Category Archives: Coffee News

Here’s how the world brewed its most favourite drink

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Coffee is indisputably one of the most favourite and widely consumed beverages in the world. It is estimated that more than 200 crore cups of coffee are consumed by people around the globe on a daily basis. The coffee plants originated in the African continent, and Arabica and Robusta are the most commonly grown varieties.

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The tale of coffee

There are many legendary accounts related to the origin of the coffee. The most popular among them is the tale of Kaldi, the Ethiopian shepherd, who noted how his goats have become excited and active after eating the leaves of a plant which bore red shiny seeds. He took the leaves and seeds of this plant to the nearby monastery to know more about it. It is said that the monk at the monastery brewed a special drink using the seeds brought by the shepherd. After drinking the concoction, the monk discovered that he could indulge in his works with renewed energy and remain wake at night to offer prayers. So many believe that the first cup of coffee was brewed in an Ethiopian monastery by a monk.

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It was in a 9th century document that coffee was mentioned for the first time. Crassus, a Persian apothecary has written about a drink called bunchum. It was noted that bunchum was brewed from a fruit called bun, which means coffee beans in the Ethiopian language. Historians thus surmise that Craussus had mentioned about coffee brewed from coffee beans. In the meantime, Arab merchants had begun cultivating coffee plants in Yemen, which were brought from Ethiopia. Their coffee cultivation was based on the hilly areas in the south western parts of Yemen. This coffee variant, known as Arabica, had reached almost all the Arab countries as well.

Turkish brew

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Ozdemir Pasha, the Turkish Ottoman governor of Yemen had taken tons of coffee to Istanbul. He, in fact, is credited for introducing coffee to Turkey. It was the Turkish people who brewed the coffee, for the first time, in the way in which it is consumed today. They roasted the coffee seeds, ground it to fine powder and then mixed in hot water to make the beverage. As per the historical records, the Ottoman emperor Suleiman had created a special title called the ‘chief coffee maker,’ and the person who bore that title enjoyed a special position in his royal court as well. It was during the reign of the Ottoman Empire that coffee reached various parts of the world and became one of the most prominent drinks.

Unique flavour

In this image taken on May 13, 2013, glasses of cold-brewed iced coffee for summer are shown served on a tray in Concord, N.H. (AP Photo/Matthew Mead)
In this image taken on May 13, 2013, glasses of cold-brewed iced coffee for summer are shown served on a tray in Concord, N.H. (AP Photo/Matthew Mead)

By the 17th century, coffee had become popular in Europe and North America. When Britain imposed tea tax in America in 1773, the Americans resorted to coffee. The Arab merchants tried to retain their dominance in coffee export when the demand increased significantly in Europe and America. They had exported only roasted coffee beans or the seeds which were boiled in water, to prevent the cultivation of coffee in other parts of the world.

However, the Dutch, French, and the Portuguese had begun coffee cultivation at their various colonies around the globe. The Dutch had cultivated coffee in South East Asia, while the French had coffee plantations in the Caribbean islands. The Portuguese, too, had large plantations in their South American colony, Brazil. By the 1830’s Brazil became the largest exporter of coffee in the world, and still continues its leading position in coffee export followed by Vietnam and Colombia. Robusta coffee which originated in the central and western Africa is largely grown in Vietnam.

Coffee in India

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It was Baba Budan, a Sufi monk who is believed to have smuggled coffee out of the Yemenese harbour town Mocha to India, while returned from a pilgrimage to Mecca. There are many portraits of Baba Budan in which he is portrayed as smuggling 7 coffee seeds by hiding them under his long beard or strapping them onto his chest. It is said that Baba Budan, who was a resident of the Chandragiri hills in Chikmanglur, Karnataka, had grown those coffee seeds here in 1670. Today, these hills are known as the Baba Budan hills. In 1870, the first first coffee plantation in India was set up near the Baba Budan hills. J H Jolly, who was the manager of the Parry and Company, had requested the king of Mysore to allot 40 acres of land for coffee cultivation. Later, the coffee reached other places in south India like Wayanadunand Nilgiri.

Indian special

Though the British had tried to cultivate coffee in India, it wasn’t as successful in the beginning.They had faced a backlash when the Arabica variety was affected by the coffee rust disease. However, in the 19th century the British had managed to grow coffee in more than 3 lakh hectares of land. In the initial stages, the coffee plantations were opened mainly in places like Mysore and Coorg, and the Robusta variety was grown here. Later they began to cultivate S795 variety of the Arabica coffee which was immune to the coffee rust disease.

In the mid 19th century, India emerged as a leading exporter of coffee. But the market crashed due to the severe financial constraints which arose during the world wars. To effectively tackle this a coffee cess committee was formed in 1935. As per their recommendations, Indian coffee house outlets were opened in 1940. It was during this time that the renowned Indian filter coffee emerged.The filter coffee prepared by mixing roasted coffee beans, chicory, milk, and sugar became instantly in popular in South India. The Coffee Board of India was formed in 1945 to regulate the coffee exports exports and to aid the small scale coffee cultivators.

The Indian Coffee House

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In the 1950’s, the Coffee Board of India decided to shut down the India coffee house outlets opened during the British era, and to terminate the labourers who worked at these outlets. However, the labourers, led by the charismatic communist leader A K Gopalan, formed the India Coffee Board Workers’ Cooperative Society on 19 August 1957 at Bangalore. The first outlet of the Indian Coffee House was thus opened, in the same year, in Delhi. The next year, the Indian Coffee House was opened in Thrissur, making it the first outlet in Kerala. More outlets of the iconic Indian Coffee House were opened at various places like Thalassery, Lucknow, Nagpur, Jabalpur, Mumbai, Calcutta, Pune, and Tamil Nadu.

Expensive brew

It is in the south Indian states that coffee is cultivated in abundance. Karnataka produces 71% of the total coffee production while Kerala has 21% and Tamil Nadu produces 5%. The Indian coffee is in great demand around the globe as coffee here is mostly grown in mixed farming, getting ample shade under the cardamom, clove, nutmeg, and cinnamon crops. The Indian Monsoon coffee has a distinct flavour and aroma. There are coffee plantations in states like Andhra Pradesh, Odisha, and many north eastern states as well.

The unique coffee produced by the tribal people of the Araku valley in Andhra Pradesh is one of the most famous organic coffee brands in the world. The Araku brand of coffee has achieved an international honour by winning the Prix Epicerie Award 2018. It is for the first time that an Indian coffee brand has won this prestigious award. The brand which sells 100% authentic Arabica coffee now has an outlet in Paris as well. Five different varieties of Araku coffee are sold at this outlet, and the premium coffee variant costs up to Rs 7000 per kilogram.

source: http://www.food.manoramaonline.com / OnManorama / Home> Food> Foodie / by M Muhammmad Shafi / November 02nd, 2018

The World’s Best Destinations For Coffee Lovers

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PIXABAY

Are you a coffee addict with a penchant for travel? Then you’ve come to the right place! From one-of-a-kind coffee academy in Brazil and elegant Italian coffee bars to Colombia’s innovative coffee themed-park, here are some of the most fascinating holiday destinations that need to be on your bucket list:

Vienna, Austria:

Austria’s capital is as renowned for its coffeehouse culture as it is for its historic monuments. Thanks to numerous coffee houses that dot the city, Vienna was declared a UNESCO World Heritage Site in 2011. From traditional coffee houses like Café Schwarzenberg, which was established in the 19th century, to progressive, third wave cafés such as Fürth Kaffee, Vienna offers something for every coffee connoisseur. The most popular vintage Viennese coffee shops include Café Central and Café Prückel. But if you like all things contemporary, hit up cafés like Sassmünd Kaffeebar, Zweitbester and Waldemar. Oh, and if you fancy enjoying brunch in the company of furry felines then Das Augustine is the place to go! The best time to visit Austria is from April to May and September to October.

Ho Chi Minh City, Vietnam:

Coffee was introduced to Vietnam by French colonialists in the 19th century. According to Topdeck Travel, Vietnamese-style coffee often includes added ingredients like egg yolk and yogurt to make the beverage more flavorful. Traditionally, the rich drink is served in a glass with sweetened condensed milk at the bottom. Shin Coffee in old Saigon is one of the best places to sample Vietnamese specialty coffee. The Coffee Ship is yet another must-visit stop for coffee enthusiasts. Housed in a boat that floats on the Kenh Te Canal, it’s hands down one of the trendiest coffee shops in the city. Meanwhile, if you dig the idea of sipping coffee in the warm embrace of nature, you cannot go wrong with Du Mien Garden Coffee. Other popular cafés in Ho Chi Minh City include Yoko Café, The Workshop Specialty Coffee and The Snap Café. For an ideal vacay in Vietnam, plan your trip between January and March.

Milan, Italy:

Among Italy’s famous culinary contributions are some of the finest coffee beverages including espresso, cappuccino, macchiato and caffè d’orzo. Moreover, it’s the Italian capital’s coffee culture that inspired former Starbucks CEO, Howard Schultz. Some of the most notable cafés in Milan are Orsonero, Marchesi, Taglio, Caffé Napoli and Moleskine Café. The city also boasts of a variety of lavish al Bancos or coffee bars such as Pavé, Bar Luce and Caffè Baglioni. The best time to visit Italy is in May. Or, in September and October, if you’d like to avoid high tourist footfall.

São Paulo, Brazil:

Brazil has been the world’s largest producer of coffee for the past 150 years. Particularly known for its Arabica and Robusta coffee, the Latin American country is one of the best destinations for coffee buffs. São Paulo is home to an array of coffee shops and roasters. From traditional gems like Sofá Café, Café Floresta and The Little Coffee Shop to contemporary cafés like Beluga and Octavio. And if you take your coffee very seriously, a visit to Coffee Lab is a must. The innovative café doubles as a microbrewery and coffee academy. Visitors can sample different kinds of Brazilian coffee, choosing from a vast selection of beans and brewing methods. Meanwhile, for a great farm to cup experience, Isso é Caffè is the place to go. Located near São Paulo Museum of Art, the brewery serves coffee made with dark roasted beans in a small glass tumbler known as cafezinho. Summer and spring is the best time for a Brazilian getaway.
Istanbul, Turkey: Strong, sweet and black as night, that’s Turkish coffee for you. The full-bodied beverage is prepared with finely ground, unfiltered coffee. It’s served in traditional porcelain cups known as fincan. With its plethora of coffee shops, Istanbul is a dream destination for avid coffee lovers. For an authentic Turkish coffee experience, check out Pierre Loti Café and Fazil Bey’s Turkish Coffee House. If you’d like to explore more trendy establishments, visit The House Café, Java Studio Istanbul and Midpoint Café. And if you prefer your cuppa joe accompanied by a stunning view, look no further than Galata Konak Café. The best time to visit Istanbul is between September and early November.
Jakarta, Indonesia: Coffee is an integral part of the Indonesian lifestyle. The South-Asian country is known for its exceptional coffee varieties, including Java, Sumatran, Toraja and Gayo coffee. More adventurous coffee aficionados might also want to try its Kopi Luwak or civet coffee which also happens to be the most expensive coffee in the world. Jakarta boasts of a rich coffee culture. The bustling capital city is dotted with coffee shops that will please every kind of coffee lover. For those looking for a cozy spot to get their caffeine fix, Lucky Cat Coffee and Kitchen will fit the bill. And if you like all things vintage, Trafique Coffee and Bakoel Koffie should be on your checklist. Meanwhile, if you’re in the mood for some exquisite specialty brews, check out cafés like Anomali and Coffee Grounds. Alternatively, for an immersive cultural experience, enjoy a glass of herb-infused coffee at one of the streetside stalls called warung kopi. If you’re planning a trip to Jakarta, the best time to go is from July to October.
Seattle, Washington, USA: Home to world’s first Starbucks located in Pike Place Market, Seattle is a perfect place for coffee snobs. Fancy elegant indie cafés? Try Elm Coffee Roasters, Lighthouse Roasters, Analog Coffee or Victrola Coffee Roasters. If Instagrammable latte art is your thing, check out Moore Coffee Shop on the 2nd Avenue. Hit up Milstead & Co, if you’d like to sample hard-to-find caffeine treats in a cosmopolitan setting. For fans of traditional establishments with an old-world charm, Café Allegro and Seattle Coffee Works’ Express Bar are highly recommended. Best time for a visit to the rainy city is in late June or between September and October.
Other must-visit destinations include Cuba, Portugal, Finland and Colombia – home to the National Coffee Park – a theme-park complete with attractions like a coffee garden, coffee museum and cable car.

So, where would you head for a caffeine-packed getaway? Let me know in the comments below!

I’ve been a digital journalist and writer for the past four years, primarily covering lifestyle and wellness. After completing my post graduation in International Journalism, I worked as a Features Writer at Cosmopolitan India where I wrote extensively on pop culture, society, and everything lifestyle. I’ve also contributed to The News Hub, Zee News, Business for People and Planet and OneWorld South Asia, among other publications. Other than that, I’m an avid reader and enjoyer of quality procedurals. When not penning articles or chasing deadlines, I like to travel, bake, dabble in poetry, and make DIY craft projects.

source: http://www.forbes.com / Forbes / Home> Lifestyle / by Nomah Nazih, contributor / October 28th, 2018

Rwanda beats Brazil, Colombia as “Best of the Best” coffee producer

Rwanda has made strides in being competitive in the global market, producing quality cash crop.

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It only came as a surprise to many who have not followed the growth of Rwandan coffee over the years.

Rwanda’s efforts to produce one of the best quality in the coffee sector has indeed paid off. Rwanda’s coffee has now scooped two awards in the 3rd annual Ernesto Illy International Coffee Awards that took place on October.

Ngororero Coffee Washing Station bagged a brace of prestigious accolades including “Best of the Best” and “Coffee Lover’s Choice” awards, marking a historical milestone. No coffee from any part of the world has ever picked up both awards, which was an achievement that will go down into the history books. Indeed the strategies to make the world’s best coffee bore fruits.

In its bid to be competitive in the international market, Rwanda has made a series of changes in the coffee sector, to ensure high-quality production of the cash crop. Last year, the National Agricultural Export Development Board (NAEB) implemented new approaches that ranked the country’s export among the best, globally.

Based on the beans’ aromatic richness, complexity, balance, elegance and aroma intensity, and strength, a jury of coffee experts in New York, USA considered Rwanda’s coffee as “Best of the Best.” The exposure was vital for the country to learn more about the global market and areas to improve to be at the top of the log.

Bagging the two awards this year, Rwanda edged top producers of coffee in the world including Brazil, Colombia, Costa Rica, El Salvador, Ethiopia, Guatemala, India, and Nicaragua. The country eased past both South American and East Asian countries that as well are potential competitors in producing top-notch quality coffee.

llycaffè S.p.A. an Italian coffee roasting company that specializes in the production of espresso announced Rwanda’s coffee milestone in the gala. The company that was founded by Francesco Illy in 1933 is a global leader in high-quality coffee, passionate about perfection.

Rwanda made its official debut at exporting roasted coffee to the USA in 2017, a ten-tonne consignment with the first shipment valued at U$77,000. The business partnership opened up other investment opportunities for the Rwanda coffee to expand its market and increase its share of export revenue. It also boosts trade in the agriculture sector between the U.S and Rwanda, furthering the partnership between America and Africa.

Rwanda seeks to export at least 24, 500 tonnes of quality coffee in a year, 1,500 tonnes more than 2017 and 2,500 tonnes more than 2016. As part of NAEB’s strategies to produce quantity and quality coffee, they aim at planting 34,000 new coffee trees by the year 2024.

Global prices should increase the export receipts given that the country sells quality cash crop. Rwanda’s total coffee export revenue rose to $59.8 million in the first 11 months of 2017, up from $53.8 million earned over the same period in 2016, registering a growth in value of 11.1 percent or $6 million.

source: http://www.exchange.co.tz / Exchange / Home> Industry & Trade> Agribusiness / by John Green / October 18th, 2018

As rains wash away coffee, Board sounds chicory alert

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The quality of coffee that we consume daily could see a dip in purity because of the drop in production.

The Coffee Board has raised fears that the coffee supplied in the domestic market could see a rise in chicory content. Worried about this, the Board has urged the food safety department to look into the chicory content in the coffee supplied to domestic consumers.

M S Boje Gowda, chairman, Coffee Board, told DH that people should drink coffee wisely in the coming days. There has been a drop by 82,000 tonnes in coffee production this year, because of excess rains and landslides in Chikkamagaluru, Kodagu and Kerala.

Around 80% of the coffee grown is exported and there can be no compromise in the quality in the international market. So, there will be a drop in the exports.

The domestic market, on the contrary, will not see a lull because of addition of chicory. Chicory costs Rs 50 a kilo and according to Food Safety and Standards Authority of India (FSSAI), adding chicory up to 49% is permitted. But there are chances that change in its percentage will go unnoticed in many local brands. Thus, it is important that the food safety department keeps a check, Gowda said.

“We are trying to limit the chicory addition to 10%. Now, it is for FSSAI to put a limit and test the quality in the local market. We have also made a proposal to the ministry in this regard,” he added.

The Board had estimated the production to be four lakh tonnes, but it has been only around three lakh tonnes. It is now keeping a close watch on the production cycle and quality.

Rajesh, a local coffee grower from Kodagu, said that it was not just the flowers, but even the stored dried beans have been lost. This will definitely impact the market in the long run as the standing crops have also been destroyed.

An official from the food safety department said the matter will be discussed with the ministry and a call will be taken.

source: http://www.deccanherald.com / Deccan Herald / Home> State / by Bosky Khanna / DH News Service / October 21st, 2018

The Jews’ Café Society

A coffee shop in Midtown, Manhattan. Flickr CC/ Neo_II www.habenbacher.at
A coffee shop in Midtown, Manhattan. Flickr CC/ Neo_II www.habenbacher.at

Perhaps because I’m writing this as I sit in a vibrant, quirky coffee shop in Washington Heights, its walls decorated with graffiti-inspired art and fake ivy, it strikes me that whenever I arrive in a new city, I make a beeline for the nearest independent coffee house. But it wasn’t until I read Shachar Pinsker’s new book, “A Rich Brew: How the Café Created Modern Jewish Culture” (NYU Press), that I learned that Jews and coffee shops have been connected for at least a century; Jews, especially Jewish writers, he argues, have made the café their primary gathering place and, in many cases, their collective muse. (Read The Jewish Week’s review on the book here.)

Pinsker, who teaches Hebrew literature at the University of Michigan, chronicles the history of cafés in six cities (Odessa, Warsaw, Vienna, Berlin, New York and Tel Aviv), showing that major Jewish journalists, novelists, poets and playwrights, from Sholem Aleichem to Isaac Bashevis Singer, were not just inspired by coffee shops but frequently used them as the settings for their work.

Jews have a long history with coffee. While coffee houses first sprang up in Constantinople, Cairo and other Middle Eastern cities during the mid-sixteenth century, it was a Jewish entrepreneur who brought the coffee house to Europe, opening one in Livorno in 1632. The first café in England was opened in 1651 in Oxford by one “Jacob the Jew,” who was an immigrant from Lebanon.

A Rich Brew” tells the story of how cafes “created modern Jewish culture.” Courtesy of NYU Press
A Rich Brew” tells the story of how cafes “created modern Jewish culture.” Courtesy of NYU Press

As coffee drinking became popular throughout Europe, according to the late Robert Liberles in “Jews Welcome Coffee: Tradition and Innovation in Early Modern Germany,” engagements between Jewish couples were sealed by the parents over a cup of coffee rather than a drink at the local tavern. David Liss’ 2003 historical novel, “The Coffee Trader,” centers on a 17th-century Jewish refugee from the Portuguese Inquisition who tries to corner the market on coffee only to be caught up in all kinds of commercial and romantic entanglements.

The kinds of food served in cafés also often had a Jewish connection; think of the Viennese Jewish pastry maker Franz Sacher and his famous creation, Sacher Torte, or Stephen Klein, also from Vienna, a Jewish chocolatier who escaped to America in 1939 and started Barton’s Candy Corp.

Donald Schoenholt is the president of Gillies Coffee Company, the oldest coffee maker in the country. The business, which was started in 1840 by a Scottish family, was taken over by Donald’s uncle, Mac, in 1912. I first met Donald in the late 1980s, when I joined the Little Neck Jewish Center, which he served as president. It was the era of the yuppies; Starbucks (acquired in 1987 by Howard Schultz, a Jewish guy from Brooklyn) was just emerging on the scene and “specialty coffees” were all the rage. As Schoenholt put it, “People were starting to eat brie instead of Velveeta,” and they needed a more upscale coffee to go with their meals.

Schoenholt told me that Jewish merchants participated in the American coffee trade since the 18th century, and that, “with each wave of Jewish immigration, more Jews were drawn to it.” While New York was the center for manufacturing coffee, he said, the major port for the importation of coffee was New Orleans, where Jewish merchants like Jacob Aron traded in both coffee and gold. By the 1880s, Philip Wechsler, an immigrant from Austria who became a major donor to the United Jewish Appeal, had opened a coffee-roasting factory in New York. William Black (né Schwartz), who started by selling shelled nuts under a stairway in Times Square, founded the chain of luncheonettes known as Chock Full o’ Nuts. And Samuel Schonbrunn, a Jewish immigrant from Hungary, created the Savarin brand of coffee, which was served at the Waldorf Astoria.

In our time, coffee shops loom large in pop culture — think of Monk’s Café, where the characters on “Seinfeld” hang out in almost every episode, sitting in a booth near the front door. (The exterior shots were taken, of course, at Tom’s Restaurant, an actual diner at Broadway and 112th.) Ruth Cohen (that’s her real name), the cashier, appears in more episodes than any other character besides the stars. Jerry Seinfeld went on to create and host the web series “Comedians in Cars Having Coffee,” now in its 10th season; it has featured Mel Brooks, Bob Einstein and Sarah Silverman.

And who could forget “Diner,” Barry Levinson’s semi-autobiographical 1982 valentine to his hometown of Baltimore; the film is about a group of 20-something Jewish friends in the 1950s who made the local diner their gathering spot.

Even non-Jews associate coffee with the Chosen People. As a sign outside a church in Harveys Lake, Pa. (in the Poconos) asked last summer, “How does Moses make coffee? Hebrews it.”

Ted Merwin’s column appears the fourth week of the month

source: http://www.jewishweek.timesofisrael.com / Times of Israel / Home> The New York Jewish Week / by Ted Merwin / October 23rd, 2018

Brazilian Coffee Growers Council to open Global Coffee Platform Sustainability Conference

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Silas Brasileiro, President of the Brazilian Coffee Growers’ Council, will open the Global Coffee Platform’s (GCP) Global Coffee Sustainability Conference 2018, to be held from 8 to 9 November in Belo Horizonte, Brazil.

The annual event brings together sustainability companies and representatives from nine GCP platforms around the world – Brazil, Vietnam, Indonesia, Uganda, Colombia, Kenya, Honduras, Tanzania and Peru – to discuss topics such as the future of sustainability, the role of producing and consuming countries, sustainable coffee regions, and impact investments to promote sustainability.

Other speakers include keynote speaker José Luiz Tejon, Director of Biomarketing Agência de Propaganda e Consultoria; José Sette, Executive Director of the International Coffee Organization; Marcelo Burity, Head of Green Coffee Development at Nestlé; Daniel Martz, Director of Corporate Affairs and Sustainability at Jacobs Douwe Egberts; Han de Groot, CEO of Rainforest Alliance; Steven Collet, Director of the Dutch Sustainable Trade Initiative; and Kim Elena Ionescu, Sustainability Director of the Specialty Coffee Association.

“The conference will be a unique opportunity to interact with prestigious names of the Brazilian and international coffee sectors, professionals of public and private sectors, associations, certifiers and verifiers, NGOs, people truly engaged and committed to coffee sustainability,” GCP Chairman Carlos Brando says in a release.

For more information, visit www.gcsc.coffee.

source: http://www.gcrmag.com / Global Coffee Report / October 23rd, 2018

Cafe Show Seoul to launch business matching service

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Seoul Cafe Show has announced it will launch Cafe Show Mocha Port, a one-to-one business matching and networking service to connect buyers and exhibitors at the event, taking place from 8 to 11 November.

Seoul Cafe Show expects the online meeting service to provide productive customer relationship management and communications, resulting in more business and efficient time management.

More than 600 exhibitors have already registered their products in Mocha Port, from fields such as coffee, food and beverage, bakeries, interior, machine and equipment, and start-up companies.

Approximately 6000 coffee industry buyers from about 30 countries, including Japan, China, Taiwan, Vietnam, India, Malaysia, the Americans, and Europe, will go on the pre-matching system.

Exhibitors and buyers who want to match the companies participating in the Seoul Cafe Show can register until the end of October. The online pre-matching will be processed until the end of October.

The Seoul Cafe Show will be held at Samsung-dong in Seoul, Korea.

Cafe Show Seoul will host a range of events, competitions, and seminars such as the World Coffee Leaders Forum, Seoul Coffee Festival, and World Coffee Battle.

For more information, visit www.cafeshow.com/eng

source: http://www.gcrmag.com / Global Coffee Report / October 24th, 2018

Indigenous Indians fight deforestation threat with gourmet coffee

Zilient /  ARCHIVE PHOTO: A visitor checks coffee beans at the 'International Coffee Festival 2007'
Zilient /
ARCHIVE PHOTO: A visitor checks coffee beans at the ‘International Coffee Festival 2007’

Indigenous people in southern India are combatting deforestation by planting millions of fruit trees to shade their coffee crops
By Rina Chandran

Bangkok (Thomson Reuters Foundation):

Once forbidden by colonialists from cultivating coffee, indigenous people in southern India have won a prestigious award for their bean, which they farm while fighting deforestation.

Araku Valley Coffee won gold in the Prix Epicures OR Award in Paris earlier this month. The beans are grown by Adivasis – or “original inhabitants” – of southern Andhra Pradesh state through a cooperative set up by the Naandi Foundation.

The organic farming model has benefited more than 45,000 Adivasi families, with profits from the high-grade coffee put into schools, healthcare and other needs of the remote community, according to Manoj Kumar, who founded Naandi.

The initiative has been a success because it built on the strong connection that Adivasis have to the forest, he said.

“They fully embraced the concept of biodynamic farming, because it is a holistic approach that benefits the eco-system, and is in tune with their traditional beliefs of caring for the community and the forest,” he said.

“This is not just about food security; it is also about pride in living without government handouts, and conserving the forest,” he told the Thomson Reuters Foundation over the phone.

The Adivasis are also countering deforestation by planting millions of mango, papaya and orange trees to provide shade for their coffee crops, as well as in other areas, with support from the Paris-based Global Livelihoods Funds.

While India has pledged to keep a third of its total land area under forest and tree cover, a growing population and increasing demand for land for mining and other industrial activities are placing greater stress on forests.

Activists say a new forest law favouring commercial plantations would undermine indigenous rights over forests and lead to more logging.

Coffee estates thrived in the Araku valley’s cool climate during the British colonial period, but Adivasis were prevented from growing it and did not take up the crop after independence, according to Kumar.

That changed after the Naandi Foundation began working in the region 18 years ago, first setting up schools and healthcare facilities, and then helping to organise a cooperative to farm and market coffee.

Araku Valley Coffee soon commanded high prices in global auctions, and opened its first cafe and shop last year in Paris.

But the real challenge for the Adivasis is not picking coffee beans the right shade of red or deciding on a marketing plan; they face a more existential threat as forests disappear, Kumar told the Thomson Reuters Foundation.

“The Adivasis have such a deep spiritual connection with the land and the forest,” he said.

“Taking that away from them is taking away their life.”

(Reporting by Rina Chandran @rinachandran. Editing by Jared Ferrie. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers humanitarian news, women’s rights, trafficking, property rights and climate change. Visit news.trust.org to see more stories.)

Our Standards: The Thomson Reuters Trust Principles.

source: http://www.news.trust.org / Thomson Reuters Foundation News / by Home> Place / by Rina Chandran / October 15th, 2018

‘Innovation is always brewing’

Source: Twitter
Source: Twitter

With the advent of this year’s International Coffee Day, Tata Starbucks is celebrating “Starbucks at 100” along with a line-up of week-long activities called Brewtober. Bringing to life the coffee heritage and inspiration through this initiative, the company is offering coffee lovers with a unique way of celebrating coffee, starting with various immersive coffee experiences to the big day of “Starbucks 100” — a day when the organisation shares coffee love with its customers by offering all its short/tall handcrafted beverages for Rs 100.

Veetika Deoras, who recently came on board as the CMO — marketing, category and digital at TATA Starbucks, is a seasoned Tata Administrative Services Officer with 16 years of experience in the Tata Group. At Starbucks, she oversees all related facets of the joint venture in India that focus on capturing relevant growth opportunities and ensure keeping customers at the heart of everything and delivering the authentic Starbucks Experience in India. Excerpts:

Q Share some customer experiences with Brewtober and also with the recently debuted Pumpkin spice latte?

Starbucks has a 47 year legacy of coffee sourcing, roasting and processing. To bring to life this coffee heritage and inspiration, Tata Starbucks has launched Starbucks Brewtober, which is a week-long celebration of our coffee and our customers which offers heavenly experiences and special promotions across all our stores in India.

The celebration is offering customers with authentic in-store experiences rooted in high-quality Arabica coffee. Our Starbucks stores will feature various international coffee blends, handpicked from seven different parts of the coffee belt, and offer to our customers coffee-forward experiences like Farm to Cup — an immersive coffee tasting exposure that brings forth the company’s commitment to ethically sourced coffee and supporting farmer communities across the globe and Starbucks Coffee Experience Bar — a master class into the art, craft and science behind different cups of coffee.

Through Starbucks Brewtober, we are both honoured and excited to share our love and passion for coffee with the customers. We look forward to welcoming them to our stores.

Pumpkin Spice Latte is an iconic beverage that is loved by customers all over the world and we are always delighted to bring this global seasonal classic beverage to our customers in India. Our partners have handcrafted the beverage to perfection. Featuring Starbucks espresso at the core and unique ingredient combinations, the beverage is a novel sensorial experience.

Q What are the various factors that the organisation keeps in mind every time a new promotion like Brewtober or a product is launched?

At Starbucks, innovation is always brewing. We take great pride in partnering with customers in their journey of coffee exploration. With our innovative products and experiences like Brewtober, we want to deliver our coffee passion and the highest quality coffeehouse experience to all our customers. We at Starbucks are focussed on innovating customer experiences, based on their feedback. We listen actively to our customers and work towards exceeding their expectations. For us every moment is one of connection and recognition.

Q What strategy does the company follow to attract customers? Is Brewtober aimed at increasing footfalls?

India is one of the most exciting markets in the world, with very diverse and dynamic customers. Since opening our first store in Mumbai in 2012, the way they have embraced the Starbucks experience humbles us, and makes us very optimistic for the long-term. We carry forth a rich legacy of coffee. Starbucks Brewtober, a week-long celebration of coffee, is a coming together of the spirit and legacy of the company where our customers can experience superlative coffee, warm partners and inviting stores. Brewtober is a reflection of the coffee heritage of Starbucks, as well as the coffee passion of our store partners and customers.

Q What is the future of the Tata Starbucks association in India? How has your association been with the company?

We are proud to be partnering with Tata, an organisation which shares our values, as we seek to build a socially responsible company that is creating rewarding careers for our partners and delivering a positive impact in the communities we serve.

Q What is the secret of the company’s sustainability?

Starbucks is known for the iconic third place experience, which is a composite of great coffee, warm partners and superior store ambience. It is passionate about delivering the highest quality coffeehouse experience to customers. The world-class service of our partners and their passion and commitment is what, I believe, truly sets us apart. Customers come for coffee, stay for the inviting warmth and return for the very human connection.

source: http://www.thestatesman.com / The Statesman / Home> Supplements> Evolve / by Ratikanta Dutta / October 06th, 2018

Single is special

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Single-origin coffee celebrates terroir. Some of the country’s brightest coffee experts explain the art of brewing drinks with unique flavours

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Ashish D’Abreo, Co-Founder, The Flying Squirrel
Single-origin coffee is completely dependent on the farmer. Which is why not all single-estate coffees taste good. The flavour of the end product depends on how well the crop is taken care of by the farmer; how much care is put into cultivating it, such as pruning the plants, picking the beans on time. This is what makes single-estate coffee different from commodity coffee, that’s a mix of coffee grown at various places. Coffee grown at various regions tastes different. For instance, coffee from high altitudes is sweet, whereas that from lower altitudes is low on sweetness. Coorg and Chikmagalur produce some of the best coffee in the country. My favourite single-estate coffee is obviously ours — my partner Tej (Thammaiah) is a third-generation farmer and really knows what he’s doing.

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Marc Tormo Altimira, Founder, Marc’s Coffees
The Auroville-based coffee entrepreneur, Q Grader, roaster, brewer and creative consultant, says that single-origin coffee comes under ‘speciality’ coffee. “This term is used to describe coffee that is traceable to the farmer who grows it. He will place quality ahead of quantity and will produce the highest quality possible in his plantation. This is something unique and people will be willing to pay more for it. Speciality coffee is a way out for those who cannot compete in the commodity market where prices are subject to stock market rates. To produce it, the farmer needs an understanding and knowledge of drying, fermentation, and other techniques. I feel all regions in India produce world-class coffee — from Tamil Nadu, Kerala, to Karnataka and Andhra Pradesh.”

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Sadhavi Ashwani, co-founder, Baba’s Beans
Single-origin coffee is different from single-estate coffee. Coffee from say, Coorg or Chikmagalur is single-origin, while that from one particular estate in these regions is termed as single-estate. It’s farming practices and the soil in which the coffee is grown that add personality to a coffee, ensuring that it is immaculate in the cup. In India, for instance, since we grow a lot of spices, our coffee naturally takes on nutty, chocolatey notes. Most of our country’s coffee is shade-grown; the cherries are hand-picked and wet-processed by passing them through gushing water; it is raised on hilly terrains under the shade provided by the silver oak. Pepper wines creep on the trees and this adds to the soil. At Baba’s Beans, we have a variety that’s grown under the shade of fig trees, so it ends up taking on fruity notes. Every single-estate coffee has a story; every cup has a unique flavour owing to the personality imparted by the soil, the plants that it is grown next to and that of the farming techniques.

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Krittivas Dalmia, founder, Kaffa Cerrado
I don’t think single-estate coffee will ever replace regular, processed coffee. Neither is entirely replaceable. Coffee itself, as an industry, is still in the nascent stage, if you look at consumption in terms of percentage of population. Even among those who do drink coffee, the taste that they are used to, which includes chicory, is a very distinct one. So while there is an obvious difference in taste, flavour and aroma when it comes to single-estate coffee, the shift will take time. It has begun, though: in India, we seem to have skipped the stage of brewed coffee that is not single-estate (except outlets like CCD, which haven’t penetrated the local market that much), and moved directly to single-estate coffee. There can be ecological advantages to this, but it differs from estate to estate. Many estates are taking on bird-friendly or shade-grown practices, encouraged by the coffee board. It’s easier for the consumer to check which producers are following these practices and which aren’t. Plus, if you buy directly from the estate, the farmer gets the market price directly and middlemen are reduced to a large extent. You could count that as an advantage.

Compiled by Akila Kannadasan and Meghna Majumdar

source: http://www.thehindu.com / The Hindu / Home> Life & Style> Food / Octobe 05th, 2018