Kodagu First a Celebration. Positive News, Facts & Achievements about Kodagu, Coorgs and the People of Kodagu – here at Home and Overseas
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    The International Coffee Festival brings growers, sellers, and lovers together in the same mug

    CaffeineKF20jan2018

    Coffee love is serious love, and Bengaluru knows how to keep up with it. Just last month, Coffee Santhe celebrated your favourite brew with a three-day carnival. It had the best estates in India showcasing their blends and coffee-related demonstrations to coffee-related food and art.

    Cut to the present. Coffee love is hogging the limelight yet again, thanks to the ongoing India International Coffee Festival (IICF) 2018. The expo, which is in its seventh edition, organised by India Coffee Trust – an NGO formed by various stakeholders of the Indian coffee fraternity, is on till Friday. And the event is dotted with different kinds of activities – from panel discussions to exhibitions by various growers.

    Today, for instance, you can flaunt your knowledge of coffee at a quiz. Or, sit down for a workshop about the ‘Role of Sustainability in Post-Harvest Processing with the Right Processing Equipment to Secure the Right Quality, Type and Quantity of Coffee’ by Carlos Brando of Pea Marketing.

    Over two days, you can listen to coffee experts and policy-makers talk about the trends in the coffee market, innovation in the production and packaging segment, startups making coffee ‘cooler’, alternate brewing techniques, and how to turn India into a ‘Coffee Nation’.

    Jose Sette, executive director of International Coffee Organization, will speak about ‘Global Coffee Outlook – addressing challenges to meet future demand’; Dr Joseph K Kimemia, chairman of African Fine Coffee Association, will talk about ‘Initiatives on Promotion of African Coffee’; Dr Peter Baker, director of Climate Edge UK, will share his thoughts about ‘The Changing Climate for Coffee – farming in a time of extremes’; Sanjay Khajuria, senior VP (Corporate Affairs), Nestle India, will discuss the topic ‘Creating Shared Value –
    How responsible business and communities work together’. The fest will also felicitate the best in the business.

    Anil Kumar Bhandari, president of the India Coffee Trust, says that the coffee industry owes a lot to the country’s café culture that has grown rapidly in the past decade or so. “I need to give a little background into this festival. We started this expo in 2002, which begun in tacit with the Coffee Board, commerce industry, and ICT. However, we never asked for funds from the government because we didn’t want the show to come with strings attached.

    There are only 4-5 large corporate houses that are part of this trust. Initially, it was started by a bunch of coffee growers like me, and the idea was to generate domestic consumption of coffee, and to help the growers market their coffee better. In India, 98 per cent of coffee growers are small, which means they farm on less than 10 acres. Now in 2002, the industry across the world suffered a massive slump because the global market was saturated. There was no strength in the industry to combat this deep depression. It is at that time that we considered generating a new idea – something that will increase domestic consumption – instead of the going to the government to ask for waivers and subsidies.” And this where cafes have come into play.

    However Bhandari also adds that the coffee drinking habit remains mostly out of home, but “yes, it created a whole new lifestyle. Before the modern version of cafes, the smaller places had no focus, no identity, barring a few landmark places.”

    Yes, the expo is quite industry-oriented. It is an ideal networking ground for people engaged in the growth, production, packaging, and promotion of coffee, or are planning to make a career switch in the direction. Nonetheless, platforms such as these provide common man a chance to learn what goes into bringing their latte, espresso, cappuccino, or the humble filter coffee to their tables.

    Besides these talks and coffee quiz, an exhibition is being held across two halls – Kalinga 1 and Siddhartha. On showcase are a range of coffee beans and blends, with Coffee Board of India itself displaying and selling 15 varieties (light, medium, and dark) hailing from Coorg to Chikmagalur, Araku Valley, Nilgiris and Wayanad. Plus, you can sift through coffee filters, including a cute, ceramic one. Needless to say, there’s a lot of coffee for you to sip on, from the regular instant brews to the speciality. Moreover, a few vendors will also teach you the method to making a cuppa of your choice.

    Two stalls are interesting. One is selling coffee paintings – painting with coffee powder (see pic on left). It is the handiwork of Himabindu, an IT professional who’s currently on sabbatical. She has put up 30 paintings, and had managed to sell quite a few by Wednesday afternoon. The second one will have you scratch your head as it promises to print your selfie on coffee broth. The set-up will be fully operational today.

    If you want to take your coffee expertise a notch up, you can enquire about the ‘Q Grader Arabica Training & Certification’ programme, which will take off towards the end of February. Or drive down to coffee estates in the state and learn about the bean-to-cup process there. You can get information at the tourism stalls.

    Catch IICF 2018, January 18-19, at The Lalit Ashok, Kumara Krupa High Grounds Details: iicf.in

    source: http://www.bangaloremirror.indiatimes.com / Bangalore Mirror / Home> Entertainment> Lounge / Bangalore Mirror Bureau / January 18th, 2018

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    With international prices falling due to excess production, domestic strategic brand initiative crucial.

    Leading coffee growing countries like Brazil, Colombia, Vietnam and Indonesia has caused an oversupply with the prices of the commodity falling by about 30% in the global markets.

    Leading coffee growing countries like Brazil, Colombia, Vietnam and Indonesia has caused an oversupply with the prices of the commodity falling by about 30% in the global markets.

    Bengaluru:

    The Coffee Capital, Banga-lore, will host a four-day international coffee festival, beginning today, amidst global uncertainty over the future of the commodity. Excess coffee production from leading coffee growing countries like Brazil, Colombia, Vietnam and Indonesia has caused an oversupply with the prices of the commodity falling by about 30% in the global markets.

    Indian coffee industry is at the crossroads now and the only option available for the industry is to create its own coffee brand, for the domestic and international markets, suggested Anil Kumar Bhandari, president, India Coffee Trust.

    “The Ministry of Commerce should set up a special focus group for coffee, involving all stake holders in the industry, to create a profile, brand and a sophisticated communication for Indian coffee at home and outside. The government also has to sanction a fund to build a brand,’’ he said.

    Prediction for climate change impact on coffee producing countries, including India, is already causing a lot of concern for coffee growers. The entire industry is worried about the rumour of Coffee Board getting restructured. The board is the only entity that holds the industry together. Also the industry hears that an Export Promotion Board is on the anvil for coffee.

    Bhandari said, “India has been exporting all its surplus coffee for decades. We grow the best quality coffee, including several specialty varieties. In fact we are the only country that grows coffee under the shade of rain forests. No other country does that. Still, Indian coffee is not able to command a premium in the global markets, because we have not yet built a brand for it. So the need of the hour is to build a sophisticated campaign for our coffee and not creating another entity for exports.’’

    Coffees from Central American countries, South American countries, Kenya, Ethiopia are getting premium in global markets, alth-ough none of these countries grow superior quality coffee. During last fiscal, India exported coffee worth Rs 5,600 crore, the basic price fetched at the New York Futures Exchange. “We have the potential to double the value, with the same quantity of exports, if we are able to position our coffee under specialty and premium varieties and not as bulk commodity sold at the basic price,’’ added Bhandari.

    Vietnam has recently launched a five-year campaign to build its own premium coffee brand.

    The country is spending some $7.5 million in this exercise.

    Indonesia, with an average production of 691,000 tonnes a year, is witnessing a sudden spurt in coffee culture, followed by a mushrooming of cafes across the country. Brazil is the largest coffee producer, consumer and exporter of coffee followed by Vietnam, Indonesia and Columbia.

    China is also quite bullish on coffee retailing, and it’s enthusiasm in the space is evident with every fortnight witnessing the opening of a Starbucks outlet in the country. China’s domestic coffee consumption is in the 12 to 15% range against 5 to 7% that of India.

    source: http://www.asianage.com / The Asian Age / Home> Business> In Other News / by Mini Tejaswi / January 16th, 2018

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    January 15 is observed every year as Army Day in India.

    CariappaKF16jan2018

    New Delhi:

    January 15 is observed every year as Army Day in India. Field Marshal Kodandera M Cariappa took over as the first Commander-in-Chief of the Indian Army from General Sir Francis Butcher, the last British Commander-in-Chief on this day in 1949. Army day is dedicated to the soldiers who fought to safeguard the country’s honour. Prime Minister Narendra Modi has extended his greetings on Army Day. PM said, “On Army Day, I convey greetings to the soldiers, veterans and their families”.

    “Our Army always puts the nation first. I salute all those great individuals who sacrificed their lives while serving the nation. India will never forget our valiant heroes,” he added.

    Army Day 2018: Important Things Students Should Know About Field Marshal KM Cariappa
    ArmyKF16jan2018

    January 15 is observed every year as Army Day in India

    Born on 28th January 1900 in Mercara state, now part of Karnataka, Field Marshal KM Cariappa was amongst the first officers to receive the King’s Commission in 1919.

    After an outstanding career, he became the first Commander-in-Chief of the Indian Army on January 15, 1949.

    A hardcore Infantryman, Field Marshal KM Cariappa was a thorough gentleman who exhibited the highest standards of self discipline and compassion.

    He had been a legend in his life time and left an indelible impression that would inspire the people for a long time.

    Field Marshal KM Cariappa was the first Indian Commander-in-Chief of the Indian Army and was conferred the rank of Field Marshal on 28 April 1986.

    He breathed his last in May 1993.

    In memory of Field Marshal KM Cariappa, the Infantry Directorate at the Army HQ has been organizing the ‘Field Marshal KM Cariappa Memorial Lecture’ every year, since 1995, as part of Infantry Day celebrations.

    Gen Dalbir Singh, then Chief of the Army Staff, dedicated a statue of Field Marshal K M Cariappa at the Army Parade Ground, Delhi Cantonment and rechristened the parade ground as “Cariappa Parade Ground” on December 29, 2016.

    Three Service Chiefs paying homage at Amar Jawan Jyoti on the occasion of 70th #ArmyDay 2018 #ArmyDay2018@DefenceMinIndia@SpokespersonMoDpic.twitter.com/FbAUAAwFY

    – ADG PI – INDIAN ARMY (@adgpi) January 15, 2018

    source: http://www.ndtv.com / NDTV / Home> Section> Education / by NDTV Education Team / January 15th, 2018

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    Muscat:

    Team Coorg overcame Oman Veterans XI to win the top honours in the Republic Day of India Hockey Festival at the Sultan Qaboos Sports Complex on Friday.

    The annual Festival was organised by Friends of Naqvi Group and Team Coorg under the patronage of Indian Embassy.

    In a closely-contested final of the Republic Day of India Trophy, Team Coorg outlasted Oman Veterans XI for a 5-4 victory and to lift the title for the second successive time. Belu Kutappa winning the best player award came as an icing on the cake for the triumphant Team Coorg.

    Meanwhile, there was a double delight for Indian School Al Seeb with their boys team winning the Ambassador’s Cup for men after defeating Indian School Maabella and the girls squad lifting the Ambassador’s Cup for women by beating Indian School Maabella.

    Chief guest Indian Ambassador Indramani Pandey presided over the Festival, which was also graced by Oman Hockey Association chairman Talib Al Wahaibi and former Oman Olympic Committee vice-chairman and chairman of football and athletic associations Sheikh Soud Al Rawahi as guests of honour and Syed Anwar Ahsan, an Oman Cricket official and General Manager of Raha Poly Products, as the special guest.

    During the presentation ceremony, the organisers also honoured distinguished personalities from the Indian community, including Dr. Benny Panakkal, eminent cardiologist and Medical Director of Badr Al Saama Hospital, Dr. Satish Nambiar, Chairman of Indian Social Club (ISC), Leena Francis, Principal of Indian School Al Seeb. Indian School Muscat’s musical talent Santrupth Vedanthi and MK Iqbal, famous cricket coach and Ranji Trophy player from Tamil Nadu, and Inayat Naqvi, former national hockey level player from India, were also feted during the ceremony.

    Mohammed Noordeen, General Manager of the Future Group of Companies was awarded the trophy and memento for being the main sponsors. The event is co-sponsored Bank Muscat, Raha Poly Products, ROCA (Khimji Ramdas Group), Monalisa Grand Mall, Mohammed Rafiq & Partners, UTSC, Team Coorg Muscat, Pocari Sweat (Muscat Pharmacy), Oasis Water Company, Al Omaniya Financial Services, Oman Hockey Association, Al Ansari Group of Companies and Oman United Insurance.

    source: http://www.timesofoman.com / Times of Oman / Home> Sports> Hockey / by Times News Service / January 14th, 2018

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    ChefAnthonyKF09jan2018

    Chef Anthony Huang admits that Bengaluru played a big role in his culinary story

    There are not a lot of things this small-made man with a big heart can’t whip up in his kitchen. Bengaluru-bred Anthony En Yuan Huang, is an alumnus of St. Joseph’s High School and Christ College and currently Executive Chef at JW Marriott Bengaluru.

    After the recent success of creating and curating a coffee-infused menu, drawing inspiration from the Kodava cuisine, and hosting it in an exclusive Coorg food festival, the chef talks about his love for coffee, his culinary journey and where his cooking is taking him.

    The idea was to keep working with the hotel’s concept of going local, explains Huang. “It only seemed fitting that we visit Coorg, which has some of the best coffee plantations in Karnataka, and try to capitalise and use the fabulous produce the State has. We did some research and found coffee actually goes well with food and doesn’t have to necessarily be looked at as a beverage. That’s where we started thinking about exploring the opportunity.”

    After experimentation, Huang found that coffee, with its robust flavour, lends itself extremely well to grills, roasts and meats. “We chose to use coffee with our barbecues since its finest flavour comes when you’re roasting it. However, we did not tamper with the cuisine itself – pandi curry remains a pandi curry. We used coffee in various forms, including expresso, roast and coffee extract after decoction with higher antioxidants.”

    So where did his interest in cooking begin? Huang fails to recollect the exact moment because he is a third generation chef, albeit the only one with formal training in the family. “It was always in the blood. As a child I’ve always watched mom and grandmom cooking. They come from a line of wedding caterers in China. I have tons of memories with food and I guess it came very naturally to me.”

    He adds that at one point in his life, “Like all kids, I also wanted to be a pilot, a vet or a farmer. Eventually, fate won. I was a typical Bengalurean guy hanging around everywhere except college. But I did want to be a chef. I missed my deadline to apply for hotel management. I went to Christ College anyway to put in a word with the principal. I did not expect in my wildest dreams that he would call me in a few days and allow me to join.”

    He pauses to pop a yummy hot rasgulla in his mouth and continues: “The Bengalurean in me remained and I continued to bunk college. But I was the first graduate to get though Oberoi School in their campus interview. I got through OCLD which is like the IIT of hotels. I scraped through attendance and the rest is history.”

    Huang went on to work in Oberoi Hotels in Delhi, Mumbai and Bengaluru before moving on to propping up free-standing restaurants that were not doing so well. “I wanted something challenging. I went on to Hyatt and then came to Marriott. This is my fourth year here and I’m loving it.”

    He admits that Bengaluru played a big role in his culinary story. “Given the fact that I studied in St Josephs and Christ, I grew up as a hard core Bengalurean. He’s the most easy-going guy in the country. He accepts anything in his stride. A third person can come join our table and he will be welcomed. We, as a city, accept people the way they are. That has been drilled into my DNA since school and it has thought me in my professional line to take every input and add it to my development.”

    A lot of that reflects in Huang’s food.

    “Nothing is wrong – as long as I’m comfortable with it. As long as I’m happy with every plate that has my name on it, I’m cool with it. I don’t have to go by the rule book. Had I not looked at food that way, this coffee trail would have never happened. However, I’m also quite a purist. I like to keep things authentic.”

    Ask him what his signature dish is and he says, “That depends on my mood and the ingredients I have around me. I’d like to take a walk and see what’s available. I believe in freshness. I like to also keep it simple. You will never find my food hiding behind a lot of fluff or garnish. If there’s something on my plate, it means it’s meant to be eaten and adds value to the dish’s taste and enhances the way it looks.”

    While a large part of his life was spent as an Asian chef with Vietnamese and Chinese cuisines and he dabbled a bit with French food, “Deep down in my heart I’m an Indian chef. I love South Indian and North Indian food. I love my biryanis. When I’m at home I’m mostly cooking that for the family.”

    Describing the psyche of a chef, Huang says, “They are driven by passion and work with their heart. When you choose to work in this artistic field, it is equivalent to falling in love with someone. Cooking has a lot to do with emotions.

    “Never ask a chef who’s in a bad mood to cook for you.”

    source: http://www.thehindu.com / The Hindu / Home> Life & Style> Food / by Allan Moses Rodricks / January 08th, 2018

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    January 6th, 2018adminCoffee News, Records, All, World Opinion
    Representational Image / TOI

    Representational Image / TOI

    Kochi :

    Baba Budangiri, 250 km from Bengaluru, where coffee was first grown in India, is going for Geographical Indication (GI) of its variety of the Arabica brew.

    On January 1, the Coffee Board filed an application for the GI tagging of Baba Budangiri Arabica and four other varieties — Coorg Arabica, Wayanad Robusta, Chikmagalur Arabic and Araku Valley Arabica — with the Geographical Indication Registry at Chennai.

    Coffee Board head (coffee quality) K Basavaraj said: “We have applied for the GI marker and we are also profiling the majority variety grown in Baba Budangiri, a variety called Selection-795,” Basavaraj said. Selection-795 (S-795) is considered to be the natural descendant of two of the oldest African cultivars of coffee — Coffea Arabica and Coffea Liberica — and a third variety is called Kent. Currently, S-795 is the most prominent coffee grown at Baba Budangiri.

    Edmund Hull in his book ‘Coffee Planting in Southern India and Ceylon’ says that Coffea Arabica originated in Caffa in southern Abyssina and then found its way to Yemen. According to John Shortt’s ‘A Handbook on Coffee Planting in Southern India’, Baba Budan (Baba Booden), a Muslim pilgrim, brought the brew from Mocha, a port city in Yemen, in the 17th century and introduced the variety in the uninhabited hills that came to be known as Baba Budangiri.

    Today, Baba Budangiri Arabica is grown acorss 15,000 hectares around the original hills, where it was first planted. Over the last few centuries, coffee plantations grew beyond Baba Budangiri and the adjoining Chickmagalur and spread to Kodagu and Hassan in Karnataka, and Wayanad, Travancore and Nelliampathy regions of Kerala. It is also grown in the hilly regions of Palani, Shevroy, Nilgiris and Anamalais in Tamil Nadu. The non-traditional areas of coffee-growing in India includes certain pockets in Andhra Pradesh, Orissa, Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram and Nagaland.

    source: http://www.timesofindia.indiatimes.com / The Times of India / News> Business News> India Business News / by Shenoy Karun / TNN / January 06th, 2018

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    The coffee land is all set to witness the 80th Kannada literary meet scheduled to begin on January 7, after a long gap of 32 years. Earlier, Madikeri has witnessed two literary meets – the 18th literary meet in 1932 under the leadership of D V Gundappa and the 54th literary meet in 1982 under the leadership of Dr Shambha Joshi.

    Interestingly, despite being one of the smallest districts in Karnataka, it has a wide variety of culture as well as languages that include Kodava, Arebashe Gowda and Malayalam, yet the region has managed to retain the flavour of State language.

    If one goes down the pages of history, the little district with unique weather and culture has contributed immensely for the development of Kannada language. The Ganga – Kongwala – Hoysala and Haleri dynasties, perhaps laid the strong foundation for Kannada through inscriptions way back in the 9th century. In the 10th century, Nagaverma had created ‘Chandombudi’ and ‘Punyashrava,’ according to the reference available at ‘Kodagu Sahithya – Sanskrithi Darshana,’ published by Kodagu District Kannada Sahithya Parishat.

    During the Chengalva dynasty, the third Mangarasa had published ‘Jayanrupa Kavya’ and ‘Samyukta Kaumudi’ (1508), while his cousin Nanjunda had written ‘Kumara Ramana Kathe.’

    There are documents to prove that the first epic ‘Rama Vijaya Kavya’ was written by Devappa, a Jain poet in 1540. Similarly, Dodda Veera Rajendra, who ruled Kodagu between 1789 and 1809, has the credit of documenting history titled ‘Rajendra Name’ in Kannada. The II Linga Rajendra, who ruled Kodagu between 1810 and 1820 had written a book pertaining to land in Kodagu entitled ‘Lingarajana Shisthu.’

    The 19th century

    The leading name of 19th century pertaining to literature is that of Panje Mangesh Rao, who served as a teacher in Kodagu in 1920s. He had penned poems pertaining to Hutthari festivities among other literary works. In fact, he was the president of All India Kannada literary meet held in Raichur in 1934.

    Haradasa Appacchha Kavi, popularly known as the Adi Kavi of Kodagu had penned many plays including ‘Savithri,’ ‘Yayathi,’ ‘Kaveri’ and ‘Subramanya’ in Kodava language. The same were translated to Kannada language by Dr I M Muttanna, who also hailed from Kodagu.

    Kodagina Gowramma

    The first woman story writer in Kannada literary field, Gowramma, hailed from Kodagu and she is known as ‘Kodagina Gowramma.’ Born in Madikeri in 1912, she did her early schooling in Madikeri and married to B T Gopalakrishna in 1928.

    From 1931, she wrote a number of articles and stories in the name of ‘Mrs G T G Krishna’. Most of her stories were based on the theme of women’s problems. However, she passed away in 1940 when she was just 28 years old. When Mahathma Gandiji arrived at Kodagu, she had invited Gandhiji to her home and she had donated her jewellery for the cause of freedom.

    Bharathisutha

    A teacher by profession, ‘Bharathisutha’ was the pen name of S R Narayana Rao. Based on the life story of Kodagu ruler Siribai Dodda Veerappa, he had written ‘Huliya Haalina Mevu,’ which was later made into a film by the same name.

    His other stories too have been made into films and they include ‘Girikanye,’ ‘Edakallu Guddada Mele’ and ‘Bayalu Daari’ among others. His work on ‘Solle Haraduva Rogagalu’ (Diseases transmitted by mosquitoes) and ‘Giliyu Panjaradolilla’ (The parrot is not in the cage) earned him Central government award and Karnataka Sahithya Academy award respectively.

    Kittel’s footsteps

    Rev Fr Ferdinand Kittel, who contributed immensely to the field of Kannada literature has left indelible marks in Kodagu, prominent among them include the Kannada – English dictionary.
    A German missionary, who served in Kodagu church (presently knownn as Shanthi church) between 1871 and 1876, was the first parish priest of the church. Rev Kittel started learning Kannada after going around the coffee land, says the present parish priest of the church.

    DH News Service

    source: http://www.deccanherald.com / Deccan Herald / Home> District / by Srikanth Kallammanavar / Madikeri – DHNS, January 05th, 2014

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    December 27th, 2017adminCoffee News, World Opinion

    Kochi :

    Aspinwall and Company, the 150-year-old plantations and logistics major, is going for a brand revamp of its Monsooned Malabar coffee, that caters mostly to the export market.

    The product, fetching a premium price in the European market, will be known as Aspinwall Mellows in the overseas market.

    According to KNR Menon, Chairman, the company is looking at marketing its speciality coffee to other countries, given the rising demand for certified coffees. Monsooned coffee from Aspinwall estates has got certifications from Rainforest Alliance and UTZ for sustainable farming.

    Besides speciality coffee, the company has interests in logistics, natural rubber and natural fibres. While coffee accounts for nearly 50 per cent of its income, logistics has 35 per cent share and the remaining from rubber and natural fibres.

    Rama Varma, Managing Director, said the company chalked out plans to double its turnover by 2020 from the present ₹250 crore.

    source: http://www.thehindubusinessline.com / Business Line / Home> Economy> Agri Business / by The Hindu Bureau / Kochi – December 20th, 2017

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    SHEER JOY Badminton ace Ashwini Ponnappa (right) and Karan Medappa tied the nuptial knot in Ammatti on Sunday. DH PHOTO

    SHEER JOY Badminton ace Ashwini Ponnappa (right) and Karan Medappa tied the nuptial knot in Ammatti on Sunday. DH PHOTO

    Indian badminton star Ashwini Ponnappa entered a new phase of her life after marrying model Ponnachettira Karan Medappa at the Kodava Samaja, Ammatti, on Sunday.

    The marriage rituals were held as per the Kodava tradition. Ashwini was draped in a traditional Kodava saree and Karan was dressed in ‘Kuppasa Datti’.

    The wedding reception was held in Serenity Hall, Virajpet, on Sunday evening.

    Tennis player Rohan Bopanna and squash player Jyotsna Chinnappa were among the sports stars who attended the function.

    Ashwini had announced her engagement to Karan in November via an Instagram post.

    Ashwini said she would continue her involvement in sports even after marriage.

    source: http://www.deccanherald.com / Deccan Herald / Home> Sports / by DH News Service / Siddapur – December 24th, 2017

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    December 23rd, 2017adminBusiness & Economy, Coffee News, World Opinion

    The company is also planning for a domestic foray in January at the India International Coffee Festival.

    ArakuKF23dec2017

    Krish Food and Fun India, a Bengaluru-based start-up, plans to globally launch Araku Aroma Brand of coffees in the United States. “The company is launching Araku Aroma Coffees in Edison, New Jersey in the US. We are helping marketing coffees grown in the tribal belt of Andhra Pradesh. The Araku is tribal valley near Vishakhapatnam,” said Krishna Chaitanya, Managing Director, Krish Food and Fun India.

    The company is also planning for a domestic foray in January at the India International Coffee Festival. According to Chaitanya, “As per the agreement, we are to buy coffees harvested by tribal farmers in around 250 acres. The company plans to market around 500 tonnes of coffee annually.”

    “For this we have invested Rs 2.5 crore to set up roasting facility and for marketing tribal grown coffees,” he added.

    Chaitanya was in Bengaluru recently to make final arrangements to release Araku Aroma brand of coffees. “As part of the agreement with tribal community, we want to spend 10 per cent of our profits from selling Araku Aroma to procure anti-venom drugs and for providing general medical facilities to the tribal community,” revealed Chaitanya.

    source: http://www.thehindubusinessline.com / Business Line / Home> Companies / by Anil Urs / Bengaluru – December 23rd, 2017

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