BDS recently signed a memorandum of understanding with the Coffee Board for preparing a comprehensive business plan to promote coffee-based livelihoods in Wayanad.

“According to the Coffee Board, domestic coffee consumption has shown an annual growth of 8%. But the farming community is yet to benefit from it as the profit is pocketed by middlemen and international corporate giants,” P. Krishnaprasad, chairman, BDS, told The Hindu.

“Hence, we are planning to double the income of the coffee farmers in a time-bound manner by avoiding middlemen,” Mr. Krishnaprasad said.

Value addition

They are planning to execute a project in which the BDS would initiate a set of activities, including collective marketing and value addition, along the entire coffee value chain to increase the income of small-scale coffee growers.

Market study
The board, as the consultant, would conduct a comprehensive market study in south India on the feasibility and viability of the initiative and also specify the marketing strategy.

It would hand over the study to the BDS in a month.

The Kerala Chicken Project of the BDS was a huge success and it inspired us to enter into the new venture, he said.

A team of experts from the Coffee Board will interact with the coffee growers in Wayanad at Kattikulam on February 21 and 22.

State initiative

Meanwhile, the State government has initiated a three-pronged strategy, including selling coffee of Wayanad under the brand name ‘Malabar’ to support and double the income of coffee farmers in the district.

The State government allocated a budgetary provision of ₹150 crore to set up a KINFRA mega food park with KIIFB funding in the district.

source: http://www.thehindu.com / The Hindu / Home> News> State> Kerala / by E.M. Manoj / Kalpeta – February 12th, 2019

Coffee cultivation training in Longleng

Participants with department officials at the one day training program organized by the Land Resources department at PBCA Centre in Longleng on February 15. (NP)
Participants with department officials at the one day training program organized by the Land Resources department at PBCA Centre in Longleng on February 15. (NP)

In collaboration with the Phom Baptist Christian Association (PBCA) Longleng, the department of Land Resources Longleng conducted a one day training on ‘Package of practices for coffee plantation and Management’ on February 15 at PBCA Conference Hall with John Tsulise Sangtam, Deputy Commissioner Longleng as the guest of honour.

Appreciating the PBCA for taking up the joint venture which is the first of its kind in the state, the DC said that Nagaland was coming up as a favorable land for cultivating coffee in the country. He explained that the state government signed a Memorandum of Understanding (MoU) with the Coffee Board of India recently to boost the State’s economy through supplying coffee.

Tsulise also said that Churches in Nagaland have an important role to play. According to the DC, preaching from the pulpit and collecting from the congregation alone will not better the Church economy. He urged Churches to encourage people to venture into income generating activities.

He also urged the people to not only look for subsidies alone but take up coffee farming so that they may build for themselves a sustainable source of income.

District Project Officer (DPO) Longleng, Kughalu Chishi, in his welcome note advocated for use of improved technologies to increase yield.

He said that coffee production in Nagaland was still in its infancy even if it has been blessed with an ideal climate to yield the best quality coffee in the country. He therefore urged all stakeholders to nurture and grow the industry.

In the technical session, resource person Rongsenkoba Ao, inspector of the Land Resources department Longleng, spoke on the principles of Coffee plantation and its management.

According to Rongsenkoba, there are two different species of Coffee — Arabica and Robusta. He said Arabica grows well at altitudes, and requires gentle to moderate slopes. It is less tolerant to pest and diseases. Robusta grows well in lower altitudes, in plain to gentle slopes and is more tolerant to pest and diseases.

He also explained that coffee is a permanent cultivation and can be grown under the shade of a tree or any other high rise plantation. He said in order to grow healthy coffee plants and for better yield, it is very important to pay attention to soil health.

Speaking about harvest, Rongsenkoba said that to maintain quality, aroma, brew thickness, taste, and acidity, the right kind of coffee beans have to be harvested in the right time adhering to proper suggested guidelines.

During the interactive session, many queries were raised by the participants which were clarified by the resource person.

During the training, more than 50 people from 16 Churches under PBCA and well wishers were in attendance in the program which included a field demonstration and distribution of coffee seeds.

The program was chaired by N. Tialemba Phom, executive secretary, Phom Baptist Christian Association and invocation prayer was pronounced by Nganlang Phom, PBCA Longleng.

source: http://www.nagalandpost.com / Nagaland Post / Home> State / February 15th, 2019

Starbucks Showcases Coffee Craft and Innovation With ‘Starbucks Barista Pride’

Mumbai :

Starbucks is taking beverage innovation to new heights with the simultaneous launch of 134 new, crafted beverages. Delivering on the iconic ‘Third Place’ experience, while strengthening commitment to innovation and coffee passion, the global coffee chain has introduced a new initiative called Starbucks Barista Pride where baristas from each Starbucks store will feature a beverage unique to their store, conceptualized and created by themselves.

Till the end of February, all Starbucks stores across India will serve a specially curated beverage, enabling customers to ‘coffee hop’ and try 134 unique beverages across the 134 Starbucks stores in India.

Based on the idea of customization and personalization, while celebrating the heart and soul of the signature Starbucks Experience, Starbucks Barista Pride is here to showcase the talent and innovation the Starbucks baristas have to offer.

The wide range of unique beverages includes Turkish Espresso Praline available at the Chapel Road store in Mumbai, Chai White Chocolate Mocha available at the Vega Mall store in Bangalore and Winter Chocolate Cream available at the DLF Hub store in Delhi.

“Starbucks is committed to delivering an unparalleled, unique experience for every customer. We are delighted to introduce ‘Starbucks Barista Pride’- a new coffee forward initiative which highlights the exemplary coffee skills of our Starbucks baristas and brings to our customers a wide range of artisanal beverages. At Starbucks, we believe in celebrating each customer’s individual coffee preference and profile. For us each cup of coffee is unique and especially suited to the coffee palette of our customer. With a deep understanding of coffee, our Starbucks baristas personalize each cup to perfection,” said Ms. VeetikaDeoras, head – marketing, category, digital and loyalty at Tata Starbucks Pvt. Ltd. “We are humbled to lead specialty coffee in India and initiatives like Starbucks Barista Pride are a tribute to our customers and reflect the Starbucks 47-year legacy of sourcing, roasting and serving world’s top Arabica coffee.”

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(Eds: Disclaimer: The following press release comes to you under an arrangement with Business Wire India. PTI takes no editorial responsibility for the same.)
134 Starbucks stores serve 134 unique beverages – offering customers 134 ways to celebrate handcrafted coffee

Mumbai, Maharashtra, India – Business Wire India
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source: http://www.theweek.in / The Week / Home> Live Updates> Business / by PTI / Mumbai – Business Wire India / January 22nd, 2019

After Darjeeling tea, can Darjeeling coffee be the next big thing?

Long famous for their teas, the hills of North East and West Bengal are embracing coffee.

Reuters
Reuters

The North East of India, with its rolling hills and verdant plantations, has long been synonymous with tea. Coffee – that dark, moody brew, lightened with milk, and frothed to perfection by rigorous pouring and mixing – largely remained a South Indian phenomenon, with most of the plantations located in Karnataka, Tamil Nadu and Kerala. But as the Indian economy opened up, global café chains such as Costa Coffee and Starbucks set up shop and took coffee to various parts of the country. They were followed by entrepreneurs who rode the artisanal wave and introduced Indians to pourovers and Chemex. And now, in the North East too, there is a silent coffee storm brewing, thanks to a handful of cafes, roasters, government-backed guilds and organic farmers, who are betting big on locally-grown coffee.

Beans grown by roasters such as Meghalaya’s Smoky Falls Tribe Coffee, Nagaland’s Été Coffee and Darjeeling Altura (an offshoot of the famous Beatles-inspired hotel Revolver in Darjeeling) are making their way to cafes and restaurants in the region and even being exported to countries like Singapore. Several artisanal coffee shops have mushroomed in towns and cities such as Kohima, Dimapur, Shillong, Gangtok, Darjeeling, Siliguri, Kalimpong, Guwahati, Imphal, Naharlagun, Tawang and Aizawl – all serving up delicious lattes and long blacks, complete with coffee art.

“Our hills are synonymous with tea, [but] we [Indians] know very little about it,” said Prayash Dewan, partner at Darjeeling Altura. “[We drink our] tea adulterated with milk, and the leaves used are mostly CTC [processed using the crush, tear, curl method]. We cannot afford to drink the real Darjeeling tea, nor do we know how to savour it. Coffee is something we can do better with and make it our own, from growing to processing to consumption.”

Photo credit: Darjeeling Altura
Photo credit: Darjeeling Altura

Local factors
In the late 1980s, the Coffee Board of India, the governmental organisation tasked with promotion of coffee in the country, began to develop coffee plantations in the North East, partnering with nodal agencies on the ground. But this was soon discontinued. The agencies became defunct and the board began to implement its coffee development scheme directly by offering subsidies and training to farmers. The main goal was to provide livelihood to tribal communities and detract them from pursuing jhum or swidden cultivation.

According to the latest statistics from the Coffee Board in May 2018, out of an 8,013-hectare planted area in the North East, about 3,000 hectares is yielding area, and the rest is in the pre-yielding stage – coffee cherries take three to four years to grow. The Board’s November 2017 report had placed the total planted area at 7,501 hectares, which indicates that 512 hectares were planted with fresh saplings in the region within a few months – a marker of how rapidly local farmers are embracing coffee cultivation. Only 200 metric tonnes are being produced annually – yield levels are still low because the climate and geography of the Himalayas are not as conducive to large-scale coffee cultivation as in the Western Ghats. Also, farmers in the Himalayas still continue to treat coffee as ancillary income as compared to growing pepper, says Y Raghuramulu, director of research, Coffee Board of India.

Photo credit: Pxhere [Creative Commons CC0]
Photo credit: Pxhere [Creative Commons CC0]

So what has contributed to the growing popularity of coffee growing in the region?

“Regional entrepreneurs have set up roasteries and cafes that promote North East Indian coffee,” said Raghuramulu. “Since the region produces very small quantities for big retail players to make profits, local businesses are key. Earlier, the coffee board would buy the beans from farmers and auction them, bearing the cost of marketing, but now we’re all [for] encouraging local entrepreneurship.”

Another advantage is that coffee from the North East is more or less organic, which appeals to new-age consumers and artisanal roasters alike.

Photo credit: Été Coffee.
Photo credit: Été Coffee.

Stories of autonomy
In a region that depends heavily on the state for employment, most entrepreneurial stories are about becoming independent. “The philosophy of our company is based on one simple truth: every single person should stand on their own,” said Lichan Humtsoe, founder of Été Coffee. “In our state [Nagaland], nearly 95% of the population depends on the government directly or indirectly, which means if you are not part of the system, you are nowhere. And the number of graduates we are churning out every year is staggering.”

Eté consists of a 19-member team that runs a mobile coffee bar, a roastery, and a brick-and-mortar coffee bar. It has so far sold around 20,000 packs of coffee, provided consultancy services and powered up 13 cafes in Nagaland, Manipur, Delhi and Singapore. Quality control is strict – only 100% organic Arabica is used, sourced from six districts in Nagaland. When they started, an online shopping site was launched for pan-India retail. But as local demand superseded the produce, they were compelled to put it on hold.

Eté had humble beginnings. “I am a science graduate with a Master’s degree in social work, and I worked as a professional wedding photographer as well as with the government,” said the 32-year-old Humtsoe. “It was a self-taught venture when we started in 2016, driven by a passion and love for coffee, and the need to offer alternative employment opportunity. And with more growers coming up, and the government vigorously implementing coffee plantation projects in Nagaland, it is likely to influence the economy of the state.”

Photo credit: Été Coffee.
Photo credit: Été Coffee.

The Nagaland government has pledged to set up 50,000 hectares of coffee plantations by 2030. Local farmers are being encouraged to give up the traditional practice of Jhum farming, and embrace shade coffee cultivation instead. The two-year-old Nagaland Coffee, a subsidiary of a South African company with a memorandum of understanding for 30 years with the state, deals directly with coffee growers in rural Nagaland. It exports single origin organic coffee to the Persian Gulf and South Africa, and supplies to its coffee shop in Dimapur.

Most of these businesses are possessed by a conscientious zeal. Été Coffee’s tagline is Justice a Cup, while both Darjeeling Altura and the café and bookstore Nerdvana, also in Darjeeling, are champions of sustainable economy.

“Our philosophy is equity – we’d want to earn our share from our coffee while providing fair and equitable shares for the farmers from whom we purchase the cherries, and the few retailers and cafes that have been patronising Darjeeling Altura,” said Dewan. Été earmarks 10% of its earnings for its Employability of Youth Fund that sponsors local youths who are willing to undergo skills training to become employable.

Photo credit: Nerdvana.
Photo credit: Nerdvana.

Low awareness
One of the more interesting aspects of this trend is that none of the stakeholders held international certifications when they started, and most are driven by a passion for coffee. Darjeeling Altura, for example, started off with a few saplings that yielded good beans. These were processed and roasted in 2014 with a good deal of help from YouTube and a lot of reading.

Ditto for 30-year-old Yugal Sharma, who opened Nerdvana in 2015. “When I started, I didn’t even know how to make a cup of good tea,” said Sharma. “I got a kilo of raw beans from Bijanbari [a small town in Darjeeling], did some research on how it can be roasted in a frying pan, and posted pictures on Instagram. A month later, an entrepreneur came calling, who had just started roasting Darjeeling coffee. And I ended up dedicating a menu to that coffee. Coffee is becoming a niche market, and [Himalayan coffee] will make it special, exclusive and alive.”

The buzz around North Eastern coffee in the country is growing louder because of its unique flavour profile. “The roasting of this coffee is challenging in a good way,” said roast master Mithilesh Vazalwar, who is one of India’s few coffee-quality graders and its first AeroPress champion. “It’s well-rounded, has beautiful acidity and works very well for a smooth flat white or delicate pourover/iced AeroPress. Even cultivation and processing are incredibly methodical in the region. The North East has the potential to become a premier coffee-growing region – [it] just needs more recognition.”

But as with all small businesses, perseverance is key. “Very few people are aware of Darjeeling coffee, though the response has been positive,” said Dewan. “On the other hand, yield is so little that the economies of scale are yet to come into play. Raw costs are very high and most real coffee is sourced from South India at much cheaper rates. So, despite the encouragement, establishments choose to buy the other coffee.”

Photo credit: Été Coffee.
Photo credit: Été Coffee.

source: http://www.scroll.in / Scroll.in / Home> Magazine> Food / by Tania Bhattacharya / January 29th, 2019

‘Excellence is taking pride, being best in work’

Athlete Vandana Rao was felicitated at the valedictory function of Besant centenary celebrations organised at Dr T M A Pai International Convention Centre in Mangaluru on Saturday.
Athlete Vandana Rao was felicitated at the valedictory function of Besant centenary celebrations organised at Dr T M A Pai International Convention Centre in Mangaluru on Saturday.

Bengaluru-based Coffeelab Limited President Sunalini N Menon stressed on Saturday that excellence is taking pride in work and being the best at the work.

She was speaking at the valedictory function of the Besant centenary celebrations organised by Women’s National Education Society (WNES) at Dr T M A Pai International Convention Centre here.

She said, “Nobody remembers how fast the job was done, but how well the job was done. Whether be it washing utensils in the kitchen or sweeping the floor, being the best in your work is a self-portrait of what you are and the best insurance in the future for a job,” Sunalini said.

She said creativity and eye for detail are a must for the perfect execution of goals.

Sunalini, reflecting on her four decades of experience as a coffee taster, described the coffee tasting as a fascinating journey. “It is not a mere cup of coffee. There is so much of science and knowledge that you will learn humility,” the internationally recognised coffee-taster said.

She also invited the students present in the hall to learn more about the profession.

She said Indian Coffee Board offers ‘Kaapi Shastra’ on how to brew a perfect cup of coffee and there is a PG diploma course on coffee quality and another course on coffee entrepreneurship from Indian Institution of Plantation Management (IIPM).

She said her Coffeelab analyses samples from across the world.

“We are more as a facilitator, depending on what the market wants and what the grower can provide,” she said.

Presiding over the programme, former vice-chancellor of SNDT Women’s University Prof Rupa Shah urged women not to be fearful about the outcome. “I will compete and emerge successful should be the motto,” she stressed.

The Besant group of institutions felicitated alumni achievers including writer Kasturi, gynaecologist and well-known athlete Vandana Rao.

Kasturi and Devayani, who had emerged as toppers and declared as Vasantha Ranis while in school in 1959, were felicitated on the occasion.

Devayani thanked the management for remembering them after 50 years.

source: http://www.deccanherald.com / Deccan Herald / Home> State> Mangaluru / by Harsha, Mangaluru / January 19th, 2019

The woman who brewed change

Asia’s first woman coffee taster, Sunalini N. Menon, is now opening a museum for coffee

SusheelaNair01KF30jan2019

Susheela Nair

The aroma of coffee wafts through the air as one steps into the Coffee Lab in Sadhashiva Nagar, a posh locality in the heart of Bangalore. Every nook and corner of the lab is adorned with mugs, coasters, antique jugs, filters and other coffee paraphernalia collected from all over the world. The Coffee Lab bears the semblance of a mini museum with its walls lined with a variety of packaged coffee and curios from around the world — exquisite grinders, scented candles, filters, mugs, and a whole shelf of good old-fashioned tumblers, a stark contrast to a regular sparkling white laboratory filled with shiny apparatus used for coffee accreditation and testing.

SusheelaNair02KF30jan2019

It also houses memorabilia, including tribal products from coffee growing areas, areca nut pickers, ancient milk measurement units and coffee pots. Each equipment throws light on the culture of the country it comes from. For instance, Italian pots have ornate carvings; the ones in Iran are known for their silver and filigree work; Pakistan has a recurring crescent moon pattern while Egypt sports designed Cleopatra. The star attraction of the Coffee Lab is the painting of Mona Lisa in coffee powder.

In the middle of the lab, inhaling deeply from one of the deftly prepared samples of green and roasted beans, in front of her, is the first woman coffee taster in Asia and ‘quality-control expert’ Sunalini N. Menon. After acquiring a Master of Science in food technology, Sunalini’s first choice was to become a dietician, but destiny had something more fascinating in store for her. She had to choose between further studies at the New York Institute of Dietetics or a job with the Coffee Board. But she chose the latter which was a turning point in her life.
From an assistant taster at the Coffee Board of India to the head of the quality control department (at the age of 28), and director (quality control) until 1995, Sunalini has traversed a long way fighting a lone battle against all odds at every stage of her career. Steering her way through the male-dominated world of coffee tasters and growers, recognition and acceptance as an accredited international cupper came her way belatedly, almost two decades later. She is a walking encyclopaedia on coffee and knows the coffee bean inside out. This coffee veteran takes 100 sips of coffee — all in a day’s work. Known as Asia’s first woman of coffee, she moved on to set up her own lab, the Coffee Lab in Bangalore, in 1997 for evaluating the technical nuances of Indian coffee.

The advent of liberalisation in the Indian coffee market inspired Sunalini to set up her own lab in 1996. She established Coffee Lab Private Limited, the first private sector lab of its kind equipped with modern equipment and accredited by the Coffee Board of India, in Bangalore.
Explaining the main objective of her Coffee Lab, Sunalini says, “From the seed to the cup, we offer the entire gamut of services. We delve into the technical aspects of coffee-making, quality testing, advising growers on how and when to sell the beans, and preparing special coffee brands. Coffee Lab uses the time-tested techniques of visual and organoleptic evaluation for the quality analysis of Indian coffee. We conduct appreciation courses for homemakers and also classes for farmers.”

True to her social commitment of empowering women economically, Sunalini has employed women to handle the sensitive and critical steps of green coffee evaluation. Though there are innumerable problems plaguing the coffee industry, the coffee veteran believes that the burgeoning coffee culture in the country has the potential to impact the market.

Revealing her plans to start a Coffee Museum, Menon says, “A trust will be formed as it is a non-profit initiative. We will start the story of Baba Budan (who brought coffee to South India) and traverse through the cultural aspects of coffee, diversified cultivation pattern and types of seed material. We are planning a layout that is representative of a typical Indian coffee plantation. The exhibits will include antique coffee roasters, grinders, brewing equipment, mugs, cups and coffee powders from different parts of the world.”

source: http://www.tribuneindia.com / The Tribune / Home> Trends / January 26th, 2019

Araku coffee aroma to spread far and wide

Femina Miss India runner-up and actress Sakshi Gulati launching Araku Aroma cafe at Panjagutta in the city on Thursday.
Femina Miss India runner-up and actress Sakshi Gulati launching Araku Aroma cafe at Panjagutta in the city on Thursday.

The aroma of Araku Arabica coffee beans grown in the Agency belt of Visakhapatnam would soon be wafting through the country and abroad.

After the Coffee Board acquired the geographical indication (GI) for Arabica coffee, to protect its unique identity, grown by the tribal communities of Araku valley, S. Krishna Chaitanya, a coffee aficionado, decided to open a chain of the brand, ‘Araku Aroma’ cafes, across the country.

“The unique property of Arabica coffee comes with different flavours of spices and other condiments grown in Araku valley. Grown organically in the highest elevations of eastern ghats by local communities, the Araku variety of coffee beans has a niche market in France, Sweden, Dubai and Switzerland,” he said on Thursday.

Mr. Chaitanya, founder and CEO, Krish Food and Fun (India), saw a huge potential to popularise the Araku Aroma brand across the country and opened the first Araku Aroma cafe at Punjagutta spread over 1,200 sq. ft. He said he plans to open one of the biggest coffee shops in 6,000 sq. ft. at Banjara Hills or Jubilee Hills soon.

Fifteen more Araku Aroma cafes are to come up in different parts of the city and 10 outlets in the U.S. this year. An added attraction in these coffee shops is ‘Make your own coffee’ concept.

With the blends of their choice of beans to suit individual tastes, strong or lighter, customers can choose a variety of roasted Arabica beans, grind them afresh in a hand grinder and brew the coffee for a refreshing experience, he said.

The cafe also has a collection of books in Telugu and English for those who like to read while sipping a hot cuppa.

The Araku Aroma coffee is free of chicory and has two exclusive varieties – Arakuccino and Lovelatte.

Femina Miss India runner-up and actress Sakshi Gulati is the brand ambassador of the cafe.

“Having travelled the world and tasted many coffee varieties, I feel Araku coffee is the best. I also appreciate the fact that the company is giving back 40% profits to tribals from whom the coffee beans are procured,” she said. Mr. Chaitanya has now applied for patent for his exclusive brews.

source: http://www.thehindu.com / The Hindu / Home> News> Cities / by M.L. Melly Maitreiyi / Hyderabad – January 10th, 2019

Bengal mulling coffee cultivation in Darjeeling

BengalCoffeeKF10jan2019

Kolkata :

West Bengal is exploring the possibility of coffee cultivation in Darjeeling on a large scale, encouraged by the success of some self-help groups, a state minister said on Tuesday.

“Some of our self-help groups (SHGs) in Darjeeling are involved in coffee cultivation but not on a large scale. We are exploring the possibility of large scale coffee cultivation in Darjeeling and Dooars,” State Consumer Affairs, Self Help Group and Self Employment Minister Sadhan Pande told IANS.

He said early trends have been “encouraging” and the state officials are in touch with the Coffee Board of India to find out ways and means to develop it on a large scale.

About 200 marginalised farmers based in Bungkulung area under the Manju tea estate in Darjeeling’s Mirik, have recently cultivated raw coffee of about 200 kg as an effort to find alternative livelihoods.

They received appreciation from officials of the Board who visited the area on more than one occasion in recent times.

“Three teams of officials from the Board visited the place in recent times and appreciated the quality of produce. They were highly impressed with the taste of coffee grown by these farmers,” said Mustafa, founder and general secretary of Sunderbans Dream, a civil society organisation working for the marginalised and tribal farmers in the area.

“We are expecting assistance from the Coffee board in terms of providing certified seeds and technology adoption for processing the raw coffee,” he said, adding that a consignment of 5 kg of certified seeds from the board is expected in a week.

source: http://www.punjabnewsexpress.com / Punjab News Express / Home> National / January 08th, 2019

Tata Coffee Ltd appoints Mr. Chacko Purackal Thomas as MD & CEO

Based on the recommendation of the Nomination and Remuneration Committee, the Board of Directors of Tata Coffee Limited at their meeting held today, the 24th December 2018, has appointed Mr. Chacko Purackal Thomas (who is currently the Executive Director & Deputy CEO) as ‘Managing Director & CEO designate’ with effect from 24th December 2018.

Mr. Chacko Thomas will assume charge as Managing Director & CEO of Tata Coffee Limited, effective 1st April 2019 after the retirement of Mr. Sanjiv Sarin, the current Managing Director and CEO, whose term of office would expire by 31st March 2019.

Mr. Chacko Purackal Thomas is a Bachelor of Science with specialization in Computer Science from the University of Jodhpur. He has over 26 years of rich experience and expertise in the field of Plantations, Business strategy, Sales and Marketing and overall leadership.

He has been associated with Tata Coffee Limited as the Executive Director & Deputy CEO since 4th August, 2015. Before joining Tata Coffee, he was the Managing Director of Kannan Devan Hills Plantations Company Private Limited, Munnar.

Shares of TATA COFFEE LTD. was last trading in BSE at Rs.95.45 as compared to the previous close of Rs. 94.45. The total number of shares traded during the day was 19718 in over 263 trades.

The stock hit an intraday high of Rs. 95.7 and intraday low of 94.45. The net turnover during the day was Rs. 1877889.

source: http://www.equitybulls.com / Equity Bulls / Home> Stock Report / December 25th, 2018

The Ghana coffee sector and its economic potential

GhanaCoffee01KF11nov2018

I have been busy during the last few months talking to people (COCOBOD, various ministries, Universities and Research Institute) about the current ‘State-of-the-Art’ of coffee in Ghana. Talking also to plenty friends, colleagues, associates and coffee-lovers too, I realized that very few people are aware that Ghana grows coffee and that coffee does have the potential of boosting our economy if it were to be paid the right attention.

Allow me to start with a simple Question and Answer:

Is coffee grown in Ghana? The answer is Yes

Brief overview of the Ghanaian coffee

Known predominantly as the World’s Second largest Cocoa producer, Ghana is increasingly entering the coffee market. Ghana’s relatively small coffee production made it the third smallest coffee producer in sub-Saharan Africa: just behind Liberia and the Central African Republic (which produce about 600 tons each annually). The primary coffee plant variety historically grown in Ghana is Robusta.

General Statistics on Ghana Coffee

– 12,250 tons of green coffee beans exported in 2015 (Ghana Export Statistics); this figure does not include leakages to neighboring countries and internal sales within the country

– An increase of about 550% in coffee price, over the past 5 years
+22% of Ghanaian Coffee Farmers are women

– Currently Ghana has 65% supply deficit that needs to be filled and government is trying to do that by providing new coffee seedling varieties and revamping old farms to increase productivity.

– We also have 15% penetration rate of retailing

– Current price of unhauled coffee of 64kg is going for a price between GH?200 -250 and

– The price of hauled green beans is going for GH?400-500 for same amount

Note: all these statistics are not absolute but estimated.

Coffee regulatory bodies

For every industry to be successful there is a need for institutions to govern their activities to ensure smooth flow within the sector.

Government and private bodies have established such bodies within the coffee industry.

Noted among them are:

– The Ghana Cocoa Board,

– International Coffee Organization and

– The Cocoa Research Institute of Ghana (CRIG)

1. The Ghana Cocoa Board (CoCoBod)

Cocobod was established by ordinance in 1947 with the sum of ¢ 27 million (being Ghana’s share of the net profit of the West African Produce Control Board) as its initial working capital. The Board traces its beginning further back to the cocoa hold-up of 1937.

Cocobod’s mission is to encourage and facilitate the production, processing and marketing of good quality cocoa, coffee and sheanut in all forms in the most efficient and cost effective manner, and maintain the best mutual industrial relation with its objectives.

It also issues license to businesses that want to trade (export) coffee by issuing them export certificates; these certificates are issued after due- diligence of course, and require annual renewal.

Support Examples from Cocobod:

– Under the CDP, Cocobod supplied free inputs-seedlings, fertilizers, wellington boots, cutlasses, etc-to Ghanaian coffee farmers to boost their interest in the sector.

– Payments toward land preparation, lining and pegging, weeding and transportation of seedling were also made to participating farmers.

– In addition, Cocobod has developed high stock of planting materials through its subsidiaries, Cocoa Research Institute of Ghana (CRIG) and Seed Production Division (SPD) for distribution for farmers for free.

2. ICO – The International Coffee Organisation

In July 2009 Ghana became a full member of the International Coffee Organisation (ICO) at a ceremony at the headquarters of ICO in London. ICO is the main inter-governmental organisation for coffee, bringing together producing and consuming countries to tackle the challenges facing the world coffee sector through international cooperation.

Ghana first assented to the International Coffee Agreement in September 1964, and has been a signatory to all the agreements, with the Ghana Cocoa Board as the implementing agency for the government.

By this deposition of the instrument of ratification to the ICO, Ghana indicated its consent to be bound by the ICA 2007, and has full voting rights as a member of the International Coffee Organisation.

3. Cocoa Research Institute of Ghana (CRIG)

The Cocoa Research Institute of Ghana (CRIG) was administered by the National Research Council, which was later superseded by the Ghana Academy of Sciences and the Council for Scientific and Industrial Research (CSIR).

The objectives of the Institute were subsequently expanded to include research on other indigenous and introduced tree crops that produced fats similar to cocoa butter.

The Institute’s Mission with regards to coffee is “to undertake research aimed at developing appropriate technologies and strategies for healthy and economic cultivation of coffee”.

4. Coffee Improvement Thrust

The main aim of the Coffee Improvement Thrust is to develop coffee planting material that will meet the challenges of growers by:

– modifying the genetic make-up of the plant

– adopting strategies to improve overall quality of the produce

Sector outlook

Production

The country is the second largest cocoa exporter in the world behind neighbouring Ivory Coast. Production of coffee, which was introduced to Ghana at the same time in the 18th century, trails in comparison.

But it has rebounded in recent years, thanks to a growing overseas demand and a blossoming domestic market that is giving farmers hope of growing a major cash crop. A government scheme launched in 2011 to revive the sector has transformed production and marketing of Ghanaian coffee. It led to 2,400 hectares of new and revitalised coffee plantations, with farmers attracted by the introduction of fair prices for the crop.

Government has since last month begun the distribution of four million coffee seedlings to farmers in the production area of the country under the Planting for Export and Rural Development (PERD) programme, Deputy Local Government Minister, Collins Ntim has revealed.

This, according to him, this would help the country bridge the huge deficit of 65 per cent in coffee production and supply. It is expected that by 2023, this programme will enable coffee production to reach 50,000 tons.

African Challenges

Currently Africa supplies only 10% of global coffee volumes, while coffee was first discovered in Ethiopia.

In most African origins:

– yields are low,

– quality is inconsistent, and

– supply chains are inefficient

Ghana: Do we have a problem?

Coffee industry in Ghana in spite of its ability to rig in millions of dollars as foreign exchange earning to help boost the economy has not receive the kind of attention it needs, noted problems faced by the industry are;

1.low government support – input supply and regulations

2. aging farmers and farms

3. mostly cultivated by small holder farmers

4. unstable pricing

5. inadequate access to market information help investors and farmers

After interacting with some coffee farmers and buyers, there is a need to have a second look at the commodity that some describe as the next oil, looking at the rate of consumption and the foreign income being earned from its export.

Brazil which is known as one of the largest beneficiaries of foreign exchange earners from coffee have adopted various climate smart coffee farming methods that has revamped their coffee industry and put them on top of the world chat.

Sustainable farm gives back as much to the land and people as it receives. Sustainable farming also minimizes pollution, takes steps to care for the environment, and cares for its employees.

Sustainable coffee farming looks at aspects like modern farming practices, which include:

– planting shade trees to check erosion

– using organic or animal waste as fertilizer to reduce carbon emission

– water efficient irrigation methods and mixed cropping

– proper harvesting practices, and

– reuse of coffee husk as manure

Many countries like Ethiopia, Togo, Rwanda, Gabon, Kenya, Brazil just to mention a few through the support of organizations like Solidaridad and CABI have successfully introduced such practices to coffee farmers in these countries and have seen significant improvements in their coffee industry.

GhanaCoffeeKF11nov2018

These sustainable coffee projects after implementation in the above mentioned countries have resulted in

1. improvement of quality of coffee,

2. farmers are able to keep records which enable them to access financing

3. using of advanced processing machinery in the coffee value chain

4. and a significant increase in gourmet coffee export

Prospects in the sector

To know the prospects in a particular industry the value chain of that industry has to be well defined and clearly stated in order to identify opportunities and various aspects needed to make the industry successful. This also applies to the coffee industry in Ghana; below is a brief showing a possible coffee value chain that can be taken advantage of both for job creation and economy improvement.

Coffee Farming

In Ghana coffee is mostly grown in six (6) of the regions out of the ten (10). This means that there are large areas of land available for anyone to inter into coffee farming.

Coffee harvesting run from September through to January and planting mainly starts on the onset of the rains in May.

A well- maintained farm can produce an average of 1.8 tons of coffee cherries per hectare.

Through effective regulations and stakeholder engagements, average farm gate price of unhauled coffee rose from GHc40 for 65kg in 2010 to GHc250 for 65kg in 2016. In addition, under good farm management practices, an average net income of about GHc6, 988.30 (US$ 1,767.50) per hectare is estimated to be obtained by the farmer.

Processors

1. Haulers/Agents – there are very few people in this sector of the value chain and they all have their charges or approved means of making income; they tend to double as agents for both the farmer and coffee beans buyers they normally charge about GHC 1.00 for kilo to source for the beans for any interested buyer and they employ women to sort and grade the beans paying them about GHC 1.00 per kilo for well sorted beans.

Currently, there are thirty (30) Licensed Buying Companies (LBCs) registered to engage in internal purchasing and exports of coffee in Ghana and there is room for more.

2. Coffee Roasting in Ghana

Other than cafe retailers who brew per cup, roasting is the point on the value chain where coffee experiences its most lucrative transformation.

For any potential new roasters, coffee roasting can be profitable both locally and off shore. The export market provides avenues for revenue generation so far as quality standards are met, granting producers access to a multi-billion dollar industry.

Locally, there has been an increase in coffee consumption as a result of Ghanaians growing appreciation for cafe culture and an influx of expatriate residents. The rising number of cafes in the country, distributed coffee products and machinery are key indicators.

The increase in demand for roasted coffee is an excellent opportunity for local manufacturers, especially with raw material availability being secured long term through government initiatives to boost local coffee cultivation.

3. 3Retailers – in recent times many coffee shops are springing up in Ghana,.

This might be the start of coffee culture, even though most people still prefer the instant coffee, Ghanaian taste are becoming more sophisticated leading to a booming coffee shop business.

There is a very stiff competition in this sector from foreign franchise operated coffee shops but one that source fresh coffee locally has a competitive advantage over the rest.

In conclusion

Coffee may contribute to sustainable development in Africa’s rural areas. In 2007 and 2008, for example, Ghana received modest earnings of US$1,331,308.36 and US$2,767,378.00, respectively, from coffee exports.

The Ghanaian Coffee sector presents opportunities for Ghana to make great strides towards economic transformation. The following conditions can to help boost or move the Coffee Sector:

– Enhanced access to extension services,

– Favourable weather for the Robusta,

– Competitive and growing local market characterized by high demand for the produce.

– Reliable and increasing farm gate prices.

– Increasingly high farmer motivation.

– Growing interest among the youth.

– Buyer- perception of the quality-value of certain coffees from Africa.

– Our potential to increase volumes to meet growing demand.

This implies that coffee production, if boosted, can generate substantial income to supplement revenue generated by government from other sources and has good investment opportunities for private sector.

Let’s all work together to position our Ghanaian Coffee produce as the Best possible one(s)

Thank you,

Benedicta

About the Author:

Coffeepreneur Benedicta Tamakloe, is the Founder of Bean Masters (www.BeanMasters.Coffee ), a Ghanaian StartUp focused strictly on the coffee trading business.

She can be reached at +233 20 296 2988 and she also welcomes all remarks/questions/ feedback via email at coffeeinghana@gmail.com

source: http://www.ghanaweb.com / Ghana Web / Home / by Benedicta Tamaloe / November 07th, 2018