Category Archives: Coffee, Kodagu (Coorg)

COFFEE STORY–The Rise of Indian Coffee on the Global Stage, and new Entrepreneur Opportunities

In our concluding photo essay from the World Coffee Conference and Exhibition, we feature more trends and insights for startups.

Coffee Story–the rise of Indian coffee on the global stage, and new entrepreneur opportunities

Launched in 2014, PhotoSparks is a weekly feature from YourStory, with photographs that celebrate the spirit of creativity and innovation. In the earlier 720 posts, we featured an art festival, cartoon gallery. world music festival, telecom expo, millets fair, climate change expo, wildlife conference, startup festival, Diwali rangoli, and jazz festival.

The coffee ecosystem is opening up a wide range of entrepreneurship opportunities for coffee growers, roasters, curers, blenders, packagers, and cafes. The World Coffee Conference and Exhibition (WCC), held recently in Bengaluru, showcased a broad spectrum of players in equipment manufacturing, home brewing, and associated products like alternative milk.

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“Demand for coffee has overtaken production in India. GenZ and millennials in particular are driving the coffee culture in India,” said Kailash Natani, MD, Sucafina. Indian youth are also driving trends such as the use of plant-based milk in coffees. “More than 50% of our global customer base are GenZ and millennials. 70% of the beverage that we sell is cold coffee,” observed Kelly Goodejohn, Vice President, Global Coffee Sustainability and Education, Starbucks.

WCC 2023 was inaugurated by a galaxy of national and international leaders such as Joe Kuli, Minister for Coffee from Papua New Guinea; Vanusia Nogueira, Executive Director, International Coffee Organisation; and KG Jagadeesha, Secretary, Coffee Board of India.

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Tennis champion Rohan Bopanna was designated as Brand Ambassador of WCC 2023. The event also featured traditional folk dances from coffee growing states of Odisha, Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, and the North-East.

In Part I and Part II of our coverage of WCC 2023, we showcased the diversity and range of exhibits. See also our earlier photo essays on Coffee Santhe 2015, Mango Mela 2018, and Mango Diversity Fair 2019.

Climate and soil diversity around the world lead to a rich tapestry of artisanal coffee flavours. “They can range from fruity and floral to nutty and chocolatey, catering to different cultures,” observed Yannis Apostolopoulos, CEO of US-based Specialty Coffee Association (SCA).

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“Specialty coffee fosters a sense of community. We are trying to build a market in India for specialty coffees and have made good headway. The future of India as a coffee leader looks very promising,” added DM Purnesh, President, Specialty Coffee Association of India.

Sustainability in the coffee chain was one of the key conference themes this year. “The success of the future of the coffee industry is based on the partnerships we forge with the farming community. A wholistic approach is key to reducing our environmental footprint,” said Michelle Burns, Executive Vice President- Global Coffee, Social Impact and Sustainability, Starbucks.

Harald Friedl, CEO, Green Leadership, urged the industry to explore the use of coffee in alternate products, not just as a beverage. Salvador Urrutia Loucel, Latin American Director, World Coffee Research, called for more R&D in breeding climate-resilient variants of the coffee bean.

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“The sector needs to look at alternative coffee species beyond Arabica and Robusta – the two dominant varieties today,” added Dr. Aaron Davis, Kew Gardens (UK).

“India’s growing reputation in the coffee industry, known for its sustainable and high-quality production, is gaining global recognition,” observed Dr. K.G. Jagadeesha, Secretary, Coffee Board of India.

India reportedly has six Geographical Indication (GI) tagged coffees. Many ‘coffeepreneurs’ and ‘cafepreneurs’ are finding opportunity along the entire coffee value chain, and new coffee shops have also transformed into creative hubs.

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One of the highlights of WCC 2023 was the coffee competitions. Awards were bestowed upon the National Barista Champion (Hrishikesh Mohite), Women’s Star Brewer Skills Champion (Priti Pradhan), Latte Art Champion (Mohammad Afsar), and Indian Filter Coffee Champion (Vani Shree N from Brown Bean Artistry). Other awards were given for best natural and washed coffee beans in Robusta and Arabica categories.

“This competition not only celebrated the art of coffee making but also highlighted the dedication and talent of baristas,” explains Anisha Kumari, Assistant Manager, Beverage Innovation, at leading coffee chain Cafe Coffee Day (CCD).

She was earlier part of the quality team at Hatti Kaapi. An expert in beverage development, portfolio management, and product quality, Kumari studied at BITS Mesra and Coffee Board of India, specialising in food technology and processing.

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Anisha Kumari, CCD

She particularly appreciated the session on the quality profile of Indian specialty and fine coffees. “This was a significant highlight as it emphasised India’s growing presence in the global coffee market and the exceptional quality of its coffee offerings,” she tells YourStory.

During the conference, Kumari worked at the CCD bar, crafting and serving coffees to delegates and visitors. “The response was overwhelming, as CCD has become an emotional connection for many. CCD has significantly contributed to introducing café culture in India,” she affirms.

The international event gave her a chance to hold discussions and knowledge-sharing sessions with both Indian and foreign stakeholders over a cup of coffee. “The WCC events serve as a pivotal platform for coffee entrepreneurs, offering invaluable opportunities for networking and collaboration with global coffee professionals,” Kumari says.

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There is a wealth of market insights and trends, particularly within the specialty coffee sector. “Furthermore, the conference provides a conducive environment for staying informed about industry innovations,” she adds.

“Notably, prominent brands presented a range of B2B services, spanning coffee trade and comprehensive machinery solutions encompassing packaging and connectivity,” Kumari says. Networking was facilitated between small and large coffee growers, factory mills, roasters, and distributors of café machinery.

Such forums promote collaboration and foster growth within the coffee industry. Kumari looks forward to more such events such as the Blend Bazaar and World Coffee and Tea Expo.

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“I plan to conduct coffee workshops and training sessions across India, aiming to share knowledge and expertise with aspiring baristas, coffee enthusiasts, and professionals, thereby contributing to the growth and development of the coffee community,” she enthuses.

She also offers tips for aspiring coffee entrepreneurs. “Keep exploring and trying various coffees from different cafes and experiment with innovative coffee beverages from various brands,” she says.

“By doing so, you not only support the industry but also expand your own palate and appreciation for coffee,” she suggests.

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Continuous learning is needed to keep up with new farm-level processing techniques, roasting methods, and brewing approaches. “This knowledge will not only deepen your understanding of coffee but also enhance your enjoyment of this beloved beverage,” she adds.

“So, savour the journey of coffee exploration and continue to appreciate the hard work that goes into every cup,” Kumari signs off.

Now what have you done today to pause in your busy schedule and showcase the breadth of your creative side?

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(All photographs taken by Madanmohan Rao on location at WCC2023.)

See also the YourStory pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups,’ accessible as apps for Apple and Android devices.

Edited by Megha Reddy

source: http://www.yourstory.com / Your Story / Home> Events / by Madanmohan Rao / edited by Megha Reddy / October 15th, 2023

Brewing memories: Rediscover the bitter-sweet trail of coffee

Every person has a different relationship with coffee- some are purists – you know the ones who will talk about their beans, roasts, and brewing methods.

(IANS photo)

Every person has a different relationship with coffee- some are purists – you know the ones who will talk about their beans, roasts, and brewing methods. Others just want a caffeine hit, regardless of where and how it comes from. Then you have the adventurers, the experimentals who enjoy their beverage with a twist- they’ll try raspberry, mint, bubblegum, and be risque with their drink. What we are trying to say is the way we intake coffee might differ, but we’re all united by our need for this concoction.

You’ve heard of Champagne from France, but did you know that coffee also has its GI tags – namely from Kodagu (Coorg), Bababudangiri, Chikkamagaluru, Araku Valley and Wayanad?

Currently, India is the only country in the world where the entire coffee cultivation is grown under shade, hand-picked and sun dried. Indian coffee beans are exported widely around the globe, and valued especially in European markets as ‘premium’ coffee. In 2022-2023 alone, India is estimated to have produced about 3,52,000 metric tonnes of coffee beans (Arabica and Robusta), with the southern regions dominating the landscape with a produce of 326,415 metric tonnes.

In India, our southern counterpart shares an intimate relation with these dark beans- A steaming cup of filter kaapi is very personal to the residents here and rightfully so since, this is where coffee was born and grew up. Coffee has been an innate part of life in these hilly regions and it has everything to do with these four places- Chikkamagaluru, Kodagu (Coorg), Wayanad, Araku Valley.

Chikkamagaluru – Arabica

The birthplace of the world’s most adored beverage is known for tall lush green trees and huge coffee estate produces 96,180 Metric tonnes of coffee, making it India’s largest producer. Arabica and Robusta are the two kinds found in these regions the most. Visit Chikkamagaluru and go on a tour of the coffee plantations to discover how coffee is made. You can also try Korebi Coffee’s Barbara Estate Beans, available on CRED Store.

Kodagu (Coorg) – Arabica

Coorg is a tiny district tucked away into the deep valleys of a fertile stretch famous for Arabica and Robusta. Score some of this 100% authentic Arabica coffee from Estate Monkeys single estate range, and while you’re at it, don’t miss out on a tour of these rich, dense plantations!

Estate Monkeys brings you fresh, 100% pure and premium Arabica beans from Baragalli Estate & Puttana Koppalu Estate plantations across North Coorg. Selectivity, traceability, transparency and quality describes and complements this coffee. From growing to brewing, every step is monitored and accounted for.

The first step of quality check takes place at the estate level. Shade-grown coffee supports biodiversity, native flora and fauna and migratory birds. They retain huge biodiversity thus complementing the coffee plants with various fruit bearing trees and spices which as a matter of fact adds on to the flavours of coffee. The hand-picked ripe cherries are hand-sorted with utmost care. They are introduced into machines to remove the fruit pulp and later washed in clear water to remove the mucilage. The washed beans are laid out in thin layers and dried naturally under the sun for a few days constantly by using rakes and later transferred into hulling machines for removal of the skin.

Wayanad – Robusta

In the Wayanad district of Kerala, Robusta coffee is grown both as a pure crop and in combination with pepper. The majority of Kerala’s coffee is grown in Wayanad, which also serves as the foundation of the state’s coffee industry. The region has a lot to offer to nature enthusiasts and people looking for a quiet, serene break.

Araku Valley – Arabica

Arabica here has a light to medium strength and a lovely acidity with a grapefruit citrus note combined with a faint jaggery-like sweetness. It is grown in areas of the Koraput district in Odisha and Visakhapatnam.

Barring these GI-tagged beans, some other lesser-known but equally exciting types of coffee include Monsoon Malabar, an exclusive variety found in the Malabar region of Kerala. You can find this whole bean roasted variety through Dope Coffee Roasters, along with another infamous variety staple to the Nilgiri Regions in the south, Nilgiri Coffee Beans.

If you want to know more about the coffee world, maybe it is time for you and your family to have your own little adventure in these dense, thriving mountain regions- freshly brewed cups of bitter coffee served alongside some sweet, sweet memories.

source: http://www.thestatesman.com / The Stateman / Home> Lifestyle / by IANS, New Delhi / October 08th, 2023

Chikkamagaluru To Kodagu: Rediscover The Bitter-sweet Trail Of Coffee

Every person has a different relationship with coffee. While some are purists, others just want a caffeine hit, regardless of where and how it comes from.

coffee
Representative Image

Every person has a different relationship with coffee- some are purists – you know the ones who will talk about their beans, roasts, and brewing methods. Others just want a caffeine hit, regardless of where and how it comes from. Then you have the adventurers, the experimentals who enjoy their beverage with a twist- they’ll try raspberry, mint, bubblegum, and be risque with their drink. What we are trying to say is the way we intake coffee might differ, but we’re all united by our need for this concoction.

You’ve heard of Champagne from France, but did you know that coffee also has its GI tags – namely from Kodagu (Coorg), Bababudangiri, Chikkamagaluru, Araku Valley and Wayanad?

Currently, India is the only country in the world where the entire coffee cultivation is grown under shade, hand-picked and sun dried. Indian coffee beans are exported widely around the globe, and valued especially in European markets as ‘premium’ coffee. In 2022-2023 alone, India is estimated to have produced about 3,52,000 metric tonnes of coffee beans (Arabica and Robusta), with the southern regions dominating the landscape with a produce of 326,415 metric tonnes.

In India, our southern counterpart shares an intimate relation with these dark beans- A steaming cup of filter kaapi is very personal to the residents here and rightfully so since, this is where coffee was born and grew up. Coffee has been an innate part of life in these hilly regions and it has everything to do with these four places- Chikkamagaluru, Kodagu (Coorg), Wayanad, Araku Valley.

Chikkamagaluru – Arabica

The birthplace of the world’s most adored beverage is known for tall lush green trees and huge coffee estate produces 96,180 Metric tonnes of coffee, making it India’s largest producer. Arabica and Robusta are the two kinds found in these regions the most. Visit Chikkamagaluru and go on a tour of the coffee plantations to discover how coffee is made. You can also try Korebi Coffee’s Barbara Estate Beans, available on CRED Store.

Kodagu (Coorg) – Arabica

Coorg is a tiny district tucked away into the deep valleys of a fertile stretch famous for Arabica and Robusta. Score some of this 100% authentic Arabica coffee from Estate Monkeys single estate range, and while you’re at it, don’t miss out on a tour of these rich, dense plantations!

Estate Monkeys brings you fresh, 100% pure and premium Arabica beans from Baragalli Estate & Puttana Koppalu Estate plantations across North Coorg. Selectivity, traceability, transparency and quality describes and complements this coffee. From growing to brewing, every step is monitored and accounted for.

The first step of quality check takes place at the estate level. Shade-grown coffee supports biodiversity, native flora and fauna and migratory birds. They retain huge biodiversity thus complementing the coffee plants with various fruit bearing trees and spices which as a matter of fact adds on to the flavours of coffee. The hand-picked ripe cherries are hand-sorted with utmost care. They are introduced into machines to remove the fruit pulp and later washed in clear water to remove the mucilage. The washed beans are laid out in thin layers and dried naturally under the sun for a few days constantly by using rakes and later transferred into hulling machines for removal of the skin.

Wayanad – Robusta

In the Wayanad district of Kerala, Robusta coffee is grown both as a pure crop and in combination with pepper. The majority of Kerala’s coffee is grown in Wayanad, which also serves as the foundation of the state’s coffee industry. The region has a lot to offer to nature enthusiasts and people looking for a quiet, serene break.

Araku Valley – Arabica

Arabica here has a light to medium strength and a lovely acidity with a grapefruit citrus note combined with a faint jaggery-like sweetness. It is grown in areas of the Koraput district in Odisha and Visakhapatnam.

Barring these GI-tagged beans, some other lesser-known but equally exciting types of coffee include Monsoon Malabar, an exclusive variety found in the Malabar region of Kerala. You can find this whole bean roasted variety through Dope Coffee Roasters, along with another infamous variety staple to the Nilgiri Regions in the south, Nilgiri Coffee Beans. 

If you want to know more about the coffee world, maybe it is time for you and your family to have your own little adventure in these dense, thriving mountain regions- freshly brewed cups of bitter coffee served alongside some sweet, sweet memories.

source: http://www.republicworld.com / Republic World.com / Home> English News> Lifestyle> Food / by Indo-Asian News Service – IANS / September 30th, 2023

Pilgrim and the seven magical seeds that brought Arab coffee to shores of India

India is home to 16 distinct varieties of coffee. (Supplied)
India is home to 16 distinct varieties of coffee. (Supplied)

India, the world’s sixth-largest coffee grower, on an average produces about 3.2 lakh tons of coffee every year of which 75 percent are exported to countries like Italy, Germany, Russia, Belgium and Turkey. Today, India is home to 16 distinct varieties of coffee.

The journey of coffee to India has a vivid Arab connection. A devout pilgrim hailing from Chickmagalur, a picturesque hill station in India’s Karnataka state, Hazarat Shah Janab Magatabi, fondly known as Baba Budan, on his return journey, around 1600 AD via Yemen brought with him seven Coffee Arabica seeds by strapping them to his chest under his tunic.

Bababudangiri Hills in Chickmagalur where coffee was first planted in India. (Supplied)
Bababudangiri Hills in Chickmagalur where coffee was first planted in India. (Supplied)

Legend has it that Arabs were extremely protective about their coffee industry and taking the seeds outside was not allowed. The saint had known that they were magical seeds for making refreshing beverage as he had tasted the kahwa (Arabic for coffee) in Mocha, a port city of Yemen that overlooks the Red Sea.

Besides being a trading hub for coffee, Mocha was the source of the popular Mocha coffee beans. After reaching his native place, Baba Budan sowed the seeds in his hermitage garden near a hill cave at Chandragiri and the rest is history.

Chickmagalur is a picturesque hill station in India’s Karnataka state. (Supplied)
Chickmagalur is a picturesque hill station in India’s Karnataka state. (Supplied)

The coffee plants gradually spread as backyard plantings, and later on to the hills. The hills are now called Baba Budan Hills after the him. Today Chickmagalur, the birthplace of coffee in India, is filled with coffee plantations throughout its length and breadth.

Besides Chickmagalur, the charming region of Coorg is also one of the major grower of coffee. Coffee cultivation grew and thrived in India during the British rule and beyond.

A fall amid coffee plantations in Chickmagalur. (Supplied)
A fall amid coffee plantations in Chickmagalur. (Supplied)

The Dutch began to harvest coffee in the Malabar region, but a major transition happened when the British led a relentless drive to set up Arabica coffee plantations across the hilly regions in South India, where the climatic conditions were more favorable for the crop.

Grown under a canopy of thick natural shade in ecologically sensitive regions of the Western and Eastern Ghats spread over Karnataka, Kerala and Tamil Nadu, Indian coffee quickly spread to non-traditional areas like Andhra Pradesh and Odisha on the Eastern Coast; Assam, Manipur, Meghalaya, Mizoram, Tripura, Nagaland and Arunachal Pradesh in the North East. Despite many states growing coffee, Karnataka and Kerala, accounting for nearly 90 percent of total production.

The charming region of Coorg is also one of the major grower of coffee. (Supplied)
The charming region of Coorg is also one of the major grower of coffee. (Supplied)

In India, based on region of production, 13 regional coffees are classified: Anamalais, Bababudangiris, Biligiris, Araku Valley, Brahmaputra, Shevaroys, and Pulneys (for Arabica) and Wayanaad and Travancore (for Robusta). Coorg, Chikmagalur, Nilgiris and Manjarabad are famous for both Arabica and Robusta.

Apart from these 13, there are three Specialty Coffees classified based on their international popularity. They are Monsooned Malabar, Mysore Nuggets and Robusta Kaapi Royale.

Stall owners are thankful to Arabia for the wonderful coffee. (Supplied)
Stall owners are thankful to Arabia for the wonderful coffee. (Supplied)

During a recent visit to Baba Budan hills, this correspondent spoke to stall owners and few tourists who still are thankful to Arabia for the wonderful coffee.

One stall owner who sells cool drinks and snacks on the hills overlooking the shrine summed up, “It is because of Baba Budan that India got coffee so early and the credit for discovering coffee goes to Arabs who invented and discovered hundreds of stuff including the coffee.”

Little wonder then a small cup of coffee has so much history behind it.

source: http://www.english.alarabiya.net / AlArabiya News / Home> Features / by Aftab Husain Kola / October 07th, 2018

Uplift of Small Farmers drives this Bengaluru Coffee Start-up

Ex-banker Soomanna Mandepanda and his wife, Puja Soomanna set up their startup Humblebean in 2017 to ensure better prices and reach for small coffee farmers and improve every part of the value chain.

Uplift of small farmers drives this Bengaluru coffee startup

For former banker Soomanna Mandepanda, the motivation for setting up Humblebean was not just to sell the best coffees, but more importantly, uplift the small and medium Indian farmers who grow them. 

In the process, he is trying to bring about changes at almost each stage of the business — from cultivation and supply chain to research and education. 

Founded in 2017 by Soomanna and his wife and former Yahoo executive Puja Soomanna, Bengaluru-based Humblebean works on an omnichannel model: It ties up with small coffee farmers in south India, roasts and grounds supply, provides the beans to roasters, exports its products, operates brew bars, and has an online presence. 

A responsible way to grow coffee 

The coffee drinking experience has been gaining traction in India, with the market for the brew expected to record a compound annual growth rate of 7.2 percent during 2021-25, according to a January 2021 Statista report. 

Startups including Sleepy Owl, The Flying Squirrel, and Coffeeza, as well as shops such as Third Wave Coffee Roasters are making their presence felt in the market. 

India is the world’s sixth-largest producer of coffee and fifth in terms of exports; in fact, 70 percent of its production is exported, says a January 2021 report by the India Brand Equity Foundation. Yet, Soomanna says, “a lot of small and medium farmers and farms aren’t getting the kind of business and reach they should”. 

Soomanna would know: he spent most of his childhood on the coffee estates of Coorg and was a small farmer before moving to the world of finance and banking for 13 years. One way to correct the imbalance, he says, is by “making great biodiverse coffee that farms in India are already poised to do”.  

According to him, 80-90 percent of coffee farms in India are held by small and medium farmers, whose secondary income comes from crops such as jackfruit, avocado, pepper, and orange that are part of the same farms. 

Cultivating other crops alongside coffee “ensures automatic carbon sequestration, top soil replenishment, and lesser need to feed chemicals unlike commercial crops grown in other countries”, says Soomanna. “The mining of the minerals is automatic and you become carbon neutral.” 

Humblebean
Puja Soomanna

Advocating farmer-friendly norms 

Increasingly popular among young consumers are organic, speciality, and Rainforest Alliance coffees that respectively employ natural methods of cultivation dispensing with harmful chemicals, are of the highest grade being derived from a single origin or single estate, and protect the environment as well as worker rights. 

However, in India these certified varieties are grown largely on rich estates; most small and medium farmers cannot afford the costly certifications and grades.   

Coffee cultivation and the business are still quite unorganised in India, the certifications cost a lot of money, and need constant follow-ups, says Soomanna. 

“The norms are difficult to adhere to for most small farmers. It is a replication of an American model.”

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He says most large corporations in India export to Europe. “The small companies in Hassan, Chikmagalur, etc. certify about 150 estates and add the tags. But the farmer doesn’t get the price because the better prices are still being fetched with the local trader. The local traders are important, but the real traceability is lost.” 

As farmers don’t get better prices, there is little driving them to improve their produce, he says. “Speciality coffee is something few farmers can afford to grow.” 

Hence, the need to bring in farmer-friendly rules, he says.

Humblebean
The Humblebean coffee

Promoting social value investing

Given the largely unorganised state of affairs, Humblebean focused on getting farmers on board. The team collected random samples, tasted them, and guided farmers on growing the beans in a better way. 

By 2018, the team had got 50-60 farmers on board and given them assessment reports free of cost. Until then, the startup was in its pre-revenue stages, bootstrapped with funds from family and friends. 

The team then focused on getting roasters to directly buy from farmers. For this, it adopted the idea of social value investing, in which everyone who is part of the value chain comes together to solve a problem and there is money in it for all. 

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“Once we got the farmers on board, we decided to tie up with brands and introduce them to the new portfolios of coffees,” says Soomanna. “We incubated close to four different brands in India from scratch to start a unique brand with a different blend. The idea was to bring in multiple partnerships and inclusiveness in the farming community on one platform.” 

Most of the speciality coffee firms have restricted names and types of beans grown on particular estates. “The idea is to bring in more brands that can access different estates, work with them, and encourage the farmers,” says Soomanna. 

Humblebean also fulfils the complete roast and ground process for such brands and even gives them a credit facility, he says. 

Humblebean

Quality comes with education 

Towards the end of 2018 and early 2019, the Humblebean team found that coffees served at most star hotels weren’t up to the mark. 

One of the reasons for this, Soomanna says, is that coffee as education is lacking in hotel management schools: one has to go to Italy to learn more about its nuances. The Coffee Board of India mostly takes care of the functionality, he says. 

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“We met a few management schools and after some discussions it was decided that the colleges would look at it as part of the curriculum,” says Soomanna. 

Brewing innovative Indian blends

Even as Humblebean works to improve every part of the value chain, it is trying to offer consumers a very Indian coffee drinking experience.

To that end, the startup opened its first Brew Bar in the food experience section of a workspace on Bengaluru’s Residency Road in 2019. Humblebean was one of the early members of that workspace set up by a Singapore-based company. 

Puja, who conceptualised Brew Bar, spent time innovating the blends with the use of Indian robustas.  

“We don’t serve a single cup of speciality coffee; we wanted to make sure through the brewing methods can small and medium farmers come into mainstream brewing?” says Soomanna. 

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He says these Indian blends “aren’t being used by a single new-age speciality coffee company” as they are considered “harsh and used as a filler across the world. But they are unique and you need great expertise and experience to make a robusta out of them”. 

Following research and development, the startup has also come up with its own set of products. Together with B2B partners, it has launched these products online and will soon sell them at other marketplaces. The range is priced at Rs 220-350 for 250 gm for limited editions and depending on the roast. 

“Indian coffees can have a global impact,” says Soomanna. “The idea is to be farmer-friendly and also not cause too much environmental damage. We want to bring an amazing cup of coffee from the farms the way it should be drunk.”

Edited by Lena Saha

source: http://www.yourstory.com / YourStory / Home> / by Sindhu Kashyaap / edited by Lena Saha / February 07th, 2021

Coffee trail: Explore Karnataka’s coffee museums in Chikkamagaluru, Kodagu, Bengaluru

The Sidapur Coffee and Culture Museum offers visitors the thrill of brewing their own coffee, right from pulping, grading, roasting, and grinding.

COFFEE YATRA MUSEUM IN CHIKKAMAGALURU / SUSHEELA NAIR

After exploring and experiencing nature’s benevolence and pastoral charm in the Western Ghats, I began my coffee museum trail. From Chikkamagaluru, which houses India’s earliest coffee plantations, to Kodagu, a place whose culture is intertwined with coffee, and finally to the heart of Bengaluru city, I visited coffee museums and explored the history behind the refreshing cup of coffee.

Coffee Yatra Museum 

With a profusion of coffee curing works, Chikkamagaluru, which is undoubtedly the heart of Karnataka’s coffee country, now also houses the Coffee Yatra Museum, an initiative of the Coffee Board of India. At Coffee Yatra Museum, I saw a thematic display of coffee history, providing an insight into Indian coffee and the painstaking procedures that go into its making. A multimedia presentation charted the coffee bean’s journey from the plant to the cup, explaining processes like picking, drying, and grinding. Also on display were coffee-curing apparatus.

As I entered the building, I was bowled over by the huge posters that adorned the museum walls, showcasing interesting information about the coffees of India. Moving on, I saw the Coffee Map of India that highlighted both the traditional and the non-traditional coffee-growing regions of India. From the map, I learned about the various coffee beans grown in different areas. Next, came the Coffee Evaluation Centre where a staff member explained the processing of coffee beans. After that, I moved to a separate section where the final product is tasted before it is ready to go into the market.

Display of different methods of coffee making in the Coffee Yatra Museum

At the museum, I also learnt about the cultural practices, age-old traditions, and several other aspects of coffee. A coffee movie was played along with a coffee song, which spoke about the cultivation of coffee in the language of the farmers. I also visited the museum’s Laboratory to know about the grinding process and the equipment used to process coffee.

Sidapur Coffee and Culture Museum 

From Chikkamagaluru, we proceeded to Sidapur Coffee and Culture Museum at Evolve Back in Chikkana Halli Estate, Kodagu. The museum has different sections that talk of the story of the founding Ramapuram family, the history of coffee in Kodagu, how coffee is cultivated globally, and the art of brewing the perfect cup of coffee. It also featured the culture of Kodagu and its close association with coffee cultivation. It recreated a space that evoked the rustic feel of a coffee plantation, with materials used in the past and the present, reminiscent of eras gone by and ways of life that have been replaced with the onset of modernity.

Housed in what was originally the old smokehouse (the result of an experiment with growing rubber on the Chikkana Halli Estate), the museum has a high thatched roof with red oxide flooring, typically found in old plantation homes. Jute, coir, burlap, wood, and old metal were the other key players in the mix of materials.

Sidapur Coffee and Culture Museum

Large, dented copper and brass vessels of unique shapes and sizes lined the walls, each whispering their unique stories. “A few of the objects are from the Ramapuram family collection, such as an old hand-operated coffee roaster and typewriter that were in use on the Chikkana Halli Estate. The coffee grinder in the museum has had quite a journey. It belonged to a Kodava gentleman who ran a coffee house in Lahore before Partition, after which it was transported to Bengaluru and housed in Chinny’s Café on Brigade Road for many years,” said Jos Ramapuram, executive director, Marketing, Evolve Back.

The unbelievably large tree stump that formed the base of the centre table in the coffee brewing area,was from the Chikkana Halli Estate. At the Coffee Museum I experienced the thrill of making my own brew right from pulping, grading, roasting, and grinding. Visitors get to stroll around the museum and get a taste of life in the days of old in Kodagu, to the accompaniment of  the invigorating aroma of coffee in the air. Equally interesting was Coffeeology, a daily live session on the art and science of gourmet coffee, where visitors can observe and experience the making of an assortment of coffee preparations from around the world.

Blossom to Brew

From Evolve Back, we hopped to Tamara Kodagu where I embarked on the signature guided walk. With the Blossom to Brew experience, I learnt how a bean undergoes various processes to reach the coffee mug. The session ended at The Verandah, a 155-year-old heritage structure in Kabbinakad estate, which originally housed plantation workers. Currently, it has been restored into a rustic coffee lounge and has a gift shop stocked with natural products from the estate and library. There I learnt all about the process of grading, roasting, and blending. I ended the session relishing a hot cup of coffee at the lounge.

Coffee Lab

I culminated my coffee-museum-hopping trail with a visit to the Coffee Lab in Sadashivanagar, in the heart of Bengaluru. As I sauntered into Coffee Lab, I could sense the aroma of coffee assailing the air. Every nook and corner of the lab was adorned with mugs, coasters, antique jugs, filters, and other coffee paraphernalia collected from all over the world by Sunalini Menon. Known as Asia’s first woman of coffee, Sunali set up Coffee Lab in Bengaluru in 1997 for evaluating the technical nuances of Indian coffee.

Sunalini Menon in Coffee Lab, Bengaluru

The Coffee Lab bore the semblance of a mini museum with its walls lined with a variety of packaged coffee and curios from around the world – exquisite grinders, scented candles, filters, mugs, and a whole shelf of old-fashioned tumblers – a stark contrast to the regular sparkling white laboratories filled with shiny apparatus used for coffee accreditation and testing.

It also housed memorabilia including tribal products from coffee growing areas, areca nut pickers, traditional milk measurement units, and coffee pots. Each piece of equipment threw light on the culture of the country it came from. For instance, Italian pots have ornate carvings; the ones in Iran are known for their silver and filigree; Pakistan has a recurring crescent moon pattern: while Egypt designs sported Cleopatra. The star attraction of Coffee Lab was the painting of Mona Lisa done in coffee powder. After a journey of fascinating discoveries, I returned satiated.

Coffee beans, mugs, grinders, filters on display in Coffee Lab, Bengaluru

All pics by Susheela Nair.

Susheela Nair is an independent food, travel and lifestyle writer and photographer contributing articles, content and images to several national publications besides organising seminars and photo exhibitions. Her writings span a wide spectrum which also includes travel portals and guide books, brochures and coffee table books.

source: http://www.thenewsminute.com / The News Minute / Home> Features> Food / by Susheela Nair / edited by Maria Teresa Raju / June 26th, 2023

How Climate Change Is Brewing Trouble For India’s Coffee Industry

India’s coffee growth is being affected by unpredictable weather patterns, including insufficient rainfall, temperature fluctuations, drought, and heavy flooding.

While Baba Budan, the Sufi monk, planted the smuggled seven coffee beans in the bountiful hills of Chikmagalur, little did he know that India, one day, would be the 6th largest coffee producer, with Karnataka contributing 71 per cent of coffee production to the world. Though the coffee culture has evolved through the years, and there has been a significant boom globally for coffee, the threat for your morning cup is real and is right there knocking on the doors–climate change!

Unpredictable weather patterns are affecting most parts of the world, including India. The country grows a lot of Robusta and Arabica, and both these varieties suffer prolonged periods of inadequate rainfall, temperature rise, drought and heavy flooding.

The Case With Arabica And Robusta
Samia Subhani, a fourth-generation coffee planter and the founder of “The Kaimara Belt Coffee,” sounded distressed. Her family has been into coffee growing and trading for over 150 years, and their estate in the Baba Budangiri hills grows Arabica, the most demanding variety. Subhani’s estate has 50-80 farmers working on the plantation daily, all dependent entirely on coffee farming. But with the ongoing effects of climate change, coffee is going through a difficult phase putting all their lives at risk.

Arabica is the most demanding variety of coffee when it comes to cultivation. Photo Credit: Shutterstock

“Climate change causes leaf shedding, reduced coffee plant productivity, and increased vulnerability to pests. Extreme cold delays plant flowering and lowers berry quality. Heavy rains at irregular times cause cherries to burst and drop prematurely. Continuous heavy rains before harvest prevent drying, leading to crop spoilage,” Subhani explained.

But like they say, every solution has a problem. Subhani mentioned that we must dig deeper into our pockets and follow some mitigation measures to maintain the yield and deliver quality coffee to patrons. “So, we provide artificial rains during droughts, maintain proper irrigation in the system, avoid using harmful pesticides to control soil erosion and use only soil-friendly organic fertilisers.”

While this is the situation in an Arabica coffee plantation at Chikmagalur, Coorg, popularly known as the “Scotland of India,” is known to grow more of Robusta.

“Climate change is certain to impact coffee yields due to temperature changes. Coorg is experiencing water scarcity, affecting coffee production. Coffee plants require water, nutrients, rainfall, and sunshine for healthy growth and harvest. Fluctuations in yield have increased, with lower yields in recent years. Delayed monsoons in Coorg will further reduce usable berry production,” said Shruti Shibulal, CEO and Director of Tamara Leisure Experiences.

Though these climatic impacts are less friendly to coffee crops, Shibulal believes they have the advantage of scientific studies to inform how we can prepare for this impending change. Collaboration and knowledge sharing between those with high knowledge of the crop and those with research-driven and technological expertise is vital to assess, test and implement viable solutions.

Robusta is grown extensively in Coorg. Photo Credit: Shutterstock

“The Tamara Coorg is a 100 per cent organic plantation. Therefore, our irrigation is entirely dependent on rainfall. Rainwater harvesting tanks here facilitate the annual reuse of 90 lakh litres of rainwater. These reserves do marginally help us contend with unpredictable weather patterns. However, the coffee trees depend on rain and sunshine in balanced intervals to yield the greatest number of healthy berries,” she added.

According to Shibulal, instead of using measures like industrial fans or increased labour to speed up the drying process of coffee berries, they focus on protecting and nourishing their coffee trees using organic fertilisers and natural supplements. They also prioritise sustainable practices like reusing rainwater for irrigation and actively monitoring soil health. She further emphasised the importance of maintaining a tree canopy structure, which creates a favourable micro-climate for coffee plants and supports biodiversity.

“I would turn my support to local and regional producers or individual plantations (whenever possible). Smaller establishments will face greater challenges during times such as these. As consumers, we must lend our loyalty to those actively pursuing practices that combat climate change in the long run,” Shibulal concluded.

Climate Change Affecting Coffee Planters All Over
Tapaswini Purnesh, a fifth generation coffee planter and Director–Marketing & Promotions of Classic Coffee, mentioned that other coffee planters, including the Harley Estate at Sakleshpur in Karnataka, are also battling climate change.

“The worst scenario is the last 4 to 5 years, where we have been experiencing heavy rains during harvest season, i.e., November to February, which normally is a complete dry spell. India is unique to the sun drying of coffee. However, due to unseasonal rains during harvest, plantations are now installing mechanical dryers to avoid quality deterioration,” Purnesh said.

She also stated that coffee production is highly labour-dependent. In the long run, finding labour may become increasingly challenging, an evident trend. As the cost of implementing adaptive measures rises and the arduousness of growing quality coffee amidst climatic pressures is considered, customers must acknowledge that good coffee comes with a price tag. “The coffee growers will be motivated to enhance and refine their coffee cultivation practices if they receive adequate remuneration from the price realisation.”

Meanwhile, the latest estimates warn that climate change may mean that as much as half of the land used for coffee production worldwide may no longer be suitable for it by the middle of the century if global warming continues at this rate. So, as all these coffee planters suggest, every citizen must be more responsible towards our environment, travel responsibly, and follow more sustainable practices to save our environment and the most loved, coffee.

source: http://www.outlookindia.com / Outlook Traveller / Home> Explore> Story / by Deepa Shri Rajan / June 25th, 2023

Giant African Snails haunt the estates of North Kodagu

“During pre-monsoon, I spotted a couple of Giant African Snails on coffee plants and I got rid of them.

Giant African Snails feed on leaves and a branch of coffee plants in Handli village
Giant African Snails feed on leaves and a branch of coffee plants in Handli village

Madikeri : 

With the arrival of the monsoon, coffee growers of Handli village near Shanivarasanthe in north Kodagu are fighting a harmful invasive species. The Giant African Snails have invaded a majority of the estates in the village with coffee growers struggling to rid the estates of these pests.

“During pre-monsoon, I spotted a couple of Giant African Snails on coffee plants and I got rid of them. Now, there is an army of these pests and they are destroying my crops — coffee, pepper vines and plantains,” Suresh Babu, a coffee grower, told TNIE. 

The snails feed on stems, leaves and creepers. The farmers rued that the snails multiply quickly and there seems to be no solution in sight to get rid of them. “We are now hiring labourers to remove these snails from the plants. However, this is a disgusting job and we have to pay extra to labourers. A majority of the labourers do not want to take up this task as these snails are slimy,” said Kumar, another grower. 

The residents explained that the attacks from these snails across estates have been reported every year during the wet season for five years now.  While the government provided some compensation and remedy during the previous years, it is not the case now, said another coffee grower.   

“There needs to be a scientific solution to this problem.  Coffee Board scientists have to come up with a permanent solution to rid the estates of these snails even as government support to the affected growers is the need of the hour,” concluded Kumar.

source: http://www.newindianexpress.com / The New Indian Express / Home> States> Karnataka / by Prajna GR, Express News Service / June 12th, 2023

Invigorating the spirits: In search of India’s lost coffee culture

Traders from the Middle East introduced the beverage to the Mughal empire but the British made tea the subcontinent’s preferred drink.

Mughal men drink an unidentified beverage in a 17th century painting later recreated as a drawing by Rembrandt (Public domain)

The sun sets behind regal yet dilapidated Mughal  mansions and the magnificent dome of the Jama Masjid as the call for the evening prayer fills the auburn sky in Old Delhi.

Chandni Chowk’s bustling streets reverberate with the sound of honking cycle rickshaws navigating the serpentine lanes.

The sunset marks the beginning of business hours in the neighbourhood, which emerged during Mughal emperor Shah Jahan’s rule; a pocket within the once spectacular walled city of Shahjahanabad, founded in 1648.

Immersed in the soundscape, one’s senses are drawn to the aroma of food being prepared, complemented by the unmistakable scent of masala chai – the Indian version of spiced tea.

Tea stalls, resembling busy beehives, draw Delhiites patiently waiting for their daily dose of evening tea –  some having travelled from the far ends of the city to satisfy their craving.

Tea is without a doubt a national obsession in India. However, the incredible popularity of the drink in the subcontinent is less than two centuries old and only came about as a result of British rule in the region.

It may come as a surprise, but before the arrival of the British, it was coffee that Indians preferred.

Sufis and merchants

Coffee was brought over from the Horn of Africa to Yemen at some point in the 15th century and later spread north into the Near East and then to Europe by the 16th century.

The beverage also spread eastwards, and India’s Mughal elite was quick to adopt it as their beverage of choice.

While the Mughal Emperor Jahangir had a penchant for wine – preferring the Shiraz variety – both Hindu and Muslim nobility in his court freely indulged in coffee.

Edward Terry, a chaplain with the English embassy at Jahangir’s court, mentions that members of the court were captivated by the then-novel qualities of coffee, believing it could “invigorate the spirits, aid digestion, and purify the blood”.

The coffee bean was brought to the subcontinent by Arab and Turkic traders who had strong trade ties with the Mughal Empire.

They not only brought coffee, but also other items, including silk, tobacco, cotton, spices, gemstones, and more from the Middle East, Central Asia, Persia, and Turkey.

By the time Shah Jahan ascended to the Mughal throne, interest in coffee had grown exponentially across Indian society (Public domain)

Such goods would reach the farthest corners of India, including the easternmost region of Bengal. By the time Jahangir’s son, Shah Jahan, ascended to the throne (1628-1658), interest in coffee had spread across society.

Coffee was considered a healthy drink, an indicator of social mobility, and an integral part of Delhi’s elite social life.

Like Terry, another contemporary European visitor, the German adventurer Johan Albrecht de Mandelslo, wrote about his travels in the east through Persia and Indian cities, such as Surat, Ahmedabad, Agra, and Lahore in a memoir titled The Voyages and Travels of J Albert de Mandelslo.

A painting titled ‘The Ottoman Sultan and His Haseki’ by an unnamed artist (Wikimedia)

In 1638, Mandelslo describes kahwa (coffee) being drunk to counter the heat and keep oneself cool.

In his work Travels in The Mogul Empire (1656-1668), Francois Bernier, a French physician, also refers to the large amount of coffee imported from Turkey.

Besides its use in social settings and supposed effects to ward off heat, the drink also had a religious purpose for the subcontinent’s ascetics.

Like their brethren in the Middle East and Central Asia, India’s Sufis consumed coffee before their night-long reverential rituals known as dhikr (the remembrance of God).

Legend has it that a revered Sufi saint named Baba Budhan carried back seven coffee beans in the folds of his robe on his way back from Mecca in 1670, planting the seeds for Indian-origin coffee cultivation in a place called Chikmagalur.

While this story may or may not be true, today the Baba Budhangiri hill and mountain range in the Indian state of Karnataka bears his name and remains a significant centre for coffee production, as well as housing a shrine dedicated to the Sufi saint.

In another variation of the legend, shared by the government’s Indian Coffee Board, the Sufi saint travels to Mocha in Yemen and manages to smuggle out the beans discreetly despite strict laws on their export.

Culture of consumption

From the 16th century onwards, India became host to a cafe culture influenced by the one emerging in the Islamic empires to the west, particularly cities such as Damascus, Aleppo, Cairo, and Istanbul.

The nascent coffee culture found expression in Shahjahanabad’s own “qahwakhanas”, or coffee houses.

In her essay Spilling the Beans: The Islamic History of Coffee, food historian Neha Vermani describes the coffee served at the Arab Serai, which was “famous for preparing sticky sweet coffee”.

The Arab Serai became known for its sticky sweet coffee (Wikimedia)

The Serai, which was commissioned in 1560 by Hamida Banu, the wife of Mughal Emperor Humayun, still stands today as part of a Unesco heritage site ; the wider complex of Humayun’s tomb.

Historians say it was used as an inn by Arab religious scholars who accompanied the royal on her pilgrimage to Mecca and that it was also used to house craftsmen from the Middle East who were working for the Mughals.

Historian Stephen Blake in his 1991 work Shahjhanabad: The Sovereign City in Mughal India 1639-1739 describes coffee houses as places where poets, storytellers, orators, and those “invigorated by their spirits” congregated.

Blake described how vibrant these coffee houses were, their milieu of poetry recitals, storytelling and debates, long hours of playing board games, and how these activities impacted the cultural life of the walled city.

Coffee houses of Shahjhanabad, like those of Isfahan and Istanbul, accelerated the rise of a culture of consumption and a thriving food culture, with residents frequenting snack sellers offering savouries, naanwais baking bread, and halwais specialising in confectionery.

This is a legacy that continues to be felt in Old Delhi’s Shahjahanabad area to this day.

While Blake’s descriptions paint a picture, there are no extant visual depictions of the interiors of these establishments, and unlike their Ottoman or Safavid counterparts, there are no miniatures or Orientalist artworks depicting what they would have looked like.

Rembrandt depicted Mughal men drinking something very closely resembling coffee but the Dutch artist does not identify the contents of their cup, and never visited India. But his images were inspired by Mughal paintings brought over to the Netherlands by Dutch traders.

The man who swore by his Turkish coffee

Provincial courts sought to replicate the ambience of Shahjahanabad and embraced the cafe culture on offer there. Among them, none cherished coffee more than Alivardi Khan, the Nawab Nazim of Bengal.

Khan was of Arab and Turkman descent and ruled Bengal from 1740-1756. Known as a diligent ruler, coffee and food were the two biggest pleasures of his life.

Seir Mutaqherin or the Review of Modern Times, written by one of the prominent historians of the time, Syed Gholam Hussein Khan, offers a fascinating description of Alivardi Khan’s routine.

Alivardi Khan, seen here on his throne, liked the finer things in life, including coffee (Metropolitan Museum of Art/Public domain)

He writes: “He always rose two hours before daylight; and after having gone through evacuations and ablutions, he performed some devotions of supererogation and at daybreak, he said his prayers of divine precepts, and then drank coffee with choice friends.

After that he amused himself with a full hour of conversation, hearing verses, reading poetry or listening to some pleasing story.”

This morning routine was followed by a bespoke Persian dish prepared by the nawab’s personal chef.

Khan’s portrayal presents Nawab as a man of fine taste, who valued the luxuries of courtly life as much as effective governance.

A connoisseur of exquisite food, witty conversations, and premium Turkish coffee, Khan went to great lengths to acquire the best coffee beans, importing them from the Ottoman Empire and bringing them all the way to Murshidabad, his capital.

The coffeehouse ‘is a social space created and shaped by the people themselves’ (MEE)

He believed in nothing but the best for his court. Not only were his coffee beans imported, but his kitchen staff also hailed from places renowned for their culinary excellence, such as Persia, Turkey, and Central Asia.

The royal household employed a diverse range of professionals, including storytellers, painters, coffee makers, ice makers, and hakims (physicians).

Tea has been grown in India since the 19th century (Wikipedia)

Khan personally handpicked his baristas (qahwachi-bashi), who brought along their specialised coffee-making equipment.

The descriptions paint a vivid picture of courtly culture, a world of opulence, artistry, and a profound affinity with caffeine.

It is puzzling, therefore, to pinpoint exactly when Mughal coffee culture vanished from pre-colonial Bengal, but it likely lasted until at least 1757.

Siraj ud-Daulah, Khan’s grandson and successor, could not live up to his grandfather’s legacy, and faced with threats from the British, the courtly culture swiftly dissipated, along with Bengal’s fortunes.

When Bengal lost the decisive Battle of Plassey in 1757, the East India Company took control of the region, and slowly coffee vanished from public consumption and consciousness.

Tea farming takes over

The rise of the East India Company, which was the primary agent of British control in India, marked the end of the subcontinent’s dominant coffee culture.

Britain’s penchant for tea began in the late 17th century and China was its main supplier.

Lizzy Collingham writes in her book Curry: A Tale of Cooks and Conquerors that between 1811 and 1819 “70,426,244 pounds” out of a total of “72,168,541” pounds of imports from China were associated with the tea trade.

She remarks that Britain, therefore, had an “interest in finding an alternative source for tea”.

With its fertile soils and appropriate weather conditions, India was the perfect spot.

In February of 1834, then Governor General William Bentick appointed a committee to look into India’s potential as a place to set up the East India Company’s own tea production unit.

In the native Indian population, they found not only workers who would cultivate and harvest the leaves but also consumers of the beverage.

As coffee production became overshadowed by tea farming, Indian tastes also shifted to the latter.

Further consolidating the decline of Indian cafe culture was the British ban on Indians visiting coffee houses, which were barred to all but Europeans.

Nevertheless, reports of the death of coffee in India were premature.

Regardless of British influence on local culture, the subcontinent was not immune to global trends.

The Indian historian and author, AR Venkatachalapthy, writes in his 2006 book In Those Days There was No Coffee: Writings in Cultural History that there was no escaping the physical effects or symbolism of coffee in late 19th century British India.

“Drinking coffee, it appears, was no simple quotidian affair. Much like history, the nation-state, or even the novel, coffee too was the sign of the modern,” he writes.

Enthusiasm for coffee grew at the turn of the 20th century, and the same book quotes adverts for coffee in south India in the 1890s: “Coffee is the elixir that drives away weariness. Coffee gives vigour and energy.”

This energy and vigour were first reflected in the east, in the colonial city of Calcutta (present-day Kolkata) where the first Indian-run coffee shop, named Indian Coffee House, opened in 1876.

The Indian Coffee House is run by Indian worker’s cooperatives and is open to all (Wikipedia)

Turning into a chain in the 1890s, by the first half of the new century the name Indian Coffee House would be adopted by a growing network of 400 coffee houses run by Indian workers’ cooperatives, with only Indian-origin coffee.

These were the people’s coffee houses where any Indian could walk in without being discriminated against on the basis of their race.

Today, the ambience of the Indian Coffee House reminds one of the inclusivity of coffee shops in historic Shahjhanabad.

The chain is one of many Indians can visit, with others including the Bengaluru-based Coffee Day Global, which now has more than 500 outlets in the country despite only opening its first in 1996.

Six years later Starbucks entered India’s voluminous urban market and the rules of the brew changed forever in the subcontinent.

source: http://www.middleeasteye.com / Middle East Eye / Home> Discover> Food & Drink / by Nilosree Biswas, New Delhi / June 05th, 2023

Ashwagandha, Mushroom, and Turmeric flavours: Here’s how Magicsip is changing the way we consume coffee

Magicsip, the coffee revolutioniser based out of Coorg, is now venturing into functional coffees such as Ashwagandha, Mushroom, and Turmeric instant coffee.

Ashwagandha, Mushroom, and Turmeric flavours: Here's how Magicsip is changing the way we consume coffee

Are you someone who can only function after having a glass of coffee? And, like experimenting with flavours? If that’s the case, you’ll be happy to know you can try several unknown and unusual flavours. Magicsip, the coffee revolutioniser based out of Coorg, is now venturing into functional coffees such as Ashwagandha, Mushroom, and Turmeric instant coffee. You read that right!

The company has announced that it has received an undisclosed amount of funding from its parent company DHS, an establishment in the coffee industry since the 1990s. The strategic investment is aimed at expanding and further developing Magicsip’s business operations, including product development and extending its retail presence across Bangalore and another tier 1 cities.

To understand more about it, we got in touch with Ajash Sait, the Director of Magicsip. Here’s what he has to say:

How do you think coffee consumption has evolved over the years?

Coffee consumption has undoubtedly evolved over the years, with consumers now more discerning and demanding than ever before. Gone are the days of mediocre coffee that simply satisfies caffeine cravings. Today’s consumers crave a coffee experience that is rich, nuanced, and elevates their senses. As a result, we have seen a proliferation of speciality coffee shops and innovative coffee products, all aimed at meeting the sophisticated palates of today’s coffee drinkers.

What’s the USP of Magicsip coffee?

At Magicsip, we pride ourselves on delivering a premium coffee experience that is unmatched in quality and taste. Our coffee is sourced from the lush hills of Coorg, where the ideal climate and soil conditions result in coffee beans of unparalleled excellence. We also use a unique curation process that ensures our coffee is rich, aromatic, and bursting with flavour. In addition, our commitment to sustainability means that our coffee is ethically sourced and environmentally friendly, giving our customers peace of mind with every sip.

What are the flavours? Is it too risky to experiment? What is the market like?

We offer a range of flavours to suit every taste, from classic blends to innovative functional coffees. Our functional coffee range includes Ashwagandha, Mushroom, and Turmeric instant coffee, which offer a range of health benefits in addition to their delicious taste. We believe that it is important to push the boundaries of coffee experimentation, and we are constantly working to develop new and exciting flavours that will excite our customers. The market for specialty coffee is growing rapidly, and we believe that our commitment to quality and innovation will enable us to thrive in this dynamic industry.

How do you manage the funding?

We are fortunate to have the support of our parent company, DHS, which has a long-standing reputation in the coffee industry. This allows us to focus on what we do best, which is delivering premium quality coffee to our customers. We take a strategic approach to funding, using it to invest in product development, retail expansion, and other initiatives that will drive our business forward.

What are your expansion plans?

Our immediate expansion plans involve extending our retail presence across Bangalore and other tier-1 cities in India. We also plan to expand to Amazon US by the end of Q2, allowing us to reach a global audience with our premium coffee products. Beyond that, we are always looking for new opportunities to expand our business and bring our coffee experience to more customers around the world.

How do you manage competition?

We believe that competition is healthy and drives us to continually improve and innovate. At Magicsip, we differentiate ourselves from our competitors by offering a premium coffee experience that is unmatched in quality and taste. Our coffee is rich, aromatic, and bursting with flavour. We also offer innovative functional coffees that cater to the health-conscious consumer. Ultimately, we believe that our commitment to quality, innovation, and sustainability will enable us to stand out in a crowded market and continue to thrive in the years to come.

source: http://www.financialexpress.com / Financial Express / Home> Business News> Lifestyle / by FE Lifestyle / April 25th, 2023