Radhakrishnan M with co-founder and wife A Chithra

Fully automated vending machines that serve freshly brewed authentic filter coffee, that’s the business Aromas of Coorg is into. In conversation with co founder Radhakrishnan M.

Origins
After lucrative careers in the corporate world, my wife Chithra and I had the urge to start something on our own. We are from Coorg and have been into coffee cultivation for more than three decades. Aromas of Coorg was born in 2009. Four factors made our idea into a company – our passion for entrepreneurship, our son, our roots from Coorg and our corporate exposure.

Elevator Pitch
We bring the authentic filter coffee experience to businesses at an affordable cost and with modern technology-inspired machines.

Gameplan
We offer end to end turnkey solution for corporate vending (small, medium, large), corporate conferences, tradeshows etc. Our service is a plug-n-play model, where we provide the finest coffee of your choice, equipment, service and maintenance. We also provide services to hotels, hospitality segment and home delivery facility within city limits. We work both on variable and a fixed pricing model where clients can pay based on usage or based on usage plus a fixed monthly costs. Our USP is our focus on technology. Our vending machine is the first its kind and is fully automated to serve freshly brewed authentic filter coffee and freshly brewed tea by simply pressing a button. Our coffee is a blend of six varieties of finest coffees beans hand-picked from our own cultivation. We are shortly launching first of its kind coffee vending machines with both hot and cold options in the same machine. Our vending machines will be the first of its kind to adopt Micron filtration and UV purification technology to purify the water. This means you can even use tap water.

The Challenges
Differentiation. The wave of western form of coffee was so popular that everybody wanted cappuccino, espresso, latte, etc. Also in scaling and maintaining levels of service and quality.

Reward: Fame, Money, Thrill?
Adrenaline rush and the satisfaction that you control your destiny.

Start-up-to-date

Company: Aromas of Coorg
Domain: Beverage solutions
Founder: A Chithra Uthappa, Radhakrishnan M
Founded in: 2009
Funding: Bootstrapped. Mentored by Vaibhav Tewari

source: http://www.BangaloreMirror.com / Home> Columns> Ideas Factory> Story / by Manu Prasad / March 22nd, 2012