Category Archives: Coffee, Kodagu (Coorg)

Magicsip Is Set To Redefine The Coffee Experience With Its D2C Launch

The Coorg-based coffee brand is all set to hit the shelves and offer 100 per cent natural coffee to aficionados

Magicsip’s gourmet coffee offerings and sustainability commitments set it apart from the competition

Magicsip, the homegrown coffee brand, is pleased to announce the launch of its direct-to-consumer (D2C) coffee business on the 1st of March 2023, offering a range of 100 per cent natural coffee range to enthusiasts. The launch of this brand is an exciting opportunity for coffee lovers to enjoy a cup of high-quality, flavourful coffee at affordable prices.

Magicsip was founded by two childhood friends who grew up amidst the enriching aroma of coffee in the charming plantations of Coorg. Their quest for genuine coffee prompted them to create a brand that was free of any harmful chemicals. Although they successfully achieved the authentic taste they desired, their thirst for knowledge and growth drove them to explore naturally curated blends.

The brand’s vision and mission are dedicated to making 100 per cent natural coffee accessible and affordable to everyone, directly sourced from their Coorg estates, and making a positive impact on the world with one cup of magical coffee at a time, with a passion for excellent coffee and a commitment to sustainability.

“We have seen a drastic change in the way people look at their daily products post-COVID. There has been a huge shift in the need for 100 per cent natural foods. This is where we are looking to make a huge difference as our coffee is sourced from our plantations, and all processes are handled by us until the last mile delivery to the consumers. Ahead of our D2C launch, we promise to deliver premium quality coffee directly from our estates in Coorg that is rich in flavour and can be consumed anywhere, anytime. We have also entered the gourmet coffee market with 7 new products including French vanilla, nutty hazelnut, and many others.” said Mr D. H. Soofi, the Director of the firm.

The launch of Magicsip’s D2C coffee brand marks the beginning of a new chapter for the brand, with plans for future expansion, including entering the Coffee-dip bag market and in expanding their Modern Trade market by Q2 2023, he added.

At Magicsip, we’re on a mission to make 100 per cent natural coffee accessible and affordable for everyone. Our coffee is directly sourced from the picturesque estates of Coorg, where the perfect blend of climate and altitude creates a truly unique and delicious flavour profile.

With a passion for excellent coffee and a commitment to sustainability, we’re dedicated to making a positive impact on the world, one cup of magical coffee at a time. Our instant coffee is available online and at select stores across Karnataka.

Visit our website,www.magicsip.co, to experience the true magic of coffee and join us in our quest for a better world, sip by sip.

source: http://www.businessworld.in / BW Business World / Home / March 30th, 2023

Barista Battle: Top Competitors Converge on Bangalore for National Championship

Tennis player James Blake

Bangalore (Karnataka) :

The National Barista Championship 2023 (The 21st Edition), hosted by the Coffee Board of India, Speciality Coffee Association of India, and United Coffee Association of India, is being organised from February 14th to 19th at Orion mall, Bangalore. With over 60 stalls offering more than 100 different types of coffee, the audience will be experiencing the largest collection of coffee ever under one banner. This year NBC is powered by Kaapi Solutions as the platinum sponsors along with Nescafe and SCAI (speciality coffee association of India) as the Gold sponsors) as the Gold sponsors for the event.

This year we have around 60 Baristas who would be battling it out for the Title of Champion. Making it the biggest tournament in Asia.

NBC is a prestigious annual event in the coffee industry where baristas from various regions of India come together to showcase their brewing skills and compete for the title of the National Barista Champion. All the best cafe brands such as Blue Tokai, Thirdwave, Lavazza along with many other speciality coffee brands all over India will participate in this unique event.

This year’s National Barista Championship is set to be the most competitive yet, as baristas push the boundaries of what is possible with coffee. A very strong committee has been set up where the volunteers under the guidance of Purnesh DM (President of the Speciality coffee association of India), Vikram Khurana (President United coffee association of India) and Srikanth Rao (Vice President United coffee association of India) who shares the same passion for coffee and have worked tirelessly to put this event together.

The event provides a unique opportunity for attendees to network with industry leaders, learn about the latest trends and techniques in coffee preparation, and sample some of the finest coffee blends from around the world.

“We are thrilled to host the National Barista Championship in Bangalore,” said Dr K G Jagadeesha, IAS, Secretary of the Coffee Board. “This city has a rich history and culture of coffee-making, and it’s an honor to bring the best baristas from top cafe brands, and specialty coffee brands from all over India to compete here. Last year’s event, held at Orion Mall in Rajajinagar, was a huge success with over 10,000 visitors, a multitude of coffee, 40+ stalls, and lively music. We look forward to welcoming both the competitors and the public to this exciting event.”

The competition, which will be held over 6 days – 14th to the 19th of Feb. This includes the preliminaries which will happen on the 14th -15th and the 16th post which 18th will be the semi-finals and it concludes on the 19th with the finals. The second day will feature the final round, where the baristas will be judged on their latte art and signature drinks. The winner of this highly regarded competition will then go on to represent India at the World Barista Championship 2023 to held in Athens, Greece.

The National Barista Championship is an annual event that brings together baristas from various regions of India to showcase their brewing skills and compete for the title of National Barista Champion. This coffee festival is a congregation of music, entertainment, a wide array of stalls and a whole lot of coffee and with some great jury to help make it a seamless judging process. NBC 2022 Had Ms Seonhee Yoon from Korea fly down to judge these world class brewers.

This story has been provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

source: http://www.business-standard.com / Business Standard / Home / by ANI Press Release / February 15th, 2023

In coffee estates, wasp to fight mealybug pests in Kodagu district

The parasitoid can be released across estates during the summer months, which is the breeding time of the mealybugs.

coffee

Madikeri :

Coffee plantations are prone to several diseases and the attack from mealybug pests is among the major reasons for crop loss across estates. However, the Coffee Research Sub Station (CRSS) in Chettalli of Kodagu district has come up with a unique and organic way to fight this pest. Leptomastix Dactylopii, a parasitoid, has been developed at the station that will be effective in culling the mealybugs in the most ecofriendly way. “Mealybugs are major pests affecting coffee and they cause considerable crop loss,” explained Dr Manjunath Reddy, Entomologist at CRSS.

Ovalshaped, soft-bodied insects, the mealybugs are a threat to the pepper vines and other fruit trees in the estates too. The bugs breed during summer and cause immense damage to the crops during monsoon. “The bugs are covered with white mealy wax, making it tough to eradicate them.

Leptomastix Dactylopii (left); File photo of a
mealybug-infested coffee plant

They suck a large amount of sap from leaves and stems with the help of piercing mouthparts, depriving plants of essential nutrients,” he explained. There has been an increased buildup of the mealybugs in the estates and the wild in recent times and Dr Manjunath analysed that this might be due to the abiotic changes in climate and environment. While there are a few chemical sprays to fight the mealybugs, they have been proven ineffective as these bugs infest the estates during the monsoon. However, the CRSS has come up with the most organic way to fight these bugs.

The substation has reared Leptomastix Dactylopii, a parasitoid that attacks and hunts mealybugs. “Female parasitoids lay eggs on the third instar (a lifecycle stage) and young adult mealybugs. A single parasitoid emerges from one mealybug. The parasitoid larvae eat the mealybug from the inside out. After 20-30 days, a young adult parasitoid emerges through a hole on the top-end of the dead mealybug,” he detailed.

A female parasitoid lays 300- 400 eggs,which develop into adult parasitoids in 20-30 days. These adult parasitoids have a lifespan of 2-3 weeks. The Leptomastix Dactylopii can be left in coffee estates that suffer from mealybug infestation and 1,000 Leptomastix Dactylopii are required to be released per acre of estate.

The parasitoid can be released across estates during the summer months, which is the breeding time of the mealybugs. The parasitoids are available at the entomology department at the CRSS in Chettalli and they are priced at Rs 250 per 1,000 parasitoids. This method is seen as the most economical and organic way to fight the mealybugs that infest both Robusta and Arabica varieties of coffee plants.

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Bengaluru / by Prajna GR / Express News Service / January 25th, 2023

Meet Rashmika Mandanna Parents: Suman Mandanna And Madan Mandanna

Rashmika Mandanna was born into a middle-class family in Virajpet (Virajapete), Kodagu, Karnataka.

She is the daughter of Suman Mandanna and Madan Mandanna and has a sister named Shiman Mandanna.

Rashmika Mandanna born 5 April 1996, is an Indian actress who works mainly in Telugu and Kannada films, in addition to Hindi and Tamil films. She has won four SIIMA Awards and Filmfare Awards South. She made her acting debut in the Kannada film Kirik Party (2016) and she appeared in the Telugu film Chalo (2018), Tamil film Sulthan (2021), and the Hindi film Goodbye (2022).

Who Are The Parents Of Rashmika Mandanna?

Rashmika Mandanna was born in a middle-class family in Virajpet (Virajapete), Kodagu, Karnataka. She is the daughter of Suman Mandanna and Madan Mandanna.

Rashmika Mandanna’s Dad: Who Is Rashmika Mandanna’s Dad

Madan Mandanna is the father of Rashmika Mandanna. Rashmika’s father Madan Mandanna reportedly owns a coffee estate and a function hall called Serenity in Virajpet, Karnataka. The actress hasn’t revealed much about her father or family hence there isn’t enough to be said about him.

What Does Rashmika Mandanna’s Father Do For A Living?

Rashmika Mandann’s father is a businessman who owns a coffee estate and a function hall which we believe is been patronized in Virajpet.

Rashmika Mandanna’s Mom: Who Is Rashmika Mandann’s Mother?

Suman Mandanna is the mother of Rashmika Mandanna and she’s reportedly a homemaker/housewife.

What Does Rashmika Mandanna’s Mom Do For A Living?

Rashmika Mandanna’s mom is a homemaker and which means she takes care of the house and probably helps her husband at the coffee shop.

Does Rashmika Mandann Have Siblings?

Yes, Rashmika Mandanna has a sister named Shiman Mandanna and based on their relationship, the age gap between them seems to be wide.

source: http://www.ghgossip.com / GH Gossip / Home / by Juan / January 13th, 2023

Coffee Board refurbishes India Coffee House at its premises with old world charm intact

While the classic menu, existing staff members and the old charm of the Coffee Board cafe will untouched, a fast food menu has been introduced to attract the younger generation.

The ICH, set up in 1972, has been a favourite coffee joint for journalists, government officials and also the general public who visited the High Court, Vidhana Soudha and other government and private offices nearby.  | Photo Credit: MURALI KUMAR K

Coffee Board of India has renovated and renewed its cafe, India Coffee House (ICH), located at its premises in Bengaluru. It has also added a ‘sitting on the veranda and sipping a cuppa’ kind of experience to it.

While your favourite dosa, idli and vade, sandwich, cutlet, bread toast and coffee, existing staff members and the old charm of the Coffee Board cafe will remain, an additional fast food menu has been introduced, in association with social enterprise Mitti Cafe, to attract the younger generation.

The ICH, set up in 1972, has been a favourite coffee joint for journalists, government officials and also the general public who visited the High Court, Vidhana Soudha and other government and private offices nearby.

Coffee Board CEO and Secretary K.G. Jagadeesha said, “Even after the renovation, the classic, existing menu will remain untouched while a new menu has been introduced in collaboration Mitti Cafe to get more youngsters to the cafe.’‘

Rajesh Agrawal, Additional Secretary, Department of Commerce, Ministry of Commerce & Industry said, “The idea is not to get into the market and compete with Cafe Coffee Day, Starbucks and other cafes. This cafe will only be a catalyst for coffee in the country.’‘

Redoing other ICHs

Responding to a query on when the other ICHs in the country would be renovated, Mr. Agrawal added, “Let us see how India Coffee House is doing, before we start renovating other ICHs in the country. All these are historical coffee houses and they come with a unique legacy, we can touch them only with a lot of sensitivity, fully respecting the sentiments of the staff and customers.’‘

The India Coffee House (ICH) chain was started by the Coffee Cess Committee of the Coffee Board and the first outlet was opened in Churchgate, Bombay during 1936. During the 1940s, there were nearly 50 Coffee Houses all over British India which has currently reduced to 11 — one in Bengaluru, five in Delhi, four in Kolkata and one in Tirumala.

source: http://www.thehindu.com / The Hindu / Home> News> Cities / by The Hindu Bureau / January 09th, 2022

Tata Consumer Products Launches Tata Coffee Grand Premium in Non-South Markets

In line with its focus on innovation, Tata Consumer Products announces the launch of its premium instant coffee ‘Tata Coffee Grand Premium’ a 100 percent coffee blend with flavor-locked decoction crystals. The product has been launched keeping in mind the taste preference of consumers in non-South markets who tend to prefer a 100 percent coffee blend over a coffee: chicory blend (which is more preferred in South).

Tata Coffee Grand Premium, while being a 100 percent coffee blend also has unique flavor-locked decoction crystals which lock in taste and aroma and are the key differentiator for the brand as it’s a unique product offering over its key competitors. 

The new launch is supported by a captivating film, using ASMR (Autonomous Sensory Meridian Response) that showcases the sensory journey of Tata coffee Grand Premium from bean to cup. 

ASMR videos are sensory magic that invigorates listeners and captivates viewers intensely. 

The new film accentuates the brand’s positioning through a scenic and captivating ASMR video by featuring the enthralling sounds of how the coffee beans are born in the plantation, carefully plucked, dried, roasted, and then grounded and processed to perfection to deliver the signature ‘Shik Shik Shik’ sound of the flavor locked decoction crystals of Tata Coffee Grand. 

The campaign integrated creativity and technology to deliver a film that resonates with the brand’s core proposition of great-sounding coffee. Through this campaign, the brand aims to build a strong and memorable connection with consumers by leveraging the power of sonic marketing. 

Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said,

Our ambition is to become a significant coffee player and we continue to offer relevant and quality offerings to grow our share in the India coffee market. Indian consumers are embracing a new wave of coffee. Hence, as we continue to expand our presence and reach to consumers across India we are strengthening our portfolio across the country with the launch of Tata Coffee Grand Premium- a 100 percent coffee blend with flavour-locked decoction crystals that gives consumers a rich and aromatic cup of coffee”. 

He further said, “The differentiation of Tata Coffee Grand is the signature SHIK SHIK SHIK sound of the flavor locked decoction crystals. Hence, it was only natural to bring the brand story alive through sensorial stimulation which is unique to ASMR. The new launch will be scaled by leveraging TCPL’s network and distribution reach across channels including E-commerce and modern trade.

In 2015, Tata Consumer Products limited made its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand.

 After leading the Indian tea market under its iconic Tata Tea brand, the company took the strategic step to leverage its product, marketing, and retail expertise to enter the branded coffee space in India.

source: http://www.indianretailer.com / Indian Retailer / Home> News> Retail & Business / by Indian Retailer Bureau / by sub-editor / January 05th, 2023

Kodagu grower makes big gains from dwarf Robusta coffee variety

Suresh has harvested nearly 7000 kilos of ripened coffee beans from a total of 1220 dwarf varieties of Robusta plants.

coffee
Image used for representational purpose only.

Madikeri :

The coffee sector is not doing well. The reasons are many such as crop damage caused by incessant rains, disease outbreaks and overall changes in climatic conditions. However, a 
“progressive” farmer in Madikeri, Ponnachettira Suresh is doing well. Suresh has harvested nearly 7000 kilos of ripened coffee beans from a total of 1220 dwarf varieties of Robusta plants.

“A planter is also a doctor who treats the plants,” Suresh quips.

It was in 2020 that Suresh learnt about the dwarf variety of Robusta coffee from a friend in Kolkata. Always open to experimenting, Suresh availed five seeds of this dwarf Robusta variety and he developed them into seedlings.

“Out of the five seeds, one did not survive. However, from the four seedlings, I propagated 196 dwarf plants and I have now planted 1220 plants of the same species,” explained Suresh.

With 6 feet X 6 feet spacing, a total of three acres of land was developed with the dwarf variety of Robusta and Suresh planted Gliricidia Tree for the shade across the area.

“The plants are yielding after three years and I have picked 7000 kilos so far,” he said.

Suresh explained that the dwarf variety does not require any over-the-top maintenance. “The plantation was manured five to six times, irrigated in February and March with sprinkler irrigation and a chemical spray was carried out before monsoon to avoid dropping and rotting of the plants,” he added. He opined that the maintenance of the plantation varies and depends on the condition of the soil, weather and other variants.

“I do not use complex manure. Instead, I feed the plants with only the required amount of nitrogen, phosphorous and potassium. These nutrients are fed by hand as per requirement. While the labour charge might increase in this process, it will ensure proper health and growth of the plant as not all nutrients are required in equal amounts,” he shared.  He provides the plants with nutrients depending on the weather condition, which has helped his estate flourish.

“However, the dwarf Robusta variety has not been certified by the Coffee Board and this might be due to the lack of interest in this regard. Nevertheless, I have marked five dwarf variety plants and I will be recording the yield of these plants for the coming five years. This data will be handed over to the coffee board,” he said.

Suresh has always been a “progressive” grower and he has a 400-year-old Robusta plant known as Robusta Peridenia, a 200-year-old variety known as Coffea Congensis and other rare varieties of crops that are still yielding. He is also an avid orange grower and has won a state award for best cultivation of Coorg Mandarin.   

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Karnataka / by Prajna GR, Express News Service / December 18th, 2022

Sip like a king! Coorg Coffee Festival at Raja Seat on December 10 & 11

Kodagu: 

Coorg Coffee Festival and Expo will held at Raja Seat, Madikeri on December 10 and 11.

Kodagu as a whole is known for the wonderful nature accomplished with rains and mist, besides a galaxy of wild animals. The nature here is praised all over for the exciting seasons throughout the year and is even coined as the “Scotland of India”

Kodagu produces one of the finest Coffees under Western Ghats hot spots. which are marked as living ecosystems and ecologically sensitive areas, marching sustainably along with flora and fauna. Coffee growers in this region have imprinted world coffee lovers and engraved an image of best coffees in the Western Ghats.

To strengthen further and to make world to aware the instinct note of Coorg Coffee and Indian Lovers in particular, the District administration is organizing a “Coorg Coffee Festival and Expo” first of its kind on 10 and 11 at Raja Seat, Madikeri

The main objectives of the festival are to bring all the coffee stakeholders under one umbrella and to promote Coorg Coffee extensively among the Coffee lovers, tourists visiting Coorg from across the country and world also.

Disteict administration stated in a press release “private entities who are involved in the Coffee Value Chain are requested to take part in the festival and exhibit their products. In this regard, the Coffee Board and the Department of Horticulture will be the facilitating entities to carry out the above programme”.

All the communications related to exhibition stall including registration and remittance of stall charges will be on the coorgcoffee-coorgcoffeefestival2022@gmail.com

source: http://www.mysoorunews.com / Mysooru News / Home> Kodagu / Mysooru News Desk / December 05th, 2022

Acviss Develops Traceability App For The Coffee Board Of India

Acviss Technologies develops a “no internet” blockchain-based traceability application for the Coffee Board of India.

Brand protection and consumer engagement technology company Acviss Technologies develops a “no internet” blockchain-based traceability application for the Coffee Board of India. This app is designed to protect coffee production from counterfeiting. 

The Coffee Board of India has been working with marginalized tribal coffee growers to help them improve their farm productivity and quality. With the introduction of this anti-counterfeiting technology, farmers have been able to benefit from higher incomes in their farm produce.

In the last few years, the demand for differentiated coffees with traceability features has been increasing across the world and the differentiated coffees which can be traced back to their source can help obtain a premium for these coffee farmers. 

Commenting on this, Vikas Jain, Founder, of Acviss Technologies, said, “It has been a pleasure creating a solution for the Coffee Board of India, we’ve not only built something innovative but we’ve also tried to make it accessible and helpful for the common man, the app we have created is very simple and does not require Wifi for farmers to scan. It’s a very easy and user-friendly app created first and foremost for the benefit of farmers”

The blockchain-based traceability application by Acviss is an anti-counterfeiting solution that helps to reorganize the unstructured supply chain, provides transparency in transactions, and protects farmers from fraud and fake GI tag products with the help of quality evaluation. 

This app also helps farmers to generate stable income and protects them from any collateral damage with the help of automated payments, insurance, and financing as there is no middleman involved. For the end users, this app also helps consumers by providing authenticated certifications ensuring that the bought product is safe for consumption.

Talking about this implementation, the officials of the Coffee Board of India, said, “We have worked with Acviss to develop a blockchain solution that has been implemented in Karnataka and we have been very satisfied with the output. With this solution, the farmers have been able to gain benefits. Their incomes have gone up by about 43 per cent because of  this traceability app.”

Coffee has become an increasingly common target for food fraudsters, with low-quality ground coffee beans adulterated with filler ingredients such as corn, barley, wheat, soybeans, rice, beans, acai seed, brown sugar, or starch syrup. One of the main drivers has been a reduction in coffee bean output due to poor harvests in some key producers.

With this application, coffee procured by these tribal farmers can now be traced from the grower to the consumer. Coffee parameters like moisture, weight, type and outturn captured at source farms are mentioned. Along with this, certification data is also available for each sample collected. 

To build consumer confidence, this app also displays the farm locations and the farmer data. It helps in simpler transactions between farmers and the end consumer with the help of digitalization as every product packaged goes through an authentic signature. This digital signature cannot be tampered with and helps in easy tractions between the farmers, processing unit, warehouse, distributor, retail, and finally the consumer.

Coffee has become an increasingly common target for food fraudsters, with low-quality ground coffee beans adulterated with filler ingredients such as corn, barley, wheat, soybeans, rice, beans, acai seed, brown sugar, or starch syrup. One of the main drivers has been a reduction in coffee bean output due to poor harvests in some key producers.

source: http://www.bwdisrupt.businessworld.in / BW Disrupt / Home / by BW Online Bureau / December 03rd, 2022

Coorg farmers are now growing coffee that is helping the environment

A unique eco-certification initiative in Kodagu’s famous coffee estates offers fresh hope for preserving native rainforests of the Western Ghats.

Growing coffee in the shade of evergreen trees in Kodagu. | Gopikrishna Warrier

There was a time in the not-too-distant past when coffee farmers in Kodagu district of Karnataka grew their plants only under the canopy of evergreen forests they had inherited. Now they prefer to grow it under the sun, which has serious implications for the Western Ghats and on the waters of the Kaveri River.

More and more farmers are now letting trees such as Dadup (Erythrina subumbrans), Arecanut (Areca catechu), Balanji (Acrocarpus fraxnifolius) and Jackfruit (Acrocarpus heterophyllus) die so that the canopy can be opened up and they can grow sun-loving coffee varieties that produce more berries and beans, resulting in higher returns.

Instead of the big trees, they are now planting exotic Silver Oaks (Grevillea robusta), whose pole-like trunk can be used as a support for the climbing pepper vines, which help boosting incomes. The proliferation of Silver Oaks has made it one of the more common trees in some parts of the area.

This transition has a larger ecosystem cost. Kodagu, earlier known as Coorg, is located on the western edge of the Mysore Plateau, at an average altitude of 800 metres, as it lifts up to the crest of the Western Ghats ridge (altitude above 1,500 m) and then falls sharply westwards into Kerala. The plateau mainly slopes eastwards, with the streams and rivers joining to form the Kaveri River, which is the lifeline for millions of people in Karnataka, Tamil Nadu and Puducherry.

With insufficient rains over the Western Ghats during this year’s southwest monsoon, there is a shortage of water in the reservoirs across the Kaveri in Karnataka. This has led to the flaring of the water-sharing dispute with the lower riparian state of Tamil Nadu in recent days.

While this acrimony continues, payment for ecosystem services measures are being worked out in Kodagu district so that coffee farmers protect the forests under which they grow their crop, thereby preserving the water flow into the Cauvery. These measures also help to maintain the climate resilience in the river’s catchment and command areas.

With the forest-like mixed-tree canopy in coffee plantations disappearing, the torrential rains of the southwest monsoon flows quickly down the streams, carrying valuable topsoil away and causing floods followed by long dry periods downstream.

Paying for ecosystem services

The Kodagu farmers are being encouraged through payment for ecosystem services, in the form of eco-certification, to continue with their traditional coffee cultivation under the shade of mixed species of trees. This will help strengthen the ecosystem services they receive from the unique landscape of Kodagu, and also strengthen similar services and climate resilience of all those relying on the waters of the Kaveri downstream.

The concept of eco-certified coffee, whose certification process ensures that coffee is grown under mixed-species trees, has gained popularity in the district in the past five years. Close to 900 coffee farmers have converted to eco-certified coffee. Even with a conservative estimate of 10 acre per farmer, this means nearly 10,000 acres of eco-certified coffee. In addition, with Tata Coffee getting all of its 13 estates eco-certified, Kodagu district has at least 20,000 acres under coffee cultivation that aims to minimise damage to the environment.

As an incentive for protecting the environment, the coffee farmers get a premium above the market price for their coffee beans. Coffee is the major agricultural produce from Kodagu, with 33% of the district landscape under its cultivation. About 38% of India’s coffee production comes from the district.

Ecologically, Kodagu district has been identified as a micro hotspot of biodiversity under the larger Western Ghats region. Rightly so, since the western crest of the mountainous district is in the direct path of the southwest monsoon. The dark clouds heavy with rain dump much water over the district. While the western edge of the district receives above 5,000 mm of rainfall on an average, it reduces to around 1,200 mm in the east. Most of the water feeds into the Kaveri.

According to a report by the College of Forestry at Ponnampet in Kodagu, natural forested ecosystems cover an area of 46% of the total area of the district. These include evergreen, semi evergreen, moist deciduous, dry deciduous and scrub forest types, and even the high-altitude shola-grassland ecosystem.

Traditionally, coffee is grown in the shade of these forests. Coffee estates in Kogadu have on an average 350 trees per hectare, compared with 270 in degraded groves and 640 trees per hectare in the nearby Brahagiri Wildlife Sanctuary, making these estates amongst the densest agro-forestry systems in the world.

“Very few landscapes across the world grow coffee in the way in which Kodagu does,” said C.G. Kushalappa, university head for forestry and environment sciences at the College of Forestry, Ponnampet in Kodagu. “We grow both Arabica and Robusta coffee under the shade of the trees. Our shade-grown Robusta fetch a premium price. When grown under the shade, the berries mature slowly and fill out better. They have good cupping (taste) quality.”

Coffee plants are increasing being cultivated under exotic Silver Oak trees. (Photo by S. Gopikrishna Warrier)

However, he needed scientific data to convince the coffee farmers and the district administration that there was strong ecosystem benefit in maintaining the traditional shade-growing methods. The opportunity for doing this research emerged when the College of Forestry was chosen as the lead institute in India to carry out the Coffee Agro-Forestry Network, or CAFNET study to understand the environmental services from this unique landscape.

Financed by the European Commission, the study was jointly conducted by the College of Forestry, the Coffee Board, the French Institute at Puducherry, CIRAD (the French national agricultural research system) and Bangor University from the United Kingdom between 2007 and 2011.

Rich local knowledge

The study noted that the multi-storeyed coffee agro-forestry system developed and sustained by the farmers based on their local knowledge is one of the most diverse production systems in the world. The traditional coffee agro-forestry system sustains diverse animal, bird, plant and microorganisms, and provide biodiversity, carbon sequestration and water-related ecosystem services. Since multiple crops such as pepper, mandarin oranges, vanilla and timber is also grown in these systems, they help provide resilience to farmers when they are hit by coffee price volatility.

The CAFNET report recommended that coffee farmers growing Arabica and Robusta under shade trees should be paid for the ecosystem services that their farms provide, so that they can protect biodiversity and therefore water in the Cauvery. Two methodologies for payment for ecosystem services suggested was eco-certification and geographical indications protection for Kodagu coffee.

Eco-certification of coffee farms in Kodagu started as a follow-up to this recommendation. Coffee farmer BB Thammaiah says his interest was piqued when students from the College of Forestry came to his farm to carry out biodiversity studies. “After the studies I was told about the uniqueness of the method in which I grow coffee, and I went in for eco-certification,” he said.

The two eco-certifications that have been popularly accepted are from the Rainforest Alliance and Utz. Coffee grower KK Naren in Kunda village near Ponnampet said the main benefit of the eco-certification process is that farmers are trained in good practices that have good environmental benefits and improve the working and living conditions for the workers.

“The economic benefit is not much,” he said. “It is more of training for us, which will be beneficial in the long run. The eco-certification process educates the coffee farmers about the environment.”

Importance of native trees

The most important lesson from the training relating to the eco-certification, according to Narenm was the understanding on the importance of native trees. “It is not that we didn’t know about native trees but we were not that keen on maintaining them,” he said. “The native trees do not give good financial returns, so we gave importance to silver oak.”

According to Naren, the Rainforest Alliance eco-certification process looks at whether native shade trees are present. The certifiers and auditors also look at labour management, whether the minimum labour wage is paid and the cleanliness around the labour quarters. They are very strict about not using child labour. “They also look at the way chemicals are used,” he said. “They are not saying no to chemicals but there are restrictions to some chemicals and the way the rest are used. They are keen that we should not use pesticides of chemicals near the rivers or tanks. They give importance to maintain local environment.”

Individual planters like Thammaiah and Naren got an opportunity, through the eco-certificaion process, to access the international market through a Swiss procurement agency that buys higher quality coffee. Both of them sell their eco-certified coffee to Ecom Gill, who procures the eco-certified produce for supply to Nespresso.

BB Thammaiah in his coffee farm where the plants are grown under the shade of native evergreen trees. (Photo by S. Gopikrishna Warrier)

For Tata Global Beverages Ltd and its production subsidiary Tata Coffee Ltd, the move to eco-certification of all of its 13 estates in Kodagu was an important step in the process to make its supply chain sustainable. According to Anurag Priyadarshi, global sustainability manager for Tata Global Beverages, one of the guiding principles that the group has adopted is to source sustainability. For this, all their estates in Kodagu have been eco-certified by Rainforest Alliance and Utz.

“Through the eco-certification process we are trying to ensure good management practices for the ecosystem, energy, water, waste, soil and agro-chemicals. We ensure the safety of the produce and also occupational health of the workers. Ultimately we want to prevent the impacts of climate change,” he said.

MB Ganapathy, head of plantations for Tata Coffee, said the company is aware about the fact that they are growing coffee in Kodagu, which is a biodiversity hotspot in the Western Ghats. “We have recognised this fact and that is the reason that our vision is to enhance the ecological wealth we have inherited. The eco-certification helps us safeguard the environment.”

Challenges remain

However, the rapid spread of the eco-certification process has also raised some hiccups which need to be overcome, states TR Shankar Raman, scientist at the Nature Conservation Foundation, whose organisation was involved with helping Rainforest Alliance with the certification in the initial years. The three points of concern, according to him, is the very rapid pace at which certification is being done; the relative absence of biologists and social scientists in the auditing process; and the dilution of conservation standards (like the requisite number of native species and canopy cover) in subsequent versions of the certification guidelines.

“While the rapid certification has more and more farmers being eco-certified, we hope the rigour of the process continues to be maintained, so that the end result of conserving the native vegetation is not compromised,” Raman observed.

With more farmers opting for eco-certification, there is a movement towards the protection of the traditional methods of coffee cultivation under the shade of mixed-tree species. For the process to strengthen the farmers should continue to get good economic benefit for their eco-certified produce.

According to Naren, if there is at least 10% more returns from the eco-certified coffee remains constant then there will be an incentive for the opting for opting for the process. At present the price at which procurement agencies such as Ecom Gill buy is linked to the international market price, plus a premium of Rs 60 to Rs 80 for a 50 kg bag of sun-dried cherries. The international prices fluctuate in relation to the local market prices, and as with the current situation can go below the domestic price.

However, Kushalappa says that in addition to the premium, there are other incentives and bonuses for producing good quality coffee beans. The average increase in price above the local market price was around 15% last year, which is well worth the effort.

If additional income for coffee farmers from eco-certification can help conserve unique agro-forestry ecosystem of Kodagu, then it will be the water flow into the Cauvery that would be conserved. Millions of people downstream, including the residents of Bengaluru and other parts of peninsular India, will thank the coffee farmers upstream for their drinking water and climate resilience.

This article first appeared on India Climate Dialogue.

source: http://www.scroll.in / Scroll.in / Home> Environmental Balance / by S Gopikrishna Warrier / September 17th, 2016