Kodagu Ex-Servicemen Welfare Assn. Meet

The 5th annual get-together of Kodagu Ex-Servicemen Welfare Association (Mysuru East) was held at Chamundeshwari Convention Hall on Bannur Road in city on Apr. 11.

Association President Kanjithanda K. Aiyappa is seen addressing as Appachangada P. Motaiah, Kangra Achaiah, chief guest Kuppanda Achaiah, Kombanda Bheemaiah, Chandira Basappa and Igguda Chitra Subbaiah look on.

source: http://www.starofmysore.com / Star of Mysore / Home> Photo News / April 14th, 2024

THE WEEK Sportsroom with Rohan Bopanna: A peek into the journey of a modern Indian great

The event was presented by HSBC

Racket science: Ayaz Memon and Rohan Bopanna | Amey Mansabdar

Age no bar, cartilage no bar. Rohan Bopanna, at age 43―or level 43 as he likes to call it―became the oldest man to win a Grand Slam when he and partner Matthew Ebden won the Australian Open earlier this year. Not only was the feat impressive in itself, the fact that he did so with no cartilage in his knees made it an insane achievement.

There was a time in 2006 when, following a shoulder surgery, Bopanna wondered if he would ever compete again. Nearly two decades later, he is world No. 1 in men’s doubles and has his sights set on the Paris Olympics.

It was this journey of grit and persistence that Bopanna shared with THE WEEK’s Sports Consultant Ayaz Memon at the magazine’s Sportsroom event presented by HSBC at the bank’s India headquarters in Fort, Mumbai, on April 4.

As the stories swirled inside the colonial-era art deco building, the audience got a peek into not just Bopanna’s life, but also that of Indian tennis as a whole. The conversation―breezy and insightful―covered a lot of ground, including why there is a paucity of talent in Indian tennis currently, how Iyengar yoga and ice baths kept his body going, his love of coffee and exploring cities, the loneliness of travel, and how he came back from the dark days of his career.

As it turned out, he is proficient not only with racket in hand, but also on the mic. Sitting on stage in a light-blue jacket, wearing a gold locket with two crossed knives―a nod to his Coorgi roots―Bopanna talked about how he went from being a young singles player to a grizzled doubles veteran who is now like an uncle on the international circuit.

“Age never worried me,” he said. “We set our limitations ourselves. When you change limitations into opportunities, you have a better perspective.”

Jaswinder Sodhi, Head of Customers, Digital and Marketing, Wealth and Personal Banking, HSBC India; Ranganath Ananth, Head of Distribution, Wealth and Personal Banking, HSBC India; Bopanna; Memon; and Shubham Golash, Director and Regional Head (West), Wealth and Personal Banking, HSBC India.

His lowest point, he recalled, was in 2021, when he did not win a match for five months. That is when he told his wife, Supriya, a psychologist, that he was thinking of quitting. He was not enjoying it anymore. She told him he could do it, but urged him not to do so when he was down. And that triggered something.

Bopanna talked candidly and at length about mental and physical toughness, but he also sprinkled in some amusing anecdotes. In 2008, for instance, he made a pact with his then physio Shayamal Vallabhjee that if he entered a Grand Slam quarterfinal, they would both shave their heads. It was a self-motivation tool. So, at Wimbledon 2010, when he lost in the quarterfinals, he headed to the locker room and straightaway went next door to the barbershop. After the deed was done, he walked past his family, and his mother did a double take. She had just seen her son, with a full head of hair, playing on court half an hour ago. “It tells you that you need to have a little bit of madness in you to become a champion,” noted Memon.

Talking of champions, Bopanna also weighed in on the GOAT debate, saying that while Roger Federer was his favourite, Novak Djokovic was the best athlete. As for Indians, he said he had seen a lot of improvement in Sumit Nagal in the past one year.

Bopanna did not shy away from some of the prickly questions Memon had. For instance, on the friction in the past between the Indian tennis federation and the players. “Any time the federation was involved in picking the team, we had an issue,” said Bopanna, evoking chuckles from the 50-odd invitees, some of them lifelong tennis fans and players. “When the federation was not involved, it was smooth sailing.”

Among those in attendance were THE WEEK’s Chief Associate Editor and Director Riyad Mathew, who talked about the importance of sport in life; those from the bank were: Jaswinder Sodhi, Head of Customers, Digital and Marketing, Wealth and Personal Banking, HSBC India; Ranganath Ananth, Head of Distribution, Wealth and Personal Banking at HSBC India; Shubham Golash, Director and Regional Head (West), Wealth and Personal Banking, HSBC India; Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships, IP and Sponsorships, Wealth and Personal Banking, HSBC India; and Sandeep Sethi, SVP and Branch Head, Fort Mumbai, HSBC India.

Bopanna went on to explain that in professional tennis, a player essentially does everything themselves, like entering tournaments and funding their careers, which includes paying for air fare, coaches and physios. But for events like the Davis Cup, Asian Games and the Olympics, the federation has to enter them. Also, when picking teams, the federation might not go with the pair that has been playing together for a long time. This is where the problem lies. “Doubles is like a love marriage,” he said, “and when it came to the Olympics and such events, it was an arranged marriage.”

Asked if he was going to have a go at tennis administration and what changes he would affect were he sports minister, Bopanna said, “I would love to be part of it…. We need to come together to make the sport work.” He added that the first step would be to broadcast matches of all Indians representing their country in tennis worldwide. In fact, before the event, Bopanna had told THE WEEK that he had in the past called up broadcasters to ask them whether they were going to show his matches.

Those days are now over; that he is firmly a star was evident by the rush at the end of the event to get a photo clicked with the ace.

source: http://www.theweek.in / The Week / Home> Magazine> The Week / by Anirudh Madhavan, Mumbai / Issue Date April 21st, 2024 / Updated April 14th, 2024

Indian coffee growers cheer as robusta production drops globally, prices hit record high

Synopsis

India’s robusta coffee prices skyrocket to Rs 10,080 per 50 kg, a historic high. Growers face challenges, but the surge brings relief. Supply-demand dynamics and shifts in production contribute to this windfall, offering hope for the industry.

Indian Coffee Growers Forced To Adapt To Climate Change

India’s coffee industry is witnessing a windfall as robusta coffee bean prices skyrocketed to an unprecedented Rs 10,080 per 50 kg bag as of Friday. This surge marks a historic high since the establishment of coffee estates in the Western Ghats region during the 1860s by the British.

Unlike the relatively stable pricing of Arabica coffee, known for its creamy layer in a shot, robusta prices have typically ranged between Rs 2,500 to Rs 3,500 per 50 kg bag for nearly 15 years.

The surge in robusta coffee prices has brought relief and joy to coffee growers, especially those with smaller holdings who primarily cultivate robusta due to its lower input costs compared to Arabica. These growers have faced challenges such as erratic rainfall, crop damage by wild animals, and rising input and labor costs over the past decade.

G Nithin, a coffee planter in Chikkamagaluru, expressed his delight, telling TOI, “I never imagined, even in my wildest dreams, that prices would reach the Rs 10,000-mark.” Nithin had already sold a portion of his stock in anticipation of further price increases.

According to Nanda Belliappa, chairman of the Codagu Planters Association, the surge in robusta coffee prices can be attributed to the basic principles of supply and demand. Factors such as decreased coffee production in major robusta-producing countries due to adverse weather conditions and changes in cropping patterns have contributed to this windfall for Indian growers.

Sources within the Coffee Board of India also attribute the price surge to major robusta coffee growers like Vietnam and Indonesia shifting to more profitable crops such as dragon fruits and avocados. Additionally, there is an increasing demand for coffee in the cosmetics industry.

In India, Karnataka, Kerala, and Tamil Nadu collectively contribute to 83% of coffee production, with Karnataka alone accounting for 70% of the total output. However, coffee plantations in Karnataka have faced  challenges in recent years, with many farmers selling their land to real estate developers or converting it into tourism ventures due to diminishing returns and labor shortages.

Somaiah, a coffee farmer, told TOI, “There is a severe scarcity of skilled workers to tend to the estates, coupled with a steep increase in labor costs.” Planters have increasingly relied on migrant laborers from Bengal and Assam, who bring experience from working in tea estates.

Moreover, wildlife encroachment poses a significant threat to coffee plantations, with elephants, bisons, monkeys, and giant squirrels damaging crops in search of food and water.

Despite these challenges, the surge in robusta coffee prices offers a glimmer of hope for Indian coffee growers, signaling a potential turnaround for the industry after years of struggle.

source: http://www.economictimes.indiatimes.com / The Economic Times / Home> News> Business News> News> Economy / by ET Online / April 13th, 2024

Kodagu Records 92.13%

Madikeri:

Though Kodagu bettered its performance by recording a pass percentage of 92.13, it slipped to fifth position in the District wise rankings of II PUC results. Last year, Kodagu had bagged third spot in district wise rankings, while recording a pass percentage of 90.55 which is nearly 2 percent less as compared to the previous year.

A total of 4,576 students had appeared, out of which 4,216 students have passed.

In Science, A. Diana Naveen (592 marks out of 600) of St. Michael’s PU College, Madikeri, came the topper in Kodagu. She was followed by D.P. Jeevan (588 marks) of the same college who came second and H.R. Sinchana (588) of Coorg Institute PU College, Ponnampet and M.M. Kaveramma of Vidyaniketan PU College, Gonikoppa, shared third spot.

In Commerce, Charishma Johnson (591)  of Vidyniketan PU College, Gonikoppal, was the  topper in the district, while K.K. Rashmitha (589) of Sarva Daivatha College, Gonikoppa, came second. I. Bindu (588 marks) of St. Anthony College, Ponnampet  and Jhuveria P. Zudd of Marques PU College, Madikeri, shared third place.

In Arts stream, S.Hemavathi (574 marks) of St. Joseph’s PU College, Madikeri, was the topper, while S. Srinanda of the same college came second securing 573 marks and P.I. Sapna of Ikra PU College, Siddapaura came third with 572 marks.

Mother and daughter pass out together

Meanwhile, a mother and her daughter of Kodagu district created a record of sorts by passing out second PUC in the same exam this year.

Rinisha, daughter of electrical contractor T.K. Surendra and M.U. Babyrani couple of Kudlur Chettalli in Kushalnagar taluk, had appeared for the second PU exam in Science along with her mother Babyrani.

While Rinisha was a student of Vidyaniketan PU College in Gonikoppal, her mother had appeared for the exam as a private student at Nellihudikeri Junior College in Arts stream.

While Rinisha passed out in flying colours by securing 570 marks out of 600 in Science stream, Babyrani passed out in first class in Arts stream by scoring 388 out of 600 marks.

Babyrani had last appeared for SSLC exam 25 years ago and this year, she appeared for the second PU exam, due to persistence of her daughter Rinisha and passed out in first class.

Thus, Wednesday marked as an important day in the life of Rinisha as well as her mother Babyrani, as they achieved academic success, passing out second PU with good results.

Rinisha, who was delighted with her mother’s performance, said she was more happy at her mother’s success than her own high marks in second PUC.

source: http://www.starofmysore.com / Star of Mysore / Home> News / April 11th, 2024

India’s coffee exports rise 13.35 pc to 1.25 lakh tonnes in January-March

Synopsis

India’s coffee shipments surged 13.35% to 1,25,631 tonnes in January-March 2024, driven by robust demand for Robusta coffee. Arabica and Robusta are the two varieties grown in India, with Arabica having a smoother taste and Robusta being more bitter. Export of Robusta beans increased by 18%, while Arabica exports declined. Instant coffee exports and re-exports also saw growth. The total coffee export value during this period was Rs 3,644 crore, ..with major destinations including Italy, Russia, the UAE, Germany, and Turkey.

Coffee may help lower risk of Parkinson’s disease: Study

Coffee shipments from India rose 13.35 per cent to 1,25,631 tonnes during January-March period of this year on higher demand for Robusta coffee, according to the official data. The country had exported 1,10,830 tonnes of coffee in the same period in 2023.

India, Asia’s third-largest producer and exporter, grows Arabica and Robusta varieties of coffee.

Arabica coffee bean has lesser caffeine content than the Robusta. Arabica has a sweet and smoother taste, while the Robusta is generally more bitter and harsher on the taste buds.

According to the Coffee Board of India’s latest data, export of Robusta coffee bean rose by 18 per cent to 69,637 tonnes in the first quarter of the 2024 calendar year from 59,050 tonnes in the year-ago period.

However, the shipment of Arabica coffee bean declined to 13,419 tonnes from 15,468 tonnes in the said period.

Instant coffee exports rose 16,218 tonnes during January-March of this year as against 15,238 tonnes in the year-ago period, while re-export of coffee also increased to 26,239 tonnes from 20,952 tonnes in the said period.

In terms of value, total coffee exports were at Rs 3,644 crore during January-March of 2024, higher than Rs 2,604.44 crore achieved in the year-ago period. The unit value realisation was Rs 2,90,057 per tonne.

Italy, Russia, the UAE, Germany and Turkey are the major coffee export destinations for India.

In its post-blossom estimate, the board has projected the country’s total coffee production at 3,74,200 tonnes for the 2023-24 marketing year (October-September), higher than the actual output of 3,52,000 tonnes in the previous year.

In the full 2023 calendar year, India’s coffee exports had declined by 5.4 per cent to 3.77 lakh tonnes.

‘Koothanda Parvati Poovaiah Was A Leading Woman Writer Of Her Time’

Avva,’ authored by Dr. Nayana Kashyap, released at BVB Kodagu Kendra

Madikeri:

At a time when adhering to Mahatma Gandhi’s principles was challenging, littérateur Koothanda Parvati Poovaiah effortlessly embodied Gandhiji’s ideals and lived a simple yet idealistic life, said Dr. Kalyatanda B. Ganapathy, Founder-Editor of Star of Mysore and Mysuru Mithra, who is also the Chairman of Bharatiya Vidya Bhavan (BVB), Mysuru Kendra.

He was speaking after releasing the book ‘Avva’ on Koothanda Parvati Poovaiah at an event organised by BVB Kodagu Kendra in Madikeri on Saturday.

Pandyanda Belliappa was recognised as ‘Kodagina Gandhi’ (Gandhi of Kodagu) during the freedom movement and even after, always wearing only khaddar and Gandhi cap. Likewise, Koothanda Parvati, who had met Gandhiji twice and was influenced by his ideals, was wearing only khaddar sarees and clothes. Therefore, Parvati too could be called ‘Kodagina Sarojini Naidu,’ because Sarojini Naidu was an English poet and a Gandhian, said Dr. Ganapathy.

Although only a select few had the opportunity to meet Parvati Poovaiah in person, her ideals resonated widely through her writings, earning her admiration from many. Dr. Ganapathy commended her for getting recognition to the small Kodava community in Kodava and Kannada literary field and hailed her as a leading woman writer of her time.

Pioneering woman writer

Parvati Poovaiah, the pioneering woman writer, writing in Kodava language using Kannada script, from Kodagu, made a significant mark on the literary landscape with her command over Kodava, Kannada and English languages, Dr. Ganapathy said, lauding her immense contributions and acknowledging her as a pre-eminent woman writer of her era in Kodagu.

He said that Parvati not only pursued her literary endeavours with dedication but also rendered social service. Additionally, he commended her for effectively discharging her family responsibilities thus being a role model as a mother.

Wrote during challenging times

Dr. M.G. Patkar, a senior doctor of Madikeri, shed light on the profound significance of the term ‘Avva,’ “Mother” in Kodava language. He noted that while ‘Avva’ might appear simple, it carried great significance, particularly during Parvati Poovaiah’s era, which was marked by many challenges in India’s history, such as foreign rule and widespread poverty. Despite these hardships, Parvati enriched the literary landscape with her writings, underscoring the importance of literature even in difficult times.

In today’s poetry scene, there appears to be a decline in quality, with many poems lacking depth and substance, leading to an increase in meaningless poetry. Nevertheless, amidst this trend, Parvati’s poems carry lasting ethical values and life-lessons, he said.

Depiction of struggles

Dr. Nayana Kashyap, Associate Professor at Field Marshal K.M. Cariappa College in Madikeri and the author of the book in English ‘Avva,’  sourced from the Kannada biography of Parvati written by Prof. Theethira Rekha Vasanth and Parvati’s books in Kodava language and Kannada, highlighted the simplicity evident in both the life and writings of Parvati Poovaiah.

She said that literature need not be profound and serious; even in its simplest form it can provoke deep reflection and regale the reader which is the true essence of literature.

Chairman of BVB Kodagu Kendra Konganda S. Devaiah and former Chairman of BVB Kodagu Kendra Koothanda P. Uthappa, who is the son of Parvati Poovaiah, also addressed the gathering.  Deepika Appaiah compered the programme. Balaji Kashyap, Secretary of BVB Kodagu Kendra, proposed a vote of thanks.

source: http://www.starofmysore.com / Star of Mysore / Home> News / April 08th, 2024

Yaduveer Wadiyar Intensifies Campaign In Small, Remote Pockets Of Kodagu

Focuses on safeguarding environment, PM Modi’s vision, Centre’s transformative programmes

Madikeri:

The BJP candidate for the Mysuru-Kodagu Lok Sabha Constituency, Yaduveer Wadiyar, has intensified his campaign in Kodagu. Venturing into remote areas of the district, he has opted for micro-meetings with party workers, leaders and residents alike, eschewing the traditional mass public gatherings typically held at commercial centres.

In these exclusive settings, Yaduveer articulated his vision for Kodagu, fostering opportunities for participants and the general public to engage directly with him and exchange ideas on sustainable development.

With Kodagu experiencing adverse environmental impacts, such as heightened temperatures in its typically cooler climate, discussions on preserving the region’s ecological balance took centre stage.

15 to 16 events daily

Yaduveer’s two-day itinerary comprises approximately 15 to 16 events daily, featuring corner meetings, interactions with the BJP cadre and engagements with the public. Yesterday’s schedule included 16 meetings spanning Ponnampet, Hudikeri, Birunani, T. Shettigeri, Srimangala, Kutta, Balale, Tithimathi, Gonikoppal, among others, with Yaduveer engaging with citizens at various public venues, including bus stands and temples.

In his campaign efforts, Yaduveer is accompanied by former MLAs K.G. Bopaiah, M.P. Appachu Ranjan and a contingent of leaders. Together, they are engaging with senior political figures from the Kodava and Gowda communities, as well as representatives from other demographics in village settings.

Recognising the unique demographic and caste dynamics of Kodagu, Yaduveer has redirected his focus to the region. His speeches and discussions, whether in Mysuru or Kodagu, are centred around the vision of a Developed India by 2047, as articulated by Prime Minister Narendra Modi.

Viksit Bharat sankalp

This vision encapsulated as Viksit Bharat, serves as the cornerstone of Yaduveer’s campaign, resonating with constituents across diverse backgrounds and communities. Alongside Yaduveer’s addresses, local BJP leaders are amplifying the transformative initiatives spearheaded by Prime Minister Modi, such as the historic abrogation of Article 370 and the construction of the Ram Temple in Ayodhya.

They are also critiquing what they perceive as the detrimental impact of the Congress Government’s ‘freebie’ policy on Karnataka’s finances. Additionally, they are condemning the alleged corruption of Congress leaders spanning from Independence to the present day, as well as what they label as ‘anti-national’ actions by elected representatives affiliated with the Congress party.

These narratives form a crucial part of the BJP’s messaging strategy, aiming to garner support and sway public opinion in the lead-up to the elections. The BJP is attempting to win back the voter support it lost during the last Assembly elections.

Meetings were also held at Ponnampet, Kirugur, Balayamundur, Hudikeri, Birunani, T. Shettigeri, Srimangala, Kutta, Nalkeri, K. Badaga, Kanoor, Balele, Nittur, Ponnappasante, Thithimathi, Mayamudi, Devarapura, Gonikoppa, Aruvathokkalu, Hathur, Chennayyanakote, Pollibetta, Maldare, Siddapura, Karmad, Ammathi, Hosur, Bilugunda, Kanndangala, Chembebellur, Kakotuparambu, Kadanoor, Kedamullur, Bittangala, Arji, Betoli and B. Shettigeri.

source: http://www.starofmysore.com / Star of Mysore / Home> News / April 08th, 2024

5 Best Restaurants To Eat In Coorg

Explore the Top Culinary Delights in Coorg (Kodagu) – Must Visit Restaurants

Coorg, also known as Kodagu, is a small hill station located in Karnataka, India. Lush greenery and the Western Ghats envelop the region, which makes it ideal for growing coffee. However, foodies will be happy to know that Coorg isn’t just famous for its stunning scenery and rich cultural heritage. It’s known for its delicious cuisine as well.

In this article, we’ll go over the best restaurants in Coorg where you can indulge your taste buds in a variety of flavors. From authentic Kodava specialties to international dishes found nowhere else but here.

1. Local Cuisines – Raintree Restaurant

Raintree is a popular destination nestled inside a coffee plantation. They offer an array of traditional delicacies ranging from Pandi Curry (pork curry) to Kadambuttu (steamed rice dumplings) and Noolputtu (string hoppers). The cozy ambiance coupled with top-notch service will make you feel right at home while you dine on some true local grub.

2. Worldly Flavors – Beans n Brews Cafe

Beans n Brews boasts an extensive menu featuring dishes from all corners of the world. They’re also famous for their unique specialty coffee blends. Located in Madikeri town, you can choose between sitting indoors or out while enjoying pizza, sandwiches pasta and burgers along with freshly brewed coffees and other refreshing beverages.

3. Fine Dining – The Falls at Ambatty Greens Resort

The Falls restaurant can be found within Ambatty Greens Resort and offers patrons with a luxurious experience unlike any other in Coorg. Not only does it serve gourmet continental dishes made up of fresh ingredients sourced locally but they’re also experts at wine pairings! Dine in style with the scenic views of rolling hills and greenery in the background.

4. Cafe Culture – Tusk and Dawn Cafe

You’ll find Tusk and Dawn right at the heart of Madikeri. Its relaxed vibe coupled with colorful, picturesque surroundings makes for a perfect place to unwind while sipping on freshly brewed coffee or enjoying a hearty breakfast. In addition to these options, they also offer sandwiches, burgers and more.

5. Comfort Food – Coorg Cuisine Restaurant

Coorg Cuisine is located on the outskirts of Madikeri and has a homely ambiance that’s difficult to rival anywhere else in town. Their rustic Kodava decor is a breath of fresh air that will leave you feeling cozy as you sit back and enjoy some Akki Roti (rice flatbread) or their delectable Coorgi Chicken Curry among other dishes made from local ingredients.

When it comes to food, Coorg has got you covered. They’re dishing out a diverse range of flavors from all around the world. All while being surrounded by a beautiful landscape and scenic view. If you’re looking for some traditional dishes or just want to try something new, look no further! The best restaurants in Coorg are serving up an experience you won’t forget. You’ll be able to enjoy your meal with the misty hills and coffee plantations in sight..

source: http://www.travel.india.com / Travel by india.com / Home> Destination / by Kumar Utkarsh / April 03rd, 2024

AFFOREST Launches India’s First Jackfruit Skincare Range

Bangalore Based AFFOREST Green Beauty Brand announces all new culture of skin care.

“AFFOREST Green Beauty” a luxurious forest to skin, skincare brand that harnesses the power of exotic forest ingredients to revitalize and rejuvenate your skin. Inspired by the serene beauty and healing properties of forests around the world, AFFOREST was born out of their love for Coorg popular as mini Scotland of India.

Coorg’s beauty is a vision to behold. Undulating hills covered in lush green forests and a landscape dotted with coffee plantations, tea gardens and orange groves.

AFFOREST Team scouts through their vast estates and explore to unearth high performing vegan discoveries to be developed into the best of Skincare products that forests have to offer. They go through extensive rounds of Research & Development and Sampling before making the final jar of goodness that is clean, green, and filled with the AFFOREST Promise.

AFFOREST range of skincare products includes cleansers, serums, moisturizers, masks, and more, all designed to address various skin concerns and enhance your natural radiance. Whether you’re looking to hydrate dry skin, combat signs of aging, or achieve a radiant complexion, AFFOREST offers a solution to your needs. “Each product is carefully formulated with extracts from plants, herbs, and high performing plant based alternative extracts. We do not use any byproduct of animals in our products,” reveals, Yukta, CEO & Co-founder.

Key to the brand philosophy is sustainability and environmental consciousness. AFFOREST is committed to preserving the natural habitats that inspire their products, which is why they prioritize eco-friendly practices throughout their production process.

From responsibly sourcing ingredients to using recyclable packaging, AFFOREST strives to minimize its environmental footprint and contribute to the preservation of our planet’s precious forests. In this journey, they also carry their customers along with them. They contribute 1 tree towards each product bought and they become part of their community of, “AFFOREST RANGERS”.

AFFOREST RANGERS are responsible for:

•  Giving back to the forests

•  Building a greener tomorrow

•  Protecting our wildlife

•  Becoming a part of our green community

•  Promoting beauty that goes more than skin deep.

In addition to their dedication to nature and sustainability, AFFOREST is committed to inclusivity and transparency. “We believe that skincare should be accessible to everyone, regardless of skin type, tone, or background,” says, Yukta.

Their products are formulated to be suitable for all skin types, and they are committed to providing clear and honest information about the ingredients they use and their benefits.

Through the Journey

The brand founders have boot strapped the business and run lean operations. AFFOREST launched its 1st in India Green Coffee range of skincare products. The initial 4 product launch with cleanser, hydrating expert, mineral sunscreen & serum was the talk of the town. “These product’s well received feedback and positive support moved us to launch 6 more products in this range,” says Yukta. The 10 products became so popular as an India’s first ever launch that the founders started exploring more exotic forest ingredients to curate into their portfolio.

Challenges were plenty. “The biggest challenge for us was to maintain small batches of stocks to control the quality and efficacy of the exotic products before manufacturing at scale, convincing our manufacturers of the same was always the foundational challenge as we use exotic forest ingredients. With lot of efforts and dedication towards our products and brand aspirations we were able to convince our manufacturers to work on small capacities first to maintain our product quality which can be controlled by AFFOREST Green Beauty,“ reveals Yukta.

Everything revolves around the customers, “I personally interact with customers to understand in which direction the products and brand needs to evolve since we are new culture to skincare,” says Yukta.

India’s first Jackfruit Skin Care Range, nowhere else

AFFOREST, has launched yet another exotic forest hi performing science backed superpower ingredient, “Jackfruit Beauty Range”. India’s 1st ever launch which is backed as the hi performer for pigmentation and hyper pigmentation skin concerns. High amounts of vitamin C are present in jackfruit extracts which boosts collagen and firm’s skin. Powerful ingredient for Vitamin A and derivative retinoid delays ageing.

“The Jackfruit range will mark the luxurious era for AFFOREST,” says Yukta. The range consists of a foaming cleanser, gel crème moisturizer, under eye crème & bedtime serum blended with other science backed performing botanical extracts to target early signs of pigmentation & hyper pigmentation. 100% Vegan, Cruelty free, Paraben & Toxin Free, Exotic forests aromas will leave you wanting for more. AFFOREST products are not just to treat your condition scientifically, the experience is exotic, the aromas refresh your mind, body & soul helps you rejuvenate after a long day. “We will keep bringing the science backed, plant based exotic forest ingredient formulations to our customers which will not only treat and improve their skin needs but also make them feel good about themselves and relax their mental load by using AFFOREST products,” says Yukta.

Kudos to the team

•  AFFOREST Green Beauty has forayed into a marketplace with already existing strong players and has managed to create a niche for themselves from the exotic India’s 1st forest to skin products along with building an AFFOREST Rangers community and bringing New Culture into Skincare which is not just about treating skin scientifically but mindfully as well.

•  The brand received so much of appreciation from their Green Coffee range of skincare that they researched and developed another exotic forest ingredient the Jackfruit skincare range. They are going to keep bringing the customers exciting new forest goodness to bring freshness to their skin and lives.

•  The brand’s Hero Ingredient is always Certified organic, well researched backed with science and blended into the ultimate high performing potent formula. The most active part of the formulation is the hero ingredient which contains 10% of the actives.

“Our brand, AFFOREST ‘s journey is a testament to the transformative power of perseverance and passion. As we navigate the road ahead, we will continue to uphold our values of authenticity, transparency, and integrity, ensuring that every product we create reflects our unwavering commitment towards excellence & the environment,” Yukta Raghu, 1st Ranger, CEO & Co-founder, AFFOREST Green Beauty.

www.myafforest.com

www.instagram.com/myafforestgreenbeauty/?hl=en

www.linkedin.com/in/yukta-raghu-6047b9245/

www.linkedin.com/company/82633843/admin/feed/posts/

Image: AFFOREST Green Beauty Brand – All new culture of skin care

(Disclaimer: The above press release comes to you under an arrangement with Newsvoir. PTI takes no editorial responsibility for the same.)

source: http://www.ptinews.com / PTI / Home> General / by Press Release / April 02nd, 2024

Foresters in Kodagu try to reunite elephant calf with the herd

Nearly six days ago, a three-month-old male elephant calf was spotted roaming aimlessly across the estates of Maldare village in South Kodagu.


Forest authorities rescue a three-month-old baby elephant with the goal of reuniting it with its mother.

Madikeri :

Amidst the increased movement of the wild elephants across Maldare in Kodagu, an elephant calf went astray from its herd even as its cries reached the skies.

The residents spotted the elephant calf moving alone across the forest fringes even as the forest department was alerted. Rescue operations are ongoing to reunite the calf with its mother.

Nearly six days ago, a three-month-old male elephant calf was spotted roaming across the estates of Maldare village in South Kodagu. The calf called out to its mother and was roaming aimlessly even as the incident was reported to the foresters.

“After we received the information, the Rapid Response Team (RRT) started tracking the elephant calf and tried to reunite it with the herd. We tried to trace the original herd of this calf and continuous efforts for nearly five days were put in to reunite the calf and the mother,” explained Jaganath, Virajpet DCF, adding that the elephant calf was aggressive.

He confirmed that a herd of elephants was moving in close proximity to where the calf was found and the foresters left the calf at a distance to initiate the reunion. However, this herd moved away even as the effort to trace the herd continues.

“The RRT staff, alongside estate labourers and helpers from a private coffee estate, are still involved in combing operations. They are tracking the movements of the calf. The elephant calf is healthy and it can feed for itself, as coffee beans and traces of bamboo shoots were found in its dung. The calf will survive on its own. However, we are tracing its movement to ensure its safety,” he added. 

source: http://www.newindianexpress.com / The New Indian Express / Home> Karnataka / by Express News Service / April 05th, 2024