7th India International Coffee Festival 2018 reflects on experiential tourism in Karnataka

7th edition of India International Coffee Festival 2018 hosted at The Lalit Ashok, Bengaluru saw a host of activities including the coffee workshops, exhibition, keynote sessions, Fireside chat with Shri Priyank Kharge, Hon’ble Minister for IT, BT and Tourism, Government of Karnataka, Coffee Quiz Competition for Coffee enthusiasts ending the day with Café Awards ceremony.

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The day started with workshops on ‘Role of sustainability in Post-Harvest Processing Equipment to secure the right quality, type and quantity of coffee.’ The session was led by Carlos Brando and Joao Alberto Peres Brando from Pea Marketing Ltd.

Shri Priyank Kharge, Hon’ble Minister for IT, BT and Tourism, Government of Karnatakagraced the occasion and attended a fireside chat session along with Mr. Anil Kumar Bhandari, President, India Coffee Trust where he emphasized on experiential tourism.“Today people want to experience and learn from their outings, hence experiential tourism is leading to a lot of buzz around homestays. We have offline and online strategies in place and are ready to build infrastructure and jointly manage it with associations. We have opened up 11 new eco-trails that will benefit the homestays and provide exhilarating experience to travelers,” said Shri Priyank Kharge while addressing the gathering.

He further said that, “I am privileged to have a unique opportunity to bring together information technology and biotech to further tourism in the state. I urge the startup fraternity and innovators to come forward with solutions that will help us build a sustainable tourism ecosystem in Karnataka.”

Commenting on this occasion, Anil Kumar Bhandari, President, India Coffee Trust said,“This year the festival focused on skill-building workshops, showcase of products and services, key sessions by delegates on Global Coffee Outlook and Future of Indian Coffee Sector.”

“The Indian coffee sector is growing at a rapid pace. And to sustain this growth, the dependence on government subsidies needs to come to an end,” said Shri Srivatsa Krishna, IAS, Chief Executive Officer and Secretary, Coffee Board of India.

Also, addressing a keynote session here, Jose Dauster Sette, Executive Director, International Coffee Organization said, “India is the sixth place in internal coffee consumption. In future by 2050, the production of world coffee might further decrease due to factors such as climate change that facilitates spread of pests and diseases. Both Arabica and Robusta are also negatively affected by the climate change.”

source: http://www.everythingexperiential.in / Everything Experiential – Business World / Home / by EE News Desk / January 24th, 2018

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