The Coorg-based coffee brand is all set to hit the shelves and offer 100 per cent natural coffee to aficionados

Magicsip’s gourmet coffee offerings and sustainability commitments set it apart from the competition

Magicsip, the homegrown coffee brand, is pleased to announce the launch of its direct-to-consumer (D2C) coffee business on the 1st of March 2023, offering a range of 100 per cent natural coffee range to enthusiasts. The launch of this brand is an exciting opportunity for coffee lovers to enjoy a cup of high-quality, flavourful coffee at affordable prices.

Magicsip was founded by two childhood friends who grew up amidst the enriching aroma of coffee in the charming plantations of Coorg. Their quest for genuine coffee prompted them to create a brand that was free of any harmful chemicals. Although they successfully achieved the authentic taste they desired, their thirst for knowledge and growth drove them to explore naturally curated blends.

The brand’s vision and mission are dedicated to making 100 per cent natural coffee accessible and affordable to everyone, directly sourced from their Coorg estates, and making a positive impact on the world with one cup of magical coffee at a time, with a passion for excellent coffee and a commitment to sustainability.

“We have seen a drastic change in the way people look at their daily products post-COVID. There has been a huge shift in the need for 100 per cent natural foods. This is where we are looking to make a huge difference as our coffee is sourced from our plantations, and all processes are handled by us until the last mile delivery to the consumers. Ahead of our D2C launch, we promise to deliver premium quality coffee directly from our estates in Coorg that is rich in flavour and can be consumed anywhere, anytime. We have also entered the gourmet coffee market with 7 new products including French vanilla, nutty hazelnut, and many others.” said Mr D. H. Soofi, the Director of the firm.

The launch of Magicsip’s D2C coffee brand marks the beginning of a new chapter for the brand, with plans for future expansion, including entering the Coffee-dip bag market and in expanding their Modern Trade market by Q2 2023, he added.

At Magicsip, we’re on a mission to make 100 per cent natural coffee accessible and affordable for everyone. Our coffee is directly sourced from the picturesque estates of Coorg, where the perfect blend of climate and altitude creates a truly unique and delicious flavour profile.

With a passion for excellent coffee and a commitment to sustainability, we’re dedicated to making a positive impact on the world, one cup of magical coffee at a time. Our instant coffee is available online and at select stores across Karnataka.

Visit our website,www.magicsip.co, to experience the true magic of coffee and join us in our quest for a better world, sip by sip.

source: http://www.businessworld.in / BW Business World / Home / March 30th, 2023