Category Archives: Business & Economy

Coffee board to promote coffee-tourism under Incredible India campaign

The sixth edition of India international coffee festival 2016, programmed for three days, concluded this Saturday.

 More than 60 companies are exhibited at the Coffee Expo, drawing visitors from across the globe (Photo: Pixabay)
More than 60 companies are exhibited at the Coffee Expo, drawing visitors from across the globe (Photo: Pixabay)

Mumbai:

In order to boost tourism industry with the coffee sector, the central government has allowed the coffee board of India to promote coffee-tourism under flagship of Incredible India programme.

The coffee board chairman Leela Nair said that, following the Karnataka module of Coffee tourism, Ministry of tourism from the current financial year has allowed board to promote tourism with coffee industry. However, due to the delay in request from our side, government couldn’t fund us but has asked to kick-start it under incredible India programme, she added.

In this regard, the Ministry of Commerce and Industry, Chief Secretary, Rita Teaotia, who was the guest speaker, said “When you talk about coffee tourism, you provide great experience for the tourists which is also environmentally beautiful”.

Teaotia added that this would also boost the start-up in the country to partner with the existing plantations and take an advantage of this open market. She urged the young entrepreneurs of India to see coffee as the emerging markets for start-up, which has enormous opportunities.

Further speaking on the coffee tourism, President of India coffee trust, Anil Kumar Bhandari pointed out that more than international tourists, there has been steep increase in the domestic tourists from last five years.

Quoting about the start-up opportunities in coffee sector, Chief Secretary Rita Teaoita said, “If you look at the coffee industry which has number of small plantation sectors could be turned has an opportunity because you make niche product, niche branding and target and a niche market.”

Secondly, India being traditionally south states coffee-drinking area has started looking into the branding and also spreading it into the north India market the Barista and Starbucks, with this chain, somebody with well-placed product can also turned into great opportunity for start-ups, Teaoita mentioned.

“Third is, we do have specific coffee varieties coming in from different region and branding and marketing of those could turn great opportunities for the start-ups to spread”, she added.

The sixth edition of India international coffee festival 2016 that was programmed for three days, concluded on Saturday with guest speaker Ministry of Commerce and Industry, Chief Secretary, Rita Teaotia’s address on start up India campaign in coffee industry.

The festival comprises of an International Conference Exhibition for all things coffee, skill-building workshops, product launches, coffee quiz, coffee awards, and a host of other exciting activities.

The festival also served as a platform for many coffee growers, roasters, retailers, equipment suppliers, researchers and entrepreneurs. This year the festival saw as many as 500 delegates for the conference and skill building workshops.

More than 60 companies are exhibited at the Coffee Expo, drawing visitors from across the globe.

Leading brands like Hindustan UniLever, Tata Coffee, Nestle, Leo Coffee, Buhler, Kaapi Machines MK Associates, Swiss Pack, Bunn-O-Matic, Diedrich, CMA, Probat, YARA India, Rabo Bank, Eltex marketing Services, Controlmatic, etc., are exhibiting at the event.

Start-ups have completely transformed the way India consumes their Coffee be it Coffee delivery or E-commerce or Cafés or Roast & Ground Coffee sellers. IICF also played a large focus on these Start-ups.

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Business, In other news / by Vaibhav G. Bhansode, Deccan Chronicle / January 24th, 2016

NOTA option for voters in Panchayat elections

Kodagu district is gearing up for the zilla and taluk panchayat elections, after the MLC elections.

The elections for the 29 zilla panchayat and 50 taluk panchayat seats will be conducted on February 20, while the results will be out on February 23.

The district has 29 zilla panchayat seats. Madikeri, Somwarpet and Virajpet taluks have seven, 11 and 11 constituencies, respectively. The number of taluk panchayat seats has been hiked by one – Hoddur being the new constituency – making it 50 this time. There are 12, 19 and 19 taluk panchayat constituencies in Madikeri, Somwarpet and Virajpet taluks, respectively.

There are a total of 3,76,065 voters in the district – 1,86,643 men and 1,89,422 women voters. Madikeri has 88,745 voters – 44,396 are men and 44,349 are women. Somwarpet has 1,45,078 voters – 71,459 are men and 73,619 are women, while in Virajpet taluk, there are 1,42,242 voters – 70,788 are men, 71,454 are women.

Option of NOTA

For the first time, the option of NOTA (None Of The Above) has been given to voters in zilla and taluk panchayat elections. It may be recalled that nobody in the district had opted for it during the recently concluded MLC elections.

In the current elections, however, the candidate may contest under the name of a political party and symbol. Electronic voting machines will be used for the polls.

source: http://www.deccanherald.com / Deccan Herald / Home> District / by Srikant Kallammanavan / DHNS, Madikeri – January 21st, 2016

Railway line for Kodagu sought

Mysuru MP Pratap Simha, has urged Railway Minister Suresh Prabhu, to include the Mysuru-Kushalnagar-Madikeri new railway line in this year’s budget.

In a letter to Mr. Prabhu, the MP has said that Kodagu district lacked rail connectivity and it was a long-pending demand of the people.

He said the survey work up to Madikeri has been completed and the consolidated report would be submitted to the Railway Board by the end of this month.

He has also sought a road over bridge (ROB) at level crossing number 3 in Hassan to facilitate smooth movement of vehicles.

source: http://www.thehindu.com / The Hindu / Home> National> Karnataka / by Special Correspondent / Mysuru – January 21st, 2015

Words of wisdom

The quintessential Indian grandmother tells consumers what they ought to drink and why in late entrant Tata Coffee Grand’s launch campaign

TataGrandCoffeeKF18jan2016

Tata Global Beverages recently entered the instant coffee market with the launch of Tata Coffee Grand. The company has backed up the launch with a high decibel multi-media campaign. The protagonist is an Indian grandmother dressed in traditional south Indian attire. However, she appears in the garb of a hip-hop artiste, complete with contemporary accessories and sunglasses. The spirited granny takes on a bunch of youngsters as she raps about ‘coffee, the way it should be’.

With the new product, Tata Coffee is eyeing the Rs 1,300 crore instant coffee market in India dominated by Hindustan Unilever’s Bru and Nestle’s Nescafe. “Strategically we have strong competition,” says Sushant Dash, regional president, India, Tata Global Beverages. “There are players that have been entrenched in the market for long. To compete against them, it was not good enough for us to be a me-too brand. To make an impact, we had to break the category norms through our product offering, packaging and communication.”

The brief to the creative agency, Mullen Lintas, was to come up with a differentiated brand and communication strategy, encompassing the product’s packaging, imagery etc. So instead of the regular browns and greens Tata Coffee Grand stands out in its blue packaging. Similarly, the television commercial (TVC) highlights the spirited and quirky side of an older generation, rather than talking directly to a younger audience.

Dash says, “Being a late entrant in the market, we needed to talk about the product, highlight the strong heritage and plantation expertise that we offer and others do not. And as we spoke to young people, we could not sound boring. At the same time, we needed an authoritative figure to talk about our product. Who better than a granny to do all this.”

He adds that the one person who enjoys maximum credibility in a family or the society at large is the grandmother. She comes with a lot of experience and wisdom. At the same time she can be wicked in her own way. She is highly opinionated and can become animated if she does not agree with someone else’s point of view. Young at heart, the granny represents wit and humour in equal measure. And, if required, she can be up to any challenge.

The company launched the Tata Grand Coffee with a 360 degree virtual reality tour where drinkers could experience the entire product journey. Also, instead of launching the brand through traditional channels, the company introduced the product online as part of an exclusive tie-up with Amazon. “In the next six to seven months our sole purpose will be to create awareness and motivate people to re-evaluate what they are drinking,” says Dash. While picking the granny as a central character, the decision swung in favour of a South Indian character because South is the coffee heartland of India. The creative heads threw in rap to add that extra ‘swagger’ to the granny’s character.

“The brief to us was simple,” says Shriram Iyer, national creative director, Mullen Lintas, “to create disruptive and differentiated communication, just like the product. Coffee, being a staple beverage in the South of India with Tamil Nadu being the unofficial expert of the beverage, we have taken the highest authority of coffee from Tamil Nadu as the ambassador for the brand.”

What makes Tata Coffee Grand a disruptive product? The company sources the coffee beans from its own plantations and the coffee has decoction crystals in it. “In terms of the execution, the key challenge for us was getting the casting of the granny right: We needed someone who, while retaining her authoritative stance, could also add oodles of ‘coolness’ to the film,” says Iyer.

Industry estimates put the budget for the campaign at Rs 20 crore. Digital media will be an integral part of the campaign. The company is using digital media to create intrigue around the protagonist. It has planned a few short films exclusively for the digital media where the granny will be seen walking into real situations unannounced and slapping people around her if she is not happy with their choice of drink. Dash likens these films to topical advertisements by Amul, which are an entertaining take on contemporary issues. Similarly, the Tata Coffee granny’s take on real-life situations will be worldly-wise.

Brand: Tata Coffee Grand
Budget: Rs 20 crore
Agency: Mullen Lintas

source: http://www.business-standard.com / Business Standard / Home> Management> Features> Advertising / Sangeeta Tanwar / January 11th, 2016

Virajpet post office gets rail booking system

The South Western Railway has commissioned Computerised Advanced Reservation System at Virajpet post office at Virajpet in Kodagu district.

This is the 10th India Post Computerised Advanced Reservation Centre (PRS) in Mysuru division.

Working hours

The facility in South Coorg will benefit those in surrounding areas like Gonikoppal, Ammathi, Ponnampet and others, said K. Anil Kumar, Senior Divisional Commercial Manager.

The working hours of the PRS will be from 8.30 a.m. to 2.30 p.m. except on Sundays and general holidays. All transactions including tatkal bookings will be undertaken here.

In addition to normal charges, the following commission is payable per ticket: sleeper and II sitting – Rs.15; 3AC and AC chair car – Rs. 20 and other upper classes – Rs. 30, a release said.

For cancellation of reservations, in addition to normal cancellation charges, a commission of Rs. 10 per ticket will be levied.

Rajkumar Lal, Divisional Railway Manager, South Western Railway, Mysuru, said this facility would be very useful for people of South Coorg.

source: http://www.thehindu.com / The Hindu / Home> National> Karnataka / by Special Correspondent / Mysuru – January 13th, 2016

NMPT conducts trade meet with coffee exporters in Kodagu

Mangaluru:

New Mangalore Port Trust (NMPT) conducted a trade meet with coffee exporters and logistics providers from Madikeri, Kushalnagar, Chikmagalur, and Hassan regions at Kushalnagar recently.

A press release by NMPT said here on Tuesday the initiative was taken to facilitate a face-to-face interaction between coffee exporters, custom house agents, mainline vessel operators, logistic providers, and the port trust.

PC Parida, NMPT Chairman, said coffee exporters from Madikeri, Kushalnagar, Chikmagalur, and Hassan regions exported around 1.59 lakh tonnes of coffee in 2014-15 from NMPT.

The growing frequency of container vessels calling at the port, coupled with improved road connectivity and infrastructure at the port, had helped the port achieve the export performance. He hoped the trend would continue in the current fiscal also.

Suresh P Shirwadkar, Deputy Chairman, and Nownith Kumar, Senior Deputy Traffic Manager, spoke on the occasion.

The release said coffee exporters assured that they would route their consignments through New Mangalore Port.

source: http://www.thehindubusinessline.com / Business Line / Home> Economy> Logistics / The Hindu Bureau / Mangaluru -January 12th, 2016

Coffee Board Confers Export Awards

Students of PG Diploma in Coffee Quality Management during the India Coffee Awards Ceremony in Bengaluru on Thursday | NAGARAJA GADEKAL
Students of PG Diploma in Coffee Quality Management during the India Coffee Awards Ceremony in Bengaluru on Thursday | NAGARAJA GADEKAL

Bengaluru :

The Coffee Board on Thursday conferred the Best Coffee Exporters’ Awards to the best exporters of green coffee, specialty coffee, instant coffee and roasted coffee.

Coffee Board chairperson Leena Nair said the since 1999-2000, the board has been presenting the awards to motivate, encourage and maximise export performances, especially to key destinations.

Indian coffee exports have been good over the past few years, touching three lakh metric tonnes annually. Of the 538 exporters, 128, who actively exported coffee during 2013-14, were judged by a jury for the awards.

Chief Secretary Arvind Jadhav, who was the chief guest during the ceremony, said the coffee sector needs to be given a boost to drive the economy of the state in a major way. “Coffee cultivation in the state is threatened by climate change, but proper research should be put in to mitigate the effect and produce top-end coffee,” he added.

India exported 2.99 lakh metric tonnes of coffee during 2013-14 with export earnings of $776 million (Rs 4,594 crore), covering more than 100 countries. Italy, Germany, Russia, Belgium, Turkey and Spain are the top six countries importing Indian coffee.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Karnataka / by Express News Service / January 08th, 2016

‘Indian coffee doing well internationally’

Coffee production in the country this year could reach close to three lakh metric tonnes. Production in Karnataka, the country’s largest coffee producer, would also be better compared to the last few years, said former Coffee Board Chairman Javed Akhtar.

Speaking at the India Coffee Awards Ceremony, organised by Coffee Board on Thursday, he said that the scheme to expand Indian coffee internationally was extremely successful and Indian exporters are hugely respected. The export of this bean has also registered a marked increase, consistently touching three metric tonnes annually in the last few years, he added. Coffee Board Chairman Leena Nair said that 128 entities were actively exporting coffee in 2013-2014 to more than 100 countries with earnings close to Rs. 4,594 crore.

Andhra Pradesh is also gearing up to become a serious coffee producing State, another former Chairman G.V. Krishna Rau pointed out.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Bengaluru / Staff Reporter / Bengaluru – January 08th, 2016

Prema weds Jeevan !

Actress Prema with nearly 45 films to her credit better known as the lucky actress in Kannada film industry has been engaged to her boy friend Jeevan Appachu who is also a Coorgi.

The alliance has been arranged by her parents, according to her family sources. The engagement at Kodava Samaj in Bangalore was attended by 200 guests.

Actress Prema would continue her acting career after marriage, says her mother Cauvery. The marriage date has been fixed for second week of July 2006. Prema has acted with all superstars including a Malayalam film with Mohanlal and Tamil actor Satyaraj.

Jeevan Appachu is a software professional.

Prema’s Kannada hits include Upendra, Nammura Mandara Hoove, Yajamana, Om, Kaurava, Gajina Mane, Chandrodaya, Kothigalu Saar Kothigalu and Parva.

source: http://www.sify.com / Sify.com / Home> Sify Movies> Kannada / by Moviebuzz / Friday – March 24th, 2016

EVOLVE | | Armed and very amiable

CoorgKF14dec2015

While I was making up my mind about visiting Coorg I remember asking a friend what was so special about this hill station in Karanataka. A colleague who hails from Bangalore began enumerating the reasons why I should get myself down to “an astonishing land in the heart of South India” with its “wonderful forests, huge coffee estates, scenic hills, numerous falls, famous temples and trekking places”. The place, he said, was known by various names, like the Scotland of India or the Kashmir of South India, a land of brave soldiers and “a bowl of coffee”. He was quick to add that this was a land inhabited by the most beautiful people and, last but not least, every house in this region had guns — the people worshipped arms.

Those were reasons enough for me to pack my bags and check out what this “bowl of coffee” looked like in reality. Then began the journey — by flight from Delhi to Mangalore and then on to Coorg by road. The first question to the driver sent to meet us at Mangalore airport was how much time would it take to reach Coorg. “Just 131 km, but it takes at least five hours as the roads are ascending, with many curves and turns,” he said. “You will come across picturesque locales, alluring mountains, areca nut trees, coffee plantations and much more.”

Along that never-ending road to Coorg there were coconut and areca nut trees along one side for as far as the eye could see. A few kilometres along the way we came across lush green coffee estates and shimmering streams but the numerous twists and turns served to proved quite exhaustive and it was around 3 pm that we reached the periphery of Coorg.

Coorg or Kodagu isn’t just any town, but the smallest district of Karnataka that shares its border with Kerala. Situated at 1,140 metres above sea level, Virajpet, Medikeri and Pollibetta are the main cities. Because of region’s cold weather, this place was favoured by the British prior to Independence. They compared Coorg with Scotland, as both places enjoy the same hilly terrain and even today one can find imprints of the British Empire in the red-tiled bungalows, for instance, that dot the landscape.

At around 4 pm we reached at our beautiful resort, The Tamara Coorg (Madekeri Taluk), which was to be our home for two days. As I sipped a refreshing welcome drink of lime and mint, sitting in the hut-like reception area, I felt extremely relaxed, an indication of the days to follow.

Tucked away in 170 acres of lush greenery, the resort grows its own coffee, cardamom and pepper, along with several rare plants, and also produces honey. It houses 56 luxury cottages surrounded by hills and sparkling streams. Our cottage was equipped with all the modern amenities — plush four-seater futons, a LED television set, a king-size bed, comfortable lounge chairs, board games for recreation and pull-out mountain view balconies. By the time we settled in, it was almost dark and the manager suggested that we try some fresh coffee and snacks from the coffee shop — The Verandah. He then offered me the chance to drink “my own prepared coffee”. Of course, I agreed. It was next arranged that we visit a coffee estate and see how it was really prepared.

The next morning was the quite mesmerising. For an urban dweller like me, watching rare birds perched atop tall trees in front of my cottage window was a rare treat. They infused a multitude of colours into the surroundings, making for a perfect picture-postcard scene. Our guide for the coffee plantation was a 25-year-old and we wondered how adept he would prove given his age, but he turned out to be an expert — not just on coffee plants but also on cardamom, pepper and other produce. He helped us differentiate between coffee varieties like Arabica and Robusta. Arabica plants are small in height but their beans are larger in size, while Robusta plants are tall but with small beans. He explained how the coffee bean was actually the seed inside a berry that would be dried, roasted and ground before being used as coffee. Our next class was held at the café where he handed us raw coffee beans for us to prepare a brew. It was the best coffee I ever tasted.

No trip is ever complete without tasting the local delicacies and, trust me, Coorg is not only popular for its picturesque beauty but also for its delectable cuisine. They love to celebrate every occasion by drinking alcohol and eating pork. The resort’s executive chef, Ranjan Samal, cooked some of the famous dishes like Pandi curry (pork) and Akki Rotti (a chatpatti-like pancake made from cooked rice and rice flour), as well as Nooputtu (rice) in a multi-cuisine restaurant called The Falls.

Coorg has a basket of sites to visit and after our first-hand experience with coffee, it was time to explore the places nearby. Abbey Falls and Iruppu Falls are the two biggest waterfalls in Coorg but we preferred the latter, near our resort, and its picturesque setting. If one is interested in wildlife, including tiger, jungle bison, sloth bear and the Asiatic elephant, then the Rajiv Gandhi National Park is a good option. The Namdroling Nyingmapa Monastery (Golden Temple) is also very popular among tourists.

Two days of pure bliss later, our final thoughts as we packed our bags was that Coorg was a haven where one could escape from the humdrum of daily life.

Coorg is well connected by road with major cities like Bangalore, Mangalore and Mysore and apart from the Tamara Resort, one can find many budget hotels and homestays.

source: http://www.thestatesman.com/ The Statesman / Home> Evolve / Rakesh Kumar / December 13th, 2015