Category Archives: Coffee News

Tata Coffee reappoints Hameed Huq as MD

The Board of Directors of Tata Coffee Ltd at its meeting held on November 07, 2013, have reappointed Mr. Hameed Huq as Managing Director on the expiry of his present tenure of office viz from January 03, 2014 to March 31, 2015.

Shares of Tata Coffee Ltd was last trading in BSE at Rs.1054.65, down by Rs.78.40 or 6.92%. The stock hit an intraday high of Rs.1154.95 and low of Rs.1020.

The total traded quantity was 1.69 lakhs as compared to 2 week average of 0.42 lakhs.

Source: Equity Bulls

source: http://www.equitybulls.com / Equity Bulls / Home> Stock Report / November 07th, 2013 (2013-11-07)

From berry to brew…

CoffeeKODAGU21sept2014
Coffee was once a closely guarded Arabian secret until Baba Budan, a Sufi mystic, smuggled seven beans from Yemen and scattered them on the hills of Chikmagalur, from where it spread to the rest of India…Anurag Mallick and Priya Ganapathy spill the beans on the story of coffee, the world’s most popular brew.

It was Napoleon Bonaparte who once grandly announced, “I would rather suffer with coffee than be senseless.” Sir James MacKintosh, 18th century philosopher, famously said, “The powers of a man’s mind are directly proportional to the quantity of coffee he drank.” In The Love Song of J Alfred Prufrock, when T S Eliot revealed, “I have measured out my life with coffee spoons,” he hinted at the monotony of socialising and the coffee mania of the 1900s. German musical genius J S Bach composed the ‘Coffee Cantata’ celebrating the delights of coffee at a time when the brew was prohibited for women.

“If I couldn’t, three times a day, be allowed to drink my little cup of coffee, in my anguish I will turn into a shriveled-up roast goat,” cried the female protagonist! French author Honoré de Balzac wrote the essay ‘The Pleasures and Pains of Coffee’ to explain his obsession, before dying of caffeine poisoning at 51. Like Voltaire, he supposedly drank 50 cups a day! So, what was it about coffee that inspired poets, musicians and statesmen alike?

Out of Africa

Long before coffee houses around the world resounded with intellectual debate, business deals and schmoozing, the ancestors of the nomadic Galla warrior tribes of Ethiopia had been gathering ripe coffee berries, grinding them into a pulp, mixing it with animal fat and rolling them into small balls that were stored in leather bags and consumed during war parties as a convenient solution to hunger and exhaustion! Wine merchant and scientific explorer James Bruce wrote in his book Travels to Discover the Source of the Nile that “One of these balls they (the Gallas) claim will support them for a whole day… better than a loaf of bread or a meal of meat, because it cheers their spirits as well as feeds them”. Other African tribes cooked the berries as porridge or drank a wine prepared from the fermented fruit and skin blended in cold water.

Historically, the origins of the coffee bean, though undated, lie in the indigenous trees that once grew wild in the Ethiopian highlands of East Africa. Stories of its invigorating qualities began to waft in the winds of trade towards Egypt, North Africa, the Middle East, Persia and Turkey by the 16th Century. The chronicles of Venetian traveller Gianfrancesco Morosini at the coffee houses of Constantinople in 1585 provided Europeans with one of the foremost written records of coffee drinking. He noted how the people ‘are in the habit of drinking in public in shops and in the streets — a black liquid, boiling as they can stand it, which is extracted from a seed they call Caveè… and is said to have the property of keeping a man awake.’

It was only a matter of time before the exotic flavours of this intoxicating beverage captured the imagination of Europe, prompting colonial powers like the Dutch, French and the British to spread its cultivation in the East Indies and the Americas. Enterprising Dutch traders explored coffee cultivation and trading way back in 1614 and two years later, a coffee plant was smuggled from Mocha to Holland. By 1658, the Dutch commenced coffee cultivation in Ceylon (Sri Lanka). The word ‘coffee’ is apparently derived from qahwah (or kahveh in Turkish), the Arabic term for wine. Both the terms bear uncanny similarity to present day expressions — French café, Italian caffè, English coffee, Dutch koffie or even our very own South Indian kaapi. A few scholars attribute ‘coffee’ to its African origins and the town of Kaffa in Ethiopia, formerly known as Abyssinia. However, the plant owes its name “Coffea Arabica” to Arabia, for it was the Arabs who introduced it to the rest of the world via trade.

As all stories of good brews go, coffee too was discovered by accident. Legends recount how sometime around the 6th or 7th century, Kaldi, an Ethiopian goatherd, observed that his goats became rather spirited and pranced after they chewed on some red berries growing in wild bushes. He tried a few berries and felt a similar euphoria. Excited by its effects, Kaldi clutched a handful of berries and ran to a nearby monastery to share his discovery with a monk. When the monk pooh-poohed its benefits and flung the berries into the fire, an irresistible intense aroma rose from the flames. The roasted beans were quickly salvaged from the embers, powdered and stirred in hot water to yield the first cup of pure coffee! This story finds mention in what is considered to be one of the earliest treatises on coffee, De Saluberrima Cahue seu Café nuncupata Discurscus, written by Antoine Faustus Nairon, a Roman professor of Oriental languages, published in 1671.

Flavours from Arabia

Coffee drinking has also been documented in the Sufi monasteries of Yemen in South Arabia. Arabic manuscripts dating back to the 10th Century mention the use of coffee. Mocha, the main port city of Yemen, was a major marketplace for coffee in the 15th century. Even today, the term ‘mocha’ is synonymous with good coffee. Like tea and cocoa, coffee was a precious commodity that brought in plenty of revenue. Hence, it remained a closely guarded secret in the Arab world. The berries were forbidden to leave the country unless they had been steeped in boiling water or scorched to prevent its germination on other lands.

In 1453, the Ottoman Turks brought coffee to Constantinople, and the world’s first coffee shop Kiva Han opened for business. As its popularity grew, coffee also faced other threats. The psychoactive and intoxicating effects of caffeine lured menfolk to spend hours at public coffee houses drinking the brew and smoking hookahs, which incited the wrath of orthodox imams of Mecca and Cairo. As per sharia law, a ban was imposed on coffee consumption in 1511. The Grand Mufti Mehmet Ebussuud el Imadi was hailed when he issued a fatwa allowing the consumption of coffee, by order of the Ottoman Turkish Sultan Selim I in 1524.

Though subsequent bans were re-imposed and lifted at various points of time according to the whims of religious politics and power, coffee pots managed to stay constantly on the boil in secret, or in the open, for those desirous of its potent influence. Given the fact that Sufi saints advocated its uses in night-time devotions and dervishes and Pope Clement VIII even baptised the bean to ward off the ill-effects of what was regarded by the Vatican as ‘Satan’s drink’ and the ‘Devil’s Mixture of the Islamic Infidels’ till the 1500s, it is easy to see why coffee is nothing short of a religion to some people.

Coffee enters India & beyond

Surprisingly, India’s saga with coffee began in 1670 when a Muslim mystic, Hazrat Dada Hyat Mir Qalandar, popularly known as Baba Budan, smuggled seven beans from Arabia and planted them on a hillock in the Chikmagalur district of Karnataka. The hills were later named Baba Budan Giri in his memory. From here, coffee spread like bushfire across the hilly tracts of South India.

In 1696, Adrian van Ommen, the Commander at Malabar, followed orders from Amsterdam and sent off a shipment of coffee plants from Kannur to the island of Java. The plants did not survive due to an earthquake and flood but the Dutch pursued their dream of growing coffee in the East Indies with another import from Malabar. In 1706, the Dutch succeeded and sent the first samples of Java coffee to Amsterdam’s botanical gardens from where it made further inroads into private conservatories across Europe. Not wishing to be left behind, the French began negotiating with Amsterdam to lay their hands on a coffee tree that could change their fortunes. In 1714, a plant was sent to Louis XIV who gave it promptly to the Jardin des Plantes at Paris for experimentation. The same tree became the propagator of most of the coffees in the French colonies, including those of South America, Central America and Mexico.

The importance of coffee in everyday life can be gauged by the fact that its yield forms the economic mainstay of several countries across the world; its monetary worth among natural commodities beaten only by oil! It was only in 1840 that the British got into coffee cultivation in India and spread it beyond the domain of the Baba Budan hills.

Arabica vs Robusta

Kodagu and Chikmagalur are undoubtedly the best places to know your Arabica from your Robusta and any planter worth his beans will trace coffee’s glorious history with pride. The strain that Baba Budan got was Coffea arabica and because of its arid origins, it thrived on late rainfall. Despite its rich taste and pleasing aroma, the effort required to cultivate it dented its popularity. The high-altitude shrub required a lot of tending, was susceptible to pests, and ripe Arabica cherries tended to fall off and rot. Careful monitoring at regular intervals affected production cost and profitability.

Till 1850, Arabica was the most sought-after coffee bean in the world and the discovery of Robusta in Belgian Congo did little to change that. Robusta (Coffea canephora), recognised as a species of coffee only as recently as 1897, lived up to its name. Its broad leaves handled heavy rainfall much better and the robust plant was more disease-resistant. The cherries required less care as they remained on the tree even after ripening. Its beans had twice the caffeine of Arabica, though less flavour, which was no match for the intense Arabica. It was perceived as so bland that the New York Coffee Exchange banned Robusta trade in 1912, calling it ‘a practically worthless bean’!

But in today’s new market economy, the inexpensive Robusta makes more commercial sense and is favoured for its good blending quality. Chicory, a root extract, was an additive that was introduced during the Great Depression to combat economic crisis that affected coffee. It added more body to the coffee grounds and enhanced the taste of coffee with a dash of bitterness. Though over 30 species of coffee are found in the world, Arabica and Robusta constitute the major chunk of commercial beans in the world. ‘Filter kaapi’ or coffee blended with chicory holds a huge chunk of the Indian market. Plantations started with Arabica, toyed with Liberica, experimented with monkey parchment and even Civet Cat coffee (like the Indonesian Luwak Kopi — the finest berries eaten by the civet cat that acquire a unique flavour after passing through its intestinal tract), but the bulk of India’s coffee is Robusta.

As the coffee beans found their way from the hilly slopes of the Western Ghats to the ports on India’s Western Coast to be shipped to Europe, a strange thing happened. While being transported by sea during the monsoon months, the humidity and winds caused the green coffee beans to ripen to a pale yellow. The beans would swell up and lose the original acidity, resulting in a smooth brew that was milder. This characteristic mellowing was called ‘monsooning’. And thus was born Monsooned Malabar Coffee.

Kodagu, India’s Coffee County

Currently, Coorg is the largest coffee-growing district in India, and contributes 80% of Karnataka’s coffee export. It was Captain Lehardy, first Superintendent of Kodagu, who was responsible for promoting coffee cultivation in Coorg. Jungles were cleared and coffee plantations were started. In 1854, Mr Fowler, the first European planter to set foot in Coorg, started the first estate in Madikeri, followed by Mr Fennel’s Wooligoly Estate near Sunticoppa. The next year, one more estate in Madikeri was set up by Mr Mann. In 1856, Mr Maxwell and Mcpherson followed, with the Balecadoo estate. Soon, 70,000 acres of land had been planted with coffee. A Planters Association came into existence as early as 1863, which even proposed starting a Tonga Dak Company for communication. By 1870, there were 134 British-owned estates in Kodagu.

Braving ghat roads, torrid monsoons, wild elephants, bloodthirsty leeches, hard plantation life and diseases like malaria, many English planters made Coorg their temporary home. Perhaps no account of Coorg can be complete without mentioning Ivor Bull. Along with District Magistrate Dewan Bahadur Ketolira Chengappa, the enterprising English planter helped set up the Indian Coffee Cess Committee in 1920s and enabled all British-run estates to form a private consortium called Consolidated Coffee. In 1936, the Indian Cess Committee aided the creation of the Indian Coffee Board and sparked the birth of the celebrated India Coffee House chain, later run by worker co-operatives. With its liveried staff and old world charm, it spawned a coffee revolution across the subcontinent that has lasted for decades.

Connoisseurs say Coorg’s shade grown coffee has the perfect aroma; others ascribe its unique taste to the climatic conditions and a phenomenon called Blossom Showers, the light rain in April that triggers the flowering of plants. The burst of snowy white coffee blossoms rends the air thick with a sensual jasmine-like fragrance. Soon, they sprout into green berries that turn ruby red and finally dark maroon when fully ripe. This is followed by the coffee-picking season where farm hands pluck the berries, sort them and measure the sacks at the end of the day under the watchful eye of the estate manager.

The berries are dried in the sun till their outer layers wither away; coffee in this form is called ‘native’ or parchment. The red berries are taken to a Pulp House, usually near a water source, where they are pulped. After the curing process, the coffee bean is roasted and ground and eventually makes its journey to its final destination — a steaming cup of bittersweet brew that you hold in your hands.

The ‘kaapi’ trail

In India, coffee cultivation is concentrated around the Western Ghats, which forms the lifeline for this shrub. The districts of Coorg, Chikmagalur and Hassan in Karnataka, the Malabar region of Kerala, and the hill slopes of Nilgiris, Yercaud, Valparai and Kodaikanal in Tamil Nadu account for the bulk of India’s coffee produce. With 3,20,000 MT each year, India is the 6th largest coffee producer in the world.

Recent initiatives to increase coffee consumption in the international and domestic market prompted the Coffee Board, the Bangalore International Airport and tour operator Thomas Cook to come together and organize coffee festivals and unique holiday packages like The Kaapi Trail to showcase premium coffees of South India. Coffee growing regions like Coorg, Chikmagalur, B R Hills, Araku Valley, Nilgiris, Shevaroy Hills, Travancore, Nelliyampathy and Palani Hills are involved in a tourism project that blends leisure, adventure, heritage and plantation life.

At the Coffee Museum in Chikmagalur, visitors can trace the entire lifecycle of coffee from berry to cup. In Coorg and Malnad, besides homestays, go on Coffee Estate holidays with Tata’s Plantation Trails at lovely bungalows like Arabidacool, Woshully and Thaneerhulla…
The perfect cuppa

Making a good cup of filter coffee traditionally involves loading freshly ground coffee in the upper perforated section of a coffee filter. About 2 tbs heaps can serve 6 cups. Hot water is poured over the stemmed disc and the lid is covered and left to stand. The decoction collected through a natural dripping process takes about 45 minutes and gradually releases the coffee oils and soluble coffee compounds. South Indian brews are stronger than the Western drip-style coffee because of the chicory content. Mix 2-3 tbs of decoction with sugar, add hot milk to the whole mixture and blend it by pouring it back and forth between two containers to aerate the brew.

Some places and brands of coffee have etched a name for themselves in the world of coffee for the manner in which coffee is made. The strength of South Indian Filter coffee or kaapi (traditionally served in a tumbler and bowl to cool it down), the purity of Kumbakonam Degree Coffee, the skill of local baristas in preparing Ribbon or Metre coffee by stretching the stream of coffee between two containers without spilling a drop… have all contributed to the evolution of coffee preparation into an art form.

With coffee bars and cafes flooding the market and big names like Starbucks, Costa, Barista, Gloria Jean’s, The Coffee Bean, Tim Horton’s and Café Coffee Day filling the lanes and malls in India along with local coffee joints like Hatti Kaapi jostling for space, it’s hard to escape the tantalising aroma of freshly brewed coffee. And to add more drama to the complexities of coffee, you can choose from a host of speciality coffees from your backyard — Indian Kathlekhan Superior and Mysore Nuggets Extra Bold, or faraway lands — Irish coffee and cappuccino (from the colour of the cloaks of the Capuchin monks in Italy) or Costa Rican Tarrazu, Colombian Supremo, Ethiopian Sidamo and Guatemala Antigua. And you can customise it as espresso, latte, mocha, mochachino, macchiato, decaf… Coffee is just not the same simple thing that the dancing goats of Ethiopia once enjoyed.

source: http://www.deccanherald.com / Deccan Herald / Home> Supplements> Sunday Herald / September 21st, 2014

Fresh Measures to Revive Coffee Sector in State

Coffee02KF18sept2014

Kalpetta :

The Coffee Board has outlined measures to revive the ailing coffee sector in the state.

The Board will provide financial aid to struggling coffee growers to purchase equipment, fertiliser and other inputs used in farm operations.

The amount of Rs 100 crore that has been set aside for ‘supporting mechanisation of farm operations’ under the 12th Five Year Plan will be utilised for providing subsidy to planters to purchase machineries.

According to the Coffee Board officials, planters will be provided financial assistance to procure machineries such as weed/brush cutter, pit-digging machine, telescopic pruner, hand-held/battery operated coffee harvester, sprayers, mini-tractors, power tillers, mini-transporters/rubber track carriers etc.

The new initiative is being rolled to promote mechanisation of farm activities to address the shortage of skilled labour, the officials said.

While small growers owning less than 20 hectares of plantation are eligible to get 50 per cent subsidy (up to Rs 2 lakh) for purchase of machinery, large farmers are eligible to obtain 20 per cent subsidy (up to Rs 5 lakh).

Apart from growers, registered societies with not less than 20 members and farmers’ groups are also eligible to avail benefits under the scheme.

The details of the project, including the names of the machineries sanctioned under the scheme and the sellers who have the necessary authorisation to sell them, are available on http://www.indiacoffee.org/

Details can also be obtained from the nearest liaison office under the Coffee Board. The last date for submission of application is October 31.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Kerala / by Express News Service / September 15th, 2015

The Indian Bean aims to expand across India

Looking at cities like Delhi, Bengaluru, Kolkata, Bhopal and Indore

Mumbai-based The Indian Bean, the online coffee store, which sells gourmet coffee produced in the estates of Coorg in Karnataka and Kodaikanal in Tamil Nadu, is looking at selling its products across India and is tying up with logistics companies to facilitate its expansion plans.

The company has been selling premium and grounded coffee powder in Mumbai only to date, offering a free delivery service. From July, it plans to spread to cities like Delhi, Bengaluru, Kolkata, Bhopal and Indore.

Launched in October 2012, the online stores’ focus is only on single-estate filter coffee produce. Speaking to Hospitality Biz, Kunal Ross, Founder and MD, The Indian Bean, said, “A great quantity of good coffee is produced in India but most of it is exported and we are left with secondary quality produce. And this motivated us to launch a niche portal, which will cater to the coffee aficionados. We were successful with the concept in Mumbai and all set to introduce pan-India.”

Ross sources coffee beans directly from farmers in Kodaikanal and Coorg. The coffee beans are stored at an outsourced storage unit in Mysore where it is roasted, packaged and sent back to the startup. These coffee beans are also sent to a laboratory in Bengaluru to test parameters of quality. Currently, his product catalogue has three varieties—Appa’s, Coorg; Frowner’s coffee, Kodaikanal and Watapi, BR Hills, Mysore. The company is also looking at adding seven-eight coffee estates from the coffee-producing region of Chikmaglur in Karnataka, Andhra Pradesh and few more regions.

The company is already in talks with coffee shops in Mumbai and big hotel brands like Oberoi to market the brand. Leaping Windows at Versova, Coffee shop at Kalaghoda in Mumbai, and the Monkey Bar in Bengaluru, offer The Indian Bean’s coffee powder.

source: http://www.hospitalitybizindia.com / HospitalityBizIndia.com / Home> Newstrack / by Preeti Swaminathan, Mumbai / Wednesday – June 05th, 2013

Distilling coffee’s aromatic history

Khalid Al Mulla, the founder of the Coffee Museum. show two German-made coffee grinders from the Second World War to Arezou Schulz, a project manager at the museum. Ravindranath K / The National
Khalid Al Mulla, the founder of the Coffee Museum. show two German-made coffee grinders from the Second World War to Arezou Schulz, a project manager at the museum. Ravindranath K / The National

During the Second World War, every German soldier carried an essential piece of equipment along with his weapon. Small, sturdy and built to survive almost anything, it was a coffee grinder.

The steel box had a handle on the top and a container at the bottom to catch the coffee grounds. It could be easily disassembled and packed away.

So strong indeed was the European love of coffee that even a scarcity of metal after the war ended did not stop the production of coffee grinders and roasters. Instead, munitions were melted down to manufacture them.

The importance of coffee to different cultures and countries through the centuries is the theme of Dubai’s new Coffee Museum, which will allow visitors to view the rituals of serving the popular beverage and to taste it.

Stepping into villa No 44, a traditional Emirati home in Bur Dubai’s Al Fahidi historical district, the visitor is immediately struck by the familiar aroma of freshly brewed coffee. Even though the museum’s signage has yet to be put up and its official opening is at the end of October, the museum is already swarming with coffee lovers.

“You will love coffee even more after visiting the museum and understanding its history and cultural relevance to us and the other cultures,” says Khalid Al Mulla, the museum’s 43-year-old founder and the director of Easternmen & Co, a coffee company.

His love of coffee begun in childhood, as it did for many Emiratis and Arabs who grew up watching their parents drink coffee and serve it to guests in a show of hospitality and friendship.

Mr Al Mulla later joined the coffee industry, importing to the UAE varieties from more than 16 countries including Indonesia, Brazil, Sri Lanka and Yemen.

He also became the local representative for several coffee brands and coffee-machine makers, including some from Japan.

But he still wanted to add another dimension to his enjoyment of coffee, so he decided to create a historical archive of his passion.

“Coffee drinking should be an entire experience, where all the senses are involved,” Mr Al Mulla says with pride as he takes The National on a tour of the museum, which comes alive with different aromas and sounds.

Seeing how coffee beans are roasted and brewed – from using traditional methods to the latest gadgets – and tasting the essence of different coffee beans are all part of the experience.

The interior of the museum at Bastakiya, Dubai / Ravindranath K / The National
The interior of the museum at Bastakiya, Dubai / Ravindranath K / The National

In the two-storey museum, which has six rooms on each floor, each part of the exhibition tells a different story about coffee and how it relates to its fans. Three of the rooms display antiques from the Middle East and around the world.

From Britain, there is a man-sized coffee grinder with an actual carriage-like wheel for a handle that carries the 18th-century crest of a British monarch. From the Ottoman Empire, there are several grinders and hand-held portable roasters that are about 600 years old.

It is said that the first coffee house in Europe was opened in Vienna, using equipment taken from Ottoman troops defeated outside the city’s walls in the 17th century.

Other rooms in the museum display screens, filters, and grinders known as madaq, which are hundreds of years old.

The grinders, which are covered in Quranic verses and weigh more than 12 kilograms, are too heavy to carry. There are also grinders for women, with added support for the leg, allowing the grinder to lean in for support as the beans were being ground up.

In Ethiopia, the coffee pot is known as the jabena. It lacks the distinctive spout of the Emirati dallah. It was Yemenis who introduced the spout, calling the pot a jamena.
The dallah’s spout, which resembles a falcon’s beak, is sharper and narrower to allow the pouring of smaller amounts of coffee. Tradition stipulates the use of two dallahs, one for serving and the other to keep the coffee hot on the stove.

“As one digs, one discovers interesting history,” says Mr Al Mulla, citing as an example the reason for the popularity of Sri Lankan coffee beans in the UAE. “Because Sheikh Zayed used to drink it and liked it, we came to love it as well.”

All the objects on display at the museum – assembled over the years from around the globe – are from his personal collection.

“The museum connects the past of coffee to its present, and so I added live demonstrations of the coffee rituals in the Ethiopian culture, the Egyptian, the Arabic Bedouin, as well as the Levant and Turkish versions, so that every kind of coffee can and will be made here,” says Mr Al Mulla.

Coffee from the Levant is brewed over hot sand to better distribute the heat, he reveals. To be sure, Mr Al Mulla is a walking encyclopaedia on everything related to coffee.

Much of the museum’s top floor is dedicated to the research and study of coffee, with a library filled with rare books and a media room to screen coffee-related documentaries. “The history of coffee is still debated, with many versions,” says Mr Al Mulla. “But the version I like is the one about the man with the same name as me. They call him Kaldi, but his name was actually Khalid, just like mine.”

In the story of Kaldi, the drinking of coffee started in the Ethiopian Highlands hundreds of years ago. Then a goat herder, Kaldi noticed that his flock became hyperactive after eating some unknown berries from a tree. Curious, he tried them, and he remained alert and was unable to sleep afterwards.

There are different versions about how the actual drink was made.

According to some versions, Kaldi’s wife threw the beans on to a fire and roasted them. She then crushed the beans and made the grounds into a drink. In other versions, Kaldi took the coffee berries to a holy man. The latter disapproved of them, saying they were a drug and threw them into a fire. As the berries were roasting, they released the pleasant aroma with which we are all familiar. The roasted beans were then ground up and boiled in hot water, creating the world’s first cup of coffee and its second most traded commodity, after oil.

Coffee had also been drunk in monasteries, where monks were said to have consumed the beverage to keep awake for all-night prayers. From Ethiopia, the coffee trade crossed into Yemen, where Sufi Muslims used it as an aid for worship. It was in Yemen that the drink was first called qahwa.

“The legendary Mokha port in Yemen was once the main coffee exporting site for the region,” says Mr Al Mulla. “The Yemeni port’s name is synonymous with the mocha coffee that we drink today.

“Coffee spread across the world via the Arabs and Turks as the Islamic empire expanded into Europe and the rest of the world.”

Whether Asian or African, Central or South American, the islands of the Caribbean or the Pacific, all coffee varieties can trace their heritage to the trees in the ancient coffee forests of the Ethiopian plateau.

“The story of coffee started with an Ethiopian Khalid, and continues with an Emirati Khalid,” Mr Al Mulla says with a laugh. “I hope I tell it as well as he once did. The legend of coffee continues.”

His museum, unsurprisingly, has a coffee shop and a gift shop. The latter sells all kinds of coffee and coffee machines, as well as coffee-related jewellery, such as a dangling golden coffee bean on necklaces and bracelets.

The opening hours are from 10 am to 7pm, with tickets expected to be about Dh15 for adults and Dh5 for children.

Mr Al Mulla is still deciding whether to include the coffee served in the cost of the visit or to levy an extra charge.

To find out more about Coffee Museum, click here.

rghazal@thenational.ae

source: http://www.thenational.ae / The National / Home> UAE> Arts & Lifestyle / by Rym Ghazal / August 17th, 2014

Rollatainers arm to buy coffee chain Barista from Italy’s Lavazza

New Delhi :

Barista, the chain that pioneered the coffee retail business in a country used to drinking tea, will change hands with Italian coffee brand Lavazza exiting from coffee shop business in India by selling its Barista brand to Rollatainers Ltd’s wholly-owned subsidiary Carnation Hospitality Pvt Ltd, reports PTI.

The company, however, will continue to supply coffee to Barista through a long-term supply agreement.

Lavazza in a statement said it has decided to lay greater focus on its core business, which is coffee.

Commenting on the announcement, Lavazza CEO Antonio Baravalle said: “The decision to move out of Barista has been taken accordingly with the global business guidelines of the group to no longer manage directly the coffee shop business.”

Talking about the Indian market, Baravalle said: “India continues to remain an extremely important market to Lavazza’s international operations and it is strategic to the brand’s overall growth initiatives across the world.” He added that Lavazza will continue to develop its our presence in the country.

The company has a production facility in Sri City in Andhra Pradesh, its only production facility outside Italy. Lavazza bought the café brand Barista in 2007 and has sold the coffee shop chain with over 190 cafés to Carnation Hospitality Pvt Ltd. In the deal, Lavazza has been assisted by Rothschild, as financial advisor, and Desai & Diwanji, as legal advisor.

Barista’s previous owners include US-based Turner Morrison, Tata Coffee Ltd and maverick entrepreneur C. Sivasankaran’s Sterling Group.

source: http://www.freepressjournal.com / The Free Press Journal / Home> Business / by FPJ Bureau / August 13th, 2014

Lavazza sells Barista, exits coffee-shop business in India

Barista Lavazza
Barista Lavazza

Deal size not disclosed; will continue to supply coffee to Barista

Mumbai :

Italian coffee roaster Lavazza has exited the coffee shop business in India. The Turin-based group has sold Barista Coffee Company, which it bought in 2007, to Carnation Hospitality, a subsidiary of containers and packaging firm Rollatainers, for an undisclosed amount. Lavazza , however, will continue to supply coffee to Barista.

In a statement, Lavazza CEO Antonio Baravalle said the decision to move out of Barista was in line with “the global business guidelines of the group to no longer manage directly the coffee shop business.”

Barista has been grappling with management issues. It has also been facing increasing competition from the likes of Starbucks and Cafe Coffee Day and has been shutting down outlets. Currently, it has 190 outlets across formats, including: lounges, cafes as well as kiosks at corporate houses.

The company had tried to tag on to the Lavazza brand to become a premium player, and was also mulling over having a franchise operation in Tier II cities.

“India continues to remain an extremely important market to Lavazza’s international operations, and it is strategic to the brand’s overall growth initiatives across the world,” said Baravelle in his statement.

Changing ownership

Barista was a pioneer in coffee retail in India and had changed ownership several times. It was founded by Amit Judge of Turner Morrison in 2001, and also saw Tata Coffee pick up 34 per cent.

In 2004, it was sold to Chennai-based Sterling Infotech Group, promoted by NRI businessman C Sivasankaran, who also bought out Tata Coffee’s stake.

In 2007, Barista was acquired by Lavazza along with another coffee company, Fresh & Honest, for ₹480 crore from the Sterling Infotech Group.

source: http://www.thehindubusinessline.com / Business Line / Home> Markets / by The Hindu Bureau / Mumbai – August 12th, 2014

How Starbucks is localizing to crack the Indian coffee chain market

In January 2011, when Starbucks chairman and CEO Howard Schultz made his maiden India visit to sign the 50:50 JV with Tata Global Beverages, hopping over to Asia’s largest coffee maker Tata Coffee’s 8,258 sq feet roasting facility at Kushalnagar near Coorg made perfect sense. After witnessing the plant first hand, his team pointed out that the coffee at the roasting facility matched the global espresso blend that Starbucks prides itself on.

(The store in Horniman Circle…)
(The store in Horniman Circle…)

So for the first time ever in Starbucks’ history, the company pinned its faith on a partner-owned roasting facility, outside the five plants it owns across the world, including one at Amsterdam. Local coffee, global taste.


WHAT’S IN STORE

That set the ball rolling for a slew of localization initiatives which the JV kickstarted from October 2012, as it launched its very first outlet in Mumbai. The store in Horniman Circle, which can accommodate 120 people, has hand-carved wooden screens, tables of solid Indian teak, painted vintage trunks and old leather-bound books, harking back at Mumbai’s mercantile past.

As for the grub, there’s Konkani Twist or a Reshmi Kebab Roll, jostling for mouth-share with the standard Blueberry Muffin or the Classic Breakfast Chicken Sandwich—all coming from the Tata-owned TajSATS, India’s largest provider of meals to domestic and international airlines. While the coffee variants are largely untouched, the beans and espresso blend at the heart of the coffee are locally sourced. Even the Tata Tazo tea range throws up a spice-infused Chai Tea Latte—distinctly Indian. Similarly, when Starbucks opened shop in Delhi’s Connaught Place in February 2013, the ropework design of the store stood out as a local theme, along with food offerings, such as Murg Kathi Wrap and Murg Tikka Panini.

The Pune store, on the other hand, honours the rich copper culture of the city through copper artifacts and even has a traditional Indian swing for customers to sway. While certain elements in its food kitty are customized to suit local taste-buds, things are no different when Starbucks launched its 50th store in the country at Chennai earlier this month, which is the only outlet vending a ‘pour-over set’ single brew serving merchandise, typical of the filter coffee culture down south.

Procurement, store decor, F&B, merchandise— across locations , Tata Starbucks has set out to garner neighbourhood connect, to create what its CEO Avani Davda claims as the “third place” between the office and home. Unlike rival Cafe Coffee Day, which operates across multiple formats on a franchisee model, Tata Starbucks prefers operating the third place on its own, with an average covered floor area of 1,000-1,200 square feet. Much of that is governed by homegrown research that points to a more leisurely cafe culture in India than the west, where it is an on-the-go, grab-a-bite, kiosk-led approach with tiny outlets located near workplaces. That explains why Starbucks gets about a fourth of its revenue here from food as against 20% globally.

Though Davda’s cuppa of choice is Sumatra or a vanilla latte in the morning, she would any day welcome the growing consumption of Chai Tea Lattes from her stores. Unlike in most countries, Starbucks realized that India is largely a tea-drinking nation and has now solidified that beverage selection on its menu. It has also launched the India Estates Blend – a country-specific blend developed with Tata Coffee, and the India Espresso Roast, which is sourced locally through the coffee sourcing and roasting agreement with Tata Coffee.

LATE, YET RELEVANT

As the local theme gains momentum, Starbucks’ late entry into the country’ Rs 1,200 crore coffee chain market must not be overlooked. When it finally entered in 2012 after a botched entry in 2007 with Future Group’s Kishore Biyani , the domestic market was nearing saturation, with quite a few players snapping up prime properties in the top ten cities.

Though the JV never compromised on real estate, Starbucks President, China and Asia, John Culver said forging a sense of community will be key, while inaugurating the Horniman Circle outlet. Surely, the $14.89 billion Starbucks has also drawn lessons from the localization bids of other food retail chains, particularly KFC and McDonald’s. While the former ranks Paneer Zinger and Veg Twister as its top-sellers, McDonald’s McAloo Tikki and Masala Grill scorch the tables.

But since such chains operate across multiple formats, some of them even resort to differential pricing across different formats or locations, to cater to a broader consumer base. But Starbucks is clear about its premium pricing and aware of its international brand following.

TataStarbucksKF09aug2014

“We now have an average customer who is very well informed, and has exposure to international brands and experiences… although price and convenience play a part in their spending decisions, they are also more and more influenced by a brand’s values,” says Manmeet Vohra, Director-Marketing & Category, Tata Starbucks.

THE NAYSAYERS

The Indianizing influence, particularly from a brand like Starbucks, has its own share of skeptics though. “People line up outside Starbucks for a global gourmet coffee experience with knowledgeable staff (partners) and baristas who can toss up the Starbucks experience…. unfortunately, the company has adopted a cookie-cutter approach (in India)….it’s like Zara saying it’ll sell salwar-kameez in India,” observes Harminder Sahni, Founder and MD, Wazir Advisors.

As a counter, Davda claims that a career at Starbucks starts with learning about coffee, often through coffee tasting and roasting events. “Our baristas are trained for specific periods by certified baristas, and each partner undergoes the training before undertaking their respective roles,” she says. Keeping the debate alive, former VPMarketing of Tata Coffee and brand consultant Harish Bijoor observes that Starbucks must not dilute its international flavor in order to grow in India.

“It must not become an Indian cafeteria from an American cafe,” says Bijoor, adding that strong brands are often inflexible. Even marketing guru Jagdish Sheth dismisses the ‘think global, act local’ approach of Starbucks, pointing out the new trend as ‘think local, act global’, with a slew of examples, such as Haldiram’s, Dabur and Pathak Pickles from India now riding high overseas with very ethnic offerings.

BANKING ON THE HOOD

But Tata executives, like Davda and Vohra, remain steadfast in their commitment to serve local communities and grow the business case around regions and neighbourhoods. It goes to explain why each outlet supports the surrounding ecosystem.

In Mumbai’s Horniman Circle store, for instance, Starbucks maintains the adjoining heritage park while in Gurgaon’s HUDA Metro Station store, partners take time out for regular cleanliness drives. Pradeep, one such partner, works the counter in Delhi’s Hamilton House branch at Connaught Place and keeps watch as the outlet’s assistant manager. Amid rope chandeliers and the surrounding wood, steel and concrete surfaces that resonates the character of the Lutyen’s-era building, Pradeep helps fellow partners with orders, calling out names of consumers alongside the order on delivery.

Right next to where he stands, about one-fifth of the food section has local offerings—”Chatpata Paratha Wraps and Tandoori Paneer Rolls are the highest selling food items in this outlet,” claims Pradeep. Though Davda will be happy to see local grub flying off the tables, for Tata Starbucks, food accounts for just 25% of its Rs 16 crore revenue. It is the core beverage category that Davda will be watching closely after ensuring that the beans at least are sourced and brewed in India.

source: http://www.articles.economictimes.indiatimes.com / The Economic Times / Home> Magazines> Corporate Dossier / Moinak Mitra, ET Bureau / July 25th, 2014

Don’t Throw Out Your Leftover Coffee Grounds!

When you’ve finished with your morning pick-me-up, and you’re ready to get rid of the breakfast rubbish, put your used coffee grounds aside for a simple, smart reuse. Get started, by trying some of these easy-to-follow great ideas from the Hometalk community.

1. Fertilizer

For a beautiful, luscious garden, give your flowers a dose of nitrogen-rich coffee grounds. Pamper your plants, like Penny did for her roses, using recycled coffee grounds.

Roses Growing With Coffee Grounds via Hometalker Penny
Roses Growing With Coffee Grounds via Hometalker Penny

2. Compost

Who knew that your morning boost could be the missing ingredient in your compost mixture? Follow this tutorial to start a great compost pile using coffee grounds, for a superb organic addition to your mixture that will also naturally suppress the smell of decomposing materials.

Start a Great Compost Pile via Hometalker Old World Garden Farms
Start a Great Compost Pile via Hometalker Old World Garden Farms


3. Pest Control

As much as you may love your Italian roast, critters and pests do not! Try out this idea, using recycled coffee grounds in your home to keep unwanted bugs away. Other Hometalkers utilize recycled coffee grounds in the garden to keep slugs and snails off of plants.

Deal With Ants in the House via Hometalker HomeSpot HQ
Deal With Ants in the House via Hometalker HomeSpot HQ

4. Wood Stain

This trick is the trifecta – the inexpensive, recycled, and non-toxic alternative to store-bought, chemical woodstain. Try this vinegar and coffee mixture to stain and age wood.

Vinigar and Coffee Stain via Hometalker Frugal Ain't Cheap
Vinigar and Coffee Stain via Hometalker Frugal Ain’t Cheap

5. Concrete Stain

The rich color of coffee can be used for more than just wood tinting- this Hometalker changed the look of her concrete walkway by staining the stones using coffee grounds mixed with vegetable oil, and ironite.

How to Stain Concrete via Hometalker ThriftDee
How to Stain Concrete via Hometalker ThriftDee

6. Air Freshener

Coffee is a natural deodorizer, and can be used in tight spaces, like under your sink or in your refrigerator, to diffuse stale odor. You can even disguise deodorizing grounds in a beautified display, like this mason jar flower vase project, which disguises fresh-smelling recycled coffee grounds as soil.

Coffee Used Grounds and Mason Jar Flower Vase via Hometalker Rethink Simple
Coffee Used Grounds and Mason Jar Flower Vase via Hometalker Rethink Simple


7. Body Scrub

Their coarse texture and crisp, rich scent make recycled coffee grounds ideal for exfoliating skin. Check out this simple two-ingredient DIY hand and body scrub mixture for an all-natural refreshing and cleansing upcycle.

Two-Ingredient Hand Scrub via Hometalker Cupcakes and Crinoline
Two-Ingredient Hand Scrub via Hometalker Cupcakes and Crinoline

Get more inspiration for your house and garden! For more ideas on how to cleverly recycle your household waste, check out the Repurposing and Upcycling topic on Hometalk .

source: http://www.huffingtonpost.com / Huff Post / Home> The Blog> HomeTalk / April 04th, 2014 (08/04/2014)

12th Plan outlay for Coffee Board by month-end

Nirmala Sitharaman plans to have a meeting of all stake-holders of the coffee industry in Bangalore and for the Tea Industry in Guwahati.

Bangalore :
Union Ministers have assured Karnataka coffee growers that the 12th Five-Year Plan for the Coffee Board would be announced by August end.

In their meeting, coffee growers told Minister of Commerce Nirmala Sitharaman that the 12th Plan outlay for coffee is overdue by about two years and many small and large growers are eagerly awaiting the Plan proposals as they have held back some investments because of the impending notification.

After patiently hearing growers’ problems, she assured them that the notification will be made by the end of August. The growers also have urged Union ministers to revisit the Kasturirangan Report and remove plantations from the preview of the act for Karnataka and Tamil Nadu, just as it has been done for Kerala. The members of the delegation that met the Union Ministers included D Govindappa Jayaram, chairman, and K Kurian, vice-chairman, of the Karnataka Planters Association; MS Jayaram, president, Thirthamallesh, secretary, Nanda Belliappa and MS Boje Gowda of the Karnataka Growers Federation; Peter Mathias, president, and Ullas Menon, Secretary-General, United Planters Association of Southern India.

The planters’ delegation was in New Delhi from July 29 to August 1 to discuss issues with Commerce Ministry officials and Nirmala Sitharaman. The delegation also met newly-elected MPs from Karnataka and apprised them on various issues. Pollution control norms for pulping were also brought to the ministers’ attention. Growers urged them to consider studies done by the University of Agricultural Sciences, Bangalore. Ministers assured the delegation that SCTL for growers above 10 hectares would be looked into. They also said that recoveries of loans which have become non-performing assets and those before the Debt Recovery Tribunal would not be brought under the SARFAESI Act for any plantation lands.

Meetings
Nirmala Sitharaman suggested plans to have a meeting for all stake-holders of the coffee industry in Bangalore and for the Tea Industry in Guwahati.

She also suggested that the Rainfall Insurance Plan will be modified to include all plantation losses caused due to heavy rainfall, drought or heavy pest attacks, such as white stem borer or stalk/bean/leaf rot (Koleroga) etc. She also said she would explore ways of including research scientists from the agricultural department for doing research on coffee, as well as getting some funding from the Agricultural Ministry for the same.

The Ministers also assured help in getting the approval of the National Horticultural Package (for Pepper) for Karnataka.

source: http://www.thehindubusinessline.com / Business Line / Home> Agri-Biz / The Hindu Bureau / Bangalore – August 03rd, 2014