Category Archives: Coffee News

Aspinwall to revamp Monsooned Malabar coffee brand

Kochi :

Aspinwall and Company, the 150-year-old plantations and logistics major, is going for a brand revamp of its Monsooned Malabar coffee, that caters mostly to the export market.

The product, fetching a premium price in the European market, will be known as Aspinwall Mellows in the overseas market.

According to KNR Menon, Chairman, the company is looking at marketing its speciality coffee to other countries, given the rising demand for certified coffees. Monsooned coffee from Aspinwall estates has got certifications from Rainforest Alliance and UTZ for sustainable farming.

Besides speciality coffee, the company has interests in logistics, natural rubber and natural fibres. While coffee accounts for nearly 50 per cent of its income, logistics has 35 per cent share and the remaining from rubber and natural fibres.

Rama Varma, Managing Director, said the company chalked out plans to double its turnover by 2020 from the present ₹250 crore.

source: http://www.thehindubusinessline.com / Business Line / Home> Economy> Agri Business / by The Hindu Bureau / Kochi – December 20th, 2017

Bengaluru start-up to launch Araku Aroma brand coffee in US

The company is also planning for a domestic foray in January at the India International Coffee Festival.

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Krish Food and Fun India, a Bengaluru-based start-up, plans to globally launch Araku Aroma Brand of coffees in the United States. “The company is launching Araku Aroma Coffees in Edison, New Jersey in the US. We are helping marketing coffees grown in the tribal belt of Andhra Pradesh. The Araku is tribal valley near Vishakhapatnam,” said Krishna Chaitanya, Managing Director, Krish Food and Fun India.

The company is also planning for a domestic foray in January at the India International Coffee Festival. According to Chaitanya, “As per the agreement, we are to buy coffees harvested by tribal farmers in around 250 acres. The company plans to market around 500 tonnes of coffee annually.”

“For this we have invested Rs 2.5 crore to set up roasting facility and for marketing tribal grown coffees,” he added.

Chaitanya was in Bengaluru recently to make final arrangements to release Araku Aroma brand of coffees. “As part of the agreement with tribal community, we want to spend 10 per cent of our profits from selling Araku Aroma to procure anti-venom drugs and for providing general medical facilities to the tribal community,” revealed Chaitanya.

source: http://www.thehindubusinessline.com / Business Line / Home> Companies / by Anil Urs / Bengaluru – December 23rd, 2017

Coffee Homeground

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A “rich, strong, bitter, boiling hot, ruthless, depraved” cup of coffee is the “life blood of tired men” and most of us would agree to author Raymond Thornton Chandler on this.

In Meghalaya where tea is the traditional beverage, coffee has always remained a second fiddle to its more popular cousin. But things are changing fast and soon coffee will catch up with tea in popularity.

Though the practice of drinking coffee has seen an upward trend in the state in the last few years thanks to the booming cafe business, the beverage is not new to the hill tribes here.

“Coffee plant grows in the wild in Meghalaya and the fruits are eaten by birds. Some villagers would also drink coffee but they would prepare it indigenously,” says Dondor Giri Nongkhlaw, the owner of Smoky Falls Tribe Coffee, which is marketing the local brew.

Nongkhlaw is the first person to realise the potential of the local plantation and explore the villages for procuring beans. His quest for coffee grown in Meghalaya had its roots in his childhood memories of sipping a hot cuppa prepared by his grandmother by grinding the beans.

“I started intensive research on how to procure and market locally grown coffee after I retired in 2007. I have visited several villages and interacted with farmers and told them about the benefits of growing the cash crop,” says the former professor of Geography at Synod College. His roasting and grinding unit is the first in the entire northeastern region.

Smoky Falls is the result of Nongkhlaw’s untiring work and undaunted spirit. The 66-year-old man visits villages frequently and sensitise farmers on methods of plantation and soil replenishment. “Most of the villagers grow broomstick that affects the soil. This necessitates rejuvenation before going for coffee plantation,” he says.

Coffee, which is a labour intensive but high-return crop, was reportedly introduced in Cachar district in Assam during 1850s. It was also cultivated in Mizoram and Cherrapunjee in 1870s. Hundred tonnes of coffee were marketed in Shillong in the late 19th and early 20th centuries. But after 1930, the cultivation lost steam.

Arabica is the only variety that grew in the wilds of Meghalaya, according to a book written in 1906 by BC Basu, the then director of the Agriculture Department of undivided Assam. It was the Coffee Board of India that introduced Robusta in the state and trained farmers in planting the variety, says Nongkhlaw. There are indigenous varieties of coffee too like Coffea khasiana and Coffea bengalensis, which are common in the hills.

New avenues

The Coffee Board has taken up a large project to encourage new coffee plantation by raising group nursery with financial assistance from the board. It spent 10-15 years on survey and identification of suitable area. It was found that 44,000 hectare, including 5,900 hectare in Meghalaya, is suitable for coffee in the entire North East. Out of this, 3,350 hectare is suitable in Garo Hills and 2,545 hectare in East Khasi Hills.

In 2016-17, 1,90,000 coffee seedlings were raised in Ri Bhoi and Jaintia Hills. At present, Robusta and Arabica plantations cover an area of 1,005 hectares in Meghalaya. The production in the last five years varied between 25-30 metric tonne.

Arabica plant yields berries after the third year and Robusta after four. Nongkhlaw says sometimes the plants may bear fruits early but the quality will not be good.

While Robusta grows in low altitude areas, between 500 and 1,000 meters, Arabica is found in areas 3000 ft or more above the sea level. In East Khasi Hills, coffee plantation is found at Nongjri, Lapalang, Mawryngkang, Nongskhen, Myllat and Mynria. Marngar and Nongrim Jyrmi in Ri Bhoi also have the plantation. Four districts in Garo Hills too produce a substantial amount of coffee. The crop grown in the state is organic.

“Coffee is a cash crop and is also a perennial crop that can protect the environment. It is also giving income to the local population both directly and indirectly. The Soil Department here was helping the coffee farmers by providing technical guidance,” says a senior official of Coffee Board in Guwahati.

Now, the Meghalaya Basin Development Authority is also involved and recently two technical workshops were conducted in Tura and Shillong.

At present, around 1,700 farmers in the state are involved in coffee cultivation. The Coffee Board has a senior liaison officer in Tura and a junior liaison officer in Shillong. “The commercial crops board of the Soil Conservation Department was promoting coffee, especially in Garo Hills. But many farmers had left it due to lack of buyers until Smoky Falls came along. The Coffee Board has also been doing some work here,” said a senior official in the Agriculture Department.

Agents of change

Another agent of change, besides Smoky Falls and the various government units, is Zizira, a local food product’s venture. Zizira has explored the remotest corners of the state to find the best beans.

The young explorers at Zizira say though Meghalaya produces high quality coffee it does not count in the national market. This is because the number of farmers is less and those who grew coffee never sold the produce locally. “In fact, their harvest is purchased by the Coffee Board and sent to the nearest processing centre in Guwahati and then transported to Bengaluru’s auction houses. The identity of Meghalaya coffee is thus lost,” the team points out.

To empower the farmers here and give the indigenous crop its identity, the Zizira team has been exploring the back of beyond for the last two years. Zizira may source coffee directly from such farmers for both in-house consumption and creating its own product.

Talking about their unique experiences with coffee farmers, a member of the team narrates the story of Teibor Mynsong of Ri Bhoi district.

“Mynsong used to grow pineapples but shifted to coffee in 2012 because it requires less labour and care. The leaves fall off the plants and replenish the soil and no pesticide or fertiliser is required. He now has 1,200 coffee plants which produce 2 kg of coffee berries per year,” she says.

Nongkhlaw, who is planning to introduce green coffee soon, says while Robusta is a sturdy variety, Arabica needs care against stem borers and leaf rust.

Villagers at Nongjri in Sohra are also realising the benefits. About 20 farmers in the village near Bangladesh border have taken up coffee plantation. Along the serpentine road that leads to Nongjri Tluh from Pynursla, one would find rows of broom shrubs and bamboos and amid the bushes one can also spot a few coffee plants growing wildly.

Coffee farmers Riing Wallang and Bison Roy Laso of Nongjri Tluh love to take visitors around their coffee plantation. Though the produce is good, “we are expecting less beans this year because of the torrential rain”, says the duo in unison.

“I have planted 1,000 more. It is true that coffee does not require much care but the price that we get is low and this makes things unsustainable. If we get a higher price, we can do better,” says 65-year-old Wallang while running up the slope to his coffee bagan (garden).

The farmers sell coffee fruits at Rs 60-70 per kg, informs Laso.

Besides coffee, they also grow broom, betel nut and papaya, among other things.

Back in Shillong, Nongkhlaw too points out the drawbacks.

Erratic power supply, says the owner of Smoky Falls, hampers roasting. “If power goes off in between roasting, then the entire 5 kg of coffee beans is wasted (the roasting machine can take in 5kg at a time),” he says.

Also, high price of locally grown coffee deters many from buying the product. “The high price is because we do not add chicory to the product unlike the instant coffee you get in the market. Also, a kilogram of coffee fruits would yield only around 350 gm of beans after removing the husk. So you can imagine,” says Nongkhlaw whose Smoky Falls brand is supplied to cities like Mumbai and Chennai but the sale is only online.

The organic status, says Nongkhlaw, might improve the scenario. But the Coffee Board official says it will take some time before proper certification.

Zizira says proper processing units are important. “A government official rightly pointed out to our team that even if a good number of people take up coffee growing, lack of knowledge and the required processing units are pushing these farmers to give up cultivation,” the team points out.

Future brew

The government recently proposed to export coffee to Bangladesh but Nongkhlaw says for this, there should be sustainability. The Coffee Board official says it may take three to four years to increase the production before the state thinks about exporting.

“There has been some talk of exploring the market. Whether the idea is practical will depend on the market and consumer preferences there but a possible hurdle might arise from the HS codes of Bangladesh,” says the official in the Agriculture Department.

But VR Gudde Gowda, joint director extension at Coffee Board Guwahati, is optimistic.

“Due to the coffee culture coming up in India, the North East youths are also attracted towards it. Nongkhlaw has set up a roasting and grinding unit in Shillong. He is buying the coffee directly from growers and thereby attracting more farmers to grow coffee,” says Gowda.

(Photo courtesy: Zizira, Sunday Shillong)

source: http://www.theshillongtimes.com / The Shillong Times / Home> Sunday / by Webeditor / Heather Cecilia Phanwar & Nabamita Mitra

Coffee Board to open coffee cafes

A project in PPP model for opening India Coffee House outlets in the district has been proposed by the Coffee Board, board member Manukumar said.

Addressing reporters here on Thursday, Manukumar said that these coffee houses will be similar to that of the cafes in metropolitan cities. It has been planned to launch the outlets in Kemmannugundi Cross, Seethalaiahnagiri, Devirammana Betta, Horanadu, Shringeri and Taluk office premises. A survey in this regard is in progress. The price of the coffee served in these outlets will be lesser as compared to other cafes, he said.

“While the land will be given by the government, the Coffee Board will construct the cafes and the management will be handed over to private organisations,” he said.

Subsidies for planters

The coffee board has provided Rs 9.10 crore for coffee planters between April 2017 till date towards mechanisation, warehouses, water facilities and transplantation. A subsidy amount of Rs 2.2 crore has been released by banks to 900 coffee planters towards interest, he said.

Research is on to control the menace of white stem borer. Kits have been distributed to farmers to control snails in coffee plantations, he said.

The Coffee Board has recommended maintaining a ratio of 51:49 for coffee – chikori mixing and a letter in this regard has been sent to the Food Safety and Standards Authority of India (FSSAI).

The board has also requested the Central government to provide subsidy to encourage coffee planters.

A memorandum has been submitted to the state government to bring white stem borer and wild snail in the ambit of Karnataka Pest e Control Act, he said.

Board office bearers Pradeep Pai and M L Kallesh were present.

source: http://www.deccanherald.com / Deccan Herald / Home> District> Chikkamagaluru / DH News Service – December 14th, 2017

Coffee boost to farming

Koraput (Odisha) :

The district administration has formulated a 10-year project to popularise coffee plantation in the district.

It aims to provide sustainable income to tribal farmers and make the district a coffee hub.

A farmer of Pogra village plants shade seedlings. / Telegraph picture
A farmer of Pogra village plants shade seedlings. / Telegraph picture

The project will undertake coffee plantation over 46,500 hectares of government land in next 10 years. It is being implemented from the current fiscal.

“Even though the climatic condition of Koraput is conducive for coffee plantation, it has, however, remained neglected for various reasons. Hence, an initiative has been taken to popularise coffee plantation among the tribal farmers and to make the district a hub for coffee, other spices crop and allied plantations,” said district collector Anupam Saha.

“After planting coffee seeds, the areas will be distributed among the tribal beneficiaries to be identified through gram sabhas. The plantation area to be distributed among each beneficiary will be decided later,” he said.

The administration has also formed a coffee development trust with the district collector as its head, and accordingly, the trust has decided to take up advance shade planting of silver oak trees on 1,026 hectares in 2017-18.

“Till now, we have taken up shade plantation on around 1,250 acres and more than 25 lakhs of shade plants seedlings have been raised at 15 locations of the district,” said Bhabani Shankar Kalo, deputy director of the trust stationed in Koraput.

He said that nearly after two years of shade plantations, coffee saplings would be planted as the coffee plant required filter sun rays for its growth. “From the fifth year, the beneficiaries could be able to harvest coffee. In between, they can earn by inter-cropping of spices such as black-pepper,” said Kalo. “The life span of a coffee plant is around 60 years and requires minimum maintenance.”

Coffee plantation had first been introduced in Koraput by erstwhile king of Jeypore in 1930. However, after abolition of feudatory estates in 1951, the state government through the soil conservation department had undertaken coffee plantation as a measure to prevent siltation in the Machkund basin of the district in 1958.

Though the coffee estates, developed by the state government, had been maintained till 1990, it was neglected subsequently confining the coffee plantation to a few private parties.

“It’s a welcome move by the administration. We see how farmers are reaping benefits from coffee plantations in the bordering Araku valley of Andhra. Hope, here also we will be benefitted,” said Hare Krushna Majhi, a tribal farmer of Pogra village under Nandapur block.

According to government survey, at least 1.45 lakh hectares under Koraput, Semiliguda, Nandapur, Pottangi, Dasmanthpur, Lamataput and Lakshmipur blocks of the district are ideal for coffee plantation. But at present, only 1,467 hectares is under coffee cultivation.

source: http://www.telegraphindia.com / The Telegraph, Calcutta,India / Home> Odisha / by Telegraph Correspondent / December 14th, 2017

Coffee exports rise 8% in January-November

Coffee exports from India, Asia’s third-largest producer and exporter, rose by 8.08 per cent to 3.61 lakh tonnes in January-November 2017 compared to 3.34 lakh tonnes in the same period of last year, according to the Coffee Board.

Italy, Germany and Russia were the major export destinations for Indian coffee during the period. India ships both robusta and Arabica varieties, besides instant coffee.

Robusta coffee exports rose by 10.80 per cent to 2,11,442 tonnes in January-November 2017 from 1,90,828 tonnes in the year-ago, the board dats showed.

Export of Arabica coffee however declined by 10.81 per cent to 44,084 tonnes from 49,431 tonnes in the said period.

The outbound shipment of instant coffee increased sharply by 86 per cent to 47,734 tonnes in January-November this year from 22,966 tonnes in the same period last year, the data showed.

Of the total exports, India exported 73,705 tonnes to Italy, 38,671 tonnes to Germany and 26,319 tonnes to Russia during the period under review.

Some of the major exporting companies include CCL Products IndiaBSE 0.94 %, Tata CoffeeBSE -0.92 %, Olam Agro and Coffee Day Global Ltd.

Some of the major exporting companies include CCL Products IndiaBSE 0.94 %, Tata CoffeeBSE -0.92 %, Olam Agro and Coffee Day Global Ltd.

source: http://www.economictimes.indiatimes.com / The Economic Times / ET Home> News> Economy> Foreign Trade / PTI / December 04th, 2017

Asia’s first woman coffee taster was nearly ‘brewed’ out

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Bengaluru :

Asia’s first lady of coffee Sunalini Menon says she never planned on being a coffee-taster. She says that she decided on a course in Dietetics or a Phd. in Foods, when she chanced upon an advertisement calling for Assistant Cup tasters at the Coffee Board of India. “I had tried tea tasting as a child at an uncle’s tea estate in Munnar and the ad brought back happy memories of sipping, slurping, spitting and looking wise. I applied for the post and was called for the interview.”

She had to compete with eight men with more experience and qualifications, and that was her first job interview. Sunalini came first in the written and oral tests.

Sunalini, Asia’s first woman coffee taster, says, that the internal panel of examiners were not too keen to appoint her because she was young, had no knowledge about coffee and was a woman who could get married and give up the assignment. “But the then chairman of the Coffee Board was insistent that gender should not come in the way of a job and that as I had topped the interview, that I should rightfully be given the assignment.” Sunalini then joined the Coffee Board of India in 1972.

It wasn’t easy working at the Coffee Board of India, she says. She was the only woman at the officer’s cadre level in the Board then. “The staff working under me refused to accept my instructions or the schedule I had set for work, they were not used to taking instructions from a woman,” she says. “Fortunately, I had a chief who took me under his wing and advised me to first learn the subject and give them time to accept me. His parting words were ‘Tread slowly, but firmly’.”

The in-house training she was given was intense. Every day, she would taste washed arabicas, unwashed arabicas, washed robustas and unwashed robustas, to understand the various nuances in a cup.
Also, a founder trustee of the Women’s Coffee Alliance – India Chapter, Sunalini was present at the Coffee Santhe held recently at Karnataka Chitrakala Parishat. She says, “This is our annual fund raiser to help empower women coffee-plantation workers and their girl children.”

Coffee tasting is both a science and an art

While carrying out coffee tasting, there is a protocol that one needs to follow. The attributes that are evaluated in the cup are fragrance, which is the smell of the coffee powder in the dry state, and aroma, which is the smell in the wet state, when water is added to the powder. During the aroma evaluation, the crust (floating particles on the surface of liquor or the brew prepared for tasting and all the aromatic volatiles) is broken. With“Breaking of Crust”, fragrance, aroma and the other attributes are evaluated for flavour, aftertaste, acidity, mouthfeel, uniformity, balance, cleanliness, sweetness and, finally, the overall rating of the cup.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Bengaluru / by Akhila Damodaran / Express News Service / December 08th, 2017

From bean to global shelves: on Kannan Jubilee Coffee

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Coimbatore-based Kannan Jubilee Coffee brand goes international

Smell. Sip. AK Jayakumar, founder of Kannan Jubilee Coffee, instructs and I obey dutifully. I hold the dark concoction to my nose, inhale the aroma, and then sip a spoonful… “Slightly bitter,” is my verdict.

Jayakumar says it’s a full-bodied Peaberry coffee. I drink freshly-brewed filter coffee, enjoying the uplifting scent of roasted coffee beans around me.

“I was 22 when I started in 1971,” he recalls, as we tour the coffee factory spread over 40,000 sq ft at Thudiyalur, in Coimbatore.

Recently, the over four-decade-old brand entered the international market. Kannan’s Kaapi Instanto, a premium range, is now available at stores in Dubai, Kuala Lumpur, Singapore, and Malaysia. Jayakumar’s son, Shanker Krishnan, says that the next big step is stand-alone cafés across the world, adding, “Our instant coffee is doing well in the international market. We have a steady customer base for filter coffee in Tamil Nadu and Andhra Pradesh. We have the volume, but we wanted to branch out.”

In the last five years, after Krishnan took over as partner, he introduced new products under Kannan’s Kaapi (from ₹1 instant coffee sachets to premium packs costing ₹1,200): Dgree Coffee (100% coffee), Instanto (with 20% chicory blend), Royal Cafe (with over 50% chicory, exclusively for the suburbs), a unique blend of Kannan Jubilee Peaberry Coffee that comes in butter paper packets, and Rich Cafe (with 20% chicory in standing packs).

Instant success

“Instant coffee was a big step. We reached out to corporates, hospitals and colleges, and introduced online sales on our website and on Snapdeal and Amazon. We sell about 80 kilograms online every month. Coffee is a global market. Taking on MNCs is not easy. I hired professionals to study the market. It took several months,” explains Krishnan.
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When Jayakumar started Kannan Jubilee Coffee (he added Jubilee as the year marked his parents’ 25th wedding anniversary), he would participate in auctions in Bengaluru and Coimbatore to buy coffee beans. Now, they go to the coffee estates.

“Karnataka is the hub,” he says, “Several tonnes of coffee are cultivated in The Nilgiris, Yercaud and Valparai. We buy Arabica, Robusta and Cherry Coffee beans from the coffee belt in Kushalnagar, Chikmagalur, Baba Budangiri, and Wayanad. We pick estates that meet the pre-requisites — an altitude of 2,000 feet above sea level, 16 inches of rainfall and four daily hours of sunshine. The crop season is between November and February. We buy uncured beans during this period.”

He shows me the curing process. The uncured beans go through a painstaking cleaning process first to remove dirt, pebbles and debris. A gravity separator removes defective beans, based on weight. Once the green beans are peeled, and polished, they are graded based on weight and size. A coffee seed godown stores the green seeds.

Let the magic begin

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A Probat coffee roaster, imported from Germany, takes over the roasting process. The temperature is set at 214° Celsius for 16 minutes. “It is while roasting that the green coffee beans get their characteristic brown colour. Right temperature is the key. Once the machine empties the coffee beans, an automated process cools them down, after which they are collected for blending. Our production capacity is two tonnes, though we can go up to five tonnes,” says Jayakumar. The Swiss-made Ditting, with a capacity to grind 300 kilograms per hour, is in place.

Kannan Jubilee Coffee now has 38 retail outlets across Tamil Nadu and Kerala, and will soon be launched in Tiruchi, Bengaluru and Kumbakonam. The team is also experimenting with new products, like three-in-one instant coffee pouches (with milk powder, coffee and water), a travel pack (with a filter to make decoction), and chocolate bars in coffee flavours.

Jayakumar, who is a certified coffee taster, says one can never compromise on quality. “I set up the coffee-tasting lab in the factory to maintain quality. The coffee roaster roasts small quantities. I recommend a suitable blend after tasting it,” he says.

Says Krishnan, “Connecting with people has been our driving factor, our USP. My father shared a personal rapport and treated customers like extended family.” Recalling the days when he would cycle with coffee packets to sell them at retail stores in the city, Jayakumar says the growth has been gradual. “Slow, but steady.”

source: http://www.thehindu.com / The Hindu / Home> Life & Style> Food / by K Jeshi / November 30th, 2017

Get a whiff of coffee at GES

The stall set up by Coffee Board at the GES venue where Araku Coffee grown in the eastern ghats is also on display.
The stall set up by Coffee Board at the GES venue where Araku Coffee grown in the eastern ghats is also on display.

Coffee Board sets up stall to promote regional flavours

Coffee Board, a Government of India enterprise, has put up a stall at GES venue to promote various regional flavours of coffee mostly grown in the western ghats.

Though India is the sixth largest producer of coffee that’s mostly exported to Europe, not many outside Europe are aware of it. “This is our opportunity to promote Indian coffee among the global audience at GES,” says Raghuramulu, Director, Central Coffee Research Institute, Coffee Board.

The western ghats is one of the biodiversity hotspots in the world and coffee is grown as an integrated crop and in shade, Mr. Raghuramulu said. It is a way of rejuvenating greenery in the eastern ghats known for Podu cultivation. The income of tribals started going up after coffee plantation was promoted in Araku and Chintapalli areas in Visakha Agency, he added.

At the summit, Araku Coffee grown in the eastern ghats is also on display.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Hyderabad / by Special Correspondent / Hyderabad – November 28th, 2017

Coffee Board to promote entrepreneurship

Coffee winning the hearts of North Indians too

A stall put up by the Coffee Board to showcase different varieties of Indian coffee at the Global Entrepreneurship Summit (GES) being held in Hyderabad on Tuesday. (Photo: G Naga Sridhar)
A stall put up by the Coffee Board to showcase different varieties of Indian coffee at the Global Entrepreneurship Summit (GES) being held in Hyderabad on Tuesday. (Photo: G Naga Sridhar)

Hyderabad :

The Coffee Board will be promoting entrepreneurship with a dual purpose of pushing self-businesses as well as coffee consumption.

Speaking to BusinessLine on the sidelines of the Global Entrepreneurship Summit (GES) which began here on Tuesday, Y Raghuramulu, Central Coffee Research Institute, said 34 entrepreneurs had successfully launched their businesses in the last one-and-a-half years.

According to B J Ashwin Kumar, Research Chair & Consultant (Promotion), Coffee Board, about 700 were trained in various aspects of coffee business so far.

“The advantage in business of coffee is that it will not need huge capital. One can take it off with even Rs. 1 lakh,” he said.

Steady growth in consumption

Consumption of coffee has been steadily growing at about 5 to 6 per cent per annum, Raghuramulu said.

He added: “While South India has been a predominant market, of late the number of coffee lovers in the North has been growing.”

About 3.25 lakh tonnes of coffee is produced by India. ” Efforts are to push coffee exports from India with a focus on special varieties,” he added.

Europe is a major destination for Indian shade-grown coffee followed by the US.

Domestic consumption is about 1 lakh tonnes which includes few imported varieties from countries such as Indonesia and Vietnam.

source: http://www.thehindubusinessline.com / Business Line / Home> Economy> Agri Business> Global Entrepreneurial Summit / by G. Naga Sridhar / Hyderabad – November 28th, 2017