Mumbai :
Coffee grown at the Tata Nullore Estates located in Coorg will now be available at Starbucks in Seattle. This is the first time Starbucks will offer a single-origin coffee from India in the US.
This is part of the multiple new initiatives decided in a meeting between the Chairman and Chief Executive Officer of Starbucks Coffee Company, Howard Schultz, and Chairman, Tata Sons Ltd, Cyrus Mistry, at the iconic Starbucks Reserve Roastery and Tasting Room in Seattle.
“For the first time, Starbucks will offer a single-origin coffee from India in the US, giving customers from outside the country a unique opportunity to experience a rare, small-lot coffee from the Tata Nullore Estates located in the beautiful Coorg coffee growing area of India. Starbucks Reserve Tata Nullore Estates will be the first coffee from India to be roasted at the Starbucks Reserve Roastery and Tasting Room and will only be available at this Seattle location later this year,” said a press statement.
Starbucks also announced plans to increase its coffee roasting capacity for supplying its stores in India and, over time, select markets around the globe. Since Tata Coffee Ltd opened its doors to a roasting and packaging plant in Kushalnagar in Coorg, Karnataka, in 2013, this facility has steadily increased its roasting capabilities. Today, it roasts the Starbucks India Estates Blend and Espresso Roast coffees and will soon expand to include both Kenyan and Sumatran coffees for Starbucks stores throughout India.
“We are proud to work with Starbucks, a company which shares our commitment to both the coffee growing regions and the coffee farmers to ensure we meet the global demand for high-quality coffee over the long-term,” said Mistry.
Starbucks also announced it will soon take flight on Vistara, India’s fastest growing full-service airline, later this year. Starbucks’ fresh brewed coffee service will be exclusively available on all Vistara flights. A joint venture between Tata Sons and Singapore Airlines, Vistara operates more than 457 flights weekly to 17 destinations across India and, in June celebrated the milestone of flying two million travellers.
Starbucks will also extend its Teavana specialty tea brand to India this December. Starbucks also plans to expand the availability of Himalayan Mineral Water, bottled by Tata Global Beverages, beyond Starbucks stores in India to Singapore later this year, as the companies explore opportunities to introduce the bottled water brand to stores across Starbucks China and the Asia-Pacific region.
Schultz and Mistry committed to come together to provide young people in India valuable skills training over the next five years through Tata STRIVE, an initiative aimed at arming youth with skills for employment, entrepreneurship and community enterprise.
source: http://www.thehindubusinessline.com / Business Line / Home> Companies / The Hindu Bureau / Mumbai – June 27th, 2016
