Not only do they handle business in acres, but also take utmost care to manage the crop sustainably. Care T Acres, a private initiative begun in 1998, has been helping coffee planters in Kodagu manage their properties. This initiative has become a boon to many planters who are unable to look after their estate.
“Care T Acres has stopped planters from selling their property and moving away from Kodagu,” says Nanjappa Kuttaiah, a coffee grower. With eight partners — Bose Mandanna, N K Chinnappa, N P Machaya, K M Cariappa, K Ajit Appachu, Aruna Biddappa, B Ram Bopaiah and K M Appaiah — the team comprises competitive planters with a combined experience of over 300 years!
The beginnings
Kodagu, the coffee haven that contributes to over 40% of India’s coffee production, has a lot of estate owners staying overseas. While selling the property has sentimental issues, maintaining them from overseas is illogical. This is where Care T Acres steps in, with the role of prime mover being Managing Director, N K Chinnappa. So, how did ‘Care T Acres’ come into existence? Among the founding members, Late Arun Bidappa was a well-known coffee trader. However, he needed expertise in maintaining his estate, which he developed with the help of expert planter Bose Mandanna.
Arun’s estate was the first property that received tendering from ‘Care T Acres’. “He (Arun Bidappa) said, ‘I help you trade your coffee, why don’t you help me look after my estate?’” recalls Bose. This conversation got the best planter friends together and thus began ‘Care T Acres’ with a maxim that “no one should neglect or sell their estate in Kodagu,” as Bose states.
The initiative is currently managing 600 acres, all under the constant supervision of Chinnappa — who grooms them like brides-to-be. The bottle green coffee plants nurtured by him are shaped like woven skirts. “Chinnappa’s way of raising and nurturing estates is a win-win proposition,” notes Nanjappa.
Professional care & support
The service (for estates that are more than 30 acres) begins with the client signing a five-year contract. Once done, the company starts looking after the ailing estates and fosters them like their own. When a grower approaches them, the team members visit the estate and analyse it. Then, the operations required to revive the estate are prioritised and the ‘surgery’ begins. “The person who can take care of his estate very well will not come to us. It is always the owner unable to manage his property who comes to us. In many cases, the grower would be suffering financial loss. So, the foremost ‘operation’ would be to clear the debt,” explains Chinnappa.
The team acts not just like a doctor but also that of an antibiotic as the second step towards betterment would be to develop proper infrastructure. Drying yards, labour line, proper cut roads, pulping yard and irrigation facility are developed to make the estates sustainable and self-reliant. Simultaneously, the grooming session begins — coffee plants are pruned, nourished, irrigated and shades are regulated to produce better yield.
With constant efforts, the estate breathes a new life. While they work for remuneration in the first two years, they sign up for a 30% profit from the third year. “I might be getting 70% of the profit, but that is equal to 150% of what I was earning before. Also, you get the profit without having the headache of managing it,” opines Nanjappa.
Another grower, Dalia Chengapa, has her estate being cared for by the company since 2007. She recalls how the estate owned by her father, Late A T Chengapa, lost its focus after he fell ill. “My father was a wonderful planter and he looked after the estate properly. But after his health deteriorated, the estate needed support. My sister Ramona and I stayed in different cities, and we did not have the practical knowledge for growing coffee. My father was unable to guide us as he was unwell. That is when we approached ‘Care T Acres’,” she recalls. While her estate incurred loss before the team took over, it is now making good profit.
Nanjappa’s story goes on the same lines. His mother passed on and the 45- acre estate in Suntikoppa that she looked after relied on him for tending. He had known that ‘Care T Acres’ turned the estates around and yearned for their support; eventually the deal was sealed. “Eight competitive planters, financially trustworthy and among the best planters in the district took over my estate and it was a blessing at the right time,” he says. Chinnappa started the work here and looked at two primary problems. Firstly, he pruned the coffee plants in a better way — there were more branches and nodes earlier, which reduced the picking cost. “When pruning is done properly, the plant flows down and it becomes easy to pick berries. The yield also increases,” explains Chinnappa. Secondly, the roads were laid for convenient movement.
The estates cared for by the team improve their pepper yield as well. With a systematic auction and tendering system in place, planters get an optimal price for pepper. The team has taken up risks as challenges and revived many estates. However, Mandanna explains, “While we have gone beyond limits and put money from our pockets to revive the estates, there are instances where we have rejected a few. These estates are uncultivable and there would be no absolute hope for coffee.” Chinnappa adds, “It is not just about profits but it is about leaving a legacy behind.”
One can contact the team at rkpagastya@gmail.com.
source: http://www.deccanherald.com / Deccan Herald / Home> Supplements> Spectrum / Prajna GR / November 22nd, 2016
