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    A bridal couture store in the city with a wide range of wedding wardrobe options, Tamanna retails over fifty of India’s leading young designers as well as their in-store collection of clothes for every marriage ceremony. Lokesh Pandya, Director of Tamanna speaks to Vyas Sivanand about his collection, the demand and his expansion plans.

    Tamanna is almost 25 years old. What sets it apart from others?

    The first Tamanna store came up on Dispensary road in 1987, which I started with my wife, Dhanya Pandya. From the beginning, we have ensured that the collection which we have at our store is exclusive and not available in any other store.

    We source the fabric from Benaras, Lucknow, Dubai and Milan. These fabrics are then given to our designers who design exclusively according to our requirements.

    What is the collection on offer at your stores?

    The Tamanna collection features options for mehendi, sangeet and bridal ceremonies with Swarovski, Zardozi and other intricate embroideries. We offer traditional saris and ghagras to the modern cocktail collections. We have recently introduced well-fitted ready made designer blouses also.

    The grooms collection include suits, bandhgalas and sherwanis.

    Who are your designers?
    Our designers include Gourav Chabra, Shashank Devsarey, Mohit Kapoor, Sulakshana and Style Guru brand.

    What is your price range?

    The price range for grooms is between Rs 15,000 to Rs 2 lakhs while for the bride, it is between Rs 12,000 to Rs 2.5 lakhs.

    Are you planning to expand with more stores?

    We are opening another showroom at Orion Mall, Rajajinagar, which will be our third store.
    We have plans to open more stores in Jayanagar, JP Nagar, Koramangala and Whitefield.
    We might also look at other cities like Cochin, Chennai and Hyderabad.
    Even the tier-II and tier-III cities are showing potential, but all these plans will materialise only after 2015-16.

    Are you looking at franchisees?

    If somebody is enthusiastic about taking up a franchise route for our store and is willing to invest, then we are also open to explore the option.

    What is your promotional strategy?
    We organise fashion shows once in every three months. Our fashion choreographer is Prasad Bidappa and we have got great reviews and responses to our shows.

    It is a good promotional activity. But our main USP is the display at the store which changes every week.
    As and when we get new stocks, we ensure that the display is updated and it has definitely been able to get customers.

    Demand must have changed over the years. What is in vogue?

    There used to be good demand for artificial georgette, artificial satin, etc. Many fabrics have come and gone in these few years.
    Today, the demand is more for nets, chanderi silk, pure chiffon and pure georgette. Benarasi fabric as an add-on is also in great demand.

    source: http://www.ibnlive.in.com / South> Bangalore / by Vyas Sivanand / The New Indian Express , Express News Service / Bangalore, March 06th, 2012

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    This Sunday escape into a world of arts, crafts, music, fashion and a whole lot more as Kingfisher Premium presents the Sunday Soul Sante, which is currently in its fourth edition. The Kingfisher Premium Sunday Soul Sante is a mid-day to mid-night festival bringing to the city an exciting, day long carnival with flea markets selling paintings, pottery and all kinds of quirky and creative merchandise. The Sante bazaar will take place at Tripura Vasini, Palace Grounds. The festival is organised to bring together and showcase diverse cultures under one roof.

    Kingfisher Premium Sunday Soul Sante promises oodles of fun with friends and family. Adding to the excitement, Bangalore’s fashion guru Prasad Bidappa will be putting together a high on style fashion capsule, witness electrifying performances by bands like Bicycle Days and Psychophonic. The evening promises to end on a high note with the closing performance by DJ Ivan. Entry fee is Rs. 49/- for adults and free for senior citizens and children below twelve.

    source: http://www.ibnlive.in.com / Express News Service, The New Indian Express / September 11th, 2011

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    Super Models
    Prasad Bidappa, the well – known fashion guru from Bangalore says that Bangalore has the stunning crowd. Now a days all youngsters are making it big in modeling. 

    Splash Super Model Search, showcased beautiful and handsome group of models. The search for a super model was really a tough game, as all the models were amazing.

    At last 12 models made it to different categories of crowns but the most coveted crown of the, super model was worn by Coorg hoties, Dayana Erappa and Karan Medappa.

    Although modelling is everyone’s most loved profession. The people who really pursue it as a career are very few. “Unless you are really determined and passionate about the field, you cannot grow in modelling as a professional,” says super model Priya Nayak, who judged the hunt. She also added, “ India’s fashion industry is really doing well these days. And the models that we have here are mind blowing.”

    Dayana Erappa, the winner said that now modelling is only a hobby for her. In future if it’s really giving her good opportunities, she would think of taking it up as a career.

    When asked, if the profession should be practiced as a career or a hobby, Prasad Bidappa said, “ I would suggest that first carry it out like a hobby, because you have to make sure if the market will accept you or not. Once you get the market’s focus it’s advised to practice as a career.” He added, “ Indian fashion industry is really booming and it has the beautiful models, designers, designs etc.”

    While others had the thought that India’s fashion Industry is really doing well, the American fashion designer, Tom Mclellon, who judged the show said, “ I would say that India is a great place and has beautiful people and designers but the country, is yet to reach International heights. Because a shoot or a show in New York would get over in like hours, as money is time there. But here it’s not like that.” Hence India is yet to reach the top level.

    The event had Priya Nayak, super model from Bangalore, Raza Beig, CEO of Splash and Tom Mclellon, American fashion designer picking the winner.

    source: http://www.living.oneindia.in / by Sruthi Appu / Oneindia> Living> Cosmopolitan / Monday Aug 09th, 2011

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