A new indulgent coffee experience crafted by Vintage Coffee for modern Indian consumers.

Vintage Coffee and Beverages is set to elevate daily coffee rituals with the launch of VINCOFE™ Instant Coffee Pure, a premium, 100% pure instant coffee designed for consumers who savour richness, aroma and a smooth, refined taste in every cup.

Building on Vintage Coffee’s growing legacy

After the warm reception of Vintage Coffee Café in Nerul, Navi Mumbai, and the success of its Roast & Ground offerings online, the brand now steps into the instant coffee category with a product that blends global sophistication with Indian flavour sensibilities.

Crafted from India’s finest coffee estates

Celebrating India’s renowned coffee-growing regions — Coorg, Chikmagalur and Hassan — VINCOFE™ Instant Coffee Pure is crafted from shade-grown beans, handpicked with care. Artisan roasting, precise extraction and modern agglomeration at VCBL’s advanced facility near Hyderabad ensure purity, consistency and a superior sensory experience.

A cup designed for modern lifestyles

Rich aroma, smooth texture and balanced flavour come together to create a premium coffee moment, whether at home, at work or on the go.

“As India’s coffee culture evolves, we are proud to introduce a blend loved in global markets,” said Balakrishna Tati , Chairman & Managing Director, VCBL. “VINCOFE™ Instant Coffee Pure is crafted for everyday indulgence — rich, smooth and perfect for modern lifestyles.”

source: http://www.hotelierindia.com / Hotelier India / Home> F & B / December 07th, 2025