Subko, a brand known for its premium coffee, baked goods, and bean-to-bar chocolate, has secured a significant investment round of $10 million.
Subko, a Mumbai-based brand known for its specialty coffee, craft-baked goods, and bean-to-bar chocolate, has secured a significant investment of $10 million. Leading the round is renowned investor and co-founder of Zerodha, Nikhil Kamath, valuing the company at approximately $34 million post-money.
Kamath is also an investor in Third Wave Coffee.
Subko competes with several players including Third Wave Coffee, Slay Coffee, Blue Tokai, Sleepy Owl Coffee, Hatti Kaapi, and Rage Coffee.
The latest funding round highlights Subko’s growing appeal. The company’s focus on celebrating South Asian culture through its products, coupled with its design-driven experiential approach, has attracted a diverse range of investors.These include the Blume Founders Fund, The Gauri Khan Family Trust, Priya & John Abraham, Sangita Jindal, Srinivas & Pallavi Dempo, The Mehta International Mauritius Limited Group etc.
The funds will fuel Subko’s expansion plans. Key areas of focus include:
Building a strong team
Developing innovative customer experiences through technology
Investing in research and development for new products and design
Strengthening farm-level infrastructure for specialty coffee and cacao beans
Launching ready-to-drink coffee products
Subko also plans a strategic rollout of flagship experience cafes with different formats. These cafes will be carefully curated and launched in select Indian cities and potentially even global capitals. The aim is to showcase South Asian craftsmanship and the region’s exceptional agricultural resources.”Nikhil’s participation is a testament to our brand’s potential,” said Rahul Reddy, Founder, CEO, and Creative Director of Subko. He emphasizes Kamath’s alignment with Subko’s mission: empowering homegrown Indian brands and navigating the complexities of the consumer market.
“I am deeply impressed by Subko’s commitment to showcasing the finest Indian craftsmanship on a global platform. It is paramount that a distinctive Indian brand like Subko leads the way in delivering our unique, curated experiences to the world. My journey with Subko, transitioning from a customer to an investor, has given me unique insights into the brand’s evolution and potential. I am eagerly looking forward to witnessing the brand’s narrative unfold and flourish in the coming years,” said Nikhil Kamat.
Subko Specialty Coffee Roasters and Craft Bakehouse is a coffee roastery, bakehouse, and experiential cafe concept in Mumbai that focuses on the Indian subcontinent’s origin stories across a variety direct-to farmer sourcing efforts.
“Zerodha founders just doubled down on coffee in a big way..Nikhil Kamath already had a small stake in Third Wave Coffee, which is sort of the leading challenger brand competing with Starbucks India today. And now, a firm fully owned by the two brothers (NKSquared) has acquired a massive 25% stake in a smaller competitor.With the existing investment in Third Wave Coffee, the Kamaths would have surely gotten much insights about the functioning and the potentila of the space,” said Jayant Mudhra of Dexter Capital Advisors.
Subko sources specialty coffee, fine cacao, and wheat, directly from farmers and emphasizes hyper-traceability, which involves tracking and documenting every step in the supply chain, including recent block-chain enabled coffee and pioneering direct tipping systems for coffee farmers.
The brand works in direct trade relationships with coffee estates and smallholder farmers harvesting and processing coffee and cacao, roasting and transforming the agricultural produce into fine specialty finished goods, and along with its bakehouse, showcases the products in flagship cafes and ‘mini’ pop up stores in addition to shipping products pan-India, and globally.
source: http://www.business-standard.com / Business-Standard / Home> Companies> News / by Sunaina Chadha, New Delhi / March 26th, 2024
Hello Folks! Sorry for being absconding for this long, got caught up in the hustle of life
Anyways, here is a fresh one and I believe its perfect to make up for the “disappearance”.
The end of 2017 was a crazy one, exhausting honestly. So to rejuvenate I planned a trip to Coorg, I have heard so many good things about the place I had to see it by myself.
Trust me it was one of the most beautiful experiences I have ever had on a trip. The place is blessed with breathtaking landscapes and wildlife. The sun rises with the lush green view of the coffee plantation that goes on for stretches is mesmerising.
Coorg is synonym to coffee and being a coffee lover I wanted to explore. Luckily enough I had a chance to meet Mr. Bharath who runs a coffee plantation there. He is certified by coffee board of India as a Roaster and Barista and also we are members of SCAA. A very passionate man who treats coffee as his treasure.
As I went around with him exploring the coffee estates I witnessed how much love, passion and hard work goes into our early morning cuppa.
To make the best coffee available to all of us as fresh as it can get Bharath has started an online portal http://www.crazybeancompany.com/ where Natural processed coffee is available. The best part of it all is that the order can be custom roasted and grounded as per your requirement. I had to share the details afterall we all deserve our good blissful cup of coffee.
In his words –
“Farmers by birth, roasters by choice and business people by accident. We love our food and drink and we enjoy making it for others as well. There’s an old saying- “if you’re good at something don’t do it for free” so we started The Crazy Bean Company.
We can tell you that our farm in the heartland of Kodagu is irrigated by a freshwater spring, fertilised by wild animals and birds, the fruits are serenaded by classical music and caressed of their stems on maturity. Well, the classical music part isn’t true everything else is. We also follow modern, scientific and sustainable methods of farming, which means absolutely no pesticides.“
So here you go guys! Hope I am helping out some of my travellers & coffee loving friends.
Cheers !
source: http://www.apurvapriyadarshini.wordpress.com / Home> Shoe-Syrup-Shushi / posted in ‘ On the Road / by Apurva Priyadarshini / December 25th, 2017
Third Wave Coffee has announced Co-founder Sushant Goel will transition from his role as CEO to a member of the company’s board, with Rajat Luthra announced as his successor effective from Q1 2024-25.
“As CEO and Co-founder, I have had the privilege of leading the company through its formative years and I am incredibly proud of the journey that we have embarked on,” says Goel. “The brand is ready to embark on its next leg of growth.
“Now, as I transition to the Board, I am excited to continue contributing towards our vision and growth from a different vantage point. Rajat is a veteran in the QSR industry, and I am filled with optimism on what the future holds for Third Wave Coffee under his stewardship.”
Goel, along with Co-founders Ayush Bathwal and Anirudh Sharma, have been able to scale the company to over 100 outlets across India. As CEO, Goel was responsible for steering the company’s business strategy and forging robust investor relations.
Luthra has previously served as CEO of Kentucky Fried Chicken India and Nepal for over a decade.
In a joint statement, representatives of investor companies Westbridge Capital and Creaegis said, “We extend our heartfelt gratitude to Sushant for his instrumental role in shaping the remarkable journey of Third Wave Coffee thus far.”
“As Sushant transitions to his new role on the board, we are confident that his guidance and strategic insights will continue to steer us towards even greater success. Together, under Sushant’s continued guidance and Rajat’s leadership, we are poised to embrace new opportunities and drive the company to new heights.”
source: http://www.gcrmag.com / Global Coffee Report / Home> News / by Dominic Morell/ March 26th, 2024
Love your morning dose of coffee? Well, it may help you avoid the risk of Parkinson’s disease, claims a study.
The study, published online in the April issue of the journal Neurology, included 1,84,024 people aged 35-70 years, who were followed up for a median duration of 13.1 years.
The findings showed that the highest coffee consumers had 37 per cent reduced risk of getting Parkinson’s disease, compared to those who do not drink.
“This study demonstrates that the neuroprotection of coffee on Parkinson’s disease is attributed to caffeine and its metabolites by detailed quantification of plasma caffeine and its metabolites years before diagnosis,” said the researchers from Utrecht University in the Netherlands.
Further, drinking caffeinated coffee lowered risk of the neurodegenerative disease by 43 per cent. The team, however, found no association with decaffeinated coffee.
“Good news for coffee lovers. Caffeinated coffee consumption over a long-term has the potential to lower the risk of Parkinson’s disease,” Dr Sudhir Kumar, a neurologist at Indraprastha Apollo Hospitals in Hyderabad, wrote on X.
“Neuroprotective effect leading to lower risk of Parkinson’s Disease was attributed to caffeine and metabolites such as theophylline and paraxanthine,” he explained.
source: http://www.daijiworld.com / Daijiworld / Home> Health / by IANS / March 25th, 2024
Price of robusta coffee has dropped due to supply shortage and global factors.
Farm workers harvesting coffee beans at a plantation in Wayanad district of Kerala. | Photo Credit: E.M. MANOJ
The robusta coffee farmers in south India are jubilant post-harvest with their produce fetching an all-time high price.
The farmgate price of raw robusta coffee berries touched a record ₹172 a kg in Wayanad market on Saturday, as against ₹115 a kg during the corresponding period last year. Meanwhile, spot price of robusta coffee beans stood at ₹315 a kg, up from ₹210 during the same period in 2023. The price was ₹80 and ₹145 a kg for raw berries and beans respectively in March 2022.
Though the harvest is almost complete, there has been a huge shortfall in the supply of coffee to the market this year, thereby contributing to the increase in coffee prices, says sources.
Multiple factors
“We expect a decline of 30% in the production of robusta this year owing to climatic vagaries, especially the scanty blossom shower in robusta growing regions last year,” sources said.
A sharp decline in production of robusta coffee — nearly 2 million bags — in Vietnam, a major Robusta coffee growing country, has also attributed to the increase in price, the sources added. Robusta coffee production in Indonesia too dipped sharply this year, the sources added.
Notably, the price of Arabica variety of coffee has dropped below the price of robusta coffee. The farmgate price of the Arabica variety coffee was ₹305 per kg on Saturday. Though the Arabica variety always fetched a premium price in the market, it is the robusta variety that is witnessing an increase due to its low availability for the first time.
Farmers suspect that the production may decline by 25% to 30% next year too owing to a dearth of backup showers in many robusta coffee growing areas in the country.
Wayanad in Kerala, which is the largest robusta coffee producing district in the country after Coorg in Karnataka, received a rainfall of 29.3 mm in the first week of January. Major parts of the district received no rain since then.
The January showers helped in the blossoming of robusta coffee plants, farmers say. But the absence of backup showers, a major factor in the formation of berries, is a concern.
According to Coffee Board of India, the total production of coffee in the country during the 2022-23 fiscal was 3,52,000 tonnes, including 2,52,000 tons of robusta coffee.
source: http://www.thehindu.com / The Hindu / Home> News> India> Kerala / by E M Manoj / March 24th, 2024
In a significant development for the Indian coffee sector, the Coffee Board of India organised a buyer-seller meeting at Dubai, marking a new chapter in the industry’s global expansion.
The event, held on the sidelines of Gulfood 2024, was jointly organised by the Indian Embassy in UAE and the Coffee Board of India. Speaking on the Occasion, Indian Ambassador to the UAE, Sunjay Sudhir, highlighted Dubai’s strategic role as a global trade hub, and the upcoming Bharat Mart at Jebel Ali free zone as enablers for India’s global coffee ambitions. He also emphasized Dubai’s unique position as a logistical powerhouse, boasting a busy port and efficient airport, offering an ideal platform for Indian coffee producers to showcase their diverse blends directly to international buyers and establish lasting brands.
The meeting featured a presentation by KG Jagadeesha, CEO of the Coffee Board of India, who provided a comprehensive overview of the country’s coffee industry. He highlighted the vast coffee plantations spanning over half a million hectares, supporting millions of farming families, and the impressive production and export rates that surpass domestic consumption. Jagadeesh emphasized India’s significant contribution to the international coffee market, particularly as a leading exporter of instant coffee.
India’s coffee industry, with its balanced production of Arabica and Robusta beans, has witnessed remarkable growth since the establishment of the Coffee Board in 1950. Notably, 35% of the country’s coffee exports now comprise value-added and specialty coffees, showcasing a shift towards premium offerings. India’s coffee is unique in the sense that it is shade-grown and the Robusta variety is treated at par with Arabica in the Western market. This event not only celebrated the distinct flavors and rich heritage of Indian coffee but also marked a strategic move to leverage Dubai’s logistical strengths.
source: http://www.newsonair.gov.in / News Services Division, All India Radio / February 22nd, 2024
To promote capacity building in this niche field, the Coffee Board has sent a proposal to the govt to establish a ‘Centre of Excellence for Coffee’ in Bengaluru.
Image used for representational purposes only.
Bengaluru :
With coffee doing well on global price charts, there is an increasing demand for more skilled labour. To promote capacity building in this niche field, the Coffee Board of India has sent a proposal to the government to establish a ‘Centre of Excellence for Coffee’ in Bengaluru. Currently, the board has limited seats for its programmes and aims to introduce newer short-term courses for coffee enthusiasts.
Board Chief Executive Officer and Secretary Dr KG Jagadeesha said, “We run a one-year Post Graduate Diploma in Coffee Quality Management (PGDCQM), which is highly sought after. It is run in the Coffee Quality Division in Bengaluru and students also visit the Central Coffee Research Institute (CCRI) in Chikkamagaluru for three months. Students get industry experiences such as visiting cafes, understanding roasteries and understanding the packaging and promotion. However, we can take only 15 individuals and the applications that come in are more than 500.”
The applicants are thoroughly reviewed based on sensory evaluation, interview and academic records and should have a bachelor’s degree in botany, zoology, food sciences, bioscience or agricultural sciences. The proposal submitted to the government is part of the five-year budgetary renewal during which the board lists down its vision and plans for the next term.
“The Expenditure Finance Committee (EFC) proposal entails an exclusive centre for coffee and various skilling and upskilling programmes,” Jagadeesha said.
‘Will train 5K grads to make espresso’
“Even these 15 people who pass PG Diploma are placed in multinational companies within days and some even go to the Middle East with promising career opportunities. We need more seats as the market is expanding,” Jagadeesha explained. The board is awaiting approval and has also requested for a new facility to hold classes for at least 100 select students.
It is also looking at several upskilling initiatives in the next five years and training around one lakh women from rural areas and Self-Help Groups (SHGs) to make coffees the right way.
“We are also going to train 5,000 graduates on how to make espresso coffee and help them explore the opportunities in the coffee business,” the CEO said.
There is a severe shortage of baristas in the industry. Coffee Board has also introduced a programme of training 1,000 baristas in the next three years and has already trained 150 so far, he added.
The short-term course for coffee enthusiasts, called the ‘Kaapi Shashtra’, for the year is tentatively scheduled for March 18-22 (exclusive batches) and interested individuals can keep a watch on the website. The main objective of the programme is to impart skills related to latest technologies in coffee roasting.
source: http://www.newindianexpress.com / The New Indian Express / Home> Karnataka / by Puran Choudhary / February 12th, 2024
Jagadeesha added that there is a lot of opportunity for coffee in India, because we have a very low coffee-drinking base.
The increasing number of cafes and coffee joints show that coffee is no longer a beverage, but an experience.
Coffee opportunities in India are very high. Despite the high price, Indian coffee is most preferred globally. The increasing number of cafes and coffee joints show that coffee is no longer a beverage, but an experience. Cafes have transformed into work stations for startups and this is good for the Indian economy, said Dr KJ Jagadeesha, CEO and Secretary, Coffee Board, in a conversation with the editors and staff of The New Sunday Express. Excerpts of the interview:
Tell us about the coffee scenario and the pricing concerns ….
Coffee in India is doing well, especially over the last three years, but we are not the price setters. Reason being, India’s overall contribution is around 4%. Brazil and Vietnam contribute 60% of the global production, and they set the price. But in the last few years there is supply disruption in Brazil and there is a shortage in supply globally. So, we are happy as Indian coffee is getting a good price. India is the 7th largest in terms of production and 5th largest in exports.
Can you please explain about exports?
Our exports are better than our production. We export, re-import and export all our coffee. Most of the instant coffee is made from coffee imported from cheaper destinations. Not a single Indian coffee bean is left unsold. There is very high demand for Indian coffee that even if we double production, traders say they will sell it. Indian coffees are expensive because they are grown under shade. Unlike in other countries like Brazil where it is open cultivation. When you grow under shade, coffee production is less by around 50%. But the quality is very good. This coffee takes longer to mature and has some unique characteristics that are not present in other coffee.
How is the coffee export business?
Around 80-90% of coffee is exported as green coffee. Green coffee can be kept for a year and usually, roasted coffee lasts only 15 days. Beyond that, the quality comes down. We export green coffee and then the seller blends it with different beans to get different notes. We export to 120 countries. Europe is our biggest market. We export about 60% of coffee grown here.
What about the rising number of private, instant and star-rated cafés and types of coffees served?
I am happy they are increasing. There is a lot of opportunity for coffee in India, because we have a very low coffee-drinking base. In other countries, people drink 8-9 kg of coffee per annum, per capita, but we are 50-100 grams. People who are getting into coffee now are the new generation who feel coffee is the most affectionate and fashionable drink. They love to drink coffee even if it’s high priced. They drink coffee for the experience. Ambience should be great and products should be innovative. They don’t like drinking the same coffee every day. Cafes now have become work spaces where people exchange ideas and conduct business. Many start-ups are running their businesses or whole companies from these cafes. This is how we expect and want the coffee industry to grow. Growers will get better prices, employment will be generated and GDP will get a boost.
How does coffee compete with tea?
Tea and coffee are complementary beverages, not competitors. Consumers typically don’t switch between them. Coffee consumption, especially among the younger generation, is on the rise. Tea remains affordable and easy to make, while making quality coffee requires skill. Many aren’t aware that if coffee is boiled above 90 degrees Celsius, it’s a waste. In future, skill-based courses will be introduced for over one lakh self-help women’s groups, and also 5,000 college graduates will be trained.
What is the situation in Karnataka?
Karnataka is a leader in Indian coffee production, accounting for around 70%, though we have 50% of the area. In the last 3-5 years, the crop has been reasonably good and prices too.
Hasn’t climate change affected coffee production?
It has, as coffee is a sensitive crop. Even if there is a 15-day delay in rainfall, during March and April, the crop gets affected to a large extent. Climate change is something that needs to be taken seriously and addressed. The Coffee Board has taken several measures to address it like bringing some climate-resilient varieties, training farmers and providing incentives.
Did drought affect coffee plantations?
Drought effect was relatively low. The reason is that even if there is a 50% reduction in rainfall, coffee will still grow. The yield might be less, but 800-900 mm of rainfall is enough for the plantation and the impact has been minimal.
Which is the best variety of coffee?
While there are many varieties, one of the best is Chandragiri. Farmers also say that it is superior compared to any other variety across the globe. The yield is good and it is resistant to most of the rust viruses. The cupping quality is very good.
What about collaborative research?
Research should not be restricted to scientists and labs. It should be a joint effort between growers and scientists. Work on this started 2-3 years ago and we have identified elite robusta plants. Growers and scientists together shortlisted around 60-70 of them and found 8-10 varieties promising. They will be released as tissue culture and MoUs are being signed.
How many varieties do we have?
Right now eight have been developed in collaboration with farmers. Otherwise coffee has many varieties. Some 28 varieties have been given to us by private firms. There are cases where a variety does well in other countries, but not in India.
Do we have more varieties when compared to other countries?
Brazil may have more varieties than us. Other than Brazil, we have more. It does not mean anything. Farmers prefer the leading variety. We have also kept some varieties for cupping. If somebody says that I want quality and I am not worried about production then we have Selection 5 and 9 varieties. These two are excellent in cupping and taste.
What are the proposals before the Coffee Board in the coming days?
We have developed a new plan and it has been submitted to the government. It includes many things. To address labour shortage there is a plan for mechanisation. Second is quality improvement. Many say Indian coffee is excellent on the plant. But after harvesting, since it is poorly handled, quality dips. Importance is being given to harvesting and storing. Fermentation is important. It is done using different techniques to get different aromas. We are also looking at franchising India Coffee Houses to rural areas.
Are you also planning to add more coffee varieties to India Coffee Houses to compete with private players?
Coffee Board is a nodal agency to promote coffee as a sector. India Coffee Houses are not meant for competing. Given that there are a lot of nostalgic memories about them and people love to come there, we are working on expanding the menu. At the Queen’s Road Coffee House, the Board has collaborated with a social organisation that deals with specially-abled people. We complement each other.
How do people perceive the addition of chicory in coffee, considering its potential health implications?
The debate around chicory’s health impact exists. Chicory was brought in during the Second World War to meet the rising demand among soldiers when production was less. It continues to be blended even now. However, coffee has various health benefits. It’s beneficial for the heart and kidney, apart from being a refreshment. When chicory is mixed, the benefits of coffee get diluted.
How has urbanisation impacted coffee production?
Urbanisation is affecting everything, but its effect on coffee production is relatively limited due to the remote locations where coffee is typically grown.
How is the Board addressing man-elephant conflict?
It poses a significant challenge in coffee-growing regions, causing fear among residents and reluctance among labourers. The Board is actively engaging with the forest department and other authorities to address these issues.
Are there any courses being offered by the Board related to coffee for graduates?
We offer postgraduate diploma programmes and short courses focused on coffee, covering topics including cafe management and coffee trading.
What are the byproducts derived from coffee beans?
The use of coffee beans in the cosmetic industry is increasing. The leaf and pulp are used for skincare and makeup products. The leftover coffee after brewing is also used in making byproducts.
How many farmers are involved in the coffee industry, and is this number expected to increase?
There are about 4.7 lakh farmers working currently in India and it will increase in the coming years.
Are coffee plantations primarily done by small-scale farmers, or is there a monopoly in the industry?
It is a myth that coffee plantations are managed by affluent farmers. The reality is that 99% of the plantations are managed by small-scale farmers. Only around 1% of farmers are considered large growers but they occupy around 30% of the land.
What do you say about coffee tours gaining popularity?
Coffee tourism is gaining traction, providing coffee growers with an additional source of income. However, it’s crucial for both tourists and growers to responsibly manage activities to ensure minimal impact on the ecosystem as regions where coffee is grown are in Western and Eastern Ghats.
What other types of businesses can be done with coffee besides opening a coffee shop?
People can establish their own coffee brand with their estate, offer consultancy services, provide technology solutions such as market information, engage in trading and roasting and explore businesses centered around deriving coffee byproducts.
Coffee Board has also ventured online and started selling, how has that progressed?
Customers came to the Board and requested us to start e-commerce so that they could easily purchase online. Today we have entire operations in the basement which has a roastery, grinder and 24×7 packing staff. As soon as we get an order we pack it and dispatch it. The initiative is doing well.
Does the Board have enough staff or are there too many vacancies?
There are of course limitations to hiring more staff. Currently, we have a vacancy of 50 people with a total sanctioned strength of 587. We are looking to expand in the north eastern regions and we need a lot of people to convince farmers, educate them and handle estates. We are also looking at promotion both in domestic and international events to build the brand value of Indian coffee and its quality.
Can coffee be grown on terrace gardens?
Coffee plants can be grown anywhere, outdoors or inside homes, however, it will not yield commercially viable beans or fruits. Some might have berries too but when you roast it and make a cup of coffee it doesn’t taste like coffee. Coffee requires an elevation of more than 500 metres above sea level and secondly, the rainfall has to be good. It also requires optimum shade to grow.
How successful was the coffee festival in terms of partnerships with other players?
We had more than 20-30 international brands who were present, around 200-300 Indian brands participated and around 400-500 buyer-sellers met formally. Strong relations were built that not just last for one year but go on for decades, once the buyer finds the perfect blend for himself there is no going back.
What do you want to say to youngsters who want to start a coffee business?
Coffee is a very passionate profession. I’ve seen people who make a profit not because they’re working for it but it’s about passion. They like growing coffee and living on the estate. I have seen Baristas who are passionate about making better coffee every day, they enjoy it.
source: http://www.newindianexpress.com / The New Indian Express / Home> Karnataka / by Express News Service / February 11th, 2024
An exclusive interview with Mishthi Aggarwal, Chief Executive Officer 93 Degrees Coffee Roasters, a new age coffee brand revolutionising the coffee drinking experience of the country.
In the vibrant world of coffee, where tradition meets innovation, one name stands out as a beacon of a new age coffee revolution – Mishthi Aggarwal, the Chief Executive Officer at 93 Degrees Coffee Roasters.
With a passion for quality and a vision to redefine the coffee-drinking experience, Mishthi has steered the brand towards unparalleled heights. Her journey is not only a testament to entrepreneurial spirit but also a celebration of transforming a daily ritual into an extraordinary affair.
As we sit down with Mishthi, we delve into the inspirations, challenges, and triumphs that have shaped her and 93 Degrees Coffee Roasters into a force to be reckoned with in the coffee industry.
Can you tell us a bit about your background and what inspired you to enter the coffee industry?
Mishthi Aggarwal: I was raised in New Delhi within a close-knit joint family, proud to be the 4th generation of the esteemed Bikanervala Family. Following in the entrepreneurial footsteps of my grandfather, I draw valuable business counsel from family members.
Inspired by their legacy and driven by a passion for the food and beverages industry, I entered the coffee industry with the goal of taking Indian-grown specialty coffee to unprecedented heights. The support and mentorship from my family have been instrumental in shaping my journey.
How would you describe the unique selling points or philosophy behind 93 Degrees Coffee Roasters?
Mishthi Aggarwal: 93 Degrees Coffee Roasters is dedicated to elevating the Indian coffee experience. We collaborate closely with various establishments, including restaurants, cafés, hotels, bakeries, corporates, institutions, and travel agencies.
Being the only female specialty coffee roaster in India who is certified as a Q Grader and an authorised SCA trainer. Our philosophy revolves around quality, expertise, and inclusivity. We strive to bring a unique blend of Indian-grown specialty coffee to a diverse audience, emphasising both tradition and innovation.
As a young coffee roaster, what innovations or unique approaches do you bring to the coffee roasting process?
Mishthi Aggarwal: My commitment to innovation is reflected in being a certified Q Grader and an SCA trainer, and I continue to learn more within my domain with a humble mindset. Embracing technology and modern management practices, I integrate traditional coffee roasting techniques with a contemporary touch.
This approach allows us to maintain the authenticity of Indian coffee while introducing new flavour profiles. Our focus on sustainability and ethical sourcing is also a key aspect of our innovative approach.
How does 93 Degrees Coffee Roasters strive to enhance the overall coffee-drinking experience for consumers?
Mishthi Aggarwal: We prioritise the entire coffee-drinking experience, from sourcing premium and specialty beans to the brewing process. By collaborating with diverse partners, we aim to make specialty coffee more accessible.
Our commitment to quality, sustainability, and inclusivity ensures that consumers not only enjoy a superior cup of coffee but also contribute to the positive impact on the coffee industry by engaging in sustainability friendly practices.
What challenges have you faced as a young CEO in the coffee industry, and how have you overcome them?
Mishthi Aggarwal: As a young CEO, navigating industry dynamics and earning trust posed multitude initial challenges. Leveraging my family’s wisdom and seeking mentorship helped overcome these hurdles. Additionally, continuous learning and networking have been crucial.
Building a strong team and fostering a culture of innovation and resilience have been instrumental in overcoming challenges and driving the company forward.
How do you stay updated on the latest coffee industry trends, and how does 93 Degrees adapt to these changes?
Mishthi Aggarwal: Actively participating in industry events, such as being a member of the national coffee board and serving as a jury member in prestigious championships, keeps me well-informed. Regularly engaging with the global coffee community, attending conferences, and continuous education help us stay ahead of trends.
This proactive approach enables 93 Degrees to adapt swiftly, ensuring our offerings remain relevant and cutting-edge. Further, as an avid foodie and traveller, I frequently indulge myself in vacations surrounding multiple cups of coffee, food and other beverages.
This, I believe, has also helped me stay in touch and know more about what’s happening in different countries and cities.
Are there any upcoming products or initiatives that consumers can look forward to?
Mishthi Aggarwal: We are constantly exploring new collaborations and product innovations. Keep an eye out for exciting partnerships and limited-edition releases that showcase the diversity and richness of Indian specialty coffee. Our commitment to pushing boundaries in flavour profiles and sustainable practices will continue to drive our upcoming initiatives.
For young entrepreneurs looking to enter the coffee industry, what advice would you offer based on your own experiences?
Mishthi Aggarwal: Embrace your passion and be open to continuous learning. Seek mentorship from experienced individuals in the industry, and don’t shy away from challenges. Build a strong support network, stay true to your values, and be adaptable to change. The coffee industry is dynamic, so staying informed and fostering a spirit of innovation will be key to success.
Is there anything else you would like to share about 93 Degrees Coffee Roasters or your journey as the CEO?
Mishthi Aggarwal: Our journey is a testament to the harmonious blend of tradition and innovation. We are dedicated to creating a positive impact on the coffee industry and invite everyone to join us on this flavorful adventure. The support of our partners, customers, and the incredible team at 93 Degrees Coffee Roasters has been instrumental in our success.
What is your success tip for women entrepreneurs?
Mishthi Aggarwal: For women entrepreneurs, my tip would be to embrace your uniqueness and leverage it as a strength. Surround yourself with a supportive network, seek mentorship, and don’t be afraid to challenge the status quo.
Be resilient, stay true to your vision, and continue breaking barriers in your chosen industry. Your perspective and contributions are invaluable, and your success paves the way for others.
In the rich tapestry of the coffee industry, Mishthi Aggarwal’s narrative unfolds as a captivating saga of determination, innovation, and a commitment to excellence. As Chief Executive Officer at 93 Degrees Coffee Roasters, she has not only redefined the brand but has also left an indelible mark on the coffee culture of the country.
Mishthi’s insights during this interview have provided a glimpse into the strategic brilliance and passion that fuel the brand’s success. As we conclude our conversation, it’s evident that Mishthi’s leadership has not only shaped the trajectory of 93 Degrees Coffee Roasters but has also significantly contributed to elevating the coffee-drinking experience for connoisseurs and enthusiasts alike.
The story of Mishthi Aggarwal and 93 Degrees Coffee Roasters is undoubtedly one of inspiration, innovation, and the relentless pursuit of perfection in every cup.
source: http://www.sugermint.com / Suger Mint / Success Stories
The World of Coffee 2024, a highly anticipated event in the coffee industry, is set to organise two distinctive national championships including ‘UAE National Barista Championship’ and the ‘UAE National Latte Art Championship’ targeting industry professionals.
The third edition of the exhibition, organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA), is scheduled to take place from 21-23 January.
The UAE National Barista Championship is a unique competition that convenes the country’s skilled coffee preparation and presentation professionals under one roof. The event will convene the best baristas in the UAE to exhibit their talents and capabilities in front of thousands of experts, specialists, and enthusiasts.
An international team of judges will evaluate the participants based on the quality of the beverage, presentation technique, creativity, and technical proficiency.
The championship aims to underscore the barista profession and elevate the level of excellence in the coffee sector by offering experts the opportunity to exhibit their skills and innovative approaches.
The event will also set the stage for the ‘World Barista Championship’, one of the most renowned international coffee competitions, in which winners of the national barista championships held across the globe will compete on a global level.
The ‘UAE National Latte Art Championship’ will exhibit the artistic and creative capabilities of baristas in the preparation of lattes. During the competition, a judging panel will evaluate entries based on visual and creative aspects, with a key focus on diversity in styles and overall taste. The championship will be conducted following the specific judging rules, regulations, and standards used in global coffee events.
Khalid Al Mulla, Chief Executive Officer of the Specialty Coffee Association – UAE Chapter, commented, “Such tournaments and competitions signify our vision to position Dubai as one of the most active regional centres for fostering innovation and excellence in the coffee sector and offering a dynamic platform for skilled individuals to exhibit their expertise in the field as well as to elevate barista techniques and skills. Aside from providing these benefits, it also gives remarkable experience to coffee lovers.”
Shouq BinRedha, Exhibition Manager of World of Coffee 2024, said, “These events will provide us with an opportunity to explore recent trends and approaches as well as barista innovations that can redefine the future of the industry both regionally and globally. In our opinion, the active participation of professionals, experts, and international companies from across the globe as well as the convergence of diverse cultures during the exhibition will play a key role in the development of this industry.
Furthermore, the UAE being home to various renowned global coffee chains and Dubai a region-wide leader in terms of bringing innovation to the industry reinforces the exhibition status in the sector.”
Besides these activities, the World of Coffee Dubai will also be hosting two other competitions, namely ‘Coffee Design Awards’ and ‘Best New Product’. These competitions aim to recognize and celebrate innovation, promote collaboration, and explore industry prospects.
The ‘Coffee Design Awards’ will showcase participants’ inspiring designs, including packaging, designing brand logos, equipment, and space decor, evaluated by an expert panel. The ‘Best New Product’ competition highlights innovative and high-value new products in the coffee industry.
Furthermore, the exhibition will feature a wide array of events and activities, including ‘Roasters Village’, ‘Cupping Room’, and ‘Brew Bar’. It will also include several panel discussions and specialised workshops focusing on sustainability, optimal resource management, and sustainable practices, signifying the global coffee community’s commitment to encouraging the responsible production of coffee.
World of Coffee Dubai will attract coffee enthusiasts, experts, and professionals, providing a dynamic platform to connect with the global coffee community, discover new products, share insights, and build connections with industry leaders. Attendees will include leading coffee experts, pioneers, café owners, and baristas.
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