Category Archives: Famous Personalities of Kodagu / Coorg

New MUDA president to lay stress on tourism, green zone

Will make all sincere efforts to solve problems: Chummi Devaiah

Newly appointed Madikeri Urban Development Authority (MUDA) president Chummi Devaiah said all efforts will be made to take up development works for the promotion of tourism by retaining the green zone. Speaking to reporters after taking charge as the president of the here on Monday, he said, “I have experience in the City Municipal Council as its member for the last 20 years.I have knowledge on the problems faced by the people in Madikeri. All sincere efforts will be made to solve the problems.”

Madikeri is considered as ‘Kashmir of Karnataka.’ Of late, nature is being destroyed in the name of development in the recent past in the district. The tourists will visit Madikeri only if the greenery is conserved. The tourists will not come to see concrete jungle in the district. All efforts will be made to retain the green zone, he added.

Building violation
He said there are complaints on buildings that have contravened building laws as far as underground parking space is concerned. The previous deputy commissioner Anurag Tewari had prepared a list of buildings that had violated the law on parking space. Buildings are constructed without land conversion at several places in MUDA jurisdiction. There is a need to check such violations. Even fields are converted to layouts. If such developments takes place unchecked, then the district will face acute shortage of water, Devaiah warned.

Lake rejuvenation, sites
He said MUDA has a Rs 10-lakh fund for rejuvenation of lakes in city limits and the work desiltation work will be taken up at the earliest. He said the previous MUDA president had taken measures to provide sites for poor by creating new layouts. This will be continued, he said.

source: http://www.deccanherald.com / Deccan Herald / Home> District / DHNS – Madikeri, January 31st, 2017

VH1 Supersonic ’17 to hit big, 20 sponsors on board, more IPs in pipeline

Mumbai :

“At this moment and time, our mandate is very clear – to build the live industry in India, for which you need to have real ticketed events.”

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Standing true to his words, Viacom18′ Integrated Network Solution (INS) and consumer products business head Saugato Bhowmik is focused on building the industry in the live entertainment business for Viacom 18 through ticketed events. Of the five IPs under Live Viacom18 banner, the gigantic music event VH1 Supersonic is all set to take Pune by storm by taking the viewers to a fantasy world. Transforming into a multi-genre international music festival with this edition after a successful run in the past three years, the mega event claims to have doubled its sponsorship value since it’s launch.

With Gionee as the title sponsor, the festival is powered by Budweiser and has locked deals with as many as 18 other sponsors from various sectors such as — Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint, Dot Shot, etc, several hopping on board for the first time. If media punters in the events space are to be believed, the three-day festival has managed to get approximately Rs. 12-15 crore from their sponsorship deals.

“VH1 Supersonic has nearly doubled its sponsorship value since the previous editions by partnering with brands from diverse sectors on the back of tremendous success in the past editions and a transformed genre line-up. We have got the highest number of partners for this edition. Apart from the several partners that we have already on board, more sponsors are always welcome,” said Bhowmik.

The network has signed a long-term partnership with all the brands on board. According to Bhowmik, only in the long run can a true brand’s value be maximised and leveraged for the people to associate the festival with the partners’ brand value and vice-versa.

In its fourth year, the music festival has adopted a unique approach to promote its brands across platforms. Going beyond the conventional route of sponsorship, the festival is in the process of creating customised branded content for its sponsors.

After movies for two of it’s main sponsors, Gionee and Budweiser, webcasts as well as web-series are in the making. A six-part web series on music hosted by Nikhil Chinappa titled Gionee VJ Hunt and another six-part web series bringing the lives of Supersonic fans on the screens is also in the pipeline. All this, plus some highlights from the festival, will be aired across the network’ bouquet of channels mainly VH1 and it’s OTT platform, Voot.

The brands associated with the music festival would be able to successfully reach out to 90 million viewers through the campaigns running in their TV channels and Voot, claimed Bhowmik.

As far as the promotions are concerned, the network is heavily marketing the festival across print and its TV channels. Apart from this, they are heavily leveraging social media platforms. They have also set up over 100 OOH sites across India.

With the venue moving to Pune from Goa, the festival and its philosophy remains unaltered. “The change in the venue was part of the journey and a transformation for the brands itself. Our philosophy is to provide transformational experience and we, at this venue, can develop a lot of experiences that we have always promised the audience. We want more and more people to experience us at an affordable rate. Our prime audience is the youth and the young professionals. A large part of them is right in the heart of the youth capital ie Pune. It was a very easy decision to make. The vision of the brand was well communicated and everyone was excited about the multi genre festival,” added Bhowmik.

The promising artist lineup for this year comprises over 50 artistes with three headlining acts. After sending fans into a frenzy with Eric Prydz and going in for an encore with Macklemore, Vh1 Supersonic recently unveiled Zedd as its third headliner.

In addition to the immaculate lineup, the music festival has unique on ground experiences. The audience can also enjoy a gamut of experiential activities and can lose themselves in numerous hangout zones, filled with fun and adventurous activities, enjoy in a curated beer garden, weave through engaging art installations, shop at flea markets, etc.

Apart from the wide expanse of three stages- main strange, spectrum stage and Gionee bass stage, the festival has taken on several social initiatives such as women safety, zero drug policy, fire safety, health and sanitation, ets so as to send a resounding message to the young audience. Pune police would be providing security to the event besides private agencies. The venue has been converted into WiFi cloud zone for the audience.

Going ahead, Live Viacom18 plans to scale up its IPs to lot more. The network has already mapped clear consumer segments and will fill in the gaps in its portfolio. “IP interactions and crafting is a very difficult taste and has to be done in a detailed manner. We are crafting those ideas at the moment. There is no lifeline to the launches as it requires a lot of preparatory work and will take sometime. Without worrying about the timeline, Viacom18 assures to launch many more IPs in the future,” concluded Bhowmik.

source: http://www.indiantelevision.com / IndianTelevision / Home> Television / by IndianTelevsion.com Team / January 31st, 2017

Remembering FM Cariappa on his birth anniversary

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During the 1965 war, his son K C Nanda Cariappa, an Indian Air Force pilot who went on to become Air Marshall, was shot down over Pakistan by Army officer Major Zaidi. He was captured and imprisoned as a PoW by him. On realizing the identity of the wounded soldier at Dargil, Radio Pakistan immediately announced the safe capture of Flt. Lt K C Nanda Cariappa. Gen Ayub Khan, himself contacted Field Marshal Cariappa, who was living a retired life at Mercara, his hometown, with information about his son’s safety. When Gen. Khan offered to release his son immediately, Field Marshal is reported to have scoffed at the idea and told him to give his son no better treatment than any other PoW. “He is my son no longer,” the old soldier is reported to have thundered. “He is the child of this country, a soldier fighting for his motherland like a true patriot. My many thanks for your kind gesture, but I request you to release all or release none. Give him no special treatment,” the Field Marshal is reported to have said.

As a token of gratitude for the exemplary service rendered by him to the nation, the Government of India conferred the rank of Field Marshal on Cariappa in his 87th year, on 14 January 1986. He is among only two Indian Army officers to hold the highest rank of Field Marshal (the other being Field Marshal Sam Manekshaw).

Today is the birth anniversary of Field Marshal Kodandera Madappa Cariappa – the first Indian Commander-in-Chief of the Indian Army.

On this occasion, MCC had organised a celebration of the birth anniversary of the Field Marshal. MCC Mayor M J Ravikumar garlanded the statue of K M Cariappa, near Metropole circle, Mysuru. Sweets were distributed to public.

Bopanna, Chengappa, Aiyappa, members of Kodava samaj, members of MCC participated in the function.

source: http://www.citytoday.news / City Today / Home> Mysore / CT Bureau / January 28th, 2017

Navy to support Cariappa Museum in Madikeri

The Indian Navy will extend support to Field Marshal K M Cariappa Museum coming up at his residence Sunny Side here, Commandant of Indian Naval Academy (INA) (Ezhimala) Vice Admiral S V Bhokare said.

He was speaking at the 118th birth anniversary celebrations of Field Marshal Cariappa organised by district administration, Karnataka Kodava Sahitya Academy here on Saturday. “Kodagu has given birth to first Indian commander-in-chief K M Cariappa. His service to the country is remembered even to this day,” he recalled. “With dedication and hardwork, one can achieve success. Cariappa is a inspiration for present generation,” he said.

Recalling an incident, Bhokare said Cariappa’s son K C Nanda Cariappa had crossed the Line of Control once. The then Pakistan General Ayub Khan called Cariappa and informed that all efforts will be made to release Nanda Cariappa. Cariappa said there is no need to give special treatment for his son and asked him to release his son on the day when all others are released. He was a true patriot, he recalled.

MLA M P Appacchu Ranjan said Cariappa was known for discipline and honesty. The youth should imbibe Cariappa’s qualities to achieve success in life, he observed. Field Marshal Cariappa and General Thimmaiah Forum Convener Major (retd) B A Nanjappa said, “While visiting Cariappa’s house, one had to compulsorily have pen, notebook and a kerchief. He would daily offer honour to the portrait of his parents with a sepoy.”

Forum President Col (retd) K C Subbaiah said, “The district administration has sanctioned land for museum at Sunny Side. The forum will make an effort to enrol students from Kodagu to Sainik School at Koodige.”

Winners
As part of Cariappa’s birth anniversary, various competitions were organised for students. The winners are – Essay—Shafana (I), Deepthi (II), Rishika (III); patriotic song — General Thimmaiah School (I), Ammathi High SChool (II), A V School, Nelyahudikeri (III); marchpast — Government PU College, Madikeri (I), Kodagu Vidyalaya (II) and General Thimmaiah Public School (III); PU category — patriotic song — PU College, Moornadu; marchpast — PU College, Moornadu; Degree college category — patriotic song — FMC College (I), Government First Grade College (II); marchpast—Field Marshal College (I).

source: http://www.deccanherald.com / Deccan Herald / Home> District / DHNS – Madikeri, January 29th, 2017

Thimmaiah rescues Dabang Mumbai

Action-packed: Dabang Mumbai’s Affan Yousuf (left) and Ranchi Rays’s Timothy Deavin battle it out.
Action-packed: Dabang Mumbai’s Affan Yousuf (left) and Ranchi Rays’s Timothy Deavin battle it out.

Nikkin Thimmaiah pulled Dabang Mumbai back from the brink of defeat to an honourable 3-3 draw against Ranchi Rays in the Coal India Hockey India League 2017 opener. The Indian striker applied the finishing touch to a deliberate indirect penalty-corner conversion (worth two goals) in the 59th minute. The home team trailed 1-3 till that point at the Mahindra stadium.

Christopher Ruhr was the stand-out performer for the visitors, justifying being the costliest foreigner in the league at $75,000. He floated all over the rival half, and set up a field goal for Rays with a stinging carpet drive to Simranjit. The latter responded with a neat trap and reverse hit. Ruhr later converted a stroke. Three out of four goals came in the third quarter.

Eventually, the rule awarding two goals for a field attempt, aimed at entertaining fans and giving opportunity to players in front of the goalmouth to showcase stick skills or power in their wrists, determined the outcome of the match.

Two video referrals were taken in the last minute.

Dabang’s move to question the umpire decision proved fruitful, resulting in the fifth penalty corner and the equaliser off a pass from Harmanpreet Singh.

Ruhr was kept under constant watch by the home team in the first quarter. Rays went for the direct route in the first penalty corner, Mitton’s drag was blocked by the Dabang custodian. Tryon shuttled between marking and distribution duties smoothly on the right. Manpreet got a yellow for a reckless tackle as the score remained goalless at half-time.

Ruhr turned creator on the right, spotting teammate Simranjit lurking near the centre just beyond the D. The latter trapped a powerful hit first-time and sounded the boards with the reverse hit. Harte, under the bar, was beaten by the time he shifted position and dived to block. Dabang replied with a drag-flick conversion by Harmanpreet Singh eight minutes later.

Rays’ second goal came via a penalty stroke. A Dabang defender failed to get his foot out of the way from a Sumit deflection. Ruhr stepped forward and beat Harte from the penalty spot with a firm push to the left post. Dabang forced two penalty corners in the action-packed third quarter, but did not make headway.

The score: Dabang Mumbai 3 (Harmanpreet Singh 37 PC, Nikkin Thimmaiah 59 FG) drew with Ranchi Rays 3 (Simranjit Singh 31 FG, Christopher Ruhr 38 PS).

source: http://www.thehindu.com / The Hindu / Home> Sport> Hockey / Hockey India League – Hockey / by Nandakumar Marar / Mumbai – January 22nd, 2017

Harshika Poonacha completes Upendra Matte Baa shooting

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Sandalwood actress Harshika Poonacha, who is sharing screen space for the first time with Upendra in Upendra Matte Baa, has finished shooting for the movie. The actress on her social networking website page along with the picture, posted, “My last day of shoot for Upendrab Matte Baa Will miss all the fun..Will miss by bestest co Star.”

The film directed by Lokanath marks comeback of actress Prema after a long hiatus. The film has been extensively shot around Mysuru and Mandya region.

source: http://www.timesofindia.indiatimes.com / The Times of India / News> Entertainment> Kannada> Movies> News / TNN / January 24th, 2017

Nidhi Subbaiah to tie the knot in February

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Actress Nidhi Subbaiah is all set to wed her beau of one and a half years, Lavesh Khairajani, in an intimate ceremony in Coorg (her hometown) this February.

The actress tells us that she met Lavesh, a tech entrepreneur hailing from a business family in Mumbai, through common friends.

“He had the most romantic proposal, and the cherry on the cake was that it was in Coorg. He had booked a table at a resort on January 1, replete with champagne, cheese, flowers and the works. He spoke for an hour about his love for me and, eventually, went down on his knees to tell me, ‘Nidhi, marry me’ and put a ring on my finger,” recalls Nidhi.

As for Coorg being the wedding venue, she says, “The options were between Coorg and Goa. Since Goa has been done to death and Lavesh’s friends find Coorg exotic, we chose to have it in my hometown.”

But will marriage and domestic bliss put an end to her acting career? “Lavesh’s family is supportive and has told me that I can do as I please when it comes to work and they will stand by my choices,” adds Nidhi.

The actress plans to invite her closest industry buddies to the ceremony.

source: http://www.timesofindia.indiatimes.com / The Times of India / Home> News> Entertainment> Kannada> Movies> News / by Sunayana Suresh, TNN / January 21st, 2017

Edifices of togetherness

The invigorating aroma of the coffee blossoms carried by chilled breeze, the midnight green ambience along the loopy roads… it is not just the abundant natural beauty that makes Kodagu a distinct place. Its people — the Kodavas — with discrete culture and heritage, boost the glory of this coffee land.

Be it the language (Coorgie), cuisine, attire or rituals, Kodava culture moves away from the humdrum reckoning a distinct ethnic identity. And safeguarding this ethnicity while preserving their way of life is the architectural legacy known as the ain mane or ballya mane.

Ain Manes (ain in Coorgie translates to original) are the ancestral heritage homes of the Kodavas that reflect the eminence of a sanctum sanctorum. With quintessential framework, an archetypal heritage home comprises traditionally-carved wooden pillars, bricked white and red walls, intricately-carved wooden doorways and windows. With a typical style, each of them has an unmatched old-world charm.

Every corner of the house is given a name and holds mythical importance. With two types — the othe pore (single roofed house) and mundh mane (courtyard house) — the traditional features of ain manes include kannikamba (a sacrosanct pillar), kayyale (verandah), aimaras (wooden slabs in the verandah), machi (wooden ceiling), mundh (open courtyard) and kannikombre (worship room). Most of the ain manes have kaimadas – a sacred shrine built to worship the ancestors. Since the existence of nuclear families, there were outhouses built around the premises called ale pore.

While the interiors reflect somber and subdued beauty, its exteriors manifest valour and strength. As Chakku Chengappa, a member of Nadikerianda clan, explains, “Hidden and safeguarded amidst the estate were the fort-like structures of ballya mane (ballya means huge); built in this manner to prevent an ambush from enemies. The entrance to the ain mane has many sections. There is a long curvy oni (alley), bakka pare and ala pare (extensions of the alley), which lead to the verandah.”

Nonagenarian Nadikerianda Muthamma adds, “The Kodava women were known to be beautiful, and this is why ain manes needed to be protected at the time of British rule. However, today the ain manes play an important role in reuniting families.”

“Much more than just a roof over the head, ain manes are an important part of the tangible heritage of the native community of Kodagu,” write Boverianda Chinnappa and Nanjamma in their book Ainmanes of Kodagu. Built in the ancestral or the jamma land, the ain mane is a binding force that is a pillar of strength — both literally and figuratively. Many findings state that the inception of the concept of ain mane dates back to eighth century.

The origins

“The early settlers of Kodagu stayed in forests as a family. Due to feudal fights, it was common for people with the same bloodline to stay together in a small thatched hut. These settlements grew in size and became stronger, which made the ruling king seek their support. In return, the king gifted them land, which is the jamma land. As their living conditions improved, they built a strong fort-like structure on the jamma land, which came to be known as ain mane or ballya mane,” explains Boverianda Nanjamma.

However, the architectural style takes its root from Kerala. She adds, “Kodagu grew paddy abundantly but depended largely on Kerala for other commodities. During the travel for exchange of commodities, the Kodavas were pleased by the Kerala architectural style and there flowed workmanship from Kerala to build the ain mane.”

While there are over 900 clans in existence in Kodagu, not all of them have an ain mane. Nanjamma explains, “During the research work for our book, we found out that many deteriorating ain manes were never rebuilt.” According to their findings, only 40% of the ain manes were renovated keeping the tradition intact and the rest did not see the light of the new era.

Today, there are over 400 ain manes in existence and each of them belongs to a patriarchal clan, which is recognised by unique family names known as mane pedas. They bustle with ritualistic celebrations during festivities including Putthari, Kailpodh and annual kola (spirit dance). “The annual hockey matches conducted between families shed light on the revival of ain manes,” opines Kayapanda Shashi Somaiah, a journalist in Kodagu. Nonetheless, the revival of the ain manes are not just a process of renovation of age-old structures but also a resurgence of Kodava culture.

Unity in diversity

The Kundyolanda clan, which has 35 families, has its ain mane in Kolakeri village that was recently renovated to its pre-eminence. The rituals followed in this ain mane are uncompromising and many. “It is a family temple for us. We strictly adhere to the rituals and it is mandatory for women to wear traditional Coorgie saree and vastra (veil) over the head while entering the house. Apart from this, there are various other restrictions followed religiously in the ain mane,” explains Kundyolanda Dinesh, owner of a hotel.

They have a 400-year-old othe pore ain mane with 14 rooms, but there is no one residing here. However, it is made sure that lamps are lit twice a day and the house is maintained meticulously. “Each nuclear family of the clan takes turn to maintain the house and no one can back out from their duties,” he explains.

The Nadikerianda clan, with over 40 families, has a mundh ain mane in Karada village, which bustles with ritualistic activities during the festivals. A diligently maintained heritage home, it reflects the glory of the past and is keeping alive the culture and traditions. A 350-year-old house, it has a kaimada and a snake shrine in its premises. With 10 rooms, it has a beautifully-carved wooden window frame and a small wooden post box at the entrance. The huge mundh open to the skies is supported by four wooden pillars — all carved differently.

The Arapattu Mukkatira clan has their ain mane in Kadanga village. With 13 rooms, the uniqueness of this ain mane is that it has two mundhs and two kayyales. A 300-year-old structure, it is said that the temple treasure from the village Bhagavathi Temple was locked safely in a wooden treasure box kept in the attic of this ain mane. This wooden treasure box still lies in the attic. “We are a clan of 45 families. The age-old rituals are still in practice here. The renovation of the house is soon to take place with help from all the family members,” explains Katty Uthappa, deputy manager of a bank.

The Biddanda family has the ain mane built in the property gifted by King Veeraraja in 1795. With eight partitions in this mundh mane, there is a kaimada close by and the pictures of ancestors of eight generations can be seen hanging on the wall at the entrance. “One of our ancestors, Sarvakayaka Bopanna, was very close to the king. His (Bopanna’s) tombstone is right next to King Veeraraja’s tombstone,” explains Biddanda S Ganapathi, a retired navy officer.

The ain manes are a matter of pride to the Kodavas and are unique to their ethnicity. This uniqueness in architecture has been adopted by many resorts in Kodagu that woo the tourists. However, ain manes do not just demonstrate pride but bespeak culture. They are the souls of Kodava rituals, and their revival provides a surety to Kodavas’ customs and legacy.

source: http://www.deccanherald.com / Deccan Herald / Home> Supplements> Spectrum / Prajna G R / January 24th, 2017

It’s a family festival

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Madanda Cup-2013, this year’s version of the annual Kodava hockey festival, is being organised by the Madanda family, and is currently underway at Balugodu near Virajpet in Kodagu. The festival has earned the distinction of being the most eagerly looked forward to event by the Kodava families in the district since the last 16 years.

The founder of the festival, Pandanda Kuttappa (Kuttani), hit a silver hockey ball with a silver hockey stick to formally inaugurate the festival at the grounds of the Kodava Sports and Cultural Centre, amidst applause from a large crowd, on April 14. As many as 225 Kodava family teams are participating in the 24-day fest and many teams have already been eliminated.

This is the first time the festival is being organised at the Kodava Sports and Cultural Centre at Balugodu, where the entire complex is coming up at an estimated cost of over Rs. 12 crore. A sum of nearly Rs. 4 crore had already been invested. The matches are being held simultaneously on two grounds located adjacent to each other. All previous 16 editions of the festivals were held in different venues of the district with Ponnampet and Ammathi having the credit of hosting most of the festivals.

Every member in a family irrespective of age or gender could play for their teams. There have been several instances where father-son-daughter combination had played for a particular family team. The festival is already is the Limca Book of Records for it sheer magnitude and volume in terms of number of participants and visitors to the matches.

According to Mr. Kuttappa, the very purpose of organising the festival is to bring the Kodava clans under one roof and help enhance camaraderie. Indeed, it has helped forge many matrimonial alliances and cement the bonds of friendship between the Kodava clans, besides restoring relationships among members of the same families. The festival, which did not have a competitive edge initially, had also thrown up some wonderful talents that have donned the State and national colours successfully.

As usual, on the day of inauguration of the festival, guests and senior members of the organising family would arrive in a procession from the main entrance of the centre to the ground. Madanda family members had the honour of unfurling the family flag this year by virtue of being the organisers while Mr. Kuttappa unfurled the flag of the Kodava Hockey Academy, under whose aegis the festival is being held. Olympian Anjaparavanda B. Subbaiah, who was conferred a doctorate by the Mangalore University recently, was felicitated on the occasion by the Madanda family members.

The president of the Federation of Kodava Samaja, Mallengada N. Belliappa, who was the guest, addressing the gathering, utilised the opportunity to appeal to the members of the Kodava community to come up with contributions to help complete the Kodava Sports and Cultural Centre and make it a model in the entire State.

Government sponsorship

What is significant about the festival is that it has been able to garner support from the State government in the form of sponsorships since 2008. Starting from Rs. 5 lakh, it went up to Rs. 30 lakh in 2012 and could garner more in the coming years. Speaker of the just dissolved Legislative Assembly, K.G. Bopaiah, was instrumental in securing this largesse from the government. Reputable private companies too have been making a beeline to sponsor the festivals these days. The government also promises to come up with more synthetic hockey playing surfaces in the district to encourage local talent, keeping in view the rich hockey tradition in Kodagu.

Many hockey stars such as Maleyanda D. Muthappa, Mollera P. Ganesh, Maneyapanda Somaiah, Anjaparavanda B. Subbaiah, Baleyada Subramani, Paikera Kalaiah, Baleyada Poonacha and Sannuvanda Uthappa among the new crop, and a host of others playing for leading hockey institutions hail from Kodagu. Even non-Kodava players have made the district proud such as V.R. Raghunath, who is currently the vice-caption of the Indian team, S.V. Sunil, V.S. Vinay, and Arjun Halappa carrying forward the rich hockey tradition of the district.

Mr. Bopaiah has said that efforts would be made to get more number of synthetic hockey playing surfaces laid in different parts of the district.

The event has now drawn the attention of Hockey India. Its president, Mariamma Koshy, had attended the Iychettira Cup Kodava Hockey Festival last year held at Ammathi. She had promised help to lay three more synthetic hockey playing surfaces in Kodagu district, if the district administration sent proposals in that regard. Chief Coach of the Indian hockey team, Michael Nobbs, was present on that occasion.

The Vice-Chairman of the Murugappa Group, M.M. Murugappan, who was a guest at the Iychettira Cup last year, had lauded the hockey tradition in Kodagu, saying the game has enhanced the prestige of Kodagu in all forums. His company was closely associated with the game of hockey in the last 50 years by conducting prestigious hockey tournaments, he had stated.

Kootanda, Kullettira, Palanganda and Nellamakkada families have accounted for a large number of wins in the festivals so far.

The ‘Pandanda Cup’ held for the first time in 1997 was won by Kaliyanda family team. Kullettira team won the ‘Kodira Cup’ in 1998, Kootanda and Kulletira were joint winners of the ‘Ballachanda Cup’ in 1999, Kootanda won the ‘Cheppudira Cup’ in 2000, Kootanda won again the ‘Nellamakkada Cup’ in 2001, Kullettira won the ‘Chekkera Cup’ in 2002, and Nellamakkada won the ‘Kaliyanda Cup’ in 2003.

Kootanda won the ‘Maleyanda Cup’ in 2004, Nellamakkada won the ‘Biddanda Cup’ in 2005, Palanganda won the ‘Kallichanda Cup’ in 2006, Mandepanda won the ‘Mandettira Cup’ in 2007, Anjaparavanda won the ‘Alamengada Cup’ in 2008, Nellamakkada won the ‘Mandepanda Cup’ in 2009, Palanganda won the ‘Maneyapanda Cup’ in 2010 and defended it successfully in 2011 by winning the ‘Machamada Cup’. It completed a hat-trick of wins by winning the Iychettira Cup held at Ammathi in 2012.

K. Jeevan Chinnappa

Ongoing ‘Madanda Cup-2013’ is the 17th edition

source: http://www.thehindu.com / The Hind / Home> Features> Features Plus / by K . Jeevan Chinnappa / May 11th, 2013

How SOS organics has successfully created a sustainable village model in Uttarakhand

All SOS organics products are made from crops that are completely rain fed, chemical free and using natural farming and sustainable agricultural techniques.

A quick look at SOS Organics website and you will realize that there is something more than natural and organic in their varied products. Gur Shakkar, Khandsari sugar as alternatives to white sugar and sweeteners, soapnuts as natural cleansers, environmentally sound beeswax candles devoid of soot/smoke, home care products made of native plant oils, herbs and natural essential oils – these catch your immediate attention. All these products are made from crops that are completely rain fed, chemical free and using natural farming and sustainable agricultural techniques.

The Alternative spoke to its founder, Amrita Chengappa about her venture in Uttarakhand.

A little bit of everything to nourish and heal
Pulses, flour, millet, spices, herbs, pickles, jams, marmalades and honey, tea, as well as beeswax candles – there is a little bit of everything needed to lead a healthy life. Amrita says, “Our line of natural cosmetics is based on apricot kernel oil, and includes soaps, hand creams, face creams, body and foot scrubs, lip balms, and body oil. All items are made with beeswax and precious essential oils and are free of chemicals and hormones.”

Himalayan terrace farms are the source of SOS organic products Courtesy: SOS organics Facebook page
Himalayan terrace farms are the source of SOS organic products Courtesy: SOS organics Facebook page

In Uttarakhand, farmers have very small land holdings that are completely dependent on rain. So instead of asking the farmers to grow one particular type of crops, say only rice or millet, Amrita has encouraged mixed farming. “We are targeting indigenous low input crops that they have been growing over the last hundred years. We encourage them to grow a little bit of everything so that it all adds up to become a basket full of goodness to nourish and heal the body,” says Amrita.

Their latest products are based on the humble nettle which has an abundance of health benefits. “One day we became aware of just how much nettle was growing all around us in the wild and nobody was using it. After some in-depth research that took us all the way back to Milarepa, who lived on nettle soup for years while meditating in a Himalayan cave, we began experimenting and created nettle tea and nettle flakes,” says Amrita.

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The Inspiration
Amrita and her husband who have set up a village unit in Uttarakhand have been closely working with locals there.

“We had the inspiration to move to the Himalayan foothills in 2002, with only an idea to work in a village and bring meaningful employment in the area,” says Amrita. She adds, “We have found that the specific environmental conditions of the Himalaya produces incredible crops. The mineral content in the soil adds to the quality of the crop and it has many medicinal properties as well.”

One of the main issues in the state has been a lack of employment opportunities. So they decided to set up a self-sufficient unit at Kumaon. “My main concern was employment of the local ladies as I believe that all over India it has always been women who run the show and they deserve to be empowered,” adds Amrita.

Happiness that comes with healthy living is the only true happiness! Courtesy: SOS Organics Facebook page
Happiness that comes with healthy living is the only true happiness! Courtesy: SOS Organics Facebook page
ita at this point also mentions,“We did not want to take something or destroy anything from the environment, rather our emphasis has always been on the preservation of biodiversity and environment, and the providing of holistic technologies to ensure highest quality.”

Every village needs to be self-sufficient

The company strongly believes in Mahatma Gandhi’s saying that every village needs to be self-sufficient. Their entire unit runs on rain water harvesting. And they work with local small scale farmers from over 70 villages in the Himalayan region.

Amrita further adds, “SOS Organics is an ongoing experiment dedicated as a model for holistic sustainable living in the villages of the Himalaya.”

In addition to the farming techniques, natural processing and product development have also been undertaken. The Foundation is presently deeply involved in special holistic milling techniques, sun drying and sun-UV-radiation, ventilation drying, dehydrator development for low temperature drying, vacuum packing and systematic moisture proof storing of raw material. An extensive initial product line of natural farming produce has been developed and tested in the market and is now available online and in select holistic outlets.
SOSorganics05KF24jan2017

Engaging community and being in tune with rural life
“The problem in the hills is that you cannot do anything that has a lot of volume because the lifestyle is different. We have six hour working days for the ladies as on most days they have to go home, collect water, cut wood etc. Plus in the winter it gets darker soon and the area where we live there are leopards and other wild animals,” she says.

So they had to modify their business model, making it in tune with the local life and with less stringent deadlines. They also make sure to celebrate local holidays and to stay connected with the community in all possible ways. “Our aim has always been to make the business model sustainable for everyone from the consumer to the person actually engaged in making these products. We make the people working here comfortable and the orders are worked around this,” says Amrita.

Challenges
Amrita says, “So much of the incredible knowledge of the Himalayan people is in danger of getting lost. The older living generations have often not been able to pass on their wisdom to the younger people as they have set out to live everywhere else than in their own village, embracing modern life and technology.”

She adds,“The scary thing is that we do not have a proper understanding of traditional knowledge system and what we are replacing it with does not seem to make the grade. People here feed millet to animals as they have been told the white rice is aspirational. We are striving to work against this kind of a mindset.”

Future Plans
“We very much live in the here and now, which is full of experiencing, learning, and understanding. New insights and inspirations happen on their own and we are always ready to say yes! – and embrace yet another venture,” concludes Amrita.

source: http://www.thealternative.in / The Alternative.in / Home> Magazine> Lifestyle / by Usha Hariprasad / Juine 18th, 2015