Kodagu First a Celebration. Positive News, Facts & Achievements about Kodagu, Coorgs and the People of Kodagu – here at Home and Overseas
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    The number of youths from south Karnataka regions seeking enrolment in the army has declined over the years compared to northern parts of the State.

    This was attributed to access to other avenues of employment in the southern region, besides greater awareness about job opportunities in private and corporate sectors.

    Col. Jaideep Sharma of the Army Recruitment Office, Bengaluru, told media persons on Tuesday that even in the southern districts, there was a relatively higher enrolment from Hassan and Mandya, while among Kodavas, for whom joining the forces was a tradition, has steadily fallen over the years.

    “There was a time when every household in Kodagu district had representatives in the defence and it produced the country’s first Field Marshall K.M. Cariappa and Army Chief Gen. K.S. Thimayya, among others. But sadly, enrolment among youngsters from Kodagu has declined as they are drifting to other jobs,” Col. Sharma said. “When compared to corporate companies and other jobs, the CTC in army was higher, and even an 8 standard-pass soldier earned a decent sum ranging from Rs. 21,000 plus free ration, canteen facilities, medical benefits, besides pension,” Col. Sharma said.

    He said a separate branch dealt with rehabilitation of retired soldiers.

    source: http://www.thehindu.com / The Hindu / Home> National> Karnataka / by R. Krishna Kumar / Mysuru – March 23rd, 2016

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    March 31st, 2016adminCoffee News

    Kohima :

    With a major part of the Himalayan region considered ideal for coffee plantation, Nagaland’s climatic condition is also found to be perfect for the same and the state’s potential for exporting coffee to South Africa and European countries, if taken up seriously, is very high. This was stated by South African coffee expert and director Himalayan Network & Noble Cause, Dr. Pieter Vermeulen, who is currently in Nagaland to explore the potentials of the state’s coffee on the invitation of the Land Resources department (LRD).

    The department, in collaboration with the Coffee Board of India, is undertaking a five-year comprehensive plan for coffee development (plantation) and aims to cover an area of 5000 hectares across the state from 2015-2020. The plantation will be carried out by 10,000 identified households (marginal farmers) in all the districts, out of which, 450 households in seven districts covering an area of 230 hectares have already been taken up during 2015-16 and 6,00,000 coffee saplings were reportedly raised and planted during this period.Talking to reporters here on Wednesday at the directorate of Land Resources, Dr. Pieter said he has been to Nagaland earlier to explore abandoned coffee farms, before he was associated with the department. He said he came across an active plantation in Wokha district and collected some samples to Delhi to process and after tasting the sample, he found the quality to be “very interesting” as it contained the citrus flavour which is peculiar to the popular Himalayan coffee.

    Once he got invited by the LRD to study the new plantations this year for assistance on technical aspect, he has visited few coffee farms including one each at Kigwema under Kohima district, Kubza in Mokokchung, Litami in Zunheboto and Wokha village under Wokha district. “The type of coffee grown here is one of the best I’ve tasted,” the expert says.

    He informed that his organization is excited to secure a source and assist the state in growing and taking its coffee to the world. He is enthusiastic that Nagaland has basic infrastructure and villages in different districts are connected with pliable roads, the state has natural fertile soil and ideal climatic condition for large scale coffee production, and he maintains that the people should take advantage of these assets. Pieter views that the biggest challenge will be to teach the people to appreciate coffee before they take out their production to the global market.

    The potential that development of coffee has for the state’s economic growth is remarkable, particularly with India being a tea-growing country, and coffee being one of the fastest growing commodities in the world, Dr. Pieter said.

    Meanwhile, LRD director Mhathung Yanthan said large scale coffee plantation was introduced in Nagaland in the 1980s, but the projects had failed due to problem of market avenues and farms were abandoned. He said it was in 2014 that the Coffee Board of India, seeing potentials, approached the state government to explore possibilities of reviving coffee plantation in the state and the LRD was identified as the nodal department for coffee development programme.

    In the projected 5000 hectares under the programme, Nagaland is looking to produce over 8000 metric tonnes (mt) of coffee within the next five years, with a rough estimate of a turnover of approximately Rs.200 crore if successfully marketed. According to Dr. Pieter, though the development programme is still at a nascent stage, once production reaches up to 10,000mt, the market aspect should be ready to target Europe.

    As per to the LRD plan, the land to be covered for plantation in 2016-17 is 917 hectares, 1190 hectares in 2017-18, 1710 hectares in 2018-19 and 953 hectares in 2019-20. The project is to be taken up in all the 11 districts of the state.

    source: http://www.easternmirrornagaland.com / Eastern Mirror / Home> Front Page / by EM Nagaland Correspondent / March 30th, 2016

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    March 31st, 2016adminArts, Culture & Entertainment

    Only this was no real wedding and neither were the brides or bridegrooms what they appeared to be.

    The Kodava style marriage underway at Birunaani village in Virajpet taluk of Kodagu district on Tuesday.

    The Kodava style marriage underway at Birunaani village in Virajpet taluk of Kodagu district on Tuesday.

    Mysuru:

    It had all the trappings of a Kodava wedding, followed by a procession of the many brides and bridegrooms and a big fat Kodava wedding lunch to wrap things up.

    Only this was no real wedding and neither were the brides or bridegrooms what they appeared to be. The brides were actually boys dressed up and the bridegrooms were girls, many younger than 10, playing the role, all in traditional Kodava costume.

    The mass “wedding” was part of a ritual held in Birunaani village of Virajpet taluk in Kodagu district by devotees of the Puththa Bhagavathi temple on Tuesday. The ceremony saw mothers tying the mangalsuthras around the necks of the “brides” as part of the “Pommangala” ritual which is held here every year.

    Many who have prayed for their children to be married or even for children of their own, should they be childless, participate in Pommangala once their wishes are fulfilled.

    Unlike other temples, the Puththa Bhagavathi temple faces east. It is said that Goddess Bhagavathi could not find an ideal place to settle in and was all set to go to Kerala when she was stopped by Goddess Chamundeswari. And so, the story goes, the temple at Birunaani was built facing east.

    source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Nation> In other news / by Shilpa P, Deccan Chronicle / March 31st, 2016

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    Kodagu Cardamom Marketing Cooperative Association Vice President Kolumudiyana Ananta Kumar said young women should strive towards forming and strengthening their organisations.

    He was speaking at a programme organised to mark the 51st anniversary of Galibeedu Yuvaka Sangha near Madikeri on Monday.Kumar said will urge the government to release of funds for the construction of a building for the association.

    Galibeedu gram panchayat member M D Subhash Alva said youth associations should concentrate on rural development. They should conduct camps to create awareness among people on government schemes, cleanliness campaign and other activities, he added.

    Gram panchayat Vice President B M Rani Muttanna said youth associations should have their own buildings and the gram panchayat members will join their hands in this endeavour.

    Yuvaka Sangha President Ududoli S Girish, Government Primary School Headmaster Leela Shedthi, gram panchayat members A T Kumari and Jayalakshmi were present.

    Children and youth took part in the taluk-level volleyball tournament, a mini marathon and rural games held at Government Lower Primary School playground in Galibeedu.

    Results of competitions

    Mini Marathon (men): I – Kodi Jeethan, II - Kodi Deepak, III – Kombarana Gagan
    Mini Marathon (women): I – Bachana Dhanya , II – Poojashree, III – K U Mala.
    Tug of War (men): I – Galibeedu Yuvaka Mandala, II – Snehithara Yuvaka Sangha
    Tug of War (women): I – Galibeedu Friends Team, II- Galibeedu Cool Friends.

    source: http://www.deccanherald.com / Deccan Herald / Home> District / Madikeri -DHNS, March 08th, 2016

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    You’d think that shooting for a romantic number in a Kannada film would be all mushy and breezy, but the experience that Nidhi Subbaiah had while filming for one in her upcoming film Nanna Ninna Prema Kathe was anything but that.

    The actress tells us, “We were shooting at this place called the Jamkhandi palace, which is in a dilapidated condition.

    NidhiKF30mar2016

    This was a romantic song, but I had a weird feeling throughout when we were there. After we had wrapped up the shoot, someone asked us about our film and where we were shooting.

    It was only then that people told us about the belief that the place was haunted, since two lovers had committed suicide there.”

    Nidhi is quick to laugh it off, thanking her stars that she got to know about this only when they finished shooting at the location.

    The film, being directed by debutant Shivu Jamkhandi, also stars Vijay Raghavendra and Tilak.

    source: http://www.timesofindia.indiatimes.com / The Times of India / News Home> Entertainment> Kannada> Movies / Sunayana Suresh / TNN / March 30th, 2016

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    HealtheMindsKF29mar2016

    And joining in the ever growing list of sports personalities investing in startups, Robin Uthappa, through his VC firm Caffeine Ventures, has invested an undisclosed amount in Healtheminds, a healthcare technology startup.

    These newly raised funds will be used by the company to launch a new product and to increase its reach across India. The company will also hire for its operations team.

    Founded in 2013 by Ankita Puri – a former investment banker and Sunita Maheshwari, Yale-trained cardiologist, Healtheminds focuses on tackling mental and emotional problems of patients. The company also has an online platform through which users can connect with counsellors, psychologists and coaches through video, telephonic and chat communication systems.

    It claims that currently, there are more than 70 professionals across India on its platform. It provides video counselling while keeping the identity of the caller anonymous. Until now, the company was bootstrapped and claims that of doubling its users every month. The company aim to do at least 5,000 online therapy sessions each month on the platform.

    Robin Uthappa, who invested in this round, said,

    I invested in HealthEminds to help break this barrier that is holding people back from reaching their full potential. Today, online is a great medium for people to easily reach out for help whether it is to overcome depression, blocks or break barriers in their lives with the right help.

    Commenting on investment from Robin, Sunit Maheshwari, co-founder of the company, said,

    It’s wonderful to have an investor on board who understands the importance of the mind in sport and in health.

    The company is charging between ₹500 and ₹1500 per session depending on the professional. It works with 45 mental healthcare professionals nationally and is targeting to increase this number to 100 by the end of the calendar year. Healtheminds panel of professionals comprises of renowned psychologists, counsellors, life coaches, psychiatrists and nutritionists, who are all equipped to help improve personal and professional development.

    Users can book an online session with a professional of their choice at a time that suits them and have a video session from the comfort of their home.

    As for Uthappa, this is not the first time he is investing in a startup. Earlier, he had invested close to Rs 1.5 crore in iTiffin – a Bangalore based healthy food/tiffin delivery service provider.

    source: http://www.thetechportal.in / TheTechPortal.in / Home> News> Start-Ups / by Jeet Suthar / March 29th, 2016

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    Drop in prices hurts realisations even as shipments see 18% growth in March quarter

    coffeeKF29mar2016

    Bengaluru :

    Sluggish economic conditions in part of Europe and West Asia is triggering demand for the low-priced coffees such as the robusta cherry and instant varieties as consumers in these regions are seen shifting to the cheaper beverage, exporter said.

    The trend is reflected in the increased shipments of these varieties from India over the past three months.

    Higher shipments
    “We are noticing a trend that buyers in Europe and the Gulf Countries are seen buying more of cheaper coffees than in the past,” said Ramesh Rajah, President of the Coffee Exporters Association.

    The shift in preference in the Gulf nations could be influenced by the drop in oil prices.

    Permits rise
    Total coffee permits issued by the Coffee Board for the January 1-March 24 period were up around 18 per cent at 90,274 tonnes (76,567 tonnes in corresponding last year), primarily driven by a surge in shipments of robusta cherry and the instant variety.

    Permits issued for robusta cherry were up 32 per cent at 40,618 tonnes (30,756 tonnes), while for instant coffee shipments including that of re-exports, the permits issued were up 13 per cent at 25,299 tonnes (22,416 tonnes) for the period.

    For the robusta parchment or the washed robusta, which command a premium in the world market, the permits issued dropped around 23 per cent to 5,822 tonnes (7,595 tonnes).

    Changing preferences
    However, the premium variety arabica parchment saw an increase in demand at 15,099 tonnes (11,837 tonnes).

    Coffee Board officials also attributed the increase in demand for robusta cherry and instant coffee to some extent to the shift in consumer preferences to cheaper varieties in markets such as Europe.

    An early harvest of robustas has also contributed to the increase in shipments as more coffee was available for exporters with growers, especially the smaller ones, preferring to sell their produce as prices continued to remain volatile.

    An official with a global trading house attributed the jump in the January-March quarter shipments to an early robusta crop this year and also to the front-loading of sales by the producers, wherein growers sold off their produce as soon as it was ready to sell a few weeks ago.

    But now, the market arrivals have slowed down as growers – especially the larger ones – are beginning to hold back their produce, the official said.

    The harvest of robusta is complete and the growers, especially the Arabica producers are looking forward the blossom showers in the week ahead.

    Export realisations
    Though the March quarter shipments have been good, the earnings are likely to be under pressure due to lower prices.

    The per tonne realisation has dropped considerably to ₹1,55,077 in March quarter as compared to ₹1,77,660 in the corresponding period last year.

    Exporters are a bit sceptical of sustaining the growth trend in shipments in the year ahead.

    “The near term order books are good, but there is slackness in the medium to long-term,” Rajah said.

    The Coffee Board has pegged the 2015-16 crop at 3.5 lakh tonnes – a seven per cent increase over the previous season’s 3.27 lakh tonnes.

    source: http://www.thehindubusinessline.com / Business Line / Home> Economy> AgriBusiness / by Vishwanath Kulkarni / Bengaluru – March 28th, 2016

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    Kundul Kyamo, a Kodava album, talks about the harsh realities of life with a light-hearted undertone

    Kodava music with a twist

    Kodava music with a twist

    Back in the earlier days, going to a gig meant listening to ‘wandering sadhus’ sitting around the biggest tree in the village, who would convey socially relevant messages through songs. The closest the current generation has got to this is listening to folklore from their grandparents, usually when they are trying to put the kids to sleep. A 37-year-old journalist from Bengaluru, Boppanda Jeffrey Aiyappa has tried doing the same, by releasing an album in Kodava Takk (Spoken by Kodavas/people from Coorg).

    Kundul Kyamo (meaning The Barking Deer in the Hill) is an 8-track album that was released on the 12th of this month at the Karnataka Kodava Sahitya Academy (KKSA) event held in Mysuru.

    What makes the album standout is that Aiyappa, who has also penned 7 songs of the album, talks about the harsh realities in today’s society, but in a rather funny way. The album is a compilation of several genres such as parody, romance and devotional. The album starts off with a devotional song dedicated to goddess Bhagavathi Devi and the rest is mostly a fun-fest. “The title track Kundul Kyamo is about a man called Choma hunting Barking

    Deer and how his associate snitches on him to the cops because he didn’t get a large share of meat. Aiynga Boys (sung by Chaitra Nanaiah) is about gender hypocrisy where a girl is judged (character assassination) if she is friends with a couple of boys, but it’s not the same with boys,” says Aiyappa. The album talks about the taboos that exist in society, whilst giving out a positive message such as don’t hunt, don’t judge in haste etc.

    Aiyappa, who has been singing since he was in school, has always had the fascination to write his songs. His tryst with events and functions made him a hit among the local crowd and they used to request him for his songs. It was in 2011 when he decided to release an album called Bengaluru Bavo. Though the album fared pretty decently in terms of sales, songs like Cheriya Manelu Ippuliya from the album tasted success only 4 years later, thanks to people sharing on social media and whatsapp. The song was also played at the Madikeri Dussera. Post the success of Bengaluru Bravo, Aiyappa started working on his second album last April, after he was encouraged by Biddatanda S Thammaiya, president of KKSA. Aiyappa started working on the album recently, although he had written the songs way back. After work he would sit for a couple of hours late in the night and work in his bedroom studio using synthesizers, software, which was later worked upon in the studio as well. 1000 copies of Kundul Kyamo were made and it is on the verge of being sold out within just 15 days of its release, and this is a record of sorts in the Kodava music scene.

    Taking a cue from his first album, which gained popularity on social media, Aiyappa released a teaser, of what the stories in the songs would be about, on YouTube and social media “that went viral in the Kodava circles, so much so that I got about 20 forwards of my own teaser, without people realising that it was me who made it,” he says. Aiyappa’s story is a textbook example of how, if encouraged by people, artists can go to great distances, considering the fact that he released an album in Kodava Takk, a language not spoken by many.

    “The generation that was born after the 90s are the ones who have shown great interest in my music. People from our generation or the older ones are like ‘ok he is a singer, good for him’. I have got phone calls from parents of kids who tell that they purchased the album because their kids nagged them to,” Aiyappa says. Well, Kudos to Aiyappa for taking a leap of faith and proving a point. Probably with more support and encouragement we can look at artists taking songs of our regional languages mainstream as well.

    Kundul Kyamo Available at Coorg Stores near Kodava Samaja and at Kodava Samaja Club

    source: http://www.bangaloremirror.com / Bangalore Mirror / Home> Columns> Sunday Read / by Prashanth Vidyasagar, Bangalore Mirror Bureau / March 27th, 2016

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    March 28th, 2016adminCoffee News
    A forest official in Pachamalai at a patch of land where a coffee plantation is being raised.— PHOTO: B. VELANKANNI RAJ

    A forest official in Pachamalai at a patch of land where a coffee plantation is being raised.— PHOTO: B. VELANKANNI RAJ

    600 fingerlings from Thanjavur being reared in ponds near Top Sengattupatti

    As part of livelihood support initiative for tribal men and women of Pachamalai, a series of innovative income-generating activities have been taken up under the Integrated Tribal Development Programme being implemented by the National Bank for Agricultural and Rural Development through Hand-in-Hand, a non-governmental organisation.

    Coffee plantation has been taken up on an area of 100 acres of land and the plants have been registering an appreciable growth in the last six months.

    “Being a shade-loving plantation crop, coffee plants should be raised on areas with adequate shade,” said Kannan, coordinator of the Hand-in-Hand.

    He said that the coffee plants of ‘Selection’ variety had been brought from Kolli Hills and had been given to tribal farmers after an initial exposure visit to the plantations there.

    Based on the success of growth of coffee plants in Pachamalai, the Coffee Board had come forward to extend its support.

    “In fact, the Board had gathered the details of tribal farmers cultivating coffee in the villages on the hills,” he added. Maximum advantage of shady areas at Pachamalai had been taken.

    Fish ponds

    For the first time, two fish ponds had been set up to benefit the tribal farmers.

    A total of 600 fingerlings of katla, rohu, and mirgal varieties had been brought from Thanjavur and is reared at a couple of ponds set up at Puthur village near Top Sengattupatti.

    The fishes which were let out in the pond two months ago, now weighed 200 grams. “The weight will increase up to one kg in four months or so, indicating an attractive revenue for the tribal farmers,” he said.

    Desi bird rearing has been another innovative vocation in which six women had been imparted special training.

    “With the desi birds being reared in the open at the backyard, as against the use of cages, the birds will fetch attractive returns,” Mr. Kannan said.

    The women have been rearing ‘Asil 1’ and ‘Asil 2’ variety of birds which will fetch a monthly revenue ranging between Rs.1,000 and Rs.1,500.

    All these vocations have been introduced to diversify the economic activities of tribal farmers who have been largely depending on the cultivation of tapioca and castor.

    source: http://www.thehindu.com / The Hindu / Home> News> Cities> Tiruchirapalli / by Special Correspondent / Tiruchi – March 27th, 2016

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    When things around you are falling apart, there are only a few who not only rise to the occasion, but also create opportunities for themselves and others. Having been able to support the tribals, rural folk, and small farmers with her brand Nectar Fresh, Chayaa Nanjappa is one such example.

    Chayaa’s single-minded efforts have established her honey brand – Nectar Fresh – in a highly quality-conscious premium segment. While serving high-end hotels and resorts, she (her brand) has created employment and better earning opportunities for tribals and marginal farmers. In fact, she has come a long way since the launch of the brand in 2007, and now she receives orders from importers from different parts of the world who want to buy honey from her company. She is also hopeful that Nectar Fresh products will soon be decked up at Walmart stores.

    The honey market is a crowded space with big brands at play, so what made a small Khadi & Village Industries Board-backed rural enterprise from Mandya (in Karnataka) to earn a name for itself in both domestic and international markets? According to her, it is their obsession for quality that has made the brand stand out. The global exports of natural honey is about $2.3 billion (CY2014), of which India’s share is just $77 million, which is a minuscule 3.5%. Nanjappa saw the potential for growth. When she started in 2007, total honey production by her company was just 20 tonne per month. That has now increased to 200 tonne per month. And the company has plans to further increase the production to 400 tonne per month in the near months.

    Earlier, she would export through agents, but presently, the company has started exporting under its own brand name. That most of her new orders are accounted for by referrals from existing, happy clients is a sign of her company’s product quality.

    In the domestic market too the company has positioned itself strategically at few select outlets like Himalaya Drugs and Kerala Ayurveda, and serves brands like Kitchens of India, etc., to stay away from the clutter.

    Though the company has expanded its product portfolio with jams, sauces, and coffee, honey still remains the mainstay. Her efforts in the field of rural empowerment and giving tribals and marginal farmers opportunities to sell their produce in the global market has earned her many state and national-level accolades, including the Priyadarshini Award by Federation of Indian Women Entrepreneurs (FIWE). She proudly says that Nectar Fresh has become the first brand in India to use women-owned logo of WEConnect International, a US-based women entrepreneurs’ body which supports brands that stand for quality. Chayaa is a social capitalist who deserves much praise.

    TDB: What was life like before you started Nectar Fresh, and what made you take up entrepreneurship as a profession?

    Chayaa Nanjappa (CN): I started this business at a point in time when I was going through a tough phase in my life due to personal reasons. I got into the business because I wanted to do something to keep myself busy and be independent, and create employment to help other needy people. And that’s how Nectar Fresh Foods came into existence. Initially, I started it as a small scale unit in Bangalore, but later, I moved to Mysore.

    TDB: How did you manage the initial funding? Why honey and food products only?

    CN: As my place of origin is Coorg, I looked at products which can be related to the region. Long ago, Coorg was known for its honey but, gradually, the honey production fell to shockingly low levels. So, I decided to source best quality honey from different parts of the country and market it under the brand name Nectar Fresh in small quantities. I underwent a week-long training on honey production at the Central Bee Research and Training Institute in Pune and learnt technicalities involved in the production and storage of honey.

    I had lost my father and had no one to look up to for guidance. I took some financial help from my mother. I prepared a project report based on which I got a loan of Rs.10 lakh from a bank. I also got a lot of support from the Khadi and Village Industries Board.

    TDB: Having started with just a corpus of Rs.10 lakh is very interesting and inspiring. What was your initial approach?

    CN: I market my products on my own across India; I have no budget for advertisements. My approach was to do something new and give a unique positioning to my product. There was a monopoly of honey brands from Germany and France in the high-end segment of the hospitality industry in India. No Indian brand was catering to the segment that includes high-end hotels and resorts. I maintained product quality from the very beginning. Quality and world-class packaging helped us to break the monopoly of foreign brands. To counter MNCs, we expanded our product line, and now supply an entire basket of products including honey, jam, sauce and coffee.

    TDB: Tell us something about your export markets. And how exactly did you foray into them?

    CN: Until recently, we were exporting through agents but are now exporting directly across the globe. We are enhancing production capacity of honey from 200 tonne per month to 400 tonne per month to meet demand from export markets. We also have plans to produce 50 tonne of jam per month. Well, ITC was the first organisation that recognised us for our quality, and thus, I got my first order from them. The association with ITC gave me the confidence to approach other premium hotels. My export orders started coming when people started noticing our products in some of the premium hotels in India. The positioning of our products in these hotels helped in image building. Two months ago, we started exporting directly under our brand name.

    TDB: You have ventured into a highly competitive segment, both in the domestic as well as overseas markets. How do you deal with competition?

    CN: Our products stand for quality, and it’s an integral part of our brand. Nectar Fresh has grown due to our ethics in business. Because of positive word of mouth, farmers have remained loyal to us, and for the last five to six years we have held on to the same group of suppliers. We source directly from farmers and with the growth of the company, farmers have also benefitted. We may be a small-scale unit, but from the batch code, we can trace a product from the level of procurement to final despatch. That’s how we maintain consistency in quality in the entire process. It’s because of the quality of our products that even people from US and Germany come to our small unit and buy from us.

    TDB: What role has your family played in your success? Were there initial apprehensions?

    CN: As I have already mentioned, I started my business when I was going through a rough phase in life, and due to that my mother had her apprehensions. But still, she encouraged me. My close friends supported me a lot too. Rajappa, my business partner, has been a big, big, big support.

    TDB: What would be your advice to all, especially women, who want to take a plunge into entrepreneurship in general, and exports and imports in particular?

    CN: Work hard. If you are really focused, you can achieve the impossible. My new unit in Mandya in Karnataka is a 100% rural enterprise, but I haven’t availed any subsidy for it. The system is such that it will take its own time. Instead of wasting time and energy on it, if you focus it on your work, you will get better results. My past experience made me realise this, and this time I applied for a loan from a bank and set up my unit without taking any subsidy. There are many opportunities for those living in urban areas, but the necessities of rural women need to be addressed. They can make a big difference to exports. They have world class products around them, but they don’t know how to take them to market.

    source: http://www.thedollarbusiness.com / The Dollar Business / Home> Cover Story> March 2016> Power Woman> O Success, So Sweet / by Sisir Pradhan / March 20th, 2016

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