Tata Coffee Grand was jointly developed by Tata Global Beverages and group firm Tata Coffee , which manufactures the product, TGBL said.

Mumbai :

India’s second largest tea maker Tata Global Beverages has forayed into instant coffee business in the country by launching Tata Coffee Grand, which will compete with Nestle’s Nescafe and Hindustan Unilever’s Bru.

The instant coffee brand was jointly developed by Tata Global Beverages (TGBL) and group firm Tata Coffee, which manufactures the product, TGBL said on Monday.

The coffee beans will be primarily sourced from Tata Coffee’s plantations in South India, popular for producing Arabica and Robusta blends.

At present, the maker of Tata Tea and Tetley brands earns over 70% of its sales from tea brands while coffee business accounts for 20% through brands like Eight o’clock and Grand outside India.

source: http://www.retail.economictimes.indiatimes.com / ETRetail.com / Home> Food & Entertainment / ET Bureau / November 30th, 2015