Launched about four months ago by Suzlon the Pure Air Lovers Society (PALS), registered over one million members. Suzlon is claiming that PALS is among the fastest growing campaigns of its kind in the country, exceeding an average of over 9,000 registrations per day.
PALS is a movement to emphasise the importance of clean air, while helping to educate people on how to live a more environmentally responsible life. The PALS campaign website provides innovative informational and educational tools for engagement with the campaign.
The website hosts tools like the PUC check reminder, carbon calculator, carpooling information, list of green vendors among others.
The campaign, launched in Mumbai, has expanded across 86 cities, with New Delhi now leading registrations, followed by Mumbai and Bangalore.
Commenting on the campaign, Suzlon Group’s global head of brand Dharini Mishra said, “This has been a hugely successful campaign. In the beginning we saw participation from 18-24 years-old age group, but we have seen broad based interest and participation spreading into the 25-34 year old bracket.
Interestingly, people who went to graduate school are over-represented at PALS and this is skewed towards metros in the country. We are confident that registration with PALS is only going to grow and this will fuel a more conscientious and empowered people”.
PALS is supported by likes of Milind Soman, Anil Dharker, Gerson da Cunda, RJ Malishka and Nikhil Chinappa among otheres. PALS first initiative GaadiBandh focused on educating people on the importance of turning off vehicles at signals thereby helping to reduce pollution emissions from idling vehicles in Pune.
PALS is a movement to emphasise the importance of clean air, while helping to educate people on how to live a more environmentally responsible life. The PALS campaign website provides innovative informational and educational tools for engagement with the campaign.
The website hosts tools like the PUC check reminder, carbon calculator, carpooling information, list of green vendors among others.
The campaign, launched in Mumbai, has expanded across 86 cities, with New Delhi now leading registrations, followed by Mumbai and Bangalore.
Commenting on the campaign, Suzlon Group’s global head of brand Dharini Mishra said, “This has been a hugely successful campaign. In the beginning we saw participation from 18-24 years-old age group, but we have seen broad based interest and participation spreading into the 25-34 year old bracket.
Interestingly, people who went to graduate school are over-represented at PALS and this is skewed towards metros in the country. We are confident that registration with PALS is only going to grow and this will fuel a more conscientious and empowered people”.
PALS is supported by likes of Milind Soman, Anil Dharker, Gerson da Cunda, RJ Malishka and Nikhil Chinappa among otheres. PALS first initiative GaadiBandh focused on educating people on the importance of turning off vehicles at signals thereby helping to reduce pollution emissions from idling vehicles in Pune
source: http;//www.articels.economictimes.indiatimes.com / News> News by Industry / by Mitul Thakkar, ET Bureau / December 13th, 2011
