‘Bolt Cold Brew’ is a brand nested under Rudra Coffee, a company co-founded by young group of three- Vishaka Shah, Anisha Shah and Jatin Gujrati.

Vishaka leads the day-to-day operations of the company. Given her background in pharma studies, she brings a lot of focus on quality control and ensures best in class production standards. Anisha and Jatin are graduates from Indian School of Business and look after marketing, finance, and strategy in a part-time role.

All three co-founders are extremely passionate about coffee and fitness and deeply understand the impact coffee has on athletic performance and productivity. “Our passion for coffee led us to the plantations of Chikamaglur and Araku in search of great coffee. On these trips, we fell in love with the subtle art of making coffee and differentiating between nuances of flavor and aroma in different origins of coffee.

So much so that we started roasting our coffee at home and one of us spent a week at Coffee Board of India, to learn and get trained in the coffee business from the experts. Eventually, we figured we got to share our love for coffee with others and that’s when Rudra Coffee was born.” Shares Vishaka “As a brand, we are obsessed with helping Indian customers discover what coffee is all about and fall in love with it.

The idea behind Bolt came when last summer we made some cold brew using freshly roasted Araku and Chikamagalur beans for our own use. With its first sip we fell in love with its refreshing, crisp taste and beautiful aroma. We called friends and family over and made them taste the cold brew. To our surprise, even the ones not used to drinking black coffee, loved it.

That’s when we knew we have stumbled upon something special and couldn’t wait to share it with the rest of the world.We spent the next six months forming relationships with plantation owners, roasters, experimenting and perfecting various roast profile for beans, and experimenting with several brew recipes.

We launched Bolt in January’18, after two months of rigorous sampling to get product validation. We are the first to launch ready-to-drink bottled cold brewed coffee in Hyderabad and probably one of the first in India. Bolt is made in small batches with freshly roasted 100% Arabica beans.

It has no added sugar, no preservatives and has less than 5 calories per serving. Because of the cold brewed process, it has 70% lower acidity than a hot brewed coffee, making it the perfect refresher.” Adds Vishaka “The response to Bolt so far has been fantastic, our customers are loving its sweet, balanced taste and aroma. They have been messaging us with their stories of how Bolt is helping them stay more productive, get more out of their workouts or just generally get refreshed in the Hyderabad summer.

In addition to cold brewed coffee, we also offer Brew sticks, Bolt Cookies, and Honey Twigs. Brew sticks are Biscotti’s made with Bolt Cold Brew extracts and contains freshly roasted coffee beans, almonds, and choco chips.

Bolt cookies are monster cookies made with Bolt Cold Brew Extract and choco chips. Honey twigs are something we offer as an add-on. These are 8 grams honey sachets which could be used to make the coffee a bit sweeter while keeping the overall drink still healthy.

We recently launched a cream and honey version of Bolt as a special menu on Zomato. This one is for customers who prefer milk with their coffee. All our products have received a great response so far,” says Anisha

“We will soon be launching a yogurt-based dessert made with Bolt Cold Brew reduction. We have been sampling it for a while and are very excited by the response it is getting. We will also continue to expand distribution as we go along and launch new products based on customer feedback. The idea is to make sure everyone in Hyderabad has access to a bottle of Bolt when they need one! So, keep an eye out!” adds Jatin

All their products are available on www.boltcoldbrew.com as well as leading food delivery platforms such as Zomato, Swiggy, and UberEats. For their website orders, they have a delivery promise of 24 hours and they take it very seriously. They are also available at Q-mart, Banjara Hills and X60 Cross Fit, Jubilee Hills.

See More: Facebook & Instagram @boltcoldbrew.

source: http://www.thehansindia.com / The Hans India / Home> Food / April 05th, 2018

Evan as California calls for cancer warnings on the cuppa.

A judge has ruled that California law requires coffee companies to carry an ominous cancer warning label because of a chemical produced in the roasting process. Sellers must soon post scary warnings about cancer risks. But how frightened should we be of our daily cup of joe? Not very, as some scientists and available evidence seem to suggest. Public health experts disagree that coffee poses a cancer risk, saying, “If anything, coffee is protective for some types of cancer.”

How do they view all this in Chennai, which could be called the cradle of coffee in Tamil Nadu, after Kumbakonam, the town that believes its ‘Degree Kaapi’ is the best brew going in the world. For the dedicated coffee drinker, frothy coffee from a steaming cup is the hallmark of a great South Indian tradition. It is the energy drink to kickstart the day. It is the quintessential office drink for that burst of inspiration and flow of energy. It is also the de-stress drink. Any compulsory health warning like in California would have the least impact here, say coffee lovers.

Coffee consumption continues to increase in the southern states, particularly Tamil Nadu and in the country coffee drinking has grown to about 90 grams per capita per year from 60-70 grams about 12 years ago. We also know that 3.13 lakh metric tons of coffee are produced in south India, with Karnataka contributing the bulk (2.11 lakh MT) but about 70 per cent of the domestic production is exported to about 45 countries, mainly Europe which takes about half of everything India exports. They don’t what they are missing as Indian beans go abroad, much of it to Italy which ironically markets it back in India through fancy coffee chains.

The Chennaiite will, however, swear by the tumbler-davara combination in which boiled milk meets the decoction filtered down from a combination of Peaberry and Plantation coffee beans with a degree of chicory blended into it according to taste. The inveterate coffee drinker may not be too bothered about scientists now saying that the chemical called acrylamide is made when the beans are roasted. US government agencies call acrylamide a probable or likely carcinogen, based on animal research, and a group sued successfully to require coffee sellers to warn of that under a California law passed by voters in 1986.

Chennai’s coffee drinking may have changed over the years from the traditional tumbler-davara thanks to the proliferation of coffee chains like Cafe Coffee Day, Barista Lavazza, Costa Coffee and, of course, Starbucks. This is a great blend for Chennai as the fun factor came into coffee drinking with these modern cafes. It has also become fashionable to be seen sipping a cuppa in these outlets.
“At the minimum, coffee is neutral. If anything, there is fairly good evidence of the benefit of coffee on cancer,” says Dr. Edward Giovannucci, a nutrition expert at the Harvard School of Public Health to AP while the WHO cancer agency moved coffee off the “possible carcinogen” list two years ago, though it says evidence is insufficient to rule out any possible role.

Scientists are saying now that exposure probably is not that high in a cup of coffee a day but if a lot of cups of coffee are drunk, then consumers may have to consider cutting down. Smoking causes the generation of most acrylamide, while in the diet, French fries, potato chips, crackers, cookies, cereal and other high-carbohydrate foods contain the chemical as a byproduct of roasting, baking, toasting or frying.

On the flip side, it is known that rodents and people absorb the chemical at different rates and metabolise it differently and no one knows yet its relevance to human health. Research also says that coffee is unlikely to cause breast, prostate or pancreatic cancer, and that it seemed to lower the risks for liver and uterine cancers. It is also known that the California law has potential to do more harm than good to public health by causing needless confusion. So, go on, brew that cuppa from decoction and milk and keep going.

After all, the American Cancer Society’s chief medical officer says. “The issue here is dose, and the amount of acrylamide that would be included in coffee, which is really very small, compared to the amount from smoking tobacco. I don’t think we should be worried about a cup of coffee.” Cheers to the next cuppa then.

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Lifestyle> Health and Wellbeing / by Deccan Chronicle / April 02nd, 2018