Coffee Board ropes in E&Y to prepare ‘Coffee Road Map’

Ties up with National Institute of Public Finance and Policy for study on impact of subsidies on industry

Bengaluru :

The Coffee Board is to celebrate International Coffee Day on October 1 with a slew of partnerships. The board has roped in consulting firm Ernst & Young to prepare a strategy – “The Future of Coffee-Road Map”.

The National Institute of Public Finance and Policy will conduct a ‘Study of subsidies on coffee Industry’. Finally, the board plans to open 150 incubation centres under the Niti Aayog’s Atal Innovation Mission.

According to a senior board official, Ernst & Young would outline a strategy to improve the overall coffee sector performance across the value chain, from production to consumption, by analysing production challenges and proposing need-based interventions to strengthen small coffee growers, proposing a strategy for effective positioning of Indian coffee in the global and domestic markets, and technological interventions to overcome identified challenges.

The study would include assessment of production level challenges, value chain analysis, effective positioning of Indian coffee and drawing up a conceptual framework with technological interventions.

Impact of subsidies on coffee industry

The National Institute of Public Finance and Policy is to help in assessing the impact of various subsidies extended by the Coffee Board to farmers and exporters. The assessment report would consider how far the government incentive schemes have helped the overall coffee sector, in terms of both production as well as productivity, with suggestions on policy-level interventions required to help scale up overall coffee production as well as exports.

The key topic areas would include assessing the extent of outlay provided to implement ICDP, examining the impact of incentive schemes on production, productivity and quality of coffee, understanding implementation issues at the ground level and providing inputs to the government with regard to continuation of existing schemes as well as identifying the relevant incentive mechanism for the grow of the sector.

Atal Innovation Mission

The Centre has set up the Atal Innovation Mission (AIM) in the NITI Aayog to promote a culture of innovation and entrepreneurship in India. Towards creating world-class incubation facilities across various parts of India with suitable physical infrastructure in terms of capital equipment and operating facilities, coupled with the availability of sectoral experts for mentoring the start-ups, business planning support, access to seed capital, industry partners, training and other relevant components required for encouraging innovative start-ups, AIM is supporting the establishment of Atal Incubation Centres (AICs) that would nurture innovative start-up businesses in their pursuit to become scalable and sustainable enterprises.

For this, the AIC-CCRI Foundation for Entrepreneurship Development is being established at the Coffee Board’s head office in Bengaluru. The incubator, spread over an area of 10,000 square feet, would possess world-class infrastructure to provide space, product development laboratories, meeting rooms, auditoriums and contemporary IT infrastructure to incubatees.

The incubator would be supported by teams of national and international mentors to provide mentoring services to incubatees. Besides supporting the incubatees in Bengaluru, the AIC would also support virtual incubates through a network of partner institutions located across the country. The incubator would offer pre-incubation as well as accelerator services for coffee and agri-based start-ups. It is expected that AIC-CCRI Foundation for Entrepreneurship Development would result in the establishment of at least 150 innovative scalable businesses in the coffee and agribusiness sector in the next five years. This would contribute to growth in domestic demand for coffee and the overall development of the Indian coffee sector.

source: http://www.thehindubusinessline.com / Business Line / Home / by Anil Urs / September 28th, 2018

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