Category Archives: Coffee News

Do you love coffee? Attend this unique festival in Mumbai that celebrates the beverage

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India International Coffee Festival kicks off this week, and it promises a packed calendar for javaphiles in Mumbai.

The competitions receive participating entries from home brewers and professional baristas. Pics courtesy/IICF

If you are a coffee lover, and take keen interest in its craft, India International Coffee Festival (IICF) to be held within the Bakery & HoReCa Industry Show is where you should be from October 30 to November 1.

Organised by Speciality Coffee Association of India (SCAI), the event will see six preliminary rounds of competitions including flagship National Barista Championship, Brewer’s Cup Championship, Coffee in Good Spirits, and Latte Art Championship. The final will be held in Bengaluru later this year. It is a great spot to network and engage with representatives from the entire coffee value chain across India.

The jury consists of qualified tasters

DM Purnesh, a fourth-generation coffee grower from Chikmagalur and immediate past president, SCAI, part from industry folks, the event is a great place for entrepreneurs, aspiring professionals, and enthusiasts to understand about coffee and its process. Over the last 23 years that we have been running competitions, we have seen a lot of interest from home brewers.

A participant takes part in a filter coffee making challenge

A qualified jury judges the competitions. Winners at Indian Barista Champion 2025 to be held in Bengaluru later this year will go on to represent at global competition World Barista Championship 2025,” says Purnesh.

Exhibiting brands include Kaapi Machine and Solutions, caffeine superstore Benki, Brewing Gadgets and Trufrost & Butler.

Serious about coffee

(Left) Suhas Dwarkanath; (right) a participant takes part in a previous coffee-making championship

Hamsini Appadurai, president, SCAI, is happy consumers are more aware in recent years and want to know where their coffee comes from. “Gone are the days when we would order a cup of coffee.

We also have a Brewers Cup and Filter Coffee Championship, which sees participation from home brewers as well. We want everybody to catch the coffee bug,” she tells us.

Micro communities around coffee are thriving on social media, WhatsApp and offline. “Makers discuss brewing and brewing techniques. The competitions are becoming a sort of value badge, allowing homebrewers to showcase their talent of working with different kinds of coffees and techniques,” adds Appadurai.

DM Purnesh and Hamsini Appadurai

Suhas Dwarkanath, last year’s winning barista who recently notched the 15th spot at the World Barista Championship 2025, says the festival is a great place to meet with the community exchanging ideas, networking and most importantly learning from others. “Trends today include coffee mocktails and Coffee Omakase sessions where barista-led Omakase coffee sessions are hosted over a multi-course tasting experience just like an omakase sushi dinner. It is a unique journey of coffee beverages for the diner. The expert highlights unique flavours, origins, and innovative preparations, sometimes with accompanying food pairings.”

On October 30 to November 1
At Bakery and HoReCa Business, Jio World Convention Centre, Bandra Kurla Complex. 
Time 9.30 am to 5.30 pm
Register www.bakerybusiness.in 
Entry Rs 500

source: http://www.mid-day.com /mid-day / Home> Mumbai Guide News> Things to do News> Articles / by Phorum Pandya (smdmail@mid-day.com) / Mumbai, October 28th, 2025

Karnataka coffee growers welcome Modi’s praise, seek action on long-pending challenges

Business & Economy, Coffee News, Coffee, Kodagu (Coorg), , , , , , , , , , , ,

In his monthly radio broadcast, Modi lauded the distinctive character and diversity of Indian coffee, saying it has carved a ‘unique identity’ on the world stage.

For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention. | Photo Credit: For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention.For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention.

Planters in Karnataka have welcomed Prime Minister Narendra Modi’s praise for the global recognition earned by coffee from the State’s key producing regions Kodagu, Chikkamagaluru, and Hassan during his ‘Mann Ki Baat’ address on Sunday. However, growers have urged the government to take concrete steps to address persistent challenges affecting the sector.

Coffee Board of India chairman M.J. Dinesh thanked the Prime Minister for recognising the efforts of lakhs of growers and said the acknowledgment would inspire renewed enthusiasm in the sector. “The Prime Minister’s words will encourage planters, traders, and exporters alike. It comes at a time when the board has undertaken several initiatives to boost both productivity and domestic consumption,” he said.

For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention. “It is heartening that the Prime Minister has spoken about coffee from Kodagu, which produces the largest share of India’s coffee. His words reaffirm the importance of our work,” said coffee planter Ravi Chengappa from Virajpet in Kodagu.

However, Mr. Chengappa noted that the sector continues to face serious difficulties. “Coffee growers are struggling with rising input costs, labour shortages, damage caused by erratic rainfall, and wild animal attacks. Fluctuating international prices and a lack of adequate crop insurance have also left many growers financially vulnerable,” he said.

Another farmer Dinesh H. from Chikkamagaluru urged both the Central and the State governments to take immediate steps to protect the livelihood of coffee farmers. “We hope the Prime Minister’s appreciation will translate into stronger policy support. The government must address these long-standing issues from better price realisation to support for sustainable cultivation so that the next generation of planters can continue this legacy,” he added.

source: http://www.thehindu.com / The Hindu / Home> News> India> Karnataka / by Darshan Devaiah B P / October 27th, 2025

From Bean to Cup: Training equips coffee farmers in Tuensang

Coffee Board, India (wef. Nov 17, 2021), Coffee News, , , , , , , , , , , ,

Officials from CBI and Founder and Co-founder of Tuensang Hills with the participants along with the officials of Land Resource Department. (morung photo)

A one-day training programme on coffee cultivation was held in Tuensang to build technical knowledge among local farmers in Nagaland.

The training, organised by Tuensang Hills Coffee in collaboration with the Coffee Board of India (CBI), was conducted at the Chang Baptist LashongThangyen (CBLT) conference hall in Tuensang Town on October 27.

The programme aimed to equip farmers with expertise in key areas, including nursery preparation, advanced farm techniques and practices, farm management, as well as harvest and post-harvest handling.

Around 30 participants took part in the session, which was facilitated by DipanjaliKemprai, Senior Liaison Officer, and N ImtisungchitImchen, Assistant Extension Officer, both from the Coffee Board’s Mokokchung office. Officials from the Land Resources Department, Tuensang, also attended the training, underscoring the department’s continued support in promoting coffee cultivation in the district.

Founder of Tuensang Hills Coffee, PangshaChingmak, said the training was initiated to empower farmers with practical skills and promote coffee as a viable livelihood option in Tuensang district. He highlighted the district’s suitable terrain and climate for coffee cultivation and emphasized plans for sustained follow-up programs and field support to assist farmers after the training.

Responding to questions, Kemprai explained that the collaboration began when Chingmak approached the Coffee Board with details of his startup, Tuensang Hills Coffee, which has been selected for incubation under AIC CCRI-CED. “Our office came forward to boost his startup by providing technical knowledge to the farmers to produce good quality coffee,” she said.

Kemprai added that the Coffee Board continues to support farmers across Nagaland through the Integrated Coffee Development Project, offering subsidies, training, and assistance from “bean to cup.” She also mentioned plans to strengthen market linkages to ensure better prices for local produce and to organize more quality-improvement trainings in the future.

On challenges faced in promoting coffee cultivation in the Northeast, Kemprai noted that small and scattered farm holdings, poor road connectivity, and limited manpower make regular monitoring difficult. To bridge communication gaps, the Board has created WhatsApp groups for quick dissemination of information and encourages farmers to access details of schemes and technical support through the official Coffee Board website.

Highlighting the growing recognition of Naga coffee, Kemprai said, “The future of Naga coffee looks promising. Many entrepreneurs and farmers are coming forward, and Nagaland coffee is gaining recognition for its organic nature and quality.” She cited the state’s achievements at the Aurora International Taste Challenge winning a silver plaque in 2021 and a gold award in 2023 as evidence of its rising reputation in the specialty coffee market.

The training concluded with interactive discussions and a call to strengthen community-based efforts for sustainable coffee cultivation in Eastern Nagaland.

source: http://www.morungexpress.com / The Morung Express / Home / by Morung Express News / October 28th, 2025

Indian coffee brews global success story

Amazing Feats, Business & Economy, Coffee News, Coffee, Kodagu (Coorg), Records, All, World Opinion,

Indian‍‌‍‍‌‍‌‍‍‌ coffee of different varieties grown in diverse regions was the theme of a “Mann Ki Baat” address by Prime Minister Narendra Modi. Besides the traditional areas like Karnataka (Chikmagalur, Coorg, Hassan), Tamil Nadu, and Kerala, he talked about the North-East as the new frontier of coffee cultivation.

Prime Minister also talked about the revolutionary effect of coffee plantation on the living of the people, especially tribal farmers and women, by giving the example of Koraput coffee which not only revived the degraded forest but also ensured the income of the people. The Ministry of Commerce and Industry added that Indian coffee is a highly export-oriented product, as 70% of the production is going to more than 120 countries, resulting in a $1.80 billion revenue in 2024-25.

Indian coffee exports have been on a dramatic rise over the last three years, in fact, the value of exports has gone up from $1.29 billion in 2023-24 to $1.81 billion in 2024-25. The increase is more than 40%, and it is solely due to the increased global demand for both raw and value-added coffee products like roasted and instant coffee. India is the seventh-largest coffee producer, and the coffee plantations cover 4.9 lakh hectares while the production is 3.63 lakh metric tonnes.

Demand for the Indian coffee in the international markets is primarily due to the introduction of specialty tribal coffees like Koraput and Araku, which have started to command premium prices. These coffees attract highly selective international markets that put quality, sustainability, and traceability at the forefront.

The Coffee Board’s intervention in the form of support to farmers and new market linkages has not only raised the farmer’s income but also their living standards, especially in the tribal communities. In India, the culture of coffee consumption has grown significantly in the last 4-5 years. Average coffee consumption increased step by step from 1,180 thousand 60-kg bags in 2020 to roughly 1,235 thousand bags in 2022.

The change in consumer behaviour, caused mainly by millennials and GenZ, has made the coffee consumption gradually comparable with the traditionally dominant tea consumption. The demographic change combined with the advent of specialty coffee chains like Blue Tokai, Third Wave Coffee, and the extension of internationally recognised brands such as Costa Coffee and Starbucks is driving a dynamic coffee market growth that is expected to continue for the next 10 years at a CAGR of around 7.5%.Merchants and startups in the Indian coffee industry have created a culture around specialty coffee focusing on domestic bean sourcing and the generation of higher consumer awareness.

Specialty coffee brands in India have attracted a substantial amount of funding from global investors such as Verlinvest, who sees India becoming not only a major coffee-consuming country but also a hub for coffee exports. In addition to ready-to-drink coffee beverages and urban café culture, the Indian coffee market has deepened in terms of variety and has more potential consumers to target.

Beyond economic metrics, the coffee sector has delivered significant environmental benefits. Koraput coffee has helped restore degraded forest land, reduced soil erosion, and provided tribal farmers with steady cash income in place of subsistence farming. This sustainable approach aligns with global trends favoring environmentally responsible sourcing, further enhancing Indian coffee’s international appeal.

In conclusion, the points of Prime Minister Modi about Indian coffee going global are supported by solid facts: the rapidly growing and diversifying coffee farming landscape, robust export performance, changing domestic consumption pattern, and the rise of new premium coffee brands. With the backing of government schemes, eco-friendly farming methods, and rising foreign demand, Indian coffee is set to realise further market penetration, higher farmer incomes, and improved global standing over the next ten ‍‌‍‍‌‍‌‍‍‌years.

source: http://www.thepamphlet.in / The Pamphlet / Home> Economy> Opinion / by Surabhi Singh / October 28th, 2025

New President and Vice President of UPASI

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Mr.Ajoy Thipaiah has been elected as President of The United Planters Association of Southern India (UPASI) for the year 2025-26 at the Annual General Meeting of the Association held on 20th September 2025 at Kochi.

As a fourth generation coffee planter attached to the traditional coffee grower family, he joined the family owned and run plantations of Guddadamane and Kerehaklu Estates situated in Aldur of Chikkamagaluru District, Karnataka, after completing his under graduation at Christ College,  Bangalore in the year 1983. He was actively involved in the Karnataka Planters Association (KPA) from the late eighties and had a long stint as its Executive Committee member, culminating in heading the Association as Chairman in the year 2008-09. He was also actively involved with the UPASI and KPA Sports Clubs  and served as the President of both clubs.

Mr.Ajoy Thipaiah was nominated to the Coffee Board of India in the year 2009 and served a full term as a representative of Coffee growers from Karnataka State. He served in the UPASI Executive Committee during the year 2007-08 and 2008-09, and has been in the Committee since 2017-18. He served as the Chairman of the UPASI Coffee Committee for the period 2021-22 to 2023-24.

Mr.Abhishek Poddar of Matheson Bosanquet Enterprises Pvt Ltd  has been elected as Vice President of UPASI for the year 2025-26.

source: http://www.afternoonnews.in / Afternoon / Home> Tamil Nadu / by Staff / September 23rd, 2025

Tata Starbucks Unveils Its Indian Single-Origin Whole Bean Specialty Coffees

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Bringing Coorg’s rich stories, soil, and spirit to every cup

Bengaluru :

Tata Starbucks is celebrating India’s deep-rooted coffee heritage with the launch of its first-ever estate-exclusive single-origin coffees, sourced from the Nullore, Margolly, and Karadibetta Estates of Coorg, Karnataka.

Building on the success of the India Estates Blend, which first spotlighted the country’s coffee origins, this new range brings the focus even closer to the land and the people behind each bean. Through this launch, Starbucks shines a light on India’s coffee-growing heartlands and the generations of farmers whose craft and care shape every cup. As one estate manager expresses on the coffee pack, “This coffee is our legacy – I warmly welcome you to experience it in your cup.”

Joining Starbucks celebrated lineup from coffee growing regions of Africa, Asia Pacific, and Latin America, this curated trio underscores the brand’s commitment to showcasing the world’s most distinctive coffees while championing India’s own specialty coffee estates.

Rooted in the heart of Coorg’s coffee belt, the Nullore, Margolly, and Karadibetta estates each embody a unique legacy of craftsmanship, biodiversity, and care passed down through generations.

  • India Nullore Estate: Growing at an altitude of 910 meters above sea level this Arabica coffee offers tasting notes of red apple and nutty sesame flower, with a sweet lemon acidity, a medium-light body, and medium-high acidity creating a balanced yet vibrant cup. Nestled in Madikeri’s mist-covered hills, the estate is a model of circular farming, where nature nurtures every bean under a two-tier canopy of native trees.
  • India Margolly Estate: With roots dating back to the 1850s, Margolly Estate is in the undulating highlands of southern Coorg. Grown at 980 meters above sea level, this washed Arabica features Barhi date and cinnamon bark notes, rounded by a forest honey finish. The estate’s dense canopy, thriving pepper vines, and rainwater harvesting practices mirror the cool, humid conditions of evergreen forests, producing beans with balanced acidity, clean finish, and distinct character.
  • India Karadibetta Estate: Perched at 1000 meters above sea level, Karadibetta Estate produces high-altitude Arabica with tasting notes of jamun plum, ginger, and sweet tulsi herbal. Its high acidity and medium body create a layered, aromatic profile that reflects the biodiversity and lush terrain of Coorg’s highlands.

From the Grey Hornbill of Nullore, a natural seed-sower of Coorg’s forests, to wandering elephants through Margolly’s lush pepper trails and the vibrant flora of Karadibetta’s highlands, each package has been thoughtfully designed with illustrations that celebrate the wildlife, biodiversity, and ethical sourcing practices that define these estates and the communities that sustain them.

Mitali Maheshwari, Head of Product & Marketing, Tata Starbucks, said, “India’s coffee origins carry the rich legacy of their people, with stories spanning centuries. We’re proud to share the distinct flavors and craftsmanship of Coorg through these iconic estates that have been harvested for the first time for Tata Starbucks. Each single origin coffee in this range reflects its unique terroir, biodiversity, and the passion of its farmers, brought to life in every cup.”

source: http://www.passionateinmarketing.com / Passionate in Marketing / Home> Marketing / October 28th, 2025

Premium Limited-Edition Single-Origin Yezdi Coffee Launched

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Jawa Yezdi Motorcycles rewrites the brand love playbook once again with a homecoming ride in the atmospheric coffee heartland of Coorg.

The company reignited its iconic Jawa Yezdi Nomads riding program and launched the single-origin, gourmet ‘Yezdi Coffee’ in partnership with Levista Coffee at their SLN Coffee estate.

In 2018, the company marked return of iconic brands Jawa and Yezdi in mid-size segment by launching performance classic motorcycles. Riding off the conventional route, Jawa Yezdi Motorcycles focussed on building communities and subcultures around shared values. The spur? Authentic user experiences that created lasting brand loyalty.

The 2025 Jawa Yezdi Nomads Brewscape, dubbed ‘Roots to Routes’, was an immersive riding experience showcasing its newly launched Yezdi Roadster. The journey began in Mysore, the birthplace of Ideal Jawa, and culminated in Madikeri, Coorg, home to India’s most authentic coffee varieties. This ride offered national media, enthusiasts, and motorcycling experts’ firsthand experience of 2025 Yezdi Roadster while emphasizing the deep bond between heritage, community, and coffee subcultures.

“In motorcycling, building an iconic brand extends far beyond crafting exceptional machines. When we began in 2018, we inherited timeless classics with authentic stories that no manufactured narrative could match. Nostalgia opened doors, but genuine brand love flourished through our customers’ ride experiences,” said Anupam Thareja, Co-founder Classic Legends. “Creating authentic experiences like Nomads rides in Ladakh to Surfing in Covelong, partnerships with the Forces, and heartening customer stories has shaped our journey. The launch of Nomads 2025 and Yezdi Coffee exemplifies our innovative path. Yezdi Coffee, crafted with Levista’s expertise perfectly blends motorcycling and coffee and connects the spirit of exploration with moments of indulgence.”

The Special Edition Yezdi x Levista coffee pack offers two varieties exceptionally crafted to capture the rich coffee expertise of Coorg. One is a 100 percent Arabica, single-origin brew from Mysore Nuggets Extra Bold, AAA-grade beans. Cultivated at an altitude of 1000 metres above sea level in Coorg, it’s a medium roast Chandragiri varietal offers a rich profile of smooth chocolate, toasted nuts, and caramel, with hints of citrus and earthy spices. The second is a perfect blend of top-grade Robusta and Arabica beans. It’s a medium roast soluble coffee and delivers a rich, aromatic flavour with silky smooth texture and a remarkable depth. Together, Yezdi x Levista coffee is an unmatched experience for motorcycling purists who often profess strong affinity for soulful and indulgent coffee.

Available at an introductory price of Rs.1,999/- the special edition Levista x Yezdi Coffee pack can be prebooked on www.jawayezdimotorcycles.com.

The Nomads program has expanded since its inception with the Ibex Trail (Ladakh, 2019), through signature rides such as the Taktsang Trail in Northeast India and Punjab Da Tor, showcasing heartland culture, alongside frequent “Trail Attack” off-road training events. Epitomizing journey, camaraderie, and local immersion while celebrating motorcycling as a way of life.

The company has also avidly associated with rock and jazz music festivals, street art, and surfing, embedding itself firmly in subcultures across India. These associations established its adventurous, nonconformist ethos while celebrating riding camaraderie. Its community givebacks and Army partnerships in Ladakh have repeatedly upheld its beliefs in courage and the spirit of exploration.

As a company committed to promoting motorcycling as a lifestyle, Jawa Yezdi Motorcycles remains dedicated to creating more such associations, providing meaningful and immersive experiences for its riders.

source: http://www.thrustzone.com / Thrust Zone / Home> 2 Wheeler News / by Mohit Soni / October 06th, 2025

WEST MOUNT COFFEE-From the Western Ghats to the World

Coffee News, Nri's / Pio's, World Opinion

India’s coffee industry is experiencing rapid expansion, with an expected Compound Annual Growth Rate (CAGR) of 5-7% over the next few years, reflecting its growing significance both domestically and internationally.

India, the 7th largest producer of coffee in the world, contributes approximately 4% of the global coffee supply, with the southern states of Kerala, Karnataka and Tamil Nadu leading the charge. With increasing demand for high-quality coffee, the Indian coffee industry is poised for exponential growth, driven by rising domestic consumption and expanding export markets.

In this vibrant and expanding sector, West Mount Coffee stands as a proud representative of Indian coffee’s journey from local farms to international markets.

The Western Ghats – Nature’s Coffee Garden

Every bean of West Mount Coffee begins its journey in the Western Ghats, one of the world’s most biodiverse regions and a UNESCO World Heritage Site. Nestled in Wayanad, Kerala, this land offers the perfect combination of high-altitude terrain, cool climate and fertile soil-conditions that create exceptional, carbon-neutral coffee.

Beyond cultivation, Wayanad is also fast emerging as a hub for coffee tourism, attracting travelers eager to explore plantations and traditions, with the Coffee Village in Chundale standing out as a destination that brings the story of coffee alive from bean to brew. Here, visitors connect with the culture and heritage of the land, making Wayanad not just a producer but also a custodian of India’s coffee legacy.

A Story Rooted in Passion

When you sip West Mount Coffee, you are tasting more than a beverage-you are experiencing a legacy of heritage and sustainability rooted in India’s timeless connection to the Western Ghats. Founded in 2017 by Ajai Ravi, an engineer and MBA graduate who chose to dedicate his life to building a world-class Indian coffee brand, West Mount has grown from a small grading centre in Kerala into a multinational company with a presence across continents. What began with a vision has now evolved into a movement dedicated to showcasing India’s coffee culture to the world while empowering local farmers and communities.

 A Cup That Cares

At the heart of West Mount Coffee lies a deep commitment to sustainability and ethics. The beans are grown in eco-friendly, carbon-neutral farms where biodiversity is carefully protected and farmers are supported through fair practices, modern training and livelihood development.

West Mount sources and celebrates both Robusta and Arabica varieties, grown across the rich coffee belts of Wayanad and Coorg, known for their distinctive aroma and taste.

From harvesting to roasting, the brand follows a zero-waste policy and uses eco-friendly packaging, while every bean is micro-roasted for quality and traceability, ensuring that each cup delivers an authentic and flavourful experience.

From Kerala to the World

Today, West Mount Coffee operates its global headquarters in Dubai under the name West Mount Arabia, serving coffee lovers across the Middle East, Africa and Europe. Dubai acts as a strategic hub for exports, giving Indian coffee a strong international platform. Yet despite its global expansion, West Mount remains proudly Indian at its core, echoing the ethos of Make in India and Atmanirbhar Bharat.

Recognised for Excellence

West Mount Coffee’s journey is also a shining example of the strength of India’s MSME sector. From humble beginnings, the brand has achieved recognition at multiple levels for its quality and sustainability. It holds ISO 9001 and ISO 22000 certifications, the prestigious Zero Defect Zero Effect certificate and a Bronze Certificate under the MSME Sustainable (ZED)

Certification Scheme

 It is also officially recognised by the Coffee Board of India, FSSAI, DPIIT Start-Up India, and other government bodies. These accolades underline the credibility and resilience of the brand, showcasing it as not just a coffee company but an MSME success story that reflects India’s entrepreneurial spirit on the global stage.

West Mount is not only about great coffee but also about reimagining how people connect with it. The brand has ventured into roasting and grading, brewing gadgets and even coffee tourism, offering consumers new ways to engage with their favourite beverage. With a fully digital platform catering to retail and corporate clients, premium Indian coffee has become more accessible than ever, reaching homes, cafés and offices across the world.

Empowering Communities

What truly sets West Mount Coffee apart is its people-first model. The company takes pride in being the only coffee factory in India with such inclusive representation where 100% of its blue-collar workforce comes from tribal communities and 95% of its administrative staff belong to Scheduled Castes and Scheduled Tribes.

Women Empowerment

Women form a vital part of West Mount Coffee’s journey, taking leadership both on the factory floor and in administration. This approach makes every cup of West Mount Coffee not only special but also socially transformative, truly reflecting women empowerment through coffee.

A Vision for Tomorrow

Looking ahead, the journey promises even greater milestones. With support from the Coffee Board of India’s Integrated Coffee Development Programme and the Government of Kerala’s Mission 1000, West Mount is investing in advanced roasting and curing facilities to strengthen its export competitiveness. Its long-term vision is to position Indian coffee as a gourmet global product, celebrated by coffee lovers everywhere, while continuing to empower farmers, preserve biodiversity and promote sustainable practices.

Celebrating Coffee, Celebrating India

This International Coffee Day, West Mount Coffee invites you to celebrate more than just a drink. It is an invitation to celebrate the heritage of the Western Ghats, the dedication of farmers who pour their heart into every bean and the resilience of the MSME spirit that powers India’s entrepreneurial journey.

WEST MOUNT COFFEE

Kinfra Industrial Park, Wayanad, Kerala, Mob: +91 9744 321 001  +971 558 631001

www.westmountcaffe.com  E-mail: sales@westmountcaffe.com

“This article is part of sponsored content programme.”

source: http://www.thehindubusinessline.com / Business Line / Home> Sponsored Content (BrandHub) / October 01st, 2025

Need to diversify coffee plantation: Commerce Secy

Business & Economy, Coffee Board, India (wef. Nov 17, 2021), Coffee News, , , , , , ,

Commerce Secretary Rajesh Agrawal

Commerce Secretary Rajesh Agrawal emphasised the need for diversifying coffee cultivation in India, highlighting the sustainability of Indian coffee grown alongside forests.

Speaking at the inauguration of the Coffee Experience Zone and Expo, organised by the Coffee Board, Agrawal noted a significant rise in coffee exports that had doubled in recent years.

He said the growing domestic demand for coffee, driven by India’s expanding middle class, and predicted a surge in consumption.

Agrawal also highlighted the rise of new entrepreneurs in the coffee sector, particularly in instant and specialty coffee.

source: http://www.tribuneindia.com / The Tribune / Home> Business / by Tribune News Desk / October 03rd, 2025

Coffee exports from India have doubled in recent years: Commerce Secretary

Coffee News

Inaugurating the coffee experience zone and expo organised by the Coffee Board on the occasion, Agrawal, who took charge as Commerce Secretary on Wednesday, emphasised the need for greater diversification in the area of coffee cultivation.

New Delhi :

 Indian coffee is sustainable as it is grown in conjunction with forests, and its exports have doubled in recent years, Commerce Secretary Rajesh Agrawal said on International Coffee Day on Wednesday.

Inaugurating the coffee experience zone and expo organised by the Coffee Board on the occasion, Agrawal, who took charge as Commerce Secretary on Wednesday, emphasised the need for greater diversification in the area of coffee cultivation.

“With a fast-rising middle class, increased domestic consumption of coffee is only a matter of time,” he said. The value addition in coffee is taking place, with new entrepreneurs entering the sector in areas such as instant coffee and speciality coffee, he added.

The Commerce Secretary underlined the need to continue innovating and adding value, pointing out that India, being a land of spices, has immense opportunities to innovate with coffee.

“Apart from exporting coffee, it is also important to work on ‘Brand India’ and position the country strongly in the global market,” he highlighted.

The event coincides with the implementation of the India–European Free Trade Association (EFTA) trade and economic partnership agreement (TEPA), which provides new opportunities for Indian coffee to access premium markets in Switzerland, Norway and Iceland. Among the EFTA member countries, Switzerland and Norway are high-value markets with strong demand for high-quality coffees.

India-EFTA TEPA may provide the most favourable market access to Indian coffee in the EFTA market. India EFTA TEPA may help the coffee exporters to access the premium markets in Switzerland, Norway and Iceland with the opportunity for positioning India’s high-quality shade-grown, hand-picked and sun-dried coffees in the EFTA market, Agrawal stated.

EFTA member countries like Switzerland (USD 145 million), Norway ($27 million) and Iceland ($3 million) together import coffee valued at $175 million, which is about 3 per cent of the global coffee imports.

source: http://www.dtnext.in / DT NEXT / Home> News> Business / by IANS / October 01st, 2025