Category Archives: Coffee News

MSP for coffee sought

Karnataka Growers’ Federation has appealed to the State government to provide minimum support price for coffee, considering the loss coffee growers suffered in the last one year.

KGF president H.T. Mohan Kumar and secretary K.B. Krishnappa, in a press release issued here on Thursday, said that coffee growers had been in financial distress as nearly 50 pc of the yield from coffee and pepper farms was lost due to untimely rains in January. The growers were not in a position to harvest the remaining yield due to non-availability of workers. The officers of Agriculture, Horticulture and Revenue Departments had been doing survey to assess the loss suffered.

“Considering the plight of the growers, neighbouring Kerala government has initiated measures to provide minimum support price for coffee. Similarly, Karnataka government should come forward to the rescue of the growers in Chikkamagaluru, Hassan and Kodagu districts”, the Federation said.

Referring to Dr.M.S.Swaminathan’s report, it demanded MSP at the rate of 1.5 times of the production cost. The State government should take a decision on this in the coming budget, it said.

source: http://www.thehindu.com / The Hindu / Home> News> States> Karnataka / by Special Correspondent / Hassan – January 28th, 2021

India gets a caffeine fix

A variety of D2C coffee brands have entered the market

According to industry estimates, 80% of India’s coffee consumption comes from south India.

There is a coffee revolution brewing in India. Be it the instant kind or ones that need specific brewing techniques, new-age direct-to-consumer coffee brands are tempting consumers to turn into baristas at home. Sleepy Owl, Third Wave Roasters, VS Mani & Co., Black Baza Coffee and Araku Coffee are some of the brands vying for a slice of the Rs 2,200 crore packaged coffee market, which is dominated by coffee labels from big FMCG players, namely Nestle’s Nescafe, HUL’s Bru and Tata Coffee Grand.

Blending in

According to industry estimates, 80% of India’s coffee consumption comes from south India. Coffee chains such as Café Coffee Day, Barista and, most recently, Starbucks, have been instrumental in giving the coffee culture a facelift in India, a predominantly tea drinking nation.

“Coffee is moving from being exclusively south India’s habit to having an urban appeal. Coffee shops are now spread across tier I and II cities, and are places for youth and young professionals to meet and work,” says Alagu Balaraman, MD – CGN & Associates India.

Sleepy Owl’s co-founder Ajai Thandi says that the primary intention for the company is to replicate the experience and flavour of barista-made coffee at home, sans equipment. This direct-to-consumer coffee brand has introduced coffee bags that can be used just like tea bags to prepare a hot cup of black coffee. It also has a range of cold brew sachets that can be dunked in a jug of water and brewed overnight.

While new-age roasters offer a range of blends and variations meant for specific kinds of coffee, it is the instant variety that offers scale. According to Mintel India, in 2020, 54% of the total coffee launches in India were in the instant/soluble segment. Mastering the instant coffee variant lets brands reach a wider audience. This is why GD Prasad, co-founder, VS Mani & Co., and VP, Dentsu Webchutney, started off by selling the instant coffee-chicory blend.

“There is an exceedingly small segment of consumers that likes to brew its own coffee. These could be enthusiasts who have a French press or a moka pot, and are experimenting. Instant varieties make more business sense,” he says. VS Mani & Co.’s 100 gm instant coffee powder has a repeat cycle of two-to-three weeks. Prasad expects the filter coffee purchase cycle to be longer.

Coffee-nomics

Black Baza Coffee lays emphasis on sourcing coffee responsibly and ethically, and targets coffee enthusiasts who share similar values. Until March 2020, it earned revenue from both B2B and B2C verticals. When the HoReCa segment came to a standstill, its B2B revenue stream dried up. “We had a 60-40 ratio between B2B and B2C revenue; however, B2C is now the predominant business for us, contributing 90% of the revenue,” informs Arshiya Urveeja Bose, founder, Black Baza Coffee.

Sleepy Owl was earning about 20-30% of its revenue from B2B sales to airlines, movie theatres, offices, hotels and restaurants. Thandi says B2B sales aided in sampling and brand building. When normalcy resumes, he expects the proportion to remain the same.

A few coffee roasters follow a café-plus-roastery model. For instance, Third Wave Coffee Roasters, which sells several products directly to consumers, including equipment, has 10 cafés in Bengaluru and two each in Pune and Hyderabad. Blue Tokai has several cafés across the country. “Cafés offer high margin on a single cup of coffee,” says Balaraman. For instance, a single cup of a Pour Over at Blue Tokai costs Rs 170, while the company’s Easy Pour coffee sachet costs Rs 40 per sachet.

Each of these brands have subscription options. “These are mainly for loyalists who want to have a steady flow of coffee. A monthly subscription of five sachets of our cold brew costs Rs 450. We are working on setting up our subscription back end to make it more customisable,” says Thandi.

source: http://www.financialexpress.com / Financial Express / Home> Brand Wagon / by Venkata Susmita Biswas / January 25th, 2021

New language for coffee is shik-shik-shik, showcases Tata Coffee Grand’s TV campaign

Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion

TATA Coffee Grand, the packaged coffee brand from the house of TATA Consumer Products, unveiled its recent campaign that aims to create a new language for coffee – Shik-Shik-Shik that evokes emotions and excitement amongst consumers. The campaign synonymises the word ‘Coffee’ with the sound of coffee ie. Shik-Shik-Shik – the sound that is created by shaking the coffee pack! 

Depicting the southern part of India and building an emotion around coffee moments, the TVC, conceptualized by Lowe Lintas, draws parallel between sound and emotion, Coffee is a word but Shik-Shik-Shik is an emotion. The film opens on an early morning in a radio station where the Radio Jockey calls for a Shik-Shik-Shik and the audience is introduced to TATA Coffee Grand. She then takes us on a journey of how Shik-Shik-Shik is echoing in South India with everybody calling coffee the Shik-Shik-Shik way, to relish the taste, the flavour and the decoction crystals that is exclusive to TATA Coffee Grand.

Speaking about the campaign, says, Mr. Puneet Das, SVP – Marketing, Beverages – India, TATA Consumer Products, “We’ve been excited about the idea of the ‘sound of coffee’ for a while now. Through this campaign, we have built the proposition of ‘The sound made by our tata coffee grand pack, which has big granules and decoction crystals that make a great cup of coffee’.  A simple and powerful narrative is linked to a simple action of shaking the pack, remembering that unique sound, replacing coffee with shik shik shik when asking for it. We are hopeful that the disruptive unique sound of Shik-Shik-Shik will soon become an overarching synonymous word for coffee.”

Sagar Kapoor, Chief Creative Officer – Lowe Lintas, said, “It’s always a great opportunity when your brand has a product differentiation. Leaping to the creative idea from the differentiator lands on a disruptive idea, more often than not. With Tata Coffee Grand we had the decoction crystals. Besides delivering a superior cup of coffee, these crystals also make a unique’ Shik-Shik-Shik sound when one shakes the pack. So great coffee was always known by its aroma, it will now be known with its sound. That led us to the idea of ‘Great coffee will now be known as Shik-Shik-Shik. Going ahead we will engage with the consumer in many ways with the ‘Shik-Shik-Shik device,”

The campaign is live on TV in Tamil Nadu, Karnataka and Andhra Pradesh, showcasing TATA Coffee Grand as a differentiated product which is driven by innovation and consumer centricity.

source: http://www.exchange4media.com / exchange4media / Home> Internet Marketing News> Latest Internet Marketing News> Marketing / by exchange4media.com / January 23rd, 2021

Call to keep Coffee Board’s junior liaison offices intact

Their closure will adversely impact farmers, says coffee growers’ body

The South Indian Coffee Growers Association (SICGA) has urged the Ministry of Commerce and Industry to repeal its decision to close junior liaison offices of the Coffee Board in various parts of the country.

Speaking to the media, K.J. Devassia, chairman of the organisation, said junior liaison offices functioning in rural areas were offering immense help to small-scale coffee growers. The offices provide advisory and information about various schemes and incentives offered by the board to growers.

The closure of such offices will adversely impact the farming community at a time when the price of coffee beans has declined to the lowest level, Mr. Devassia said.

The Ministry of Commerce and the Coffee Board are adopting anti-farmer polices, and they are yet to consider the fair demands of farmers, including fixing minimum support price for coffee beans, he added.

“The Ministry should fix an MSP of ₹200 a kg of coffee beans, as the price of the produce had reached the lowest in the past 10 years, he added. If they continue their anti-farmer stance, the organisation will launch an indefinite agitation with the support of similar bodies in the neighbouring States,” Mr. Devassia said.

source: http://www.thehindu.com / The Hindu / Home> News> States> Kerala / by Staff Report / Kalpetta – January 06th, 2021

South Indian filter coffee is like no coffee you’ve had before

Filter kaapi is an integral part of southern Indian food culture — it’s also the best part of my day

South Indian filter coffee (Getty Images)

This story first appeared on Food52, an online community that gives you everything you need for a happier kitchen and home – that means tested recipes, a shop full of beautiful products, a cooking hotline, and everything in between!

In April, my stainless steel coffee filter  ran dry. Which is to say, I ran out of my favorite coffee — in the midst of a lockdown, no access to my Indian grocery store, and broken supply chains (both retail and by way of visiting aunties loaded with gifts). Anyone whose day begins with the certainty of that one precisely made cup would understand when I say: I was sad.

In the end I substituted, managed, survived. (OK, I may have begged a friend across town to mail me the dregs of her stash.) There were certainly far bigger worries to wade through, but its absence was felt. In a shaky world, it was the reassurance of that morning routine that I craved.

Filter coffee, or filter kaapi, is an integral part of South Indian food culture — and, for me, one steeped in nostalgia. When I was a child, unbeknownst to my mother, my grandmother gave me my first diluted half-mug, which carried with it the same sneaky thrill as that first furtive sip of beer a few years later.

As a teenager, the smell of freshly filtered coffee was my cue to get out of bed. As I shuffled down the stairs, my mother would be halfway through making coffee in her gnarled saucepan. Milk boiled first, to which a thick decoction (the coffee extract in the filter) was added — but never boiled — followed by sugar. The liquid was then deftly and repeatedly juggled between saucepan and mug to give it extra foam (norai)—this bit of food theater is entrenched in kaapi tradition (at many coffee houses you can see it poured from a meter high ).

Our days began with the first sip and the crackling of a newspaper, my dad reaching for a pen to begin the crossword. Coffee consumed, we’d quickly fall into our practiced rhythms. There was no lingering or going for another mugful. This was a one-and-done kind of affair.

Because, when made right, one filter kaapi is all you need .

* * *

Though deeply ingrained in morning routines today, coffee isn’t native to India, let alone South India. Regardless of whom you speak to, its arrival is shrouded in myth. Did that one Sufi pilgrim really smuggle in seven beans from Yemen in the 16th century? Did the French introduce it? What is clear is that it proliferated under British rule, as Sandeep Srinivasa carefully reconstructs in his timeline of coffee in India. By the mid 1800s, coffee plants began to thrive in South India’s hilly regions, which proved to possess the perfect growing conditions for the crop.

Coffee drinking in South India had a shaky start. Seen as a predominantly upper-class Brahmanical drink, coffee played a direct role in the early-mid 1900s, as Srinivasa writes, in the Tamil caste’s struggle for equal access to the coffee houses of the time. By the time the struggle reached its zenith in the early 1940s, the Coffee Board of India (formed to promote coffee production) was born, and South India was producing enough arabica and robusta beans  not just for export, but also to be consumed domestically.

It isn’t just the beans that make South Indian filter coffee so unique, though — it’s a combination of how those beans are roasted and ground, brewed, and eventually served. A lot of these practiced rituals, along with the impenetrable sentiment for them, are passed down within families.

One of my own abiding memories from when we lived in Mumbai was accompanying my mother to a neighborhood called Matunga, a South Indian stronghold, to buy our monthly supply of coffee. There, I’d stand by as she oversaw the grind, enjoying the opportunity to practice her Tamil in what was often a lopsided conversation. On the drive home, the car’s recirculated air would be flush with the aroma escaping from the loosely bound packs of coffee. That unmistakable smell was largely thanks to the particular addition of chicory to arabica beans — in my mother’s case, in a golden ratio of 1:5.

Indeed, the subject of chicory — a caffeine-free coffee substitute used for its resemblance in color and aroma — cleaves South Indian coffee lovers down the middle. Purists hate when it appears in their coffee blend; others, like me, love its special touch of bitterness and strong aroma. (On my first visit to New Orleans, I gushed over the coffee at Cafe Du Monde, which is a mix of chicory and coffee — a rare sighting in these parts.)

According to Srinivasa, the addition of (and substitution with) chicory in filter coffee, as we know it today, took off during World War II, when coffee trade routes were disrupted and the industry suffered a setback. However, in this fascinating account  tracing the roots of filter coffee, writer Vikram Doctor finds an antecedent as far back as 1876, in a Scottish drink called Camp Coffee . When mixed with hot milk, Doctor notes that the sweetened coffee-chicory essence tastes remarkably like filter coffee.

The other distinguishing feature of filter kaapi is the filter apparatus itself. A simple but effective device, it is a stainless steel or brass percolator divided into two halves, with a plunger, and an airtight lid. The bottom of the upper half is pierced with the tiniest holes, through which the coffee drips into the container below. While similarly constructed percolators find mention in cookbooks like in Culinary Jottings for Madras, which dates as far back as 1878, as Doctor mentions here , the one in use today might well be a homegrown, practical, metal version of the foreign percolators introduced to India.

I think back to my own great-grandmother, who enjoyed working with her trusty metalsmith to design rustic versions of all sorts of non-native cookware — doughnut makers and dessert molds and egg poachers — and the evolution of filters from do-it-yourself to commercially produced seems entirely plausible.

Across the oceans today, in my Brooklyn home, filter coffee gives me the familiar foundation I need to start each day. Each morning, I get out my single-serving percolator (most filters for home use are sized for one or two) and measure out two heaping teaspoons of coffee. I take care to press down with the plunger — not firmly enough and you risk the hot water running through too quickly, too hard and it goes all clogged-drain on you — before I pour over the boiling water, and wait it out. It’s this slow-brewing process that makes the coffee so special. As Vikram Doctor tells me: “The initial heat gets some of the bitter aromas that you get from espresso, but not all of it, and then the longer brewing gets the mellow flavours.”

To the patient go the spoils.

A couple months into running out of coffee this past spring, and in an attempt to find a more sustainable supply, I came across a pandemic mini-miracle: Ministry of Kaapi , a supplier of “damn fine Indian coffee” right here in New York. Founder Danée Shows was introduced to South Indian coffee when her husband Shiv’s sister sent them a batch from India. She loved it so much, she searched high and low for replenishment here in the U.S. — and failed. Taking matters into their own hands, they set up shop, selling everything from coffee blends to paraphernalia, including the traditional tumbler and davara set that’s part of the ceremony of serving filter coffee (and is widely used today, but has its own troubled origins).

Shows enjoys the challenge of introducing kaapi to a new audience that often mistake it for American drip coffee (“it is a drip but a very slow one”). And for those intimidated by the filter or the brew time, they offer bottled decoction (liquid coffee extract) that can be stored in the fridge for up to a month. “Stocking your fridge with decoction means freeing up time, while still savoring a super fresh, small-batch brew,” she says.

At-the-ready decoction is a thrilling convenience, even for someone like me who carries her filter everywhere she goes. In India, friends tell me about iD coffee, decoction sold in sachets that have been a game-changer for those unfamiliar with the filtration process — North Indians particularly, but not exclusively, are more used to tea—but who crave the filter coffee made at friends’ homes.

My own mother is very used to requests for filter coffee from her (pre-pandemic) guests, and she’s always thrilled to oblige. Her only caveat: “Do you have 30 minutes? Because that’s how long it will take.” My father at this point would shift uneasily in his seat, having already prepared his goodbyes. He’d no doubt find a bottle of decoction or a stock of sachets very handy in these situations.

For the daily, and very necessary, morning cup, however, I will always enjoy the meditative ritual of slow-brewing that single, singularly delicious cup. On days when I know I’ll be short on time or patience, I let it drip the previous night, and it tastes just as delicious. But I almost never skip the frothing trick — the stretch-pouring between saucepan and mug — a bit of early-morning daredevilry to arrive at a coffee that hits the spot every time: smooth, strong, aromatic, with a lofty, wobbly crown of foam.

Hot tips:

  • Pick a ratio of chicory-to-coffee that you enjoy (15:85, 20:80 . . .) You can also just pick a “pure filter coffee” (without chicory).
  • Store your ground coffee in the fridge so it stays fresh longer (and retains its aroma).
  • If you’re short on time, set the filter to drip before you go to bed. In cooler months, it will stay fresh on the counter. If it’s very warm, you might consider storing your decoction overnight in the fridge (once it has dripped).
  • Decoction can stay in the fridge for up to a day.
  • When making your cup, boil the milk, then cut the heat and add the decoction, ie, don’t boil the decoction with the milk — it loses flavor.
  • While the traditional way to drink it is hot, Partnerships Editor (and fellow filter-coffee fan) Erin Alexander  loves drinking it cold with milk and ice (like an iced latte). “I know it’s against the rules, but it’s sooo much better than regular iced coffee,” she says. My thoughts on that? Have it as you will, as long as you enjoy it!

ARATI MENON

source: http://www.salon.com / Salon / Home / by Arati Menon / December 24th, 2020

Give Top Priority To Cultivate Coffee Naturally In Kodagu

Ponnampet Forestry College Dean calls upon growers to maintain quality from estate to cuppa; 18th AGM of Kodagu Mahila Coffee Jagruthi Sangha held

Madikeri:

Coffee growers should give priority for cultivating tasty coffee naturally, said Ponnampet Forestry College Dean Dr. Cheppudira G. Kushalappa. 

He was speaking at the 18th Annual General Body meeting of Kodagu Mahila Coffee Jagruthi Sangha held at a private hotel in Madikeri recently. Though Vietnam and Brazil produces large quantity of coffee, they are unable to get back the amount invested in coffee cultivation. They use highest quality of fertilisers to cultivate the crop and most of the finances are drained out here. 

The growers of Kodagu must concentrate on cultivating coffee naturally by reducing the use of fertilisers. There are 360 species of trees inside the coffee estates in Kodagu. As a result, the ground gets good manure. This is the reason why Kodagu coffee is famous across the world. 

“The undeniable natural beauty and abundance in Kodagu — from rainfall to fertile soil and diverse water sources — has made the region a highly sought-after location to cultivate coffee. Coffee flourishes in a unique blend of climatic conditions that includes humidity, heat and rainfall. Kodagu is ideal for these conditions and the slopes of the Western Ghats ensure orthographic rainfall that measure between 60 to 80 inches,” he said. 

The abundant species of    shaded trees work together in a two-tier system to protect coffee plants. These trees also prevent soil erosion and provide mulch to act as fertiliser. “The soil of Kodagu is rich with nitrogenous material and has a good sub-surface drainage,” he said and called upon growers to maintain quality from the estate to the cuppa. 

Coffee Board quality expert Vikram Kuttaiah said that the prices of coffee have not increased drastically for the last 25 years. The maintenance of Arabica coffee was Rs. 25,000 per acre 25 years ago and now it has reached Rs. 80,000 per acre. The maintenance of Robusta variety has increased from   Rs. 10,000 to Rs. 60,000. 

 “The maintenance costs have increased manifold but the prices of coffee has remained stagnant. There is a huge disparity between production costs and end profits. There is a situation where the grower has to be satisfied with meagre income,”   he explained. 

Kodagu Mahila Coffee Jagruthi Sangha President Pandikuthira Chitra Subbaiah said that the Sangha has been creating awareness about Coorg Coffee since the last 18 years. Sangha Director Kumari Kunjappa has been provided permission by Kodagu District Administration to open an outlet at Coorg Village that is coming up near Raja’s Seat in Madikeri, she said.

source: http://www.starofmysore.com / Star of Mysore / Home> News / December 14th, 2020

Mirra’s filter coffee making in-roads in TN market

After focussing on institutional sales of the coffee bean for decades, Mother Mirra Group of Companies has forayed into the retail space with its filter coffee brand ‘Mirra’s’.

The company with coffee plantations located at Coorg in Karnataka is planning to leverage its brand presence at Coimbatore and Chennai in TN before expanding to other cities and States.

Sundar Subramaniam, Managing Director, Mother Mirra Group said online sales of Mirra’s coffee products recorded a huge surge between April and November, without quantifying the volume.

“Thanks to our online presence and tie-up with departmental stores and supermarkets, we saw the sales momentum pick-up during the lockdown phase. It (on-line sales volume) was around 5 tonnes a month. We are now looking to appoint distributors in Coimbatore and Chennai for our range of products, which primarily includes 12 variants of roasted filter coffee powder, pepper, cardamom, honey and wood-pressed oil to start with.

“We will soon be rolling out “Mirra’s Green Coffee”, Subramaniam told BusinessLine, highlighting some of the health benefits of Green Coffee. “The market is nascent in India; we foresee huge opportunities in this space. Further, we have an edge over other players as the bean is sourced from single estate.”

While gearing up to meet the demand on the retail front, the Group has in the last one-two months registered growth in institutional sales with the opening up of the hospitality industry and on the export front. “The Indian diaspora in Singapore and New Zealand have developed a taste for Mirra’s filter coffee powder. Our monthly export volume is around 20 tonnes.”

Notwithstanding these transitions, the Group, according to its MD is so looking to acquire coffee estates in the Coorg region. “Our estate is spread over 175 acres. We are looking to add another 100 acres,” Subramaniam said.

source: http://www.thehindubusinessline.com / Business Line / Home> Agri-Business / by L N Revathy / Coimbatore / November 27th, 2020

This Coorg coffee cultivator wants to grab a slice of India’s packaged coffee market

Launched 3 years ago, Levista is eyeing expansion in south India, Mumbai and Delhi

S. Shriram, vice-president-sales and marketing at Levista

Coorg in Karnataka, is among the foremost coffee growing regions in India. SLN, a three-decade old coffee plantation company in the region is now aiming to grab a slice of the Rs 2,200-crore annual packaged coffee market, which is dominated by big players like Nestle (Nescafe), Hindustan Unilever (Bru) and Tata Coffee.

SLN launched its own brand of coffee called Levista three years ago and has ever since expanded to 40,000 retail outlets, predominantly in Tamil Nadu and Karnataka. It has now set its sights on expanding across other markets, starting with the rest of south India.

“Of the Rs 2,200 crore market annually, over 80 per cent of the coffee consumption happens in the five southern states and Union territories. Therefore, we aim to reach a significant market share here rather than being sparsely spread all over the place,”  S. Shriram, vice-president sales and marketing at Levista, told THE WEEK.

“At the moment, we have a deep presence in Tamil Nadu and Karnataka. We launched our coffee in Goa in February and business is growing steadily. We will be entering the Andhra Pradesh and Telangana market by Sankranti and will penetrate deeper in there. Kerala will follow next.”

The company has the markets of Mumbai and Delhi-National Capital Region on the radar, too, however, it has not finalised a launch date yet, added Shriram.

Levista is also available on online platforms, including Amazon and it is also scaling up on other e-commerce platforms to reach a wider audience.

“Players like Big Basket have also aided our brand coverage, as has Flipkart. We have been recently on boarded through Udaan that reaches small retailers as well as hyperlocal players MilkBasket,” said Shriram.

While south India has a strong tradition of filter coffee, the rest of the country has largely been a tea drinking market. However, things have started changing with penetration of cafes like Cafe Coffee Day and Starbucks in the last decade. International coffee brands like Lavazza are also expanding in the country, buoyed by rising coffee consumption here.

“There is a huge scope for us to grow. The coffee market has been growing steadily. Out of home coffee consumption through cafes has already hit a pan-India presence and thanks to this familiarity, more new consumers are sipping coffee at home, through packaged coffee,” noted Shriram.

Levista’s parent SLN currently has a capacity upwards of 50,000 metric tonne per annum, and Shriram says the company will be able to produce enough coffee for the domestic market as well as for exports.

Talking of exports, the brand is already present in Singapore, Malaysia, Middle East, Maldives and Sri Lanka, reaching out to the south Indian consumers in these markets. The company intends to have a larger international presence next year, added Shriram.

source: http://www.theweek.in / The Week / Home> News> Business / by Nachiket Kelkar / November 20th, 2020

Sunny days brewing for Indian coffee exports

New Delhi:

 As COVID-19 raged across the globe, leading to lockdowns in key markets such as the European Union, coffee exports from the subcontinent were stymied. A smaller crop made it a double whammy.

TREND

Expectations of a larger crop in 2020-21 (Oct-Sep) and rising at-home consumption have, however, led to hope of a resurgence.

“Coffee exports are slowly returning to normal… exports were affected because during the lockdown, due to logistic constraints, we were unable to move coffee beans from estates to curing works as only cured coffee is exported,” said Karnataka Planters’ Association Secretary Anil Savor.

According to Cogencis data, India’s coffee exports since the beginning of this year are down 11% on year at 257,107 tn. But with favourable weather conditions ahead of the beginning of harvesting next month, exporters and planters expect a bigger crop and, in turn, higher overseas sales.

“It (exports) will improve from January… Pent-up demand is not visible yet, but there should be a 5-10% improvement during Jan-Mar… given the low prices that farmers are getting, there will be rush to sell since they need cash flow requirement,” said Coffee Exporters Association President Ramesh Rajah.

India’s coffee year begins in October and growers start harvesting during Nov-Dec. According to India Meteorological Department data, the country received 9% above-normal rainfall during Jun-Sep, a positive for coffee plantations.

“In coffee production, one year you have less output, then the next year you have a bigger one, as coffee is basically cyclic. So, going by that, we think this year we have a good output,” Bengaluru-based exporter Prashanth Nagaraj said. 

The market estimates coffee output in the 2020-21 season at 300,000-320,000 tn, sharply higher than an estimated 270,000-280,000 tn in 2019-20. The Coffee Board of India’s final production estimate of 298,000 tn for 2019-20 is well above market estimates.

The pandemic has completely changed the trend of coffee consumption across the globe, with a shift away from consumption in cafes. 

“The overall market is dull… but it will improve because during the pandemic, there was a sharp drop in offtake but now, we are seeing at-home-consumption is increasing, so a large part of out-of-home consumption is being taken over by at-home consumption,” Rajah said.

“…Italians (demand from Italy) will come back to us. Jan-Mar, we don’t see a very big increase but in Apr-Jun, we see much more improvement… Also, West Asia, Germany, and other traditional markets will also buy from India.”

India may, however, face some competition as it sells the standard arabica variety at a premium of 30 cents per pound in international markets because of its superior quality compared to coffee from other parts of the globe.

Brazilians sell their produce at a discount of 20 cents per pound, former Coffee Board of India member Jaya Prasad H.B. said. 

Brazil is the world’s top producer and exporter of coffee, while India is the seventh-largest grower.

With several positives on the horizon, Indian coffee exporters are hoping for sunny days ahead.  End

US$1 = 73.36 rupees

Edited by Subham Mitra

source: http://www.cogencis.com / Cogencis / by S. Anirudh Iyer and Preeti Bhagat / October 13th, 2020

Saudi woman sets Guinness record for making the world’s largest coffee painting

‘It took me 45 days of continuous work to complete’

The world’s largest coffee painting by Saudi artist Ohud Abdullah Almalki depicting founding fathers of Saudi Arabia and the UAE, the late King Abdulaziz bin Abdul Rahman (R) and the late Sheikh Zayed bin Sultan Al Nahyan, in Jeddah | AFP /GUINESS WORLD RECORDS

A Saudi artist became the country’s first woman to enter the Guinness Book of World Records by making the world’s “largest coffee painting”. Ohud Abdullah Almalki used expired coffee to illustrate renowned leaders from the country and the neighbouring UAE in a 220 square metre piece.

“It took me 45 days of continuous work to complete, under the watchful eyes of two witnesses, video recording and drone footage,” Almalki said.

The artwork created on a canvas of seven connected cloths is called Naseej and was created in the Saudi city of Jeddah. Approximately 4.5 kg of expired coffee powder mixed with water was used to create the painting. The edge is done in a traditional Bedouin decoration style known as ‘Al-Sadu’.

“My aim is to remind the world of the centuries-old entente between the two nations,” Almalki said. The painting features the founding fathers of Saudi Arabia and the UAE — the late King Abdul Aziz bin Saud and the late Sheikh Zayed bin Sultan Al-Nahyan.  

In 2015, 8,264 women joined together in Saudi’s Riyadh to form the largest “human awareness ribbon”, to create awareness for breast cancer.

source: http://www.theweek.in / The Week / Home> News> World / by Web Desk / October 19th, 2020