Category Archives: Coffee News

Brewing Prosperity: “India’s Coffee Story from Farm to Global Fame”

Introduction

Legend has it that India’s coffee journey began around 1600 AD when Sufi Saint Baba Budan planted seven coffee seeds brought from Mocha port in Yemen in the Baba Budan Giri hills of Chikkamangaluru, Karnataka. Initially grown as a garden crop, coffee cultivation gradually expanded, leading to the establishment of commercial plantations in the 18th century. Since then, Indian coffee has evolved into a thriving industry with a distinct global identity on the world coffee map. Indian coffee is cultivated under a unique two-tier shade system of evergreen and leguminous trees, with nearly 50 varieties enhancing soil health and biodiversity. Grown across 4.91 lakh hectares in the Western and Eastern Ghats and the North Eastern region, coffee serves as both an environmentally sustainable and economically vital plantation crop. The coffee sector sustains the livelihoods of over two million people, who are engaged in cultivation, processing, and trade. Dominated by smallholder farmers, who account for nearly 99 percent of holdings and 70 percent of the country’s overall production, it stands as a vital pillar of India’s rural economy.

Coffee plantations also serve as vibrant spice gardens, cultivating a variety of spices alongside coffee, including pepper, cardamom, vanilla, orange, and banana. The Western Ghats, which form one of the 25 biodiversity hotspots in the world and Eastern Ghats, provide ideal conditions, with Arabica thriving in the cooler highlands and Robusta in the warmer, humid regions. India’s Robusta commands top premiums globally, while its Arabica is prized for its superior quality and distinct flavour. India is now one of the world’s leading coffee producers, ranking as the seventh-largest producer of coffee and contributing about 3.5 percent to global coffee production, according to the Coffee Board of India. India produces approximately 3.6 lakh tonnes of coffee annually, with nearly 70 percent exported to 128 countries, underscoring the growing global demand for Indian coffee.

Overview of India’s Coffee Sector

The coffee industry in India is primarily concentrated in the major coffee-growing states of Karnataka, Kerala, and Tamil Nadu, which collectively account for nearly 96 percent of the country’s total coffee production. Among these, Karnataka leads with a production of 2,80,275 metric tonnes (Post Blossom Estimate for 2025–26), followed by Kerala and Tamil Nadu.

India’s coffee-growing landscape is divided into 13 distinct agro-climatic zones, each with a unique identity and recognition for its coffees in global markets. These zones are categorized into three broad groups: a) traditional regions comprising KarnatakaKerala, and Tamil Nadu; b) non-traditional regionsAndhra Pradesh and Odisha; and c) the North Eastern regions, including Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Tripura. Coffee plays a vital socio-economic role in the tribal belts of Andhra Pradesh, Odisha, and the North-Eastern states, offering sustainable livelihoods while promoting rural development and ecological balance. The recognised coffee regions include Anamalais (Tamil Nadu), Araku Valley (Andhra Pradesh), Bababudangiris (Karnataka), Chikkamagaluru (Karnataka), Coorg (Karnataka), Nilgiris (Tamil Nadu), Sheveroys (Tamil Nadu), Travancore (Kerala), and Wayanad (Kerala).

Regional recognition of Coffees from India

India holds Geographical Indication (GI) tags for five regional and two specialty coffees, a recognition that enhances their premium value in international trade. The country’s varied elevations, rainfall patterns, and soils conditions, contribute to the rich diversity and exceptional quality that define Indian coffee. The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India, has granted Geographical Indication (GI) tags to five Indian regional coffee varieties: Coorg Arabica Coffee, Wayanad Robusta Coffee, Chikmagalur Arabica Coffee, Araku Valley Arabica Coffee, and Bababudangiris Arabica Coffee. Additionally, Monsooned Malabar Robusta Coffee, a unique specialty coffee from India, has also received GI certification.

Specialty coffees represent the finest quality beans, distinguished by their exceptional flavor, aroma, and appearance. These coffees are produced through careful cultivation, selective plucking, and meticulous processing, resulting in distinctive flavours that cater to discerning consumers worldwide. Owing to their uniqueness and craftsmanship, specialty coffees fetch premium prices and form an increasingly dynamic segment of India’s coffee sector. Indian planters have mastered the art of producing globally acclaimed specialty coffees, including:

  • Monsooned Malabar AA – Known for its smooth, mellow flavour and low acidity, developed through a unique monsooning process along India’s western coast.
  • Mysore Nuggets Extra Bold – One of India’s finest Arabica coffees with large beans, rich aroma, and full-bodied flavour.
  • Robusta Kaapi Royale – A superior Robusta variety known for its bold flavor, excellent crema, and ideal for espresso blends.

This recognition has empowered Indian coffee producers to preserve the unique characteristics of region-specific coffees, elevate the global profile of Indian coffee, and secure better prices for their premium varieties. Collectively, these distinguished coffees reflect India’s harmony of tradition, innovation, and excellence, establishing the country as a significant player in the global coffee industry.

Establishment of the Coffee Board

In the 1940s, India’s coffee industry faced a severe crisis, caused by World War II, declining prices, and widespread infestations of pests and diseases.  To safeguard and revive the sector, the Government of India enacted the “Coffee Act VII of 1942”, leading to the establishment of the Coffee Board of India under the administrative control of the Ministry of Commerce and Industry. The Board comprises 33 members, including the Chairman, and the Secretary, & the Chief Executive Officer along with representatives of coffee growers, traders, curing units, labor, consumers, state governments of major coffee-producing regions, and Members of Parliament. The Coffee Board’s primary mandate is to support and develop the entire coffee value chain through research and development. Technical and financial assistance, promotion in domestic and international markets. It works to improve production, productivity, and quality, expand exports for higher value realization, and strengthen infrastructure, such as drying yards and pulper units under the Integrated Coffee Development Project (ICDP).

Role of Coffee Board

The Research Department of the Coffee Board, headquartered at the Central Coffee Research Institute (CCRI) with five regional research stations, is dedicated to developing high-yielding, disease-resistant varieties and standardizing modern cultivation technologies to enhance productivity and quality. The Promotion Department focuses on expanding India’s footprint in global markets while stimulating domestic coffee consumption.

Under the Export Promotion Scheme, transit / freight assistance are provided for value-added coffees exported in retail packs as “India Brand” and for export of high-value green Coffees to far off destinations such as the USA, Japan, Canada, Australia, and New Zealand, South Korea, Finland, Norway and Denmark while maintaining strong trade ties with the European Union, Russia, and the Gulf Cooperation Council (GCC) countries. The Board actively represents Indian coffee at major international trade fairs and organizes the Flavour of India – The Fine Cup Competition, to identify premium coffees and connect them to global buyers. Domestically, to boost coffee awareness and culture, the board operates a network of 12 India Coffee Houses across major cities and participates in national exhibitions and trade fairs, promoting Indian coffee and highlighting its health benefits to consumers.

Export of Coffee

India has emerged as a significant player in the global coffee trade, ranking as the fifth-largest exporter of coffee among coffee-producing nations and contributing around 5 percent of total coffee exports from Coffee producing countries worldwide. Over the past four years, India’s coffee exports have consistently exceeded USD 1 billion, reaching a record USD 1.8 billion in FY 2024–25, reflecting an impressive 40 percent growth from USD 1.29 billion in the previous year. Despite global geopolitical challenges, exports during April–September 2025 stood at USD 1.07 billion, registering a 15.5% increase over the same period in 2024. India is one of the major hubs for instant coffee production and exports, with value-added products accounting for nearly 38 percent of total coffee exports.

As one of the world’s most widely traded and consumed commodities, coffee continues to hold immense economic and cultural significance. The top 5 export destinations for Indian coffee are Italy (18.09percent)Germany (11.01percent)Belgium (7.47percent), the Russian Federation (5.28percent), and the United Arab Emirates (5.09percent). The recent surge in India’s coffee exports has strengthened the global reputation of Indian coffee and improved income realisation for growers, particularly in the key coffee-producing states.

Policy and Trade Reforms Boosting the Coffee Sector

GST Reduction on Coffee Products

The reduction of GST from 18 percent to 5 percent on coffee extracts, essences, and instant coffee is a major fiscal step for the sector. This change is expected to lower retail prices by 11–12 percent, encourage domestic consumption, and enhance profitability for small processors. The initiative will also strengthen the domestic market base and enhance India’s per capita coffee consumption.

India–United Kingdom Comprehensive Economic and Trade Agreement (CETA)

The recently concluded India–UK Comprehensive Economic and Trade Agreement (CETA) marks a key milestone in bilateral trade relations. The pact offers tariff advantages for Indian value-added coffees, particularly instant coffee. The United Kingdom, which already accounts for 1.7 percent of India’s coffee exports, will now provide duty-free access for Roast & Ground and instant coffee, enabling Indian exporters to compete more effectively with suppliers from Germany, Spain, and the Netherlands. The agreement establishes a robust foundation for increasing exports of value-added coffee products to the UK.

India–EFTA Trade and Economic Partnership Agreement (TEPA)

The India–European Free Trade Association (EFTA) Trade and Economic Partnership Agreement (TEPA), signed on 10 March 2024 and effective from 1 October 2025, is the first Free Trade Agreement (FTA) by India to link investment with job creation. Under TEPA, Switzerland, Norway, and Iceland will offer zero percent duty on all coffee imports from India. TEPA provides the most favorable market access to Indian Coffees in the EFTA market. TEPA may help coffee exporters access premium markets in Switzerland, Norway, and Iceland, providing an opportunity to position India’s high-quality, shade-grown, handpicked, and sun-dried coffees in the EFTA market. The agreement enhances export opportunities for value-added coffee, such as roasted and instant coffees.

Fine Cup Awards: Showcasing India’s Finest Coffees

The Flavour of India – The Fine Cup Award, instituted in 2002 by the Coffee Board of India, celebrates excellence in Indian coffee and aims to place the country’s finest brews on the global map. As part of this initiative, the Coffee Board launched the Know Your Kaapi (KYK) programme in 2022–23, a specialised cup quality evaluation platform to assess and reward exceptional coffees across six categories.

In a remarkable achievement, Koraput Coffee won two Fine Cup Awards during KYK 2024, one each for the washed process and natural process categories. This recognition has enhanced he brand’s prestige and firmly positioned Koraput Coffee on India’s specialty coffee map, reflecting the rising prominence of tribal and high-altitude coffees from Odisha.

Involvement of TDCCOL in Coffee Procurement and Marketing

The Tribal Development Co-operative Corporation of Odisha Ltd. (TDCCOL), established in 1967 under the ST & SC Development Department, Government of Odisha, serves as the state’s apex cooperative institution for tribal welfare. It plays a vital role in safeguarding the economic interests of tribal communities by ensuring fair prices for Minor Forest Produce (MFP) and Surplus Agricultural Produce (SAP), while promoting sustainable livelihoods across Odisha.

Since 2019–20, TDCCOL has taken a pioneering role in coffee procurement in Koraput district, known for its ideal conditions for high-quality Arabica coffee. The organisation transitioned from centralised mandis to doorstep procurement, ensuring fair pricing and promoting financial inclusion for tribal farmers.

Key highlights:

  • End-to-end management: Managing the entire value chain, from procurement to drying, grading, and marketing.
  • Fair pricing: Annual procurement rates aligned with ICTA market prices, with direct payments to farmers’ bank accounts.
  • Socio-economic impact: The initiative has reduced distress migration and improved rural livelihoods.
  • Value addition: Launch of the “Koraput Coffee” brand on 11 September 2019, offering sustainably sourced, rich-flavored coffee now recognized nationally.

TDCCOL has established eight “Koraput Coffee” cafés across Odisha – four in Bhubaneswarone in Puritwo in Koraput, and one at Odisha Bhavan, New Delhi, further promoting the brand’s unique identity and sustainable origins.

The Coffee Board of India also supports TDCCOL through the Integrated Coffee Development Project (ICDP), providing technical and financial assistance for infrastructure such as drying yards and coffee pulpers.

Future Outlook: Scaling New Heights in Coffee Production

India’s coffee industry is poised for robust growth, with the overall market projected to expand at a compound annual growth rate (CAGR) of 8.9 percent by 2028. The out-of-home coffee segment is witnessing even faster growth, expected to rise at a CAGR of 15 to 20 percent, reaching a value between US$2.6 billion and US$3.2 billion by 2028. Furthermore, the Coffee Board of India has set an ambitious goal to scale up national coffee production to 9 lakh tonnes by 2047, reinforcing India’s emergence as a leading global coffee producer.

Conclusion

India’s coffee story is one of resilience, innovation, and transformation. From the humble beginnings in the Baba Budan Giri hills to earning global acclaim, Indian coffee has evolved into a symbol of quality, sustainability, and inclusive growth. The country’s unique ecological diversity, coupled with the commitment of millions of smallholder farmers, has created a coffee landscape that blends tradition with modern enterprise. The Coffee Board of India, through its ongoing support for research, development, export promotion, and domestic market expansion, has played a pivotal role in driving this transformation.

The emergence of specialty coffees such as Monsooned Malabar, Mysore Nuggets, and Koraput Coffee has strengthened India’s reputation as a producer of premium, globally competitive varieties. The success of tribal cooperatives like TDCCOL in Odisha has exemplified how coffee can be an instrument of socio-economic empowerment and sustainable livelihood creation. Furthermore, policy measures, such as the GST reduction and free trade agreements, including the India–UK CETA and India–EFTA TEPA, have further expanded opportunities for value-added coffee exports, marking India’s growing influence in the global coffee industry.

As the industry moves forward with a clear vision to enhance production to 9 lakh tonnes by 2047, India’s coffee sector stands at the threshold of a new era. With its focus on quality, sustainability, and equitable growth, India continues to brew a success story that is deeply rooted in its soil yet celebrated worldwide.

References

PM India

https://www.pmindia.gov.in/en/news_updates/pms-address-in-the-127th-episode-of-mann-ki-baat

Ministry of Commerce and Industry

Niryat

https://niryat.gov.in/#?start_date=202404&end_date=202503&sort_table=export_achieved-sort-desc&commodity_group_id=1&commodity_id=2

Coffee Board of India

https://coffeeboard.gov.in/index.aspx

https://coffeeboard.gov.in/RTI/Annual%20Report2023_2024_Hindi_Eng.pdf

https://coffeeboard.gov.in/coffee-regions-india.html?page=CoffeeRegionsIndia#int

https://coffeeboard.gov.in/RTI/CB%20Eng-AR_2022_23%20Final.pdf

https://coffeeboard.gov.in/coffee-statistics.html

https://coffeeboard.gov.in/Specialitycoffee.aspx

https://coffeeboard.gov.in/coffee-regions-india.html

https://coffeeboard.gov.in/aboutus.aspx

https://coffeeboard.gov.in/Publications/July14/Cover%20Story_pg18_23.pdf

Indian Brand Equity Foundation

https://ibef.org/exports/coffee-industry-in-india

https://ibef.org/giofindia

PIB Press Release

https://www.pib.gov.in/PressReleasePage.aspx?PRID=2182006

https://www.pib.gov.in/Pressreleaseshare.aspx?PRID=1569831&ref=finshots.in

https://www.pib.gov.in/PressReleasePage.aspx?PRID=2182006

https://www.pib.gov.in/PressNoteDetails.aspx?NoteId=154945&ModuleId=3

https://www.pib.gov.in/PressReleasePage.aspx?PRID=2173138

Click here to download PDF

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source: http://www.pib.gov.in / PIB Head Quarters / by PIB Delhi / November 29th, 2025

Kelachandra Coffee appoints Coffee Board of India veteran to lead R&D

A coffee farmer on one of Kelachandra’s coffee plantations | Photo credit: Kelachandra Coffee

J.S. Nagaraja joins the Indian coffee plantation group to spearhead its sustainability projects and champion Indian coffee on the global stage

Kelachandra Coffee has appointed former Coffee Board of India executive J.S. Nagaraja to spearhead R&D strategy across its extensive plantation network.

Founded in 1995, Kelachandra is one of India’s largest privately held coffee plantations with approximately 6,500 acres across 15 estates in Karnataka and Kerala. Nagaraja joins the company as Head of Research and Development (R&D) to lead its sustainability initiatives, including carbon footprint and sequestration studies. His other responsibilities include optimising soil and leaf analysis, refining fertiliser use and advancing specialty coffee development. 

“Dr. Nagaraja’s track record at the intersection of agronomy, sustainability, and innovation will be instrumental as we chart the next phase of Kelachandra’s growth. At a time when climate change and conscious consumption are reshaping our industry, his leadership will anchor our work on carbon sequestration, scientific validation of our specialty micro-lots, and the global positioning of our coffee as an authentically eco-friendly brand,” said Jagan Thimaiah, Executive Director, Kelachandra Coffee.

Nagaraja joins Kelachandra after a three-decade career with the Coffee Board of India, where he most recently served as Joint Director of Research.  

“I am honoured to be part of Kelachandra at this pivotal moment in its journey. In the months ahead, my focus will be on strengthening our research agenda around soil health, climate resilience, and carbon sequestration, while advancing tools such as genetic fingerprinting to validate the uniqueness of our coffees,” Nagaraja said. 

Kelachandra currently exports to specialty coffee roasters and premium retailers in Japan, Australia, Denmark, Norway, Germany and the Middle East. It also supplies some of India’s leading premium roasters, including Blue Tokai, Humble Bean, Third Wave Coffee and Dope Coffee. 

source: http://www.worldcoffeeportal.org / Allegra World Coffee Portal / Home> News> India / by November 20th, 2025

Coffee Board of India sets a target to double production to over 7 lakh tonnes by 2047

Goal is to achieve 15% speciality coffee out of this 7 lakh tons, says Coffee Board Chairman M.J. Dinesh

Three new coffee varieties would be released by the Central Coffee Research Institute during its centenary programme next month. File | Photo Credit: The Hindu

The Coffee Board of India on Monday said it has a target to double the coffee production to over 7 lakh tonnes by 2047. India currently produces 3.5 lakh tonnes of Arabica and Robusta varieties of coffee in about 4.05 lakh hectares of land.

Board chairman M.J. Dinesh said: “The board has set an ambitious target to increase our production to 7 lakh tonnes by 2047, when India celebrates 100 years of independence. Our goal is to achieve 15% specialty coffee out of this 7 lakh tonnes.’’

According to him, to achieve this production goal, the board has chalked out a comprehensive action plan.

Speaking at the Karnataka Planters’ Association (KPA) 67th annual general meeting here, he said about 1 lakh hectares will be brought under cultivation in Odisha and Northeast States like Nagaland. “We will increase land under coffee cultivation in non-traditional areas while we will also boost yield in the coffee heartland in Karnataka,’’ Mr. Dinesh added.

New varieties

He further said three new coffee varieties would be released by the Central Coffee Research Institute (CCRI) based at Balehonnur, during its centenary programme next month. “Over the past century, our scientists have released 30 Arabica varieties and three Robusta varieties. CCRI has one of the best germ plasm of over 400 varieties,” he said.

The board was also implementing clonal propagation of Robusta coffee tissue culture plants in collaboration with Jain Irrigation, which may be released by 2026-27, he further added.

Mr. Dinesh said the board was also designing the Indian Coffee Board Sustainability Certification Scheme (INDICOFS), which would offer a distinct global identity for Indian coffees. The board also introduced IndiaCoffee App, to help growers and exporters meet global traceability compliance mandated by the European Union Deforestation Regulation (EUDR) norms, he said.

Speaking on the occasion, Karnataka Energy Minister, K.J. George urged the planters community in the State to replicate the branding success of Araku Valley coffee growers.

Bhaskar Bhat, director, Tata Sons and former managing director of Titan, said coffee growers should focus on specialty and premium coffees to cater to the large and young growing population in the domestic market.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Bengaluru / by Mini Tejaswi / November 20th, 2025

Do you love coffee? Attend this unique festival in Mumbai that celebrates the beverage

India International Coffee Festival kicks off this week, and it promises a packed calendar for javaphiles in Mumbai.

The competitions receive participating entries from home brewers and professional baristas. Pics courtesy/IICF

If you are a coffee lover, and take keen interest in its craft, India International Coffee Festival (IICF) to be held within the Bakery & HoReCa Industry Show is where you should be from October 30 to November 1.

Organised by Speciality Coffee Association of India (SCAI), the event will see six preliminary rounds of competitions including flagship National Barista Championship, Brewer’s Cup Championship, Coffee in Good Spirits, and Latte Art Championship. The final will be held in Bengaluru later this year. It is a great spot to network and engage with representatives from the entire coffee value chain across India.

The jury consists of qualified tasters

DM Purnesh, a fourth-generation coffee grower from Chikmagalur and immediate past president, SCAI, part from industry folks, the event is a great place for entrepreneurs, aspiring professionals, and enthusiasts to understand about coffee and its process. Over the last 23 years that we have been running competitions, we have seen a lot of interest from home brewers.

A participant takes part in a filter coffee making challenge

A qualified jury judges the competitions. Winners at Indian Barista Champion 2025 to be held in Bengaluru later this year will go on to represent at global competition World Barista Championship 2025,” says Purnesh.

Exhibiting brands include Kaapi Machine and Solutions, caffeine superstore Benki, Brewing Gadgets and Trufrost & Butler.

Serious about coffee

(Left) Suhas Dwarkanath; (right) a participant takes part in a previous coffee-making championship

Hamsini Appadurai, president, SCAI, is happy consumers are more aware in recent years and want to know where their coffee comes from. “Gone are the days when we would order a cup of coffee.

We also have a Brewers Cup and Filter Coffee Championship, which sees participation from home brewers as well. We want everybody to catch the coffee bug,” she tells us.

Micro communities around coffee are thriving on social media, WhatsApp and offline. “Makers discuss brewing and brewing techniques. The competitions are becoming a sort of value badge, allowing homebrewers to showcase their talent of working with different kinds of coffees and techniques,” adds Appadurai.

DM Purnesh and Hamsini Appadurai

Suhas Dwarkanath, last year’s winning barista who recently notched the 15th spot at the World Barista Championship 2025, says the festival is a great place to meet with the community exchanging ideas, networking and most importantly learning from others. “Trends today include coffee mocktails and Coffee Omakase sessions where barista-led Omakase coffee sessions are hosted over a multi-course tasting experience just like an omakase sushi dinner. It is a unique journey of coffee beverages for the diner. The expert highlights unique flavours, origins, and innovative preparations, sometimes with accompanying food pairings.”

On October 30 to November 1
At Bakery and HoReCa Business, Jio World Convention Centre, Bandra Kurla Complex. 
Time 9.30 am to 5.30 pm
Register www.bakerybusiness.in 
Entry Rs 500

source: http://www.mid-day.com /mid-day / Home> Mumbai Guide News> Things to do News> Articles / by Phorum Pandya (smdmail@mid-day.com) / Mumbai, October 28th, 2025

Karnataka coffee growers welcome Modi’s praise, seek action on long-pending challenges

In his monthly radio broadcast, Modi lauded the distinctive character and diversity of Indian coffee, saying it has carved a ‘unique identity’ on the world stage.

For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention. | Photo Credit: For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention.For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention.

Planters in Karnataka have welcomed Prime Minister Narendra Modi’s praise for the global recognition earned by coffee from the State’s key producing regions Kodagu, Chikkamagaluru, and Hassan during his ‘Mann Ki Baat’ address on Sunday. However, growers have urged the government to take concrete steps to address persistent challenges affecting the sector.

Coffee Board of India chairman M.J. Dinesh thanked the Prime Minister for recognising the efforts of lakhs of growers and said the acknowledgment would inspire renewed enthusiasm in the sector. “The Prime Minister’s words will encourage planters, traders, and exporters alike. It comes at a time when the board has undertaken several initiatives to boost both productivity and domestic consumption,” he said.

For many growers in Kodagu, the Prime Minister’s mention has brought a sense of pride but also renewed hope for government intervention. “It is heartening that the Prime Minister has spoken about coffee from Kodagu, which produces the largest share of India’s coffee. His words reaffirm the importance of our work,” said coffee planter Ravi Chengappa from Virajpet in Kodagu.

However, Mr. Chengappa noted that the sector continues to face serious difficulties. “Coffee growers are struggling with rising input costs, labour shortages, damage caused by erratic rainfall, and wild animal attacks. Fluctuating international prices and a lack of adequate crop insurance have also left many growers financially vulnerable,” he said.

Another farmer Dinesh H. from Chikkamagaluru urged both the Central and the State governments to take immediate steps to protect the livelihood of coffee farmers. “We hope the Prime Minister’s appreciation will translate into stronger policy support. The government must address these long-standing issues from better price realisation to support for sustainable cultivation so that the next generation of planters can continue this legacy,” he added.

source: http://www.thehindu.com / The Hindu / Home> News> India> Karnataka / by Darshan Devaiah B P / October 27th, 2025

From Bean to Cup: Training equips coffee farmers in Tuensang

Officials from CBI and Founder and Co-founder of Tuensang Hills with the participants along with the officials of Land Resource Department. (morung photo)

A one-day training programme on coffee cultivation was held in Tuensang to build technical knowledge among local farmers in Nagaland.

The training, organised by Tuensang Hills Coffee in collaboration with the Coffee Board of India (CBI), was conducted at the Chang Baptist LashongThangyen (CBLT) conference hall in Tuensang Town on October 27.

The programme aimed to equip farmers with expertise in key areas, including nursery preparation, advanced farm techniques and practices, farm management, as well as harvest and post-harvest handling.

Around 30 participants took part in the session, which was facilitated by DipanjaliKemprai, Senior Liaison Officer, and N ImtisungchitImchen, Assistant Extension Officer, both from the Coffee Board’s Mokokchung office. Officials from the Land Resources Department, Tuensang, also attended the training, underscoring the department’s continued support in promoting coffee cultivation in the district.

Founder of Tuensang Hills Coffee, PangshaChingmak, said the training was initiated to empower farmers with practical skills and promote coffee as a viable livelihood option in Tuensang district. He highlighted the district’s suitable terrain and climate for coffee cultivation and emphasized plans for sustained follow-up programs and field support to assist farmers after the training.

Responding to questions, Kemprai explained that the collaboration began when Chingmak approached the Coffee Board with details of his startup, Tuensang Hills Coffee, which has been selected for incubation under AIC CCRI-CED. “Our office came forward to boost his startup by providing technical knowledge to the farmers to produce good quality coffee,” she said.

Kemprai added that the Coffee Board continues to support farmers across Nagaland through the Integrated Coffee Development Project, offering subsidies, training, and assistance from “bean to cup.” She also mentioned plans to strengthen market linkages to ensure better prices for local produce and to organize more quality-improvement trainings in the future.

On challenges faced in promoting coffee cultivation in the Northeast, Kemprai noted that small and scattered farm holdings, poor road connectivity, and limited manpower make regular monitoring difficult. To bridge communication gaps, the Board has created WhatsApp groups for quick dissemination of information and encourages farmers to access details of schemes and technical support through the official Coffee Board website.

Highlighting the growing recognition of Naga coffee, Kemprai said, “The future of Naga coffee looks promising. Many entrepreneurs and farmers are coming forward, and Nagaland coffee is gaining recognition for its organic nature and quality.” She cited the state’s achievements at the Aurora International Taste Challenge winning a silver plaque in 2021 and a gold award in 2023 as evidence of its rising reputation in the specialty coffee market.

The training concluded with interactive discussions and a call to strengthen community-based efforts for sustainable coffee cultivation in Eastern Nagaland.

source: http://www.morungexpress.com / The Morung Express / Home / by Morung Express News / October 28th, 2025

Indian coffee brews global success story

Indian‍‌‍‍‌‍‌‍‍‌ coffee of different varieties grown in diverse regions was the theme of a “Mann Ki Baat” address by Prime Minister Narendra Modi. Besides the traditional areas like Karnataka (Chikmagalur, Coorg, Hassan), Tamil Nadu, and Kerala, he talked about the North-East as the new frontier of coffee cultivation.

Prime Minister also talked about the revolutionary effect of coffee plantation on the living of the people, especially tribal farmers and women, by giving the example of Koraput coffee which not only revived the degraded forest but also ensured the income of the people. The Ministry of Commerce and Industry added that Indian coffee is a highly export-oriented product, as 70% of the production is going to more than 120 countries, resulting in a $1.80 billion revenue in 2024-25.

Indian coffee exports have been on a dramatic rise over the last three years, in fact, the value of exports has gone up from $1.29 billion in 2023-24 to $1.81 billion in 2024-25. The increase is more than 40%, and it is solely due to the increased global demand for both raw and value-added coffee products like roasted and instant coffee. India is the seventh-largest coffee producer, and the coffee plantations cover 4.9 lakh hectares while the production is 3.63 lakh metric tonnes.

Demand for the Indian coffee in the international markets is primarily due to the introduction of specialty tribal coffees like Koraput and Araku, which have started to command premium prices. These coffees attract highly selective international markets that put quality, sustainability, and traceability at the forefront.

The Coffee Board’s intervention in the form of support to farmers and new market linkages has not only raised the farmer’s income but also their living standards, especially in the tribal communities. In India, the culture of coffee consumption has grown significantly in the last 4-5 years. Average coffee consumption increased step by step from 1,180 thousand 60-kg bags in 2020 to roughly 1,235 thousand bags in 2022.

The change in consumer behaviour, caused mainly by millennials and GenZ, has made the coffee consumption gradually comparable with the traditionally dominant tea consumption. The demographic change combined with the advent of specialty coffee chains like Blue Tokai, Third Wave Coffee, and the extension of internationally recognised brands such as Costa Coffee and Starbucks is driving a dynamic coffee market growth that is expected to continue for the next 10 years at a CAGR of around 7.5%.Merchants and startups in the Indian coffee industry have created a culture around specialty coffee focusing on domestic bean sourcing and the generation of higher consumer awareness.

Specialty coffee brands in India have attracted a substantial amount of funding from global investors such as Verlinvest, who sees India becoming not only a major coffee-consuming country but also a hub for coffee exports. In addition to ready-to-drink coffee beverages and urban café culture, the Indian coffee market has deepened in terms of variety and has more potential consumers to target.

Beyond economic metrics, the coffee sector has delivered significant environmental benefits. Koraput coffee has helped restore degraded forest land, reduced soil erosion, and provided tribal farmers with steady cash income in place of subsistence farming. This sustainable approach aligns with global trends favoring environmentally responsible sourcing, further enhancing Indian coffee’s international appeal.

In conclusion, the points of Prime Minister Modi about Indian coffee going global are supported by solid facts: the rapidly growing and diversifying coffee farming landscape, robust export performance, changing domestic consumption pattern, and the rise of new premium coffee brands. With the backing of government schemes, eco-friendly farming methods, and rising foreign demand, Indian coffee is set to realise further market penetration, higher farmer incomes, and improved global standing over the next ten ‍‌‍‍‌‍‌‍‍‌years.

source: http://www.thepamphlet.in / The Pamphlet / Home> Economy> Opinion / by Surabhi Singh / October 28th, 2025

New President and Vice President of UPASI

Mr.Ajoy Thipaiah has been elected as President of The United Planters Association of Southern India (UPASI) for the year 2025-26 at the Annual General Meeting of the Association held on 20th September 2025 at Kochi.

As a fourth generation coffee planter attached to the traditional coffee grower family, he joined the family owned and run plantations of Guddadamane and Kerehaklu Estates situated in Aldur of Chikkamagaluru District, Karnataka, after completing his under graduation at Christ College,  Bangalore in the year 1983. He was actively involved in the Karnataka Planters Association (KPA) from the late eighties and had a long stint as its Executive Committee member, culminating in heading the Association as Chairman in the year 2008-09. He was also actively involved with the UPASI and KPA Sports Clubs  and served as the President of both clubs.

Mr.Ajoy Thipaiah was nominated to the Coffee Board of India in the year 2009 and served a full term as a representative of Coffee growers from Karnataka State. He served in the UPASI Executive Committee during the year 2007-08 and 2008-09, and has been in the Committee since 2017-18. He served as the Chairman of the UPASI Coffee Committee for the period 2021-22 to 2023-24.

Mr.Abhishek Poddar of Matheson Bosanquet Enterprises Pvt Ltd  has been elected as Vice President of UPASI for the year 2025-26.

source: http://www.afternoonnews.in / Afternoon / Home> Tamil Nadu / by Staff / September 23rd, 2025

Tata Starbucks Unveils Its Indian Single-Origin Whole Bean Specialty Coffees

Bringing Coorg’s rich stories, soil, and spirit to every cup

Bengaluru :

Tata Starbucks is celebrating India’s deep-rooted coffee heritage with the launch of its first-ever estate-exclusive single-origin coffees, sourced from the Nullore, Margolly, and Karadibetta Estates of Coorg, Karnataka.

Building on the success of the India Estates Blend, which first spotlighted the country’s coffee origins, this new range brings the focus even closer to the land and the people behind each bean. Through this launch, Starbucks shines a light on India’s coffee-growing heartlands and the generations of farmers whose craft and care shape every cup. As one estate manager expresses on the coffee pack, “This coffee is our legacy – I warmly welcome you to experience it in your cup.”

Joining Starbucks celebrated lineup from coffee growing regions of Africa, Asia Pacific, and Latin America, this curated trio underscores the brand’s commitment to showcasing the world’s most distinctive coffees while championing India’s own specialty coffee estates.

Rooted in the heart of Coorg’s coffee belt, the Nullore, Margolly, and Karadibetta estates each embody a unique legacy of craftsmanship, biodiversity, and care passed down through generations.

  • India Nullore Estate: Growing at an altitude of 910 meters above sea level this Arabica coffee offers tasting notes of red apple and nutty sesame flower, with a sweet lemon acidity, a medium-light body, and medium-high acidity creating a balanced yet vibrant cup. Nestled in Madikeri’s mist-covered hills, the estate is a model of circular farming, where nature nurtures every bean under a two-tier canopy of native trees.
  • India Margolly Estate: With roots dating back to the 1850s, Margolly Estate is in the undulating highlands of southern Coorg. Grown at 980 meters above sea level, this washed Arabica features Barhi date and cinnamon bark notes, rounded by a forest honey finish. The estate’s dense canopy, thriving pepper vines, and rainwater harvesting practices mirror the cool, humid conditions of evergreen forests, producing beans with balanced acidity, clean finish, and distinct character.
  • India Karadibetta Estate: Perched at 1000 meters above sea level, Karadibetta Estate produces high-altitude Arabica with tasting notes of jamun plum, ginger, and sweet tulsi herbal. Its high acidity and medium body create a layered, aromatic profile that reflects the biodiversity and lush terrain of Coorg’s highlands.

From the Grey Hornbill of Nullore, a natural seed-sower of Coorg’s forests, to wandering elephants through Margolly’s lush pepper trails and the vibrant flora of Karadibetta’s highlands, each package has been thoughtfully designed with illustrations that celebrate the wildlife, biodiversity, and ethical sourcing practices that define these estates and the communities that sustain them.

Mitali Maheshwari, Head of Product & Marketing, Tata Starbucks, said, “India’s coffee origins carry the rich legacy of their people, with stories spanning centuries. We’re proud to share the distinct flavors and craftsmanship of Coorg through these iconic estates that have been harvested for the first time for Tata Starbucks. Each single origin coffee in this range reflects its unique terroir, biodiversity, and the passion of its farmers, brought to life in every cup.”

source: http://www.passionateinmarketing.com / Passionate in Marketing / Home> Marketing / October 28th, 2025

Premium Limited-Edition Single-Origin Yezdi Coffee Launched

Jawa Yezdi Motorcycles rewrites the brand love playbook once again with a homecoming ride in the atmospheric coffee heartland of Coorg.

The company reignited its iconic Jawa Yezdi Nomads riding program and launched the single-origin, gourmet ‘Yezdi Coffee’ in partnership with Levista Coffee at their SLN Coffee estate.

In 2018, the company marked return of iconic brands Jawa and Yezdi in mid-size segment by launching performance classic motorcycles. Riding off the conventional route, Jawa Yezdi Motorcycles focussed on building communities and subcultures around shared values. The spur? Authentic user experiences that created lasting brand loyalty.

The 2025 Jawa Yezdi Nomads Brewscape, dubbed ‘Roots to Routes’, was an immersive riding experience showcasing its newly launched Yezdi Roadster. The journey began in Mysore, the birthplace of Ideal Jawa, and culminated in Madikeri, Coorg, home to India’s most authentic coffee varieties. This ride offered national media, enthusiasts, and motorcycling experts’ firsthand experience of 2025 Yezdi Roadster while emphasizing the deep bond between heritage, community, and coffee subcultures.

“In motorcycling, building an iconic brand extends far beyond crafting exceptional machines. When we began in 2018, we inherited timeless classics with authentic stories that no manufactured narrative could match. Nostalgia opened doors, but genuine brand love flourished through our customers’ ride experiences,” said Anupam Thareja, Co-founder Classic Legends. “Creating authentic experiences like Nomads rides in Ladakh to Surfing in Covelong, partnerships with the Forces, and heartening customer stories has shaped our journey. The launch of Nomads 2025 and Yezdi Coffee exemplifies our innovative path. Yezdi Coffee, crafted with Levista’s expertise perfectly blends motorcycling and coffee and connects the spirit of exploration with moments of indulgence.”

The Special Edition Yezdi x Levista coffee pack offers two varieties exceptionally crafted to capture the rich coffee expertise of Coorg. One is a 100 percent Arabica, single-origin brew from Mysore Nuggets Extra Bold, AAA-grade beans. Cultivated at an altitude of 1000 metres above sea level in Coorg, it’s a medium roast Chandragiri varietal offers a rich profile of smooth chocolate, toasted nuts, and caramel, with hints of citrus and earthy spices. The second is a perfect blend of top-grade Robusta and Arabica beans. It’s a medium roast soluble coffee and delivers a rich, aromatic flavour with silky smooth texture and a remarkable depth. Together, Yezdi x Levista coffee is an unmatched experience for motorcycling purists who often profess strong affinity for soulful and indulgent coffee.

Available at an introductory price of Rs.1,999/- the special edition Levista x Yezdi Coffee pack can be prebooked on www.jawayezdimotorcycles.com.

The Nomads program has expanded since its inception with the Ibex Trail (Ladakh, 2019), through signature rides such as the Taktsang Trail in Northeast India and Punjab Da Tor, showcasing heartland culture, alongside frequent “Trail Attack” off-road training events. Epitomizing journey, camaraderie, and local immersion while celebrating motorcycling as a way of life.

The company has also avidly associated with rock and jazz music festivals, street art, and surfing, embedding itself firmly in subcultures across India. These associations established its adventurous, nonconformist ethos while celebrating riding camaraderie. Its community givebacks and Army partnerships in Ladakh have repeatedly upheld its beliefs in courage and the spirit of exploration.

As a company committed to promoting motorcycling as a lifestyle, Jawa Yezdi Motorcycles remains dedicated to creating more such associations, providing meaningful and immersive experiences for its riders.

source: http://www.thrustzone.com / Thrust Zone / Home> 2 Wheeler News / by Mohit Soni / October 06th, 2025