Category Archives: Coffee News

Their job? Waking up and tasting coffee

Their daily grind is to evaluate and certify the bean

Suhas Dwarkanath slurps coffee

Bengaluru :

Imagine having coffee breaks throughout the day! And imagine your boss insisting that you take these coffee breaks! Well, coffee tasting or cupping is not as simple as that. There is a science and a philosophy behind that hot cuppa you consume daily.

Coffee goes through a process – from beans to brew. From planting the seed to picking the fruits, to curing it, roasting it and finally grinding it – making it ready for consumption. In between the planter and the consumer, is a very important person called the taster who not only certifies that the coffee is good for consumption but also grades it, helping planters fix a price.

This profession started when consumers were able to recognise the difference in the coffees, and roasters started tasting every batch of coffee, and preparing a cupping report to ensure consistency. This report quantifies all the sensory attributes to coffee which are fragrance (dry coffee), aroma (wet coffee) and taste. Tasting evaluates coffee on flavour, body, acidity and after taste. The coffee industry took cues from the beer, wine and scotch industries as they have been doing it for much longer.

Ideally, a coffee taster should be on a bland diet for a week before tasting. However, when it becomes a regular job and tasting happens a lot more frequently, a taster shouldn’t eat for a minimum of two hours before tasting.  Most of them do it first thing in the morning on an empty stomach or after a minimum of a two-hour gap.

Tasting starts with roasting and one such taster Suhas Dwarkanath (32) is a Bengaluru boy, who fell in love with coffee as a child. He used to walk past Coffee Day every day on his way to school and the aroma that wafted through made him decide that he wanted to work with coffee when he grew up. After completing MBA, he went to Dubai to pursue a job and it was then that he found out that there’s more to coffee than filter coffee. He studied at ‘Specialty Coffee Association’ and became a certified taster.

He decided to return home and opened a business called ‘Benki Brewing Tools’ making his childhood dreams a reality. The tasting room is a sacred place and is kept free of any outside smell so as to not interfere with the aroma. He says, “All your senses are working when you are tasting the coffee.” The tasting room has a red light as the human eye cannot differentiate between different shades of brown under this light making the process unbiased.

The temperature is between 22 and 26 degrees Celsius because it influences taste and anyone tasting a batch of coffee anywhere in the world should get the same result. The process is quite elaborate. A taster needs to roast the beans first as roasting is transforming the green bean to something that’s consumable and soluble in water. Tasters must have knowledge of roasting but don’t need to be roasters.

Tools of the coffee taster’s trade

Roasting the beans caramelises the sugars, increases the size, changes colour and makes the flavours pop. The taste of the coffee depends on the soil, weather conditions and the microorganisms that migrate as these factors determine how the plant matures. For instance, if a farmer is growing pepper in the same estate, the microorganism that feeds on pepper will sit on a coffee cherry and influence the taste of the coffee.

After analysing and roasting the beans, it rests for 8-24 hours after which it is ground (coarse grind).  A taster takes 8.5gm of coffee in a cup, evaluates the fragrance, then introduces 150gm of water at 92 degrees Celsius which rests for 4 minutes. The taster then breaks the crust to evaluate the aroma and slurps the coffee and evaluates the taste.

While tasting multiple cups, a taster cleanses the palate using unsweetened/unsalted crackers or just rinses mouth with plain room temperature milk. The nasal cavity is neutralised by smelling one’s skin.


Suhas also trains people and one such person is Sandesh. A computer engineer, Sandesh is married to a coffee lover. While sourcing coffee for his wife from across the globe, he decided to open a roastery. He learnt the art of tasting as every roaster needs to understand it so as to sell the right product to the right customer. He calls his business ‘Kohi Roasters’. He says, “I have found the love of my life.”

Once you fall in love with coffee you carry it everywhere you go. One such coffee taster is Ajay from Maharashtra, who, tired of being cooped during the lockdown, visited coffee estates in Chikkamagaluru and Kodagu. En route home, he stopped in Bengaluru to meet his coffee buddies and share his experiences. He has a small brewing kit and carries it wherever he goes. He says, “I can brew my coffee in a moving bus.”

COURSE CUP
To become a coffee taster, one needs to study cupping. It is available as an independent course as well as a part of other coffee courses. Specialty Coffee Association is the only one that has international recognition. It was first formed in Europe with its headquarters in Essex, UK (SCAE), and later in the USA with its headquarters in Santa Ana, California (SCAA).

WHERE  THEY TEACH
Coffee Board of India
Central Coffee Research Institute, Chikkamagaluru
Benki Brewing Tools, Bengaluru
Araku, Hyderabad

POPULAR COFFEES IN INDIA

  1. Arabica:  Flavourful, aromatic, acidic (needs shade). Arabica comes from Robusta
  2. Robusta:  Bold, double the amount of caffeine, strong. Mother plant
  3. Liberica:  Mix of Arabica and Robusta (not very commercial, gets mixed in Robusta here in India)
  4. Excelsa:  Delicate and difficult to grow in all kinds of topography (not very commercial, gets mixed in Robusta here in India)

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Bengaluru / by Meghana Sastry, Emirates News Service / February 28th, 2021

The biology of coffee, one of the world’s most popular drinks

Image by Myriams fotos via Pixabay

You’re reading this with a cup of coffee in your hand, aren’t you? Coffee is the most popular drink in many parts of the world. Americans drink more coffee than soda, juice and tea — combined.

How popular is coffee? When news first broke that Prince Harry and Meghan were considering Canada as their new home, Canadian coffee giant Tim Hortons offered free coffee for life as an extra enticement.

Given coffee’s popularity, it’s surprising how much confusion surrounds how this hot, dark, nectar of the gods affects our biology.

Coffee’s ingredients

The main biologically active ingredients in coffee are caffeine (a stimulant) and a suite of antioxidants. What do we know about how caffeine and antioxidants affect our bodies? The fundamentals are pretty simple, but the devil is in the details and the speculation around how coffee could either help or harm us runs a bit wild.

The stimulant properties of caffeine mean that you can count on a cup of coffee to wake you up. In fact, coffee, or at least the caffeine it contains, is the most  commonly used psychoactive drug in the world. It seems to work as a stimulant, at least in part, by blocking adenosine, which promotes sleep, from binding to its receptor.

Caffeine and adenosine have similar ring structures. Caffeine acts as a molecular mimic, filling and blocking the adenosine receptor, preventing the body’s natural ability to be able a rest when it’s tired.

This blocking is also the reason why too much coffee can leave you feeling jittery or sleepless. You can only postpone fatigue for so long before the body’s regulatory systems begin to fail, leading to simple things like the jitters, but also more serious effects like anxiety or insomnia. Complications may be common; a possible link between coffee drinking and insomnia was identified more than 100 years ago.

The National Film Board of Canada produced a documentary on the cultural history of coffee called ‘Black Coffee: Part One, The Irresistible Bean’

Unique responses

Different people respond to caffeine differently. At least some of this variation is from having different forms of that adenosine receptor , the molecule that caffeine binds to and blocks. There are likely other sites of genetic variation as well.

There are individuals who don’t process caffeine and to whom drinks like coffee could pose medical danger. Even away from those extremes, however, there is variation in how we respond to that cup of coffee. And, like much of biology, that variation is a function of environment, our past coffee consumption, genetics and, honestly, just random chance.

We may be interested in coffee because of the oh-so-joyous caffeine buzz, but that doesn’t mean that caffeine is the most biologically interesting aspect of a good cup of coffee.

In one study using rats, caffeine triggered smooth muscle contraction, so it is possible that caffeine directly promotes bowel activity. Other studies, though, have shown that decaffeinated coffee can have as strong an effect on bowel activity as regular coffee, suggesting a more complex mechanism involving some of the other molecules in coffee.

Antioxidant benefits

What about the antioxidants in coffee and the buzz that surrounds them? Things actually start out pretty straightforward. Metabolic processes produce the energy necessary for life, but they also create waste, often in the form of oxidized molecules that can be harmful in themselves or in damaging other molecules.

Antioxidants are a broad group of molecules that can scrub up dangerous waste; all organisms produce antioxidants as part of their metabolic balance. It is unclear if supplementing our diet with additional antioxidants can augment these natural defences, but that hasn’t stopped speculation.

Antioxidants have been linked to almost everything, including premature ejaculation.

Are any of the claims of positive effects substantiated? Surprisingly, the answer is again a resounding maybe.

Coffee and cancer

Coffee won’t cure cancer, but it may help to prevent it and possibly other diseases as well. Part of answering the question of coffee’s connection to cancer lies in asking another: what is cancer? At its simplest, cancer is uncontrolled cell growth, which is fundamentally about regulating when genes are, or are not, actively expressed.

My research group studies gene regulation and I can tell you that even a good cup of coffee, or boost of caffeine, won’t cause genes that are turned off or on at the wrong time to suddenly start playing by the rules.

The antioxidants in coffee may actually have a cancer-fighting effect. Remember that antioxidants fight cellular damage. One type of damage that they may help reduce is mutations to DNA, and cancer is caused by mutations that lead to the misregulation of genes.

Studies have shown that consuming coffee fights cancer in rats . Other studies in humans have shown that coffee consumption is associated with lower rates of some cancers.

Interestingly, coffee consumption has also been linked to reduced rates of other diseases as well. Higher coffee consumption is linked to lower rates of Parkinson’s disease and some other forms of dementia. Strikingly, at least one experimental study in mice and cell culture shows that protection is a function of a combination of caffeine and antioxidants in coffee.

Higher coffee consumption has also been linked to lower rates of Type 2 diabetes. Complexity, combined effects and variation between individuals seems to be the theme across all the diseases.

At the end of the day, where does all this leave us on the biology of coffee? Well, as I tell my students, it’s complicated. But as most reading this already know, coffee will definitely wake you up in the morning.

This is an updated version of a story originally published on Jan. 19, 2020. The original story called coffee the world’s most popular beverage. The term “most popular” can be defined differently. Retail sales of coffee outpace tea globally, but tea is the most consumed beverage after water.

Thomas Merritt , Professor and Canada Research Chair, Chemistry and Biochemistry, Laurentian University . This article is republished from The Conversation under a Creative Commons license. Read the original article.

source: http://www.interaksyon.com / InterAksyon / Home / by Thomas Meritt via The Conversation / February 15th, 2021

Meet Dubai’s Brazilian coffee queen

Maria Eduarda Becker Pavani establishes specialty roastery in the UAE

Eight years in the UAE are all that were required for Brazilian coffee specialist Maria Eduarda Becker Pavani to establish a thriving roastery and bean business, supplying this country and beyond with South America’s delicious aromas adding to the already vibrant café scene. Tres Marias is the latest gourmet coffee brand sweeping the nation.

Maria’s first encounter with specialty coffee was working at Café Cultura, a leading special coffee house in Brazil which sparked a quest to gather more knowledge on the industry. A graduate of marketing, she has since furthered her education to become a Specialty Coffee Association Trainer, a sensory judge for barista championships and a Q Arabica Grader: a certification that only 10,000 people in the world hold.

Maria moved to Dubai in 2013 to work as a barista in a local five-star hotel and within three months was offered a job at the very first specialty coffee roastery in the region where she was exposed to the growing market of specialty coffee in the Middle East. Following this opportunity, she was offered a partnership deal where she set up and developed Tres Marias from scratch. We caught up with Maria to find out more.

How discerning do you find the UAE market when it comes to coffee?

It’s amazing to see how people here are passionate about their coffee, and will go above and beyond to find the perfect cup. It did cross my mind to set up in Europe, but Dubai is such an amazing city to live in.

How easy/difficult was it to set up the importation of beans from South America?

It is always a challenge to trade goods with countries in South America but with the help of my amazing team and the fact that I speak the language, we’ve been able to streamline the process. The major challenges however are the time difference and how fast paced it gets.

Your roastery is based in Jebel Ali?

Tres Marias Coffee is based out of the DMCC Coffee Centre, a beautiful and professional coffee facility with the best coffee equipment available. We store our green coffee inside the centre and utilise the roasting facilities to roast our beans, and the training room to run our Authorized Speciality Coffee Trainings. All our products are freshly roasted in the UAE and distributed from Jebel Ali.

What made you come up with the name Tres Marias?

As a Latina, I wanted to include an element of my origin in the name. Tres Marias in Portuguese or Spanish is the translation of the ‘Three Kings Stars’ on the constellation of Orion. I used this methaphor to believe that Tres Marias Coffee would be like the three stars: easy to recognise and distinguish.

Do you think people are becoming far more professional in their appreciation of coffee? How far is sustainability a core value of your company?

Definitely yes! One of the reasons Tres Marias Coffee is very focused on education is because we believe that the more educated our industry is, the easier it is for us to communicate the importance of good coffee. People worldwide are not only paying more attention to the coffee they drink, but also to who they give their money to. That’s why there is bigger support for local businesses. Since our inception, we’ve been paying close attention to sustainability. We started by selecting CO2 Neutral Packaging for our beans as well as compostable and biodegradable materials to our capsules and instant coffee.

Did you have any worry about branching into the instant coffee market?

When we started developing the product, I was 100 per cent focused on how we would become more accessible to speciality coffee lovers and simplifying the coffee making process. We created the product to solve a problem and we’ve been able to do that and stay true to our brand.

What are your plans for 2021?

We managed to create a solid system for our e-commerce, grow our team, expand our portfolio, operate our first retail space during the Ripe Markey (every Friday and Saturday in the Dubai Police Academy) and of course, keep ourselves healthy and well. We’re considering retail options and creating a wider range of productions for our clients.

source: http://www.khaleejtimes.com / Khaleej Times – City Times / Home> City Times> In the city / by David Light (david@khaleejtimes.com) / February 17th, 2021

Plate & Cork: Coffee shop offers brews straight from mountains of India

Haven Café is a cozy space inside Haven Palm Beach, a recently opened experiential design center at 211 Royal Poinciana Way. It is the perfect venue for meeting up with friends and enjoying one of the most exceptional cups of coffee on the island.

Nandini Jayaprasad and David Bell serve Chik Monk Coffee at the Haven Cafe inside Haven Palm Beach. (Meghan McCarthy. / Palm Beach Daily News)

The café features Chik Monk coffees and Chik Monk specialty coffee products made from beans grown on barista Nandini Jayaprasad’s family coffee estates in the lush mountain range of Chikmagalur, India.

Nandini Jayaprasad is shown with the coffee berries which are left in the open air to dry. This releases the green coffee beans. Courtesy of Nandini Jayaprasad.

It is coffee with a conscience. The beans are tended, hand-picked, sun-dried by the local community and are Rainforest Alliance Certified. This part of southern India is known as the garden of the sub-continent. It has a microclimate, with a dense rain forest canopy and is home to large agricultural estates that grow some of the most coveted coffee beans in the world.

The coffee blossoms have their own scent but the closest comparison would be Jasmine. Courtesy of Nandini Jayaprasad.

Most of the production is presold to France, Belgium, the United Kingdom, Italy, the Scandinavian countries and marketed under well-known brand names.

Jayaprasad is currently in India overseeing this year’s harvest.

David Beil, Jayaprasad’s husband and business partner, is running the day-to-day operations at home. Beil grew up in Grosse Pointe, Michigan but his family  has deep roots in Palm Beach. His father, Leo Beil, was an associate of Chuck Muer and Harold Kaplan, the team that opened the former Chuck and Harold’s and Charley’s Crab restaurants.

As children, the Beil family took extended vacations throughout Europe. This gave  Beil a view of the world that tweaked his interest in developing countries. While studying in Germany for his doctorate in economics, an opportunity to attend a seminar in India came up.

The welcome reception, held at a coffee bar in downtown Bangalore, was hosted by Jayaprasad. Beil was smitten by the hostess, fascinated by the country and found excuses to go back to India often. The couple began a trans-continental romance that culminated in a three-day traditional wedding on the estate attended by 600 friends and family.

They are passionate about their coffee. The beans come into the country green and are locally roasted in small batches to their specifications by Oceana Coffee in Tequesta.

The Haven Cafe sells estate-grown Chik Monk Coffee from India / Megan McCarthy / Palm Beach Daily News

Chik Monk’s style is coffee with low acidity, smooth on the tongue with balanced flavors. Medium roast, whole or ground, has hints of caramel, citrus, fruits and spices. Dark roast also comes whole or ground, and has notes of chocolate, caramel and nuts with a touch of spice. French roast, whole or ground, has roasted nuts and dark chocolate accents. Espresso, whole bean only, is well-balanced with caramel, chocolate and fruity tones.

The 12-ounce bags of coffee are $15 to $17. The company offers free local delivery.

The coffee is also is sold at Amici Market.

***

IF YOU GO

Haven Café is inside Haven Palm Beach

211 Royal Poinciana Way

Open daily from 8 a.m. to 4 p.m.

561-247-2178.

www.chikmonk.com 

***

ICED LATTE

½ cup ice cubes

2 shots of hot espresso or 2 ounces of hot strong brewed coffee

2 or 3 tablespoons milk, oat milk or other non-dairy milk

Place the ice in a cocktail shaker, pour hot coffee over the ice and shake for about 10 seconds.

Pour the iced coffee into a cup and top with milk.

Makes one serving.

An iced beverage with two shots of single-origin Chik Monk espresso, oat milk, almond milk and coconut milk is served at Haven Cafe (Meghan McCarthy , Palm Beach Daily News)

source: http://www.palmbeachdailynews.com / Palm Beach Daily News / Home> Lifestyle / by Roberta Sabban, Special to Daily News / February 23rd, 2021

Uplift of small farmers drives this Bengaluru coffee startup

Ex-banker Soomanna Mandepanda and his wife, Puja Soomanna set up their startup Humblebean in 2017 to ensure better prices and reach for small coffee farmers and improve every part of the value chain.

For former banker Soomanna Mandepanda, the motivation for setting up Humblebean was not just to sell the best coffees, but more importantly, uplift the small and medium Indian farmers who grow them. 

In the process, he is trying to bring about changes at almost each stage of the business — from cultivation and supply chain to research and education. 

Founded in 2017 by Soomanna and his wife and former Yahoo executive Puja Soomanna, Bengaluru-based Humblebean works on an omnichannel model: It ties up with small coffee farmers in south India, roasts and grounds supply, provides the beans to roasters, exports its products, operates brew bars, and has an online presence. 

A responsible way to grow coffee 

The coffee drinking experience has been gaining traction in India, with the market for the brew expected to record a compound annual growth rate of 7.2 percent during 2021-25, according to a January 2021 Statista report. 

Startups including Sleepy Owl, The Flying Squirrel, and Coffeeza, as well as shops such as Third Wave Coffee Roasters are making their presence felt in the market. 

India is the world’s sixth-largest producer of coffee and fifth in terms of exports; in fact, 70 percent of its production is exported, says a January 2021 report by the India Brand Equity Foundation. Yet, Soomanna says, “a lot of small and medium farmers and farms aren’t getting the kind of business and reach they should” .

Soomanna would know: he spent most of his childhood on the coffee estates of Coorg and was a small farmer before moving to the world of finance and banking for 13 years. One way to correct the imbalance, he says, is by “making great biodiverse coffee that farms in India are already poised to do”.  

According to him, 80-90 percent of coffee farms in India are held by small and medium farmers, whose secondary income comes from crops such as jackfruit, avocado, pepper, and orange that are part of the same farms. 

Cultivating other crops alongside coffee “ensures automatic carbon sequestration, top soil replenishment, and lesser need to feed chemicals unlike commercial crops grown in other countries”, says Soomanna. “The mining of the minerals is automatic and you become carbon neutral.” 

Puja Soomanna

Advocating farmer-friendly norms 

Increasingly popular among young consumers are organic, speciality, and Rainforest Alliance coffees that respectively employ natural methods of cultivation dispensing with harmful chemicals, are of the highest grade being derived from a single origin or single estate and protect the environment as well as worker rights. 

However, in India these certified varieties are grown largely on rich estates; most small and medium farmers cannot afford the costly certifications and grades.   

Coffee cultivation and the business are still quite unorganised in India, the certifications cost a lot of money, and need constant follow-ups, says Soomanna.  “The norms are difficult to adhere to for most small farmers. It is a replication of an American model.”

___________________

He says most large corporations in India export to Europe. “The small companies in Hassan, Chikmagalur, etc. certify about 150 estates and add the tags. But the farmer doesn’t get the price because the better prices are still being fetched with the local trader. The local traders are important, but the real traceability is lost.” 

As farmers don’t get better prices, there is little driving them to improve their produce, he says. “Speciality coffee is something few farmers can afford to grow.” 

Hence, the need to bring in farmer-friendly rules, he says.

The Humblebean coffee

Promoting social value investing

Given the largely unorganised state of affairs, Humblebean focused on getting farmers on board. The team collected random samples, tasted them, and guided farmers on growing the beans in a better way. 

By 2018, the team had got 50-60 farmers on board and given them assessment reports free of cost. Until then, the startup was in its pre-revenue stages, bootstrapped with funds from family and friends. 

The team then focused on getting roasters to directly buy from farmers. For this, it adopted the idea of social value investing, in which everyone who is part of the value chain comes together to solve a problem and there is money in it for all. 

__________________

“Once we got the farmers on board, we decided to tie up with brands and introduce them to the new portfolios of coffees,” says Soomanna. “We incubated close to four different brands in India from scratch to start a unique brand with a different blend. The idea was to bring in multiple partnerships and inclusiveness in the farming community on one platform.” 

Most of the speciality coffee firms have restricted names and types of beans grown on particular estates. “The idea is to bring in more brands that can access different estates, work with them, and encourage the farmers,” says Soomanna. 

Humblebean also fulfils the complete roast and ground process for such brands and even gives them a credit facility, he says. 

Quality comes with education 

Towards the end of 2018 and early 2019, the Humblebean team found that coffees served at most star hotels weren’t up to the mark. 

One of the reasons for this, Soomanna says, is that coffee as education is lacking in hotel management schools: one has to go to Italy to learn more about its nuances. The Coffee Board of India mostly takes care of the functionality, he says. 

_________________

“We met a few management schools and after some discussions it was decided that the colleges would look at it as part of the curriculum,” says Soomanna. 

Brewing innovative Indian blends

Even as Humblebean works to improve every part of the value chain, it is trying to offer consumers a very Indian coffee drinking experience.

To that end, the startup opened its first Brew Bar in the food experience section of a workspace on Bengaluru’s Residency Road in 2019. Humblebean was one of the early members of that workspace set up by a Singapore-based company. 

Puja, who conceptualised Brew Bar, spent time innovating the blends with the use of Indian robustas.  

“We don’t serve a single cup of speciality coffee; we wanted to make sure through the brewing methods can small and medium farmers come into mainstream brewing?” says Soomanna. 

______________

He says these Indian blends “aren’t being used by a single new-age speciality coffee company” as they are considered “harsh and used as a filler across the world. But they are unique and you need great expertise and experience to make a robusta out of them”. 

Following research and development, the startup has also come up with its own set of products. Together with B2B partners, it has launched these products online and will soon sell them at other marketplaces. The range is priced at Rs 220-350 for 250 gm for limited editions and depending on the roast. 

“Indian coffees can have a global impact,” says Soomanna. “The idea is to be farmer-friendly and also not cause too much environmental damage. We want to bring an amazing cup of coffee from the farms the way it should be drunk.”

Edited by Lena Saha

source: http://www.yourstory.com / YourStory / Home> Start Up / by Sindhu Kashyap / February 07th, 2021

MSP for coffee sought

Karnataka Growers’ Federation has appealed to the State government to provide minimum support price for coffee, considering the loss coffee growers suffered in the last one year.

KGF president H.T. Mohan Kumar and secretary K.B. Krishnappa, in a press release issued here on Thursday, said that coffee growers had been in financial distress as nearly 50 pc of the yield from coffee and pepper farms was lost due to untimely rains in January. The growers were not in a position to harvest the remaining yield due to non-availability of workers. The officers of Agriculture, Horticulture and Revenue Departments had been doing survey to assess the loss suffered.

“Considering the plight of the growers, neighbouring Kerala government has initiated measures to provide minimum support price for coffee. Similarly, Karnataka government should come forward to the rescue of the growers in Chikkamagaluru, Hassan and Kodagu districts”, the Federation said.

Referring to Dr.M.S.Swaminathan’s report, it demanded MSP at the rate of 1.5 times of the production cost. The State government should take a decision on this in the coming budget, it said.

source: http://www.thehindu.com / The Hindu / Home> News> States> Karnataka / by Special Correspondent / Hassan – January 28th, 2021

India gets a caffeine fix

A variety of D2C coffee brands have entered the market

According to industry estimates, 80% of India’s coffee consumption comes from south India.

There is a coffee revolution brewing in India. Be it the instant kind or ones that need specific brewing techniques, new-age direct-to-consumer coffee brands are tempting consumers to turn into baristas at home. Sleepy Owl, Third Wave Roasters, VS Mani & Co., Black Baza Coffee and Araku Coffee are some of the brands vying for a slice of the Rs 2,200 crore packaged coffee market, which is dominated by coffee labels from big FMCG players, namely Nestle’s Nescafe, HUL’s Bru and Tata Coffee Grand.

Blending in

According to industry estimates, 80% of India’s coffee consumption comes from south India. Coffee chains such as Café Coffee Day, Barista and, most recently, Starbucks, have been instrumental in giving the coffee culture a facelift in India, a predominantly tea drinking nation.

“Coffee is moving from being exclusively south India’s habit to having an urban appeal. Coffee shops are now spread across tier I and II cities, and are places for youth and young professionals to meet and work,” says Alagu Balaraman, MD – CGN & Associates India.

Sleepy Owl’s co-founder Ajai Thandi says that the primary intention for the company is to replicate the experience and flavour of barista-made coffee at home, sans equipment. This direct-to-consumer coffee brand has introduced coffee bags that can be used just like tea bags to prepare a hot cup of black coffee. It also has a range of cold brew sachets that can be dunked in a jug of water and brewed overnight.

While new-age roasters offer a range of blends and variations meant for specific kinds of coffee, it is the instant variety that offers scale. According to Mintel India, in 2020, 54% of the total coffee launches in India were in the instant/soluble segment. Mastering the instant coffee variant lets brands reach a wider audience. This is why GD Prasad, co-founder, VS Mani & Co., and VP, Dentsu Webchutney, started off by selling the instant coffee-chicory blend.

“There is an exceedingly small segment of consumers that likes to brew its own coffee. These could be enthusiasts who have a French press or a moka pot, and are experimenting. Instant varieties make more business sense,” he says. VS Mani & Co.’s 100 gm instant coffee powder has a repeat cycle of two-to-three weeks. Prasad expects the filter coffee purchase cycle to be longer.

Coffee-nomics

Black Baza Coffee lays emphasis on sourcing coffee responsibly and ethically, and targets coffee enthusiasts who share similar values. Until March 2020, it earned revenue from both B2B and B2C verticals. When the HoReCa segment came to a standstill, its B2B revenue stream dried up. “We had a 60-40 ratio between B2B and B2C revenue; however, B2C is now the predominant business for us, contributing 90% of the revenue,” informs Arshiya Urveeja Bose, founder, Black Baza Coffee.

Sleepy Owl was earning about 20-30% of its revenue from B2B sales to airlines, movie theatres, offices, hotels and restaurants. Thandi says B2B sales aided in sampling and brand building. When normalcy resumes, he expects the proportion to remain the same.

A few coffee roasters follow a café-plus-roastery model. For instance, Third Wave Coffee Roasters, which sells several products directly to consumers, including equipment, has 10 cafés in Bengaluru and two each in Pune and Hyderabad. Blue Tokai has several cafés across the country. “Cafés offer high margin on a single cup of coffee,” says Balaraman. For instance, a single cup of a Pour Over at Blue Tokai costs Rs 170, while the company’s Easy Pour coffee sachet costs Rs 40 per sachet.

Each of these brands have subscription options. “These are mainly for loyalists who want to have a steady flow of coffee. A monthly subscription of five sachets of our cold brew costs Rs 450. We are working on setting up our subscription back end to make it more customisable,” says Thandi.

source: http://www.financialexpress.com / Financial Express / Home> Brand Wagon / by Venkata Susmita Biswas / January 25th, 2021

New language for coffee is shik-shik-shik, showcases Tata Coffee Grand’s TV campaign

Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion

TATA Coffee Grand, the packaged coffee brand from the house of TATA Consumer Products, unveiled its recent campaign that aims to create a new language for coffee – Shik-Shik-Shik that evokes emotions and excitement amongst consumers. The campaign synonymises the word ‘Coffee’ with the sound of coffee ie. Shik-Shik-Shik – the sound that is created by shaking the coffee pack! 

Depicting the southern part of India and building an emotion around coffee moments, the TVC, conceptualized by Lowe Lintas, draws parallel between sound and emotion, Coffee is a word but Shik-Shik-Shik is an emotion. The film opens on an early morning in a radio station where the Radio Jockey calls for a Shik-Shik-Shik and the audience is introduced to TATA Coffee Grand. She then takes us on a journey of how Shik-Shik-Shik is echoing in South India with everybody calling coffee the Shik-Shik-Shik way, to relish the taste, the flavour and the decoction crystals that is exclusive to TATA Coffee Grand.

Speaking about the campaign, says, Mr. Puneet Das, SVP – Marketing, Beverages – India, TATA Consumer Products, “We’ve been excited about the idea of the ‘sound of coffee’ for a while now. Through this campaign, we have built the proposition of ‘The sound made by our tata coffee grand pack, which has big granules and decoction crystals that make a great cup of coffee’.  A simple and powerful narrative is linked to a simple action of shaking the pack, remembering that unique sound, replacing coffee with shik shik shik when asking for it. We are hopeful that the disruptive unique sound of Shik-Shik-Shik will soon become an overarching synonymous word for coffee.”

Sagar Kapoor, Chief Creative Officer – Lowe Lintas, said, “It’s always a great opportunity when your brand has a product differentiation. Leaping to the creative idea from the differentiator lands on a disruptive idea, more often than not. With Tata Coffee Grand we had the decoction crystals. Besides delivering a superior cup of coffee, these crystals also make a unique’ Shik-Shik-Shik sound when one shakes the pack. So great coffee was always known by its aroma, it will now be known with its sound. That led us to the idea of ‘Great coffee will now be known as Shik-Shik-Shik. Going ahead we will engage with the consumer in many ways with the ‘Shik-Shik-Shik device,”

The campaign is live on TV in Tamil Nadu, Karnataka and Andhra Pradesh, showcasing TATA Coffee Grand as a differentiated product which is driven by innovation and consumer centricity.

source: http://www.exchange4media.com / exchange4media / Home> Internet Marketing News> Latest Internet Marketing News> Marketing / by exchange4media.com / January 23rd, 2021

Call to keep Coffee Board’s junior liaison offices intact

Their closure will adversely impact farmers, says coffee growers’ body

The South Indian Coffee Growers Association (SICGA) has urged the Ministry of Commerce and Industry to repeal its decision to close junior liaison offices of the Coffee Board in various parts of the country.

Speaking to the media, K.J. Devassia, chairman of the organisation, said junior liaison offices functioning in rural areas were offering immense help to small-scale coffee growers. The offices provide advisory and information about various schemes and incentives offered by the board to growers.

The closure of such offices will adversely impact the farming community at a time when the price of coffee beans has declined to the lowest level, Mr. Devassia said.

The Ministry of Commerce and the Coffee Board are adopting anti-farmer polices, and they are yet to consider the fair demands of farmers, including fixing minimum support price for coffee beans, he added.

“The Ministry should fix an MSP of ₹200 a kg of coffee beans, as the price of the produce had reached the lowest in the past 10 years, he added. If they continue their anti-farmer stance, the organisation will launch an indefinite agitation with the support of similar bodies in the neighbouring States,” Mr. Devassia said.

source: http://www.thehindu.com / The Hindu / Home> News> States> Kerala / by Staff Report / Kalpetta – January 06th, 2021

South Indian filter coffee is like no coffee you’ve had before

Filter kaapi is an integral part of southern Indian food culture — it’s also the best part of my day

South Indian filter coffee (Getty Images)

This story first appeared on Food52, an online community that gives you everything you need for a happier kitchen and home – that means tested recipes, a shop full of beautiful products, a cooking hotline, and everything in between!

In April, my stainless steel coffee filter  ran dry. Which is to say, I ran out of my favorite coffee — in the midst of a lockdown, no access to my Indian grocery store, and broken supply chains (both retail and by way of visiting aunties loaded with gifts). Anyone whose day begins with the certainty of that one precisely made cup would understand when I say: I was sad.

In the end I substituted, managed, survived. (OK, I may have begged a friend across town to mail me the dregs of her stash.) There were certainly far bigger worries to wade through, but its absence was felt. In a shaky world, it was the reassurance of that morning routine that I craved.

Filter coffee, or filter kaapi, is an integral part of South Indian food culture — and, for me, one steeped in nostalgia. When I was a child, unbeknownst to my mother, my grandmother gave me my first diluted half-mug, which carried with it the same sneaky thrill as that first furtive sip of beer a few years later.

As a teenager, the smell of freshly filtered coffee was my cue to get out of bed. As I shuffled down the stairs, my mother would be halfway through making coffee in her gnarled saucepan. Milk boiled first, to which a thick decoction (the coffee extract in the filter) was added — but never boiled — followed by sugar. The liquid was then deftly and repeatedly juggled between saucepan and mug to give it extra foam (norai)—this bit of food theater is entrenched in kaapi tradition (at many coffee houses you can see it poured from a meter high ).

Our days began with the first sip and the crackling of a newspaper, my dad reaching for a pen to begin the crossword. Coffee consumed, we’d quickly fall into our practiced rhythms. There was no lingering or going for another mugful. This was a one-and-done kind of affair.

Because, when made right, one filter kaapi is all you need .

* * *

Though deeply ingrained in morning routines today, coffee isn’t native to India, let alone South India. Regardless of whom you speak to, its arrival is shrouded in myth. Did that one Sufi pilgrim really smuggle in seven beans from Yemen in the 16th century? Did the French introduce it? What is clear is that it proliferated under British rule, as Sandeep Srinivasa carefully reconstructs in his timeline of coffee in India. By the mid 1800s, coffee plants began to thrive in South India’s hilly regions, which proved to possess the perfect growing conditions for the crop.

Coffee drinking in South India had a shaky start. Seen as a predominantly upper-class Brahmanical drink, coffee played a direct role in the early-mid 1900s, as Srinivasa writes, in the Tamil caste’s struggle for equal access to the coffee houses of the time. By the time the struggle reached its zenith in the early 1940s, the Coffee Board of India (formed to promote coffee production) was born, and South India was producing enough arabica and robusta beans  not just for export, but also to be consumed domestically.

It isn’t just the beans that make South Indian filter coffee so unique, though — it’s a combination of how those beans are roasted and ground, brewed, and eventually served. A lot of these practiced rituals, along with the impenetrable sentiment for them, are passed down within families.

One of my own abiding memories from when we lived in Mumbai was accompanying my mother to a neighborhood called Matunga, a South Indian stronghold, to buy our monthly supply of coffee. There, I’d stand by as she oversaw the grind, enjoying the opportunity to practice her Tamil in what was often a lopsided conversation. On the drive home, the car’s recirculated air would be flush with the aroma escaping from the loosely bound packs of coffee. That unmistakable smell was largely thanks to the particular addition of chicory to arabica beans — in my mother’s case, in a golden ratio of 1:5.

Indeed, the subject of chicory — a caffeine-free coffee substitute used for its resemblance in color and aroma — cleaves South Indian coffee lovers down the middle. Purists hate when it appears in their coffee blend; others, like me, love its special touch of bitterness and strong aroma. (On my first visit to New Orleans, I gushed over the coffee at Cafe Du Monde, which is a mix of chicory and coffee — a rare sighting in these parts.)

According to Srinivasa, the addition of (and substitution with) chicory in filter coffee, as we know it today, took off during World War II, when coffee trade routes were disrupted and the industry suffered a setback. However, in this fascinating account  tracing the roots of filter coffee, writer Vikram Doctor finds an antecedent as far back as 1876, in a Scottish drink called Camp Coffee . When mixed with hot milk, Doctor notes that the sweetened coffee-chicory essence tastes remarkably like filter coffee.

The other distinguishing feature of filter kaapi is the filter apparatus itself. A simple but effective device, it is a stainless steel or brass percolator divided into two halves, with a plunger, and an airtight lid. The bottom of the upper half is pierced with the tiniest holes, through which the coffee drips into the container below. While similarly constructed percolators find mention in cookbooks like in Culinary Jottings for Madras, which dates as far back as 1878, as Doctor mentions here , the one in use today might well be a homegrown, practical, metal version of the foreign percolators introduced to India.

I think back to my own great-grandmother, who enjoyed working with her trusty metalsmith to design rustic versions of all sorts of non-native cookware — doughnut makers and dessert molds and egg poachers — and the evolution of filters from do-it-yourself to commercially produced seems entirely plausible.

Across the oceans today, in my Brooklyn home, filter coffee gives me the familiar foundation I need to start each day. Each morning, I get out my single-serving percolator (most filters for home use are sized for one or two) and measure out two heaping teaspoons of coffee. I take care to press down with the plunger — not firmly enough and you risk the hot water running through too quickly, too hard and it goes all clogged-drain on you — before I pour over the boiling water, and wait it out. It’s this slow-brewing process that makes the coffee so special. As Vikram Doctor tells me: “The initial heat gets some of the bitter aromas that you get from espresso, but not all of it, and then the longer brewing gets the mellow flavours.”

To the patient go the spoils.

A couple months into running out of coffee this past spring, and in an attempt to find a more sustainable supply, I came across a pandemic mini-miracle: Ministry of Kaapi , a supplier of “damn fine Indian coffee” right here in New York. Founder Danée Shows was introduced to South Indian coffee when her husband Shiv’s sister sent them a batch from India. She loved it so much, she searched high and low for replenishment here in the U.S. — and failed. Taking matters into their own hands, they set up shop, selling everything from coffee blends to paraphernalia, including the traditional tumbler and davara set that’s part of the ceremony of serving filter coffee (and is widely used today, but has its own troubled origins).

Shows enjoys the challenge of introducing kaapi to a new audience that often mistake it for American drip coffee (“it is a drip but a very slow one”). And for those intimidated by the filter or the brew time, they offer bottled decoction (liquid coffee extract) that can be stored in the fridge for up to a month. “Stocking your fridge with decoction means freeing up time, while still savoring a super fresh, small-batch brew,” she says.

At-the-ready decoction is a thrilling convenience, even for someone like me who carries her filter everywhere she goes. In India, friends tell me about iD coffee, decoction sold in sachets that have been a game-changer for those unfamiliar with the filtration process — North Indians particularly, but not exclusively, are more used to tea—but who crave the filter coffee made at friends’ homes.

My own mother is very used to requests for filter coffee from her (pre-pandemic) guests, and she’s always thrilled to oblige. Her only caveat: “Do you have 30 minutes? Because that’s how long it will take.” My father at this point would shift uneasily in his seat, having already prepared his goodbyes. He’d no doubt find a bottle of decoction or a stock of sachets very handy in these situations.

For the daily, and very necessary, morning cup, however, I will always enjoy the meditative ritual of slow-brewing that single, singularly delicious cup. On days when I know I’ll be short on time or patience, I let it drip the previous night, and it tastes just as delicious. But I almost never skip the frothing trick — the stretch-pouring between saucepan and mug — a bit of early-morning daredevilry to arrive at a coffee that hits the spot every time: smooth, strong, aromatic, with a lofty, wobbly crown of foam.

Hot tips:

  • Pick a ratio of chicory-to-coffee that you enjoy (15:85, 20:80 . . .) You can also just pick a “pure filter coffee” (without chicory).
  • Store your ground coffee in the fridge so it stays fresh longer (and retains its aroma).
  • If you’re short on time, set the filter to drip before you go to bed. In cooler months, it will stay fresh on the counter. If it’s very warm, you might consider storing your decoction overnight in the fridge (once it has dripped).
  • Decoction can stay in the fridge for up to a day.
  • When making your cup, boil the milk, then cut the heat and add the decoction, ie, don’t boil the decoction with the milk — it loses flavor.
  • While the traditional way to drink it is hot, Partnerships Editor (and fellow filter-coffee fan) Erin Alexander  loves drinking it cold with milk and ice (like an iced latte). “I know it’s against the rules, but it’s sooo much better than regular iced coffee,” she says. My thoughts on that? Have it as you will, as long as you enjoy it!

ARATI MENON

source: http://www.salon.com / Salon / Home / by Arati Menon / December 24th, 2020