Category Archives: Coffee News

Afoozo, CCD win India Coffee House franchise; McCann roped in for brand facelift

During the first two years of the pilot phase, the Coffee Board intends to open 50 franchises of India Coffee House on lease.

IndiaCoffeeCentreKF05apr2019

Mumbai-based Afoozo and Bengaluru-based Cafe Coffee Day (CCD) have won the franchise bid to run and expand the Coffee Board-owned India Coffee House. Currently, with 15 outlets across India, directly operated by the Coffee Board, the proposed public-private model is aimed at giving the India Coffee House a facelift, turning it into a full-service franchise. The Coffee Board invited bids to establish and operate the outlets in July last year.

Confirming the development, the Coffee Board CEO Srivatsa Krishna said that Afoozo and CCD won the bid. “We have just awarded the contracts and currently, we are undertaking location visits and will take four-five months to start working on it.”

During the first two years of the pilot phase, the Coffee Board intends to open 50 franchises of India Coffee House on lease. It will also open some outlets at Coffee Board-owned locations.

“Both companies agreed to the same upset price (franchisee fee). Since the tender provides for multiple franchising, we will split the locations,” said Krishna. Currently, the board is looking at locations such as IIT, Chennai and IIM, Bangalore, to expand India Coffee House’s footprint.

Under the franchisee model, Afoozo and CCD will be permitted to use the Coffee Board’s ‘India Coffee House’ brand name and its trademark. They will also be provided with a complete business system, including branding and communication guidelines. However, no sub-franchising will be allowed according to the terms of the contract. Moving away from the revenue-sharing model, the selected franchisee will follow a ‘per location’ paying model for an initial period of three years. Further extension can happen on a price mutually agreeable to both parties.

While private companies will run the outlets, the Coffee Board will prescribe product pricing. With the board already fixing the maximum retail sale prices of products as part of the bidding contract, the franchisees will not be at liberty to increase pricing. A 100 ml of Arabica coffee sold at Rs 100 at other coffee shops will be priced at Rs 30, while a mini coffee of 60 ml will be priced at Rs 25.

“People remember India Coffee House for the quality of food and its affordable pricing. We now want to turn it into a business version of CCD,” said Krishna .

The board has roped in McCann ad agency to provide a brand facelift and has also mandated a two-year digital campaign starting around Diwali. The contract is likely to be signed soon.

source: http://www.businesstoday.in / Business Today / Home> Big Story> Story / by Rukmini Rao / April 03rd, 2019

Coffee trade goes live on blockchain platform

The initiative was announced by Suresh Prabhu, Union minister for commerce and industry, in Delhi in September, 2018. Mint
The initiative was announced by Suresh Prabhu, Union minister for commerce and industry, in Delhi in September, 2018. Mint

– The project was announced by Suresh Prabhu, minister for commerce
and industry, in Delhi last September

– The blockchain platform will allow a coffee producer to directly
transact with multiple buyers.

The Coffee Board on Thursday launched the pilot of the country’s first blockchain-based marketplace app for trading in Indian coffee, aimed at getting growers better returns by removing myriad middlemen.

Known as the Coffee Blockchain initiative, the pilot was activated simultaneously by Jose Dauster Sette, executive director of the International Coffee Organisation from Nairobi and Anup Wadhawan, India’s commerce secretary from New Delhi.

The project was announced by Suresh Prabhu, minister for commerce and industry, in Delhi last September. So, why did it take six months for the project to go live?

“There were more than 20 stakeholders from three different countries. We had to get all of them on board, and then test the platform. We believe this is perhaps only the third attempt at a coffee blockchain after France and Ethiopia,” said Srivatsa Krishna, chief executive officer and secretary of the Coffee Board, a government organisation tasked with promoting Indian coffee.

The blockchain platform will allow a coffee producer to directly transact with multiple buyers.

In India, coffee is cultivated in about 454,000 hectares by 366,000 coffee farmers — 98% of them small farmers — whose returns are meagre. Krishna said the aim of using blockchain is to “premium-ise” coffee, add “bean-to-cup traceability” and cut the role of middlemen.

The blockchain-based solution was developed in coordination with Eka Software Solutions. Manav Garg, the company’s CEO and founder, said the idea of using blockchain is to “record the first smart contract on a blockchain with the 20-odd stakeholders, and establish trust in the marketplace”.

“With this activation, we are confident that the Coffee Board of India will help the Indian coffee trade make more inroads into the premium market internationally and make India one of the top three coffee producers in the world,” Garg added.

Krishna said the Coffee Board is also “testing” blockchain-based solutions from a couple of other vendors but added that “the one from Eka Software was the most suitable at this moment”.

Blockchain is no longer a technology that is just about powering cryptocurrencies like bitcoin and ether. A distributed digital ledger technology (DLT), it is also being used by manufacturing companies to improve their supply chains; by healthcare and electricity companies; and by the financial sector to make transactions more transparent.

source: http://www.livemint.com / Live Mint / Home> Explore / by Leslie D’Monte / March 29th, 2019

Five coffee varieties get GI tag

Global praise: Tribal women harvesting organic coffee on a plantation near Girliguda in Araku, Visakhapatnam.The Araku Valley coffee which is processed and marketed with the help of the tribal farmers cooperative society recently won the gold medal for the best coffee pod in the Prix Epicures OR 2018 Award in Paris.   | Photo Credit: K.R. Deepak
Global praise: Tribal women harvesting organic coffee on a plantation near Girliguda in Araku, Visakhapatnam.The Araku Valley coffee which is processed and marketed with the help of the tribal farmers cooperative society recently won the gold medal for the best coffee pod in the Prix Epicures OR 2018 Award in Paris. | Photo Credit: K.R. Deepak

The government on Friday said it has awarded Geographical Indication (GI) tag to five varieties of Indian coffee including Coorg Arabica.

The move is expected to help the growers get maximum price for their premium produce.

The Department for Promotion of Industry and Internal Trade, under the Ministry of Commerce and Industry, has recently awarded this tag to — Coorg Arabica coffee from Karnataka, Wayanad Robusta coffee from Kerala, Chikmaglur Arabica from Karnataka, Araku Valley Arabica from Andhra Pradesh, and Bababudangiris Arabica coffee from Karnataka.

The Araku coffee is produced by the tribals, who follow an organic approach in which they emphasise management practices involving substantial use of organic manures, green manuring and organic pest management practices, the ministry said in a statement.

Similarly, it said, Bababudangiris Arabica coffee is selectively hand-picked and processed by natural fermentation.

In India, coffee is cultivated in about 4.54 lakh hectare by 3.66 lakh coffee farmers of which 98 per cent are small farmers.

Coffee cultivation is mainly done in the southern states of India including Karnataka, which accounts for 54 per cent of the total production. It is followed by Kerala (19 per cent), Tamil Nadu (eight per cent).

It is also grown in non-traditional areas such as Andhra Pradesh and Odisha (17.2 per cent) and North East states (1.8 per cent).

India is the only country in the world where the entire coffee cultivation is grown under shade, hand-picked and sun dried, it said adding the country produces some of the best coffee in the world, grown by tribal farmers in the Western and Eastern Ghats, which are the two major bio-diversity hotspots in the world. Indian coffee is highly valued in the world market and sold as premium coffee in Europe.

“The recognition and protection that comes with GI certification will allow the coffee producers of India to invest in maintaining the specific qualities of the coffee grown in that particular region. It will also enhance the visibility of Indian coffee in the world and allow growers to get maximum price for their premium coffee,” it added.

A Geographical Indication (GI) is primarily an agricultural, natural or a manufactured product (handicrafts and industrial goods) originating from a definite geographical territory.

Typically, such a name conveys an assurance of quality and distinctiveness, which is essentially attributable to the place of its origin.

Darjeeling Tea, Tirupathi Laddu, Kangra Paintings, Nagpur Orange and Kashmir Pashmina are among the registered GIs in India.

Experts said that award of GI tag gives protection to the producer of those genuine products, which commands premium pricing in the markets both domestic and international.

“Once the GI protection is granted, no other producer can misuse the name to market similar products. It also provides comfort to customers about the authenticity of that product,” National Intellectual Property Organisation (NIPO) President T.C. James said.

Such products also get premium pricing in the markets, he added.

source: http://www.thehindu.com / The Hindu / Home> Business> Industry / by PTI / New Delhi – March 29th, 2019

Tata Coffee appoints Chacko Purackal Thomas as MD And CEO

– Thomas will replace the current MD and CEO Sanjiv Sarin following
his retirement effective 31 March

– He currently works as the executive director and deputy CEO of the
Tata Group firm

Tata Coffee on Friday announced the appointment of Chacko Purackal Thomas as the managing director and chief executive officer. He will replace Sanjiv Sarin, who retires on 31 March. He will assume the charge from April 1, 2019.

Thomas, currently working as the executive director and deputy CEO of the Tata Group firm, has been associated with the company since 2015.

In a statement to the NSE, Tata Coffee said Thomas has a Bachelor degree in Science, with a specialisation in Computer Science from the University of Jodhpur. He has over 27 years of experience in the plantation industry.

Before joining Tata Coffee, Thomas was managing director, Kannan Devan Hills Plantations Company Private Limited, Munnar.

source: http://www.livemint.com / LiveMint / Home> Explore / March 22nd, 2019

Indian delegation promotes coffees in Canada

Delegation visits Classic Gourmet Coffee, Vaughan
Delegation visits Classic Gourmet Coffee, Vaughan

The Coffee Board of India, Ministry of Commerce & lndustry, Govt. of India in association with The Consulate General of India, Toronto organized a special program to promote coffees of India and to facilitate Indian coffee trade. The Indian Delegation comprised of executives from the Coffee Board of India, key exporters, coffee roasters and a coffee planter.

Coffee occupies a place of pride among plantation crops grown in India. India ranks seventh in global coffee production with an annual average profusion of around 320,000 tons contributing to approx. 3.5% of global production and stands at the fifth position in terms of exports contributing to 5% of the global coffee trade. Indian Robustas are perceived to be the best in the world and high-elevation shade-grown Indian Arabicas are sought after as premium eco-friendly coffees. Canada is one of the major importers and consumers of coffee, and imports around 350,000 tons of coffee annually. However, India’s share in this high-value coffee import market in Canada is quite negligible.

The composite delegation led by Mr. Srivatsa Krishna, lAS, CEO & Secretary, Coffee Board of India met with Canadian regulatory officials and Canadian business community on March 11, 2019 at the Indian Consulate in Toronto. The Consul general of India, Mr. Dinesh Bhatia and CEO of Coffee Board of India, Mr. Srivatsa Krishna opened the program by addressing delegates and guests.

The program included an in depth presentation on ‘coffees of India’ followed by a coffee cupping session and exclusive one-to-one interactions with top coffee manufacturers and key stakeholders from the coffee industry of India. On the following day, March 12, delegates Dr. Mandappa I.M (Coffee Quality Specialist, Coffee Board), Shri. N.N. Narendra (Director of Finance, Coffee Board), Mr. V.E Ovian (Director, Indcaffe), Mr. Kaashif Asghar (Managing Partner, The Aldur Group) and key Indian traders met up with Indo Canadian Chamber of Commerce, South Indian Business Community and prominent Canadian coffee business giants in order to create inroads for Indian coffees with the prime objective to benefit all stakeholders including Indian coffee traders, roasters and farmers. -CINEWS

source: http://www.canindia.com / Can India / Home> Community / by CanIndia News Online Edition / March 22nd, 2019

Starbucks Opens India’s Largest Coffee Forward Store in Bangalore

New store invites customers to embark upon a unique experiential coffee journey Bangalore, Karnataka

Tata Starbucks announced the opening of its largest coffee forward store in Bangalore at 38/1st, Vittal Mallya Road.

The Starbucks store at Vittal Mallya Road will welcome its customers with a promise of delivering the iconic ‘Third Place’ experience while stewarding the company’s commitment to the community.

The Vittal Mallya store marks Starbucks 140th store in India and 22nd store in Bangalore. “We are pleased to introduce our customers in Bangalore to a unique sensorial coffee experience while showcasing our expertise, craft and passion for all things coffee.

The Starbucks store at Vittal Mallya celebrates every aspect of the coffee journey – the bean, grind, brewing styles, and the skills of our Coffee Masters. The store’s design and curated offerings reflect Starbucks legacy of coffee leadership,” said Mr. Navin Gurnaney, CEO, Tata Starbucks Pvt Ltd. “Customers can seek out Starbucks Coffee Masters for their coffee expertise to discover a new favorite beverage or a pairing suggestion. The different brewing methods offered at the store give us an opportunity to engage with our customers as they explore new ways to enjoy coffee. The store offers customers a place where they can relax and share conversations as well as immerse themselves into an artisanal coffee experience.”

The store features two separate bars – an espresso bar and a separate brew bar.

At the heart of the espresso bar lies the state-of-the-art Black Eagle which allows the skill of the Starbucks baristas to come alive as each partner manually creates a customized and perfect shot of espresso.

The Brew Bar offers customers a range of other brewing techniques. For example, the Siphon, which is known to bring out the intense flavours of the coffee, uses halogen to boil water and move the coffee through the vertical chambers, whereas the Chemex®, a manual pour-over brewing method, pours into a perfectly balanced cup of coffee.

The store pays tribute to the coffee culture of the city by offering an extensive range of specially curated Starbucks beverages, including Sparkling Shaken Espresso with Mint, Cortado, Hazelnut Bianco Latte amongst other Starbucks signature beverages.

The store also offers a first for Starbucks in India with an affogato station, where coffee craft meets ice-cream to create a range of unique beverages including Signature Affogato, Cold Brew Malt, Nitro Cold brew float and Cold Brew float.

The store’s exclusive food menu was curated to complement the coffee experience and features a range of light bites, holistic meals and desserts such as Griilled cottage cheese with pepperonata sauce, The classic breakfast, Mushroom and Asparagus Quiche among many other Starbucks signature food.

An extensive collection of Teavana Teas is also available at the store.

Sitting amid one of the most upscale and premium neighborhoods in the city of Bangalore, the Starbucks store on the Vittal Mallya junction is an invitation to coffee lovers for a quiet escape. Signature beverages are presented at the center part of our ground floor, where a separated brew bar offers a theater for Starbucks baristas to interact with the customers.

The coffee aroma inspires the waved appearance of the core bar, while the shape of the brew bar resembles the curves of a coffee bean. Motif etching on the back wall is inspired by the intriguing tribal art style of Kalamkari in Southern India, integrating stories of coffee farms and the natural, botanical environment. The Kalamkari artwork displays intricate trees, expressive characters, animals and huts to tell the Starbucks coffee journey.

As Tata Starbucks continues to grow, so does its commitment to be a positive force in contributing to the future success of India.

The company announced last fall its aspirations to be the employer of choice in India, with plans to double the number of partners (employees) over the next five years to 3,000 and with a commitment to further increase the proportion of women in its workforce from an already industry best of 25 percent.

PWR PWR
source: http://www.outlookindia.com / Outlook / Home> The News Scroll/ March 20th, 2019 . (via press release -Business Wire India)

Bopanna’s Master Blend: Tennis & Coffee

 © Rohan Bopanna Rohan Bopanna has his own blend of The Flying Squirrel Coffee called 'Rohan Bopanna's Master Blend

© Rohan Bopanna
Rohan Bopanna has his own blend of The Flying Squirrel Coffee called ‘Rohan Bopanna’s Master Blend

Learn about Bopanna’s off-court success

Rohan Bopanna has served plenty of aces in his career. But the Indian doubles star also serves something else on the ATP Tour: coffee expertise.

“When I go to the tournaments, everybody comes to me and says, “Rohan, this is bad coffee!’ Bopanna said, cracking a laugh. “I say, ‘I’m sorry but I can’t do anything with it’!”

Bopanna is more than just a coffee connoisseur. The 39-year-old, currently No. 36 in the ATP Doubles Rankings, has his own line of The Flying Squirrel coffee: Rohan Bopanna’s Master Blend.

“To be honest, the coffee came first, before my tennis. That’s something which has been part of the family. We grow coffee, hence the coffee love came,” Bopanna said. “I’ve been through the whole process of how it works, how the plants grow. Now I’m learning so much more about getting the right blend, roasting the coffee and everything from the past three years. But the growing part I’ve always known how to grow the coffee and all of that goes back to my childhood.”

Bopanna’s family estate, home of their coffee plantation, is in Coorg, a district in the state of Karnataka, in southwest India. When the former No. 3 doubles player in the world was growing up, his father had not started a coffee company — they simply sold beans to those who were interested in buying. But nevertheless, it’s been a part of his life as long as he can remember.

“Me being the only son, I feel there is an opportunity for me to go back whenever I’m done [with tennis] to take care of that plantation,” Bopanna said. “This [venture] was something added on, something different and yes, of course, I would love to still be very much part of it. One of the reasons I started now is that with tennis, obviously [my life] as a player is going to end one day. There’s something more to look for and coffee’s been a pure love from the beginning, so why not continue with it?”

Not only does Bopanna get to share his work with other players on the ATP Tour, but by travelling the world, he gets to try different blends every week. The 18-time tour-level titlist does bring his own beans and filter on the road with him, though.

“Tennis takes us to some beautiful cities, where automatically I get to taste all the greatest coffees,” Bopanna said. “Australia has some great coffee places. Even last week I was in Phoenix, Arizona. I was in the old town of Scottsdale and that had exceptional coffee places at the different cafes.

“Tennis has given me an opportunity to taste different coffees and hopefully take that experience to improve Indian coffee more.”

BopannaCoffee02KF22mar2019

While it is as catchy as hot shots you see on the court, one may wonder where the name of the company — ‘The Flying Squirrel’ — came from.

“The family friend who I tied up with, at the estate, we have flying squirrels there,” Bopanna said. “When I started my blend, I thought the best way was to tie [my line] up with his [brand] since they already have the roasters and everything… to start everything from scratch would have been tough, hence the name ‘The Flying Squirrel’.”

While Bopanna takes his coffee seriously, he’s certainly not done on the court yet. At this week’s Miami Open presented by Itau, Bopanna is competing alongside #NextGenATP Canadian Denis Shapovalov. The Indian also played with Shapovalov at the BNP Paribas Open in Indian Wells.

“The idea is to obviously try and do well in these big tournaments, big Masters series events. That’s the key,” Bopanna said. “I’m at a stage that when I play these tournaments, I’m looking to obviously do well and try to win the tournament. You’ve been on the [ATP] Tour for such a long time. You know every player out there, you know what to expect and you’re going there to try to win the tournament.”

As Bopanna continues to try to make his mark on the court, he’s trying to win over his colleagues’ taste buds, too.

“Indian coffee I feel has really grown in a big way in India and I feel we can really bring it out to the world to try to experience it. I feel the best way for me is to try to use my tennis platform to give a lot of my homegrown coffee to all the tennis players who love coffee,” Bopanna said. “I’ve gotten great feedback from all these players who have tried it and enjoyed it so far. It’s something very, very different, and I enjoy doing it.”

source: http://www.atptour,com / ATP Tour / Home> News / by Andrew Eichenholz / March 22nd, 2019

‘Food 4 Cast’ features Lowcountry cafe’ with Indian flare

Mount Pleasant, S.C. (WCIV) :

Whether you’re looking for a hot cup of tea, some authentic Indian food, or a hard cocktail, you’ll find it at Coorg Indian Café in Mt. Pleasant.

Owners Preethi and Darshan Ayandra are both full time employees of Boeing, but their coffee concept has been percolating for a long time.

They are from the coffee-growing region of Coorg in India. Indian Coffee is primarily distributed to Europe and Russia, but hasn’t been served up in the United States before now, the owners say.

Eventually they’d like to sell the coffee by the bag!

Coffee isn’t the only thing brewing at this café. Food is also a shining star. You won’t find the standard Indian fare. Curry Chicken and Coorg Ribs are traditional recipes from their region.

All entrees are served with a variety of chutneys with different levels of heat. Feeling bold? Try the mint!

Coorg is closed on Monday and Tuesday. The owners would like to expand their staff, so if you’re interested in working for them, stop in!

source: http://www.abcnews4.com / ABC4 NEWS / Home> News / by Emiley Gracey / March 01st, 2019

Initiative to double coffee growers’ income

Brahmagiri Development Society joins hands with Coffee Board

The Brahmagiri Development Society (BDS), a people’s initiative in Wayanad, has joined hands with the Coffee Board to support small-scale coffee growers in the district, a major Robusta coffee growing region in the country.

The BDS recently signed a memorandum of understanding with the Coffee Board for preparing a comprehensive business plan to promote coffee-based livelihoods in Wayanad.

“According to the Coffee Board, domestic coffee consumption has shown an annual growth of 8%. But the farming community is yet to benefit from it as the profit is pocketed by middlemen and international corporate giants,” P. Krishnaprasad, chairman, BDS, told The Hindu.

“Hence, we are planning to double the income of the coffee farmers in a time-bound manner by avoiding middlemen,” Mr. Krishnaprasad said.

Value addition

They are planning to execute a project in which the BDS would initiate a set of activities, including collective marketing and value addition, along the entire coffee value chain to increase the income of small-scale coffee growers.

Market study
The board, as the consultant, would conduct a comprehensive market study in south India on the feasibility and viability of the initiative and also specify the marketing strategy.

It would hand over the study to the BDS in a month.

The Kerala Chicken Project of the BDS was a huge success and it inspired us to enter into the new venture, he said.

A team of experts from the Coffee Board will interact with the coffee growers in Wayanad at Kattikulam on February 21 and 22.

State initiative

Meanwhile, the State government has initiated a three-pronged strategy, including selling coffee of Wayanad under the brand name ‘Malabar’ to support and double the income of coffee farmers in the district.

The State government allocated a budgetary provision of ₹150 crore to set up a KINFRA mega food park with KIIFB funding in the district.

source: http://www.thehindu.com / The Hindu / Home> News> State> Kerala / by E.M. Manoj / Kalpeta – February 12th, 2019

Coffee cultivation training in Longleng

Participants with department officials at the one day training program organized by the Land Resources department at PBCA Centre in Longleng on February 15. (NP)
Participants with department officials at the one day training program organized by the Land Resources department at PBCA Centre in Longleng on February 15. (NP)

In collaboration with the Phom Baptist Christian Association (PBCA) Longleng, the department of Land Resources Longleng conducted a one day training on ‘Package of practices for coffee plantation and Management’ on February 15 at PBCA Conference Hall with John Tsulise Sangtam, Deputy Commissioner Longleng as the guest of honour.

Appreciating the PBCA for taking up the joint venture which is the first of its kind in the state, the DC said that Nagaland was coming up as a favorable land for cultivating coffee in the country. He explained that the state government signed a Memorandum of Understanding (MoU) with the Coffee Board of India recently to boost the State’s economy through supplying coffee.

Tsulise also said that Churches in Nagaland have an important role to play. According to the DC, preaching from the pulpit and collecting from the congregation alone will not better the Church economy. He urged Churches to encourage people to venture into income generating activities.

He also urged the people to not only look for subsidies alone but take up coffee farming so that they may build for themselves a sustainable source of income.

District Project Officer (DPO) Longleng, Kughalu Chishi, in his welcome note advocated for use of improved technologies to increase yield.

He said that coffee production in Nagaland was still in its infancy even if it has been blessed with an ideal climate to yield the best quality coffee in the country. He therefore urged all stakeholders to nurture and grow the industry.

In the technical session, resource person Rongsenkoba Ao, inspector of the Land Resources department Longleng, spoke on the principles of Coffee plantation and its management.

According to Rongsenkoba, there are two different species of Coffee — Arabica and Robusta. He said Arabica grows well at altitudes, and requires gentle to moderate slopes. It is less tolerant to pest and diseases. Robusta grows well in lower altitudes, in plain to gentle slopes and is more tolerant to pest and diseases.

He also explained that coffee is a permanent cultivation and can be grown under the shade of a tree or any other high rise plantation. He said in order to grow healthy coffee plants and for better yield, it is very important to pay attention to soil health.

Speaking about harvest, Rongsenkoba said that to maintain quality, aroma, brew thickness, taste, and acidity, the right kind of coffee beans have to be harvested in the right time adhering to proper suggested guidelines.

During the interactive session, many queries were raised by the participants which were clarified by the resource person.

During the training, more than 50 people from 16 Churches under PBCA and well wishers were in attendance in the program which included a field demonstration and distribution of coffee seeds.

The program was chaired by N. Tialemba Phom, executive secretary, Phom Baptist Christian Association and invocation prayer was pronounced by Nganlang Phom, PBCA Longleng.

source: http://www.nagalandpost.com / Nagaland Post / Home> State / February 15th, 2019