If you were an entrepreneur, you would know the kind of ground work that has to take place before kick-starting your business.
Timothy Immanuel and his wife Sharon Dominica, who hope to start a coffee shop soon, understood the importance of research and decided to tweak this tedious process to make it more fun.
They decided to travel across the country to explore various kinds of coffee, their origins and methods of preparation, covering states like UP, Delhi, Haryana, Rajasthan, Gujarat, Maharashtra, Goa, Karnataka, Kerela and Tamil Nadu.
“We love long drives, and thought that this was an opportunity for one memorable drive. We have driven to different parts of UP, Jaipur and even Nepal earlier. But this would be much longer and had to be planned carefully,” says Sharon.
Although coffee is harder to grow, as compared to tea, India is the second largest coffee producer in the world and is home to a large number of plantations.
Timothy explains, “There are two main types of coffee beans – arabica and robusta, and we grow both in India. The Indian robusta bean is one of the best in the world. We learnt about all the various stages of coffee-making, in order to make sure the customer in our cafe gets the perfect cup.”
Timothy who studied hotel management and worked as an Associate Team Leader, Food and Beverage, at a five star hotel Bangalore, moved on to do his MBA, then worked as a HR consultant, while Sharon is an Occupational Therapist by profession. T
he whole idea of a coffee shop sprung up because in Noida, where they were based, there were hardly any places for people to hang out, relax, and spend time with friends and family. They thought this would be the perfect opportunity to make that happen. They started attending tea appreciation workshops and a coffee training by the coffee board of India in Bangalore.
Some of their discoveries include realising that all tea comes from one type of plant, realising that most of India drinks the lowest grades of coffee and tea, that good tea has an amazing smell of its own, and that coffee doesn’t necessarily need to be bitter. Timothy and Sharon also enjoyed sharing their experiences and getting feedback on their facebook page drive across india for coffee
The coffee shop will be located at Noida. “We want to call it The Haven, as we hope that it will be a refuge for people in our community.
In our coffee shop, we want people to experience really high quality, and specialty coffee and tea at reasonable prices. We want to give the average Indian an opportunity to go on a journey in tea and coffee, experience different types, and find out what they like. We also want to teach people more about coffee and tea.
When asked why they would go through such lengths to start a coffee shop, Sharon explains, “We want to give the best quality to our customers. The more thoroughly we’re informed, the more chances there are of succeeding.”
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source: http://www.newindianexpress.com / The New Indian Express / Home> Education> Edex / by Blessy Mathew Prasad / August 22nd, 2016
