Category Archives: Coffee News

Coffee in India: A Complex History and a Promising Future

All photos courtesy of Anamika Ghosh.
All photos courtesy of Anamika Ghosh.

Mullayanagiri [mool-ya-na-gi-ree] is a mouthful not only for those people who don’t speak either of the four languages of the five Southern Indian states, but even for most Indians who are unfamiliar with the region.

At an elevation of 1,930 meters, Mullayanagiri is the highest mountain peak in the Southwestern Indian state of Karnataka, in the Chikmagalur district. The peak forms a part of the Baba Budan range of mountains, which are part of the greater Western Ghats. The names of Chikmagalur and Baba Budan will resonate with most of the Indian populace for its association with coffee and salubrious weather.

Chikamagalur, the lesser-known, quaint hill town, became the first recorded place in India to cultivate coffee when it was introduced to hillsides from Yemen around the mid to late 1600s. As the story goes, seven beans of coffee were smuggled out of Yemen’s town of Mocha by an Indian hermit named Baba Budan.

CoffeeFlowes02BF03oct2018

Baba Budan then planted these in the hills of Chikmagalur. No one is sure of how much and how well these foreign beans grew in the time following, but coffee cultivation was seriously undertaken in the 18th Century by British entrepreneurs who turned forests in Southern India into commercial coffee plantations.

In fact, coffee was cultivated long before tea, mainly in Northern India. This is a relatively unknown fact, as India is perceived to be a tea-drinking nation and does have excellent tea gardens in Darjeeling, Bengal and Assam.

“Coffee was an established commercial crop by the turn of the 19th Century and was exported to Europe via London,” said Anil Bhandari, president of the India Coffee Trust, a nonprofit organization that promotes coffee consumption. “By the early 1940s, Indian Arabica coffee — or Mysore coffee, as it was known then — had established itself in the European market and had a branding all of its own. However… WWII and the loss of the European market during that phase caused the unique branding of Mysore coffee to disappear from buyers’ consciousness.”

CoffeeFlowes03BF03oct2018

Coffee grown in the forests of India, the world’s sixth largest producer of coffee, is cultivated under thick canopies in the Western Ghats — a UNESCO World Heritage site and one of the world’s most important biodiversity hotspots.

In the 2016-17 season, India produced 5.5 million bags of coffee. A majority of the country’s coffee is grown in the three southern states of Karnataka, Tamil Nadu, and Kerala, followed by Andhra Pradesh and Telangana, which was a part of Andhra Pradesh until recently.

Nearly 65 percent of the total production comes from Karnataka, while Tamil Nadu contributes approximately 15 percent, and Kerala makes up around 20 percent. It has been estimated that there are more than 210,000 coffee producers in India, the majority of whom are smallhoder farmers with plots around two hectares.

As in most producing countries, India processes coffee by the washed (or wet) method as well as the natural (or dry) method.

CoffeeFlowes04BF03oct2018

India is renowned for its unique shade-grown coffee. The two commercially important species of coffee, Arabica and Robusta, are grown under heavy shade that is believed to contribute to the flavor profile of the coffee to the coffee, along with other influences such as the monsoons, spices that grow around coffee, and the various fauna that thrive alongside it.

Within this bio-diverse growing environment, the mixture of vegetation prevents soil erosion and fallen leaves decompose to become rich humus, thereby retaining the forest ecosystem. The Indian Rainforest-grown Arabica is unique in its properties and sought after for its flavor and characteristics, as these are grown at higher altitudes.

Increasingly, the industry is shifting towards sustainable farming practices, and more estates have become certified by Rainforest Alliance-UTZ and Fairtrade. Organic coffee is also of increasing interest, especially for coffee grown on tribal land, which represents about 42 percent of the coffee area in India. In these areas, coffee is managed in traditional ways, often organically.

CoffeeFlowes05BF03oct2018

Most of India’s coffee exports go to Europe, Japan and the Middle East, while many global consumers remain unaware of the complexities and quality that fine Indian coffee from Southern estates can offer. The name “Coffee of India” is only used as an indication of origin at the export level, when packages are shipped from India to the country of destination.

“Indian coffee, particularly the Robusta parchment and cherry, continue to see good demand from Italian buyers,” said Ramesh Rajah, the president of the Coffee Exporters Association of India. “Of concern is the falling Arabica production due to extremely low prices prevailing in the international market, as well as the recent flood damage, which is still being assessed.”

Rigid control of quality and grade designations by India Coffee Board, an agency of the Government of India, ensures the export of only the finest and the most aromatic of India’s hand-picked coffee beans.

Encouragement for the local coffee industry comes not only from the Coffee Board of India, but from nonprofit bodies such as the India Coffee Trust that are working towards fortifying and intensifying these efforts.

“The India Coffee Trust is the result of a general consensus among the stakeholders of the Indian coffee industry to create a nonprofit organization that discusses and promotes Indian coffee,” Bhandari said. “Assisting the Trust with the objective of creating a wider global outreach and visibility of India’s fine Shade Grown coffees is the Indian Coffee Collective. Together, our primary mandate is to promote India’s shade-grown coffees and it’s long standing history with the humble brown bean.”

With a goal of raising awareness around preserving and promoting the values of coffee culture in India, the India International Coffee Festival — jointly organized by the India Coffee Trust and Coffee Board of India — took place in Bengaluru in January 2018. The four-day attracted more than 5,000 local, national, and international visitors.

The next festival is scheduled for 2020. Time will tell where Indian coffee will be by then.

source: http://www.dailycoffeenews.com / Daily Coffee News (by Roast Magazine) / by Anamika Ghosh / October 02nd, 2018

Geographical indication tag for state-grown coffee soon

Crop grown in Kodagu, C'magaluru, Bababudangiri among 5 varieties being considered for the GI tag.
Crop grown in Kodagu, C’magaluru, Bababudangiri among 5 varieties being considered for the GI tag.

Soon, coffee grown in Kodagu, Chikkamagaluru and Bababudangiri will get geographical indication (GI) tag, said Srivatsa Krishna, CEO and secretary, Coffee Board, on Monday.

Speaking to reporters on the sidelines of ‘Naya Bharat: Coffee Par Soch,’ as part of International Coffee Day, he said that the Board had applied for GI tag for coffee grown in five southern regions, based on their uniqueness. Of these five places, three are from Karnataka. The list also comprises coffee grown in Araku valley (Andhra Pradesh) and Wayanad (Kerala). The GI tag is likely to come by January 2019.

This is the first time that GI tag has been applied for coffee-growing regions. In 2008, GI tag was obtained for Monsoon Malabar coffee blend. “The idea of doing this is to recognise the coffee, promote the brand and increase local sales. Over 70% of India’s coffee is grown in Karnataka, but the market needs to be strengthened,” he said.

To increase the production of coffee, regain the market position and encourage farmers, Mahatma Gandhi National Rural Employment Act funds will be helpful, Krishna said.

“I request the Coffee Board to tie up with zilla panchayats to recoup and expand the areas. Funds for coffee planters under MGNREGA will be given, on the lines of mulberry and sericulture,” he said. Krishna said the floods in Kodagu had an impact on coffee production, but things were improving.

On the occasion, the Board announced the launch of Atal Incubation Centre at Coffee Board in Bengaluru. This centre will help startups and coffee growers to become entrepreneurs. The centre is set up under the Atal Innovation Mission (AIM) to nurture innovative startup businesses.

So far, in India, 20 centres have been established, Coffee Board is the 21st and the first such in India, said R Ramanan, mission director, AIM. This centre is being set up in partnership with Nasscom and FKCCI.

The Coffee Board also announced its partnership with Ernst and Young for ‘The Future of Coffee-Roadmap’, and with National Institute of Public Finance and Policy for a study on subsidies for Coffee Industry.

source: http://www.deccanherald.com / Deccan Herald / Home> State> Top Karnataka Stories / by Bosky Khanna, DH News Service / October 01st, 2018

Weather, elevation decides taste

The Flying Squirrel
The Flying Squirrel

Coffee lovers in the city must be a happy lot. There many options in places to have a hot cuppa and newer varieties and blends are being discovered regularly.

Metrolife spoke to owners of some of the popular cafes in the city who brew their own coffee, farm to cup style.

The Flying Squirrel

Starting off as a purely coffee making business, owners Ashish Dabreo and Tej later decided to open a cafe in Koramangala a couple of years ago. They have an estate in Coorg.

The cafe offers about eight varieties of coffee. The bean and powder are also retailed online and at the cafe.

Ashish says, “We follow the artisanal method to create our coffee. Depending on the type of coffee we are using, the process also varies according.”

One of their products, Sunkissed Coffee, is made with pulped sundried robusta bean. “There are two ways in which you can roast coffee — you either remove the skin and pulp and then dry it, or leave some of the pulp when drying. We follow the latter for Sunkissed coffee. The bean is fermented and then left to dry for 12 days. In this case, the fruitiness in the pulp gets absorbed into the bean, giving the coffee a distinct flavour.”

Each of the varieties offered here goes through various experimentations like pulping, drying, smoking and roasting before it goes on the shelf.

“Sometimes, cross plantation with citrus and vanilla gives different outputs too. And when that’s done, the storing process also needs to be monitored so that we get the consistency required,” adds Ashish.

He says that they are able to experiment with each harvest as the city is open to newer blends.

Coffee Mechanics

Ganga Prabhakar, co-founder, explains that their motto is to educate coffee lovers about the varieties they offer.

“We have three estates in Srilakshmi, Bhadrapura and Kuttinkhan, each of which give us different outputs as they are micro-farmed in different soils. With the difference in elevation at which the beans are grown, the flavour differs too. Depending on the roasting technique, the shade changes from light roasted to darker,” she explains.

The more you roast it, the more caramelised it becomes. However, if almost burnt, it becomes ashy which ruins the taste. The lightly roasted ones give a tangier taste which the brewers call ‘acidity’. “The higher you roast, the lesser the acidity. And then it can become caramelised or chocolatey — depends on what you prefer.”


Third Wave Coffee Roasters

Unlike other brewers, Third Wave Coffee Roasters don’t have their own plantation. They get samples from various farms between the months of March to May which they use to roast, cup and sample before they decide which coffee they want to buy for the year.

Co-founder Ayush Bathwal says, “Most of our coffees come from Yercaud and Kerala. We work with single origin farms so that we can maintain the authenticity of the beans available. We mix the beans only if we are experimenting with certain blends.” So how does their blending and brewing process work? “We buy close to 1,000 kg of green beans which we roast according to need. Once roasted, we store them in airtight containers. Each blend last two to four weeks.

They follow the Specialty Coffee Association of America meter. They finalise the product only if the bean scores more than 80 points.

source: http://www.deccanherald.com / Deccan Herald / Home> Metrolife> Metrolife on the Move / by Anila Kurien, DH News Service, Bengaluru / September 30th, 2018

Coffee Day to be celebrated on Oct 1

CoffeeDayKF29sept2018


Coffee cupping, exhibition of coffee berries to be held.

The Coffee Board of India, in association with Way Win, a farmer-producer company in the coffee sector in Wayanad, and Vikaspaedia, an initiative of the Union Ministry of Electronics and Information Technology, is organising various programmes to mark International Coffee Day on October 1.

Ports Minister Kadannappally Ramachandran will inaugurate the programme at the Town Hall here at 10 a.m. on the day.

Coffee Board Deputy director (Research) Vijayalakshmi will deliver the keynote address on the occasion.

Coffee cupping, a practice of observing the tastes and aromas of different brewed coffee varieties, would be the major attraction of the programme, organisers said in a release here on Thursday.

Exhibition of various types of coffee berries will also be held.

source: http://www.thehindu.com / The Hindu / Home> National> Kerala / by Staff Reporter / Kalpetta – September 28th, 2018

Coffee Board ropes in E&Y to prepare ‘Coffee Road Map’

Ties up with National Institute of Public Finance and Policy for study on impact of subsidies on industry

Bengaluru :

The Coffee Board is to celebrate International Coffee Day on October 1 with a slew of partnerships. The board has roped in consulting firm Ernst & Young to prepare a strategy – “The Future of Coffee-Road Map”.

The National Institute of Public Finance and Policy will conduct a ‘Study of subsidies on coffee Industry’. Finally, the board plans to open 150 incubation centres under the Niti Aayog’s Atal Innovation Mission.

According to a senior board official, Ernst & Young would outline a strategy to improve the overall coffee sector performance across the value chain, from production to consumption, by analysing production challenges and proposing need-based interventions to strengthen small coffee growers, proposing a strategy for effective positioning of Indian coffee in the global and domestic markets, and technological interventions to overcome identified challenges.

The study would include assessment of production level challenges, value chain analysis, effective positioning of Indian coffee and drawing up a conceptual framework with technological interventions.

Impact of subsidies on coffee industry

The National Institute of Public Finance and Policy is to help in assessing the impact of various subsidies extended by the Coffee Board to farmers and exporters. The assessment report would consider how far the government incentive schemes have helped the overall coffee sector, in terms of both production as well as productivity, with suggestions on policy-level interventions required to help scale up overall coffee production as well as exports.

The key topic areas would include assessing the extent of outlay provided to implement ICDP, examining the impact of incentive schemes on production, productivity and quality of coffee, understanding implementation issues at the ground level and providing inputs to the government with regard to continuation of existing schemes as well as identifying the relevant incentive mechanism for the grow of the sector.

Atal Innovation Mission

The Centre has set up the Atal Innovation Mission (AIM) in the NITI Aayog to promote a culture of innovation and entrepreneurship in India. Towards creating world-class incubation facilities across various parts of India with suitable physical infrastructure in terms of capital equipment and operating facilities, coupled with the availability of sectoral experts for mentoring the start-ups, business planning support, access to seed capital, industry partners, training and other relevant components required for encouraging innovative start-ups, AIM is supporting the establishment of Atal Incubation Centres (AICs) that would nurture innovative start-up businesses in their pursuit to become scalable and sustainable enterprises.

For this, the AIC-CCRI Foundation for Entrepreneurship Development is being established at the Coffee Board’s head office in Bengaluru. The incubator, spread over an area of 10,000 square feet, would possess world-class infrastructure to provide space, product development laboratories, meeting rooms, auditoriums and contemporary IT infrastructure to incubatees.

The incubator would be supported by teams of national and international mentors to provide mentoring services to incubatees. Besides supporting the incubatees in Bengaluru, the AIC would also support virtual incubates through a network of partner institutions located across the country. The incubator would offer pre-incubation as well as accelerator services for coffee and agri-based start-ups. It is expected that AIC-CCRI Foundation for Entrepreneurship Development would result in the establishment of at least 150 innovative scalable businesses in the coffee and agribusiness sector in the next five years. This would contribute to growth in domestic demand for coffee and the overall development of the Indian coffee sector.

source: http://www.thehindubusinessline.com / Business Line / Home / by Anil Urs / September 28th, 2018

Tata Starbucks celebrates International Coffee Week with Brewtober

BrewtoberKF27sept2018

Mumbai:

Tata Starbucks in India is taking its coffee heritage and inspiration to celebrate International Coffee Week this year with coffee-forward experiences and special promotions across its stores.

Recognised in delivering consistent, authentic in-store experiences, rooted in high-quality Arabica coffee, Tata Starbucks is celebrating the art of coffee from heritage to brewed innovation over a seven-day celebration titled ‘Starbucks Brewtober’, beginning October 1.

To celebrate coffee, Starbucks stores, which bring to life the Third Place experience, will feature seven international whole bean coffees handpicked from seven different parts of the coffee belt, allowing customers to ‘Travel the World in Seven Sips’ this International Coffee Day- October 1.

Other experiential activities during the week include ‘Farm to Cup’ story – an immersive coffee tasting experience that brings to the fore Starbucks’ commitment to ethically sourced coffee and its 47-year old legacy of coffee processing and roasting; ‘Starbucks Coffee Experience Bar’- a masterclass into the art, craft and science behind different cups of coffee and ‘Latte Art’ – a showcase of the craft of Starbucks partners.

On October 6, Starbucks Brewtober brings ‘Starbucks 100’ – a day Starbucks shares coffee love with all its customers by offering them any short/ tall Starbucks beverage at only Rs 100 across all its stores in India.

Continuing with the celebrations, Starbucks is also offering My Starbucks Rewards Gold Members an exclusive offer on October 7.

“At Starbucks ,we take great pride and joy in partnering with customers on their journey of coffee exploration and are committed to delivering an unparalleled coffee experience. With ‘Starbucks Brewtober’, Tata Starbucks commemorates coffee with a week-long celebration. ‘Starbucks Brewtober’ offers coffee lovers a unique way of celebrating coffee, starting with various immersive coffee experiences to the big day of ‘Starbucks 100’ – a day when Starbucks shares coffee love with its customers by offering all its short/ tall handcrafted beverages for only Rs 100,” said Veetika Deoras, Head – Marketing, Category, Digital and Loyalty at Tata Starbucks Limited.

“We hope to celebrate coffee and the spirit of Starbucks through the week and look forward to welcoming our customers in our stores,” she added.

International Coffee Week will be celebrated across all Starbucks stores in India from October 1 to 7, 2018.

StarbucksKF27oct2018

SOURCE: ANI

source: http://www.siasat.com / The Siasat Daily / Home / by Syed Qayam Ali / September 26th, 2018

5 Coffee Plantations in South India That Contribute to The Coffee Culture of The Country

Image Courtesy: Getty
Image Courtesy: Getty

It won’t be wrong to say that for most of us, starting the day with a freshly brewed cup of coffee is what we look forward to! This beverage has the power to kick-start our day and instantly switch our work-mode on. It’s a beverage over which we socialise, something that is a go-to for an instant mood uplifting.

Coffee production in India is big in the South Indian states; with Karnataka accounting for 71%, followed by Kerala with 21% and Tamil Nadu producing 5%. Indian coffee is said to be the finest coffee grown in the world, with a large part of our production (80%) exported through the Suez Canal to Russia, Spain, Netherlands and France.

Let’s look at where the magic beans are cultivated down South:

Araku Valley, Andhra Pradesh

Araku Valley is a hill station in the Visakhapatnam district of Andhra Pradesh. Spread along the Eastern Ghats, the place is inhabited by different types of tribes that contribute in growing coffee in the region. In fact, the tribals have their own brand of brilliant organic coffee called Araku Emerald. Apparently, the first by a tribe in India. Other regions in Andhra Pradesh where some great coffee is produced are Chintapalli, Paderu and Maredumilli.

Coorg, Karnataka

Coorg is home to many coffee plantations that produce a good amount of the country’s Arabica and Robusta varieties. If you’d like to stay in close proximity of the plantations, then staying in one of the properties or home-stays within these plantations would be a great idea. Some options are Rainforest Retreat at Mojo Plantation, Tata Coffee’s Plantation Trails, Silver Brook Estate, and Comfort Homestay. November is a great time to visit because that’s when berry picking is in full swing.

Chikmagalur, Karnataka

Image Courtesy: Getty
Image Courtesy: Getty

Apparently, Chikmagalur is first place where coffee was introduced in India. Located in the foothills of Mullayanagiri range, it is touted as the coffee land of Karnataka. Its geography and climate makes it one of the largest coffee estates in Karnataka followed by Kodagu, Coorg and Hassan. Kerehaklu Eco Retreat is a great place to stay at because it houses 275 acres of lush green coffee plantation.

Wayanad, Kerala

One of the green, beautiful hills of Malabar region, Wayanad is located in the mountains of the majestic Western Ghats. The pleasant climate here is responsible for the ever-green forests, flowing lakes, some amazing flora and fauna and of course a variety of coffee plantations. The main varieties in the region include Rubusta and Arabica.

Yercaud, Tamil Nadu

The small, young hill station is located in the Shevaroys range of hills in Tamil Nadu. Yercaud is known for its orange groves, and fruit, spice and major coffee plantations. A perfect place to stay is the Glenrock Tea Estates because it’s a property with a fully-functioning coffee estate, which means you can witness the entire coffee-making process with a tour of their plantation. The Nilgiris District, Coonoor and Kodaikanal are other places in Tamil Nadu known for their coffee plantations.

source: http://www.india.com / India / Home> News Travel / by Charu Chowdhary / September 26th, 2018

Apps, drones, online markets as Coffee Board looks to improve crop productivity

The board has launched on pilot basis a number of tech measures to help the 3.66 lakh coffee growers in the country.

Suresh Prabhu (C) at the Naya Bharat event | @CoffeeboardI/Twitter
Suresh Prabhu (C) at the Naya Bharat event | @CoffeeboardI/Twitter

New Delhi:

Drones, geo-tagging and a number of mobile apps are among the technological measures the government-run Coffee Board is set to introduce to improve productivity and revenue.

The board, which is under the commerce ministry, set the process in motion last week, when Suresh Prabhu, the Commerce and Industries Minister, formally launched the ‘Coffee Connect’ app.

The app will collect data from coffee plantations in the country through inbuilt geo-tagging which will help generate information about plantation location, plant material and age.

“For the first time in the 75 years of India’s Coffee Act, 1942, we are trying to infuse new technologies that will enhance productivity and yield for farmers,” said Coffee Board Secretary and CEO, Srivasta Krishna.

Krishna emphasised on the need to grow “smart coffee”, using concepts such precision agriculture and smart agriculture to maximise yields from the existing coffee growing regions.

The board hopes that these technological measures will help increase profits of farmers, particularly in the export markets.

‘Way to hike profits’

According to Krishna, a cup of Indian coffee sells for $3 to $4 in the US, of which an Indian farmer gets only 5 cents. With technology, he said, this could rise to 10 cents.

The move comes amid fears that the next season could see the coffee output drop to its lowest in two decades due to the unprecedented rains in the two top crop producing regions in the country – Kodagu in Karnataka and Wayanad in Kerala.

According to a Bloomberg report, output in the year starting October 1 may be about 25 per cent lower than the 3,16,000 metric tons estimated by the Coffee Board for 2017-18.

Coffee is cultivated by 3.66 lakh coffee farmers in the country, 98 per cent of whom are small farmers. Typically, a small farmer is one who owns less than 25 acres.

Apps galore and a call centre

The ‘Coffee Connect’ app is among a number of apps that the board has already launched on a pilot basis.

The app allows users to get in touch with the coffee board’s extension officers, who provide services to coffee farmers.

At present, there are 170 Coffee Board extension personnel — or one extension officer per 2,153 farmers.

The app, officials hope, will enable better information exchange between Coffee Board personnel and those on the ground.

The board has also launched, on a pilot basis, a suite of apps to provide solutions to challenges in rainfall, pests and diseases.

Some of the app features are hyper-local weather forecasting, early detection of coffee crop pests such as the White Stem Borer and predicting the probability of Leaf Rust disease.

This app also has a blockchain-based market-place that allows coffee growers and farmers to directly deal with customers, including multinational firms.

“These are all wonderful efforts. These tech solutions, however, need more effort, and push from all stakeholders to make them really effective,” said Mohan Alwares, a coffee grower from Mudigere in Karnataka.

Alwares lauded the blockchain-based market but urged the board to increase awareness of it.

Rajeev Chaudhary, general manager and the chief risk officer, Agriculture Insurance Company of India, said such measures will hold the board in good stead.

“The Coffee Board’s various tech implementations including the pilot blockchain-based marketplace would make it a frontrunner among the other boards for crops in India. Other boards, however, will most likely follow suit”.

Drones Used

Another proposal that the board is exploring promoting is the use of drones in agriculture.

At the board’s event last Tuesday, several drone start-ups presented proposals, arguing that their use will improve the efficiency of pesticide use and spray.

“A farmer might take 2-3 hours to spray an acre with pesticide; a drone will do this in less than 10 minutes,” said Rahat Kulshreshtha, the CEO of the drone start-up Quidich Innovation Labs. “Using drones we found that 30 per cent less pesticide can be used and since it can be done remotely, farmers are saved from the harmful effects of direct contact with pesticides”.

Alwares, however, isn’t sure that drones will help in coffee plantations in India. “Unlike in Brazil where coffee is grown in open cultivation, in India coffee is largely a crop grown in shade,” he said. “If a coffee plant is 5 feet tall, there are trees as tall as 50 to 100 feet growing over it to provide shade. So I’m not entirely sure how drones can be used.”

Chaudhary of the Agriculture Insurance India foresees drones being increasingly used in other crops. He says drones for aerial surveillance will be especially helpful in monitoring high-value and high-risk crops such as cotton, groundnut, soybean and plantation crops like tea. Agri insurance companies will likely make more drone purchases he said, adding that Maharashtra leads the pack in this sector.

source: http://www.theprint.in / The Print / Home> Governance / by Regina Nihindukulasuriya / September 13th, 2018

Smart Coffee: The latest ‘digital touch’ to your cup of joe

Your cup of joe just got a digital twist, with the launch of some new apps to help coffee farmers in the country stay on top of the game.

Commerce minister Suresh Prabhu at the launch of the digital initiatives in Delhi
Commerce minister Suresh Prabhu at the launch of the digital initiatives in Delhi

The affair between coffee and India started 400 years ago when the legendary Sufi saint Baba Budan brought seven magical beans from Yemen and sowed them in the Chandragiri hills of Karnataka. But Indians have been known to love tea since the days of British colonisation, with coffee being more of a social lubricant. We are no coffee connoisseurs and most Indians have little idea about French press coffee makers, as they are content with ready-to-make coffees. A majority may be familiar with terms like ‘latte’ and ‘cappuccino’ (thanks to the coffee chains), but ask them about Arabica or Robusta, and their clueless faces will give them away.

These perceptions are what the Coffee Board of India aims to change. “Everyone drinks tea. I have to make them drink coffee… make them taste coffee. People have to understand coffee’s taste. They have to realise the benefits of coffee. There are a lot of myths regarding coffee. We think green tea is good and coffee isn’t. We are trying to break those myths and make you taste it,” says Srivasta Krishna, secretary and CEO, Coffee Board.

For this purpose, the board has undertaken many initiatives, the latest of which was the launch of some apps to help coffee farmers across the country. From helping them know weather patterns to identifying crop diseases, these apps, which will be pilot-tested in 10 panchayats in Karnataka and Kerala, aim to provide timely technological help to farmers. For the initiative, the board has joined forces with EKA Software Solutions, a digital commodity management platform.

The Coffee Board further intends to bridge the gap between the farmer who produces coffee and his consumer. In fact, the statutory organisation, which functions under the administrative control of the ministry of commerce and industry, aims to do away completely with the middleman, doubling or tripling the income of farmers who currently get only 5% of the profits.

The primary reason for launching the apps—Coffee Connect, Coffee Krishi Tharanga, Hyper Local Weather Forecast, Blockchain-Based Marketplace, etc—is to make sure there is ample exchange of information between the Coffee Board and those responsible for growing and selling coffee. Currently, 170 Coffee Board extension personnel offer services to 3.66 lakh coffee farmers in India—or one extension officer per 2,153 farmers.

With the help of these apps, information (such as plantation details, plant material, age, production, infrastructure, machinery available, etc) will also be provided to field functionaries, using a combination of digitisation technologies like geo-tagging.

Shuchi Nijhawan, vice-president, agribusiness, EKA Software Solutions, says, “For the past 14 years, EKA has been working with a lot of coffee trading companies outside India. So when our co-founder said we should do something in India, we thought of the Coffee Board because it is a forward-looking organisation. The Blockchain-Based Marketplace app, for instance, looks at eliminating middlemen and helping farmers connect directly with coffee giants like Starbucks and Tata.”

At the launch of the mobile apps, the utility of drone technology in agriculture was also demonstrated. “Agriculture and horticulture are growing in a big way. But despite the growth, challenges remain. One of these challenges is productivity. India is the highest irrigated land in the world… technology is the only way we can address the issue of productivity,” said commerce minister Suresh Prabhu. “Giving the right quantity of nutrients and ensuring proper control is very important for agricultural productivity,” he added.

source: http://www.financialexpress.com / Financial Express / Hoem> Lifestyle / by Indrani Bose, FE Bureau / New Delhi – September 09th, 2018

CCD, Afoozo in fray for Coffee House revamp

New Delhi :

The Coffee Board of India has received bids from two major players — Cafe Coffee Day and Afoozo Private Limited, owned by Vikram Gurbaxani — for a revamping of its iconic India Coffee House (ICH) outlets, Board CEO Srivatsa Krishna said here on Tuesday.

The Board has mooted the revamp of 12 outlets, including one in Parliament House in Delhi, bringing in private players in a revenue-sharing model in an attempt to create a premium brand.

“We want to leverage the ICH brand to promote coffee consumption in the country,” he said.

Krishna said efforts are afoot to get a Geographical Indication tag for coffee grown in different geographical regions in the country, including Wayanad, Kodagu, Mysuru and Chikmagalur.

source: http://www.thehindubusinessline.com / Business Line / Home> Coffee (Commodity) / The Hindu Bureau / September 04th, 2018